BO GIAO DUC vA DAO TAO TRLfONG Dl:\I HOC KINH TE THANH PH"6 HO CHi MINH NGUYEN HUu DUY XAY DUNG CHIEN LUOC PHAT TRIEN • • CONG TY APL LOGISTI CS VIET NAM GIAI • DOAN 2007-201 • ~ ~ ***** CHUYEN NGANH QUAN TRJ KINH DOANH Ma s6 : 60.34.05 LUAN VAN THAC Si KINH TE HUONG DAN KHOA HOC : TS PHAM THI HA so GIAo-ouc oAorP:o· -,··-·: TRUONG D~l HQC KINH r{TP.HCM: TIIUVIt N ~~ ~ 6(} 5'1 I THANH PHO HO CHi MINH Nam 2007 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com LOi cam O'n Xin chan thcmh cam an Ts.Ph{lm Thj Ha ail t(m tinh hufrng ddn giup aff vi?c holm thcmh lu(in van Xin chan cam an quy Thfty Co trudng Dqi h9c Kinh ti phb HJ Chi Minh, a(j;c bi?t la quy Thfty Co khoa Quem trf kinh doanh, khoa Sau Dqi h9c ail truyJn dqy nhfing kiin thuc quy bau citng nhfing kinh nghi?m nh&m hoan chuang trinh cao h9c aU(JC thu(in [(Ji Xin chan cam an cac adng nghi?p tqi cong ty APL- NOL Vi?t Nam aii nhi?t tinh giup aiY vi?c thu th(ip thong tin aJ hoan lu(in van LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Lui cam doan T6i xin cam tloan lu(in van la c6ng trinh nghien cuu thl!C Sl! cita ca nhan t6i vJ l'lnh Vl!C chiin lu(J'c c6ng ty APL Logistics Vi¢t Nam Tit nhung kinh nghi¢m cita nguai tla c6 qua trinh c6ng tac gdn nam tqi c6ng ty APL- NOL Vi¢t Nam, cac s6 li¢u va nhung kit qua /u(in van /a trung thl!C, cac giai phap tfua xucft phat tit kinh nghi¢m thl!C tiJn va chua tung tfU(J'C c6ng b6 Tac giii LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com MUCLUC Trang ph\1 bia Lai cam an Lai cam doan Mvc1vc Danh mvc cac tir vi~t t~t Danh ffi\}C cac bang bi~u Danh ffi\}C cac hinh GIOI THI¥U LU~N VAN NGHIEN CUu Trang CHUONG 1: CO SO LY LU~N xAY D\TNG CHIEN LUQC CONG TY l.l.T6NG QUAN VE CHIEN LUOC CONG TY 1.1.1.Khai ni~m 1.1.2.Phan 1o~i chi~n 1uqc cong ty 1.1.3.Cac y~u t6 anh hu6ng d~n chi~n 1uqc cong ty 1.1.3.1.Moi truang ben ngoai 1.1.3.2.Moi truang ben 1.2 QUY TRiNH HiNH THANH VA xA Y Dl}NG CHIEN LU0C 1.2.1 Phan tich rna tr~n ca hc)i - nguy ca va di~m m~nh - di~m y~u (rna tr~n SWOT) 1.2.1.1.Cac y~u t6 ca ban rna tr~n SWOT 1.2.1.2.Quy trinh xay d\fllg chi~n 1uqc theo phuang phap phan tich SWOT 1.2.2.Phan tich chu6i gia tri 10 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 1.2.2.l.Cac y€u t6 ca bfm chu6i gia tri 11 1.2.2.2.Quy trinh xay d\ffig chi€n luqc theo phuang phap phan tich chu6i gia tri """ """ " """ "." " " " " " 12 1.3.VAI TRO CUA XAY Dl)'NG CHIEN LVOC DOl Vdl CONG TY 15 CHUONG : TH\)C T~NG xAY D\)NG CHIEN LUQC CUA CONG TY APL LOGISTICS VIET NAM GIAI DOAN 2001 - 2006 17 2.1.GIOI THI$U VE CONG TY APL LOGISTICS VI$T NAM 17 2.1.1.Lich su hinh va phat tri€n cong ty APL Logistics Vi~t Nam 17 2.1.2.H~ th6ng tb chuc-quan ly-ho~t d()ng t~i cong ty 19 2.1.3 Ca sa v~t chfrt-ky thu~t cua cong ty 22 2.1.4.H~ th6ng dich V\1 logistics chao ban va khach hang cua cong ty APL Logistics Vi~t Nam 27 2.2.TH1/C T~NG XAY Dl)'NG CHIEN LVOC CONG TY GIAI DOAN 20012006 "" ""." " " " " " "." "." 29 2.2.l.Giai do~n tit nam 2001-2003 29 2.2.2.Giai do~n tit nam 2004-2006 34 2.3.KET QUA THl/C HI$N CHIEN LVOC PilAT TRIEN 38 2.4.DANH GIA CHUNG VE THl/C T~NG xA Y Dl/NG CHIEN LVOC 41 2.4.l.Nhilng t\fU d~t duqc 41 2.4.2.Nhilng m~t h~n ch€ 41 CHUONG 3: xAY DVNG CHIEN LUQC PHAT TRIEN CONG TY APL LOGISTICS VI:¢T NAM GIAI DO ;,.N 2007- 2011 44 3.l.DJNH HtfdNG VA NHI$M Vl.J PHAT TRIEN CONG TY GIAI DOAN 2007 - 20 11 """"" """"" """"" """" """" """ """""""""""" "" """ 44 3.l.l.Djnh hu6ng phat tri€n cong ty giai do~n 2007-2011 44 3.1.2.Nhi~m V\1 phat tri€n cong ty giai do~n 2007- 2011 49 LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 3.2.PHAN TICH MOl TRVONG BEN NGOAI CONG TY APL LOGISTICS VIJ;TNAM 50 3.2.1 Moi truang vi mo 50 3.2.2.Moi truang vi mo 60 3.2.3.Cac rna tr~n danh gia 67 3.2.3.l.Moi truang cac y~u t6 ben ngoai 67 3.2.3 2.Ma tr~n phan tich cac y~u t6 ben ngoai 72 3.2.3.3.Ma tr~n hinh anh c~nh tranh 73 3.3.PHAN TICH MOl TRVONG BEN TRONG CONG TY APL LOGISTICS VI$T NAM 77 3.3.1.Y~u t6 ben 77 3.3.2.Ma tr~n danh gia cac y~u t6 ben APL Logistics Vi~t Nam 89 3.4.Ll/A CHON CHIEN LVOC PHAT TRIEN CONG TY TRONG GIAI DO~N 2007 - 20 11 91 3.4.1.Ma tr~n phan tich di€m m~nh- di€m y~u, ca hQi- thach tht'rc (SWOT) d6i v6i APL Logistics Vi~t Nam 91 3.4.2.Lva chQn chi~n luqc phat tri6n cong ty APL Logistics giai do~n 2007-2011 93 3.5.M()T SO GIAI PHAP DE THl)'C HI$N CHIEN LVOC PHAT TRIEN CONG TY APL LOGISTICS GIAI DO~N 2007 - 2011 95 KETLU~N TAILl¢UTHA MKHAO LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com DANH MDC 3PL cAc TUVIET TAT Third-party logistics : Nha cung cftp djch V\}logistics thong qua hgp dbng ACS American Consolidation Service : Cong ty kinh doanh gom hang ACS ADSL Asymetric Digital Subcriber Line : Du(mg truy€n t6c dq cao APL American President Line : Cong ty v~n chuy€n container APL APLL APL Logistics : Cong ty APL Logistics ASACO APL Shipping Agency Company : Cong ty ASN Adavance Shipping Notice : Thong bao hang d~n ALPS Automotive Logistics Process System : H~ th6ng qufm ly logistics d~i ly cho APL hang thi~t bi o to BMI Business Monitor International Ltd : Tfi chtrc cung cftp thong tin kinh doanh CBM Cubic Meter : Dan vi lu(mg th€ tich CFS Container Freight Station : Khu V\fC xfr ly hang container CL Contract Logistics: Djch V\}logistics duqc mua ngoai EDI Electronic Data Interchange: Trao d6i du li~u di~n tfr f Fore cast : Dg an FDI Foreign Direct Investment: Dfru tu tf\l'C ti~p nu&c ngoai FF Freight Forwading: Giao nh~n qu6c t~ FMCG Fast Moving Consumer Goods : Hang tieu dung nhanh FOB Free On Board : Giao hang qua Ian can tau GDP Gross Domestics Product : Tfing san phdm qu6c nqi GFF Global Freight Forwarding : H~ th6ng xfr ly hang giao nh~n lCD Inland Clearance Depot : Cang thong quan nqi dja ILMS Inbound Logistics Management System : H~ th6ng quan ly djch V\1 logistics dfru vao LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com JBIC Japan Bank for International Corporation : Ngan hang Nh~t Ban danh cho cac cong ty qu6c t~ JIT Just In Time : San xuAt dung luc NOL Neptuner Orient Line : T~p dofm v~n chuy6n NOL NVOCC Non- Vessel Operarting Common Carrier: Nha v~n chuy6n khong c6 tau R&D Research and Development : Nghien c(ru va phat tri6n SDR Special Drawing Right : Quy~n rut v6n d~c bi~t SWOT Strength-Weakness-Opportunity-Threaten Di6m m~nh - Di6m y~u - Ca hqi - Thach thtrc TEU Twenty- Equivalent Unit : Dan vi luang container 20 feet TMS Transporation Management System : H~ th6ng quan ly v~n chuy6n USD United States Dollar : Dan vi ti~n t~ cua My VICT Vietnam International Container Terminal: Cong ty lien doanh phat tri6n logistics s6 VIFFAS Vietnam Freight Forwarders Association : Hi~p h9i Giao nh~n Vi~t Nam VND Vietnam Dong : Dan vi ti~n t~ Vi~t Nam WMS Warehouse Management System : H~ th6ng quan ly kho bai WTO World Trade Organisation : T6 chtrc thuang m~i th~ gi6i XML The Extensive Markup Language : N gon ngfr trao dbi qua m~ng LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com DANH MUC cAc BANG Bang 1.1 : Nhfrng quan di~m chi~n luge cua Porter Bang 1.2: Nhfrng di~m chung cua chi~n luge chu d