NEW PRODUCT LAUNCH MARKETING PLAN “CADAC HAIR DYE SPRAY SUMMARY OF MARKETING PLANAfter conducting research on the current market situation, macro environment, competitor analysis. We perform STP strategy analysis, and proceed to develop a Marketing plan for Cadac hair dye spray products including product strategy, pricing strategy, distribution strategy, and promotion strategy, plan action planning and control strategies. And make assumptions about the implementation budget. The plan will be organized and conducted in October 2021.
Introduction
Target for the first year
- Conversion goal: increase average value per online order to 100,000 VND per customer every quarter
- Engagement goal: increase the number of active customers each quarter to 100 custome.
SWOT and Macro- Environment Analysis
Macro Enviroment Analysis
The political-legal environment significantly influences marketing strategies for businesses through various laws, ordinances, and decrees established by the State, including the Commercial Law, Company Law, and Enterprise Law These regulations aim to promote fair competition, protect consumer interests, and safeguard societal welfare Since the implementation of the Law on Enterprises in 2000, establishing a business in Vietnam has become notably quicker and easier, providing substantial advantages for entrepreneurs.
In response to the Covid-19 pandemic, the Government has implemented measures such as social isolation and the closure of crowded venues, including restaurants and cinemas, to safeguard public health While these actions have aided in controlling the spread of the virus, they have also placed significant strain on businesses To alleviate this burden, the Government has introduced support packages through fiscal and monetary policies, including a new initiative outlined in Official Letter 2698/BCT-DTDL on April 16, 2020 This policy offers a 10% discount on the retail price of electricity for production and business sectors, as specified in Decision 648/QD-BCT dated March 20, 2019, applicable during peak, normal, and off-peak hours.
Based on the political economy situation in Vietnam, some opportunities for CADAC can be seen in business because of supportive policies (especially in the current Covid-
Figure 2: GDP growth index from 2011-2020
From 2012 to 2015, GDP growth exhibited a steady uptrend, followed by a slight decline until 2016 Afterward, GDP growth increased again from 2015 to 2019, only to slow down once more leading into 2020 In the first quarter of 2021, the Gross Domestic Product (GDP) is estimated to have risen by 4.48% compared to the same period in the previous year, surpassing the 3.68% growth rate of the first quarter of 2020 Despite the challenges posed by the complicated developments of Covid-19 affecting many provinces and cities, the government's decisive actions and the collective efforts of all sectors, businesses, and citizens have been crucial in balancing disease prevention with economic development.
The cultural environment significantly influences societal perceptions, personalities, and values, which in turn shape individual consumption behavior With diverse ethnic groups and cultures within each country, marketers must grasp the unique cultural nuances of each region to effectively penetrate the market In Vietnam, consumers prioritize quality products at affordable prices, prompting CADAC to commit to delivering high-quality offerings at competitive rates to successfully enter the Vietnamese market.
As science and technology advance rapidly, Cadac is leveraging these innovations in its manufacturing processes to enhance product quality In the context of Industry 4.0 and the ongoing pandemic, there has been a notable shift in consumer behavior towards online shopping through e-commerce platforms and websites Consequently, Cadac is prioritizing communication campaigns to boost visibility and sales on these digital channels.
SWOT of company
- The company has a methodical and unique strategy that follows each specific and effective step
- Product price is low but international quality
- Produced by British technology to meet GMP standards
- All electrical products are tested according to QCVN4 and QCVN9 standards
- Capital resources are still limited and have not yet attracted large investors
- Newly established businesses, so the level of brand awareness is still low
- The newly established company does not have many professional employees in this field
- The income and living standards of Vietnamese consumers are also increasing, so consumers tend to focus on health and beauty products
- Easy to penetrate into Vietnam market, expand market share for businesses
- Become one of the biggest brands in the Vietnamese market
- Strong competition with major hair brands in Vietnam market
- Competition is getting fiercer as many domestic and foreign companies enter the market
- Innovation is constantly improving the quality and utility of products on the market
- Changes in consumer behavior in choosing and using products.
Analyze the current market situation the product category
Vietnam's cosmetics industry, although initially slower to develop compared to other countries, has experienced significant growth in recent years As part of Asia's rapidly expanding beauty market, Vietnam has seen a surge in cosmetic brands, beauty salons, and spas This growth reflects a rising awareness of beauty, particularly among young and middle-aged individuals with average incomes.
Ho Chi Minh City, Vietnam's largest hub for beauty care, sees approximately 100,000 hair care treatments annually This vibrant city is a key destination for various beauty services, reflecting its growing significance in the beauty industry.
Hair services such as cutting, dyeing, curling, drying, and restoring damaged hair cater to a diverse clientele in Ho Chi Minh City, primarily consisting of students and young adults Additionally, housewives represent about 5% of the customer base, while a smaller portion comes from outside the province This indicates that individuals of all ages and professions have varying beauty needs and are willing to invest in their appearance at different levels.
Introduction of product “Cadac Spray Color”
As consumer interest in hair beauty grows, the market for hair dye products faces challenges, including an overwhelming number of brands and a lack of uniformity High investment costs for branded products limit options, while consumers prioritize quality and efficiency in their beauty routines In response, CADAC has introduced "Cadac Spray Color," designed to offer convenience and cost-effectiveness for personal expression This innovative hair dye spray comes in eight vibrant colors, utilizing British technology and adhering to CGMP standards, with medical licensing ensuring safe ingredients that prevent scalp irritation.
- Advantages: can be dyed in a short time, sprayed to the hair roots and only need 1 wash to clean the color Especially can exfoliate the hair
"Cadac Spray Color" is the perfect choice for various occasions, including parties, proms, work events, and holidays This versatile product offers a wide range of vibrant medium colors, ensuring you find the ideal shade for any scenario.
- Quick to color, easy to clean the color after just 1 wash
- Diverse colors up to 8 colors to freely transform for hair, many different volumes for each use
- Natural ingredients, no harm to hair wide and fast distribution channel
- Hair color does not last long It only lasts a few hours to a day
- If the product gets on the face, it may cause an allergic reaction or breakouts
- Not suitable for people who are used to coloring hair
- The product does not have a unique use
- The product has not yet appeared on the market, selling points
- Gain market experience from previous competitors' failures
- Becoming a popular item in the Vietnamese market, suitable for many customers
- Become a product that can be exported to the internation market
- There are many long-standing competitors in the industry like L’Oreal
- The distribution system is not widespread, making it difficult to find products international market.
Competitors
L'Oreal Paris directly competes with the CADAC brand in the hair care and beauty products market Both companies focus on catering to retail customers seeking effective hair coloring solutions.
The Thorakao brand is a newly emerging player in the hair care industry, offering a diverse range of products including creams, serums, and shampoos Focused on natural ingredients, Thorakao provides quality hair care solutions at mid-range prices, appealing to consumers seeking effective and affordable options.
Segmentation and Positioning Strategy
Segmentation
In a highly competitive market, businesses must adapt to the evolving demands and preferences of consumers Regular market monitoring and research are essential for effectively segmenting customer groups, allowing companies to identify target audiences and position their products effectively in the eyes of consumers.
The "CADAC Spray Color" product line targets densely populated provinces, central regions, and major cities, representing a promising market with significant sales potential This area is characterized by a modern lifestyle that increasingly demands beauty and aesthetic solutions.
Adolescents, typically aged 10 to 19, are in a crucial stage of maturation where they seek to express their individuality, particularly through beauty As students, this age group experiences a heightened interest in beauty trends and products, reflecting their desire to enhance their self-image and personal style.
CADAC Spray Color offers a range of dark, neutral shades that cater to the beauty preferences of school-age customers This product not only meets their aesthetic desires but also aligns perfectly with their age group, making it an ideal choice for young individuals seeking stylish options.
Youth, defined as individuals over 19 years old, typically exhibit a strong personality and a desire for individuality and freedom This demographic is drawn to vibrant colors that reflect their unique identity In response to these preferences, Cadac Brand has introduced a range of bright colors specifically designed to cater to the needs of this customer group.
CADAC hair dye products offer a vibrant range of colors that cater to individual personalities and preferences With the 'Cadac Spray Color' line, customers of all genders can explore diverse shades, allowing them to express themselves uniquely through their hair color choices.
Customers that CADAC targets are teenagers and young adults who have a need to use the product and have an average income
Teenagers primarily rely on their parents or relatives for financial support, as they typically do not have significant income Consequently, they tend to purchase mid-range priced products that align with their limited budget.
Young people aged 19 to 23 are increasingly taking on part-time jobs, allowing them to earn money and gain financial independence Those over 23 are not only working but also making significant purchasing decisions, reflecting their established financial stability and independence.
In recent years, societal development has led to a growing demand for beauty products, particularly in the hair care sector Minh Nguyen Company is dedicated to creating convenient hair beauty products that empower both women and men, enhancing their confidence and helping them look their best in the eyes of others.
Experience the advantages of high-quality hair dye products that offer convenience and affordability while keeping you stylish Our trendy options allow customers to achieve their desired hair color without the need for bleaching, saving both time and money Perfect for those in a hurry, our dyes can be easily washed out after just one use, eliminating the hassle of re-dyeing Enjoy vibrant hair color with minimal effort!
• Use case: this is a product for personal use, often customers will use it on more holidays, or special occasions such as birthdays, parties
Target market
CADAC Spray Color is designed for teenagers and young adults in urban areas who seek quick and affordable hair dye solutions This product caters to individuals with middle-income levels who desire to change their hair color effortlessly and efficiently.
The CADAC hair dye spray product line has been launched to cater to the beauty interests and self-expression of students, an age group that is increasingly focused on personal style Recognizing that many schools prohibit traditional hair dyeing, CADAC offers a solution that allows young individuals to explore their creativity while adhering to school regulations.
Positioning Strategy
L'Oréal's hair dye sprays prioritize hair conditioning, effectively preventing roughness and damage In response to market needs and competitive analysis, 'Cadac Spray Color' has differentiated itself by introducing a unique sunscreen hair dye spray, establishing a competitive advantage in the beauty industry.
- Emotion positioning: is a professional, convenient, stylish and trendy hair dye spray
- Positioning by product attributes: is a high-end, fashionable, quality and safe product line, does not smell ammonia like other brands, helps protect hair during and after using
Marketing Mix Strategies
Product
- The core value: High quality and modern technology
- The actual products: Hair dye spray
- Type of product Base on: Hair dye spray CADAC is a shopping product Hair dye spray CADAC is a product with value for money
- Purpose of consumers choosing it: The convenience and/or satisfy the beauty
Color: includes 8 colors suitable for both men and women, from traditional colors to today's "hot" colors, each color has a different personality to help customers be flexible in choosing colors
- Moss color: is a special hair color, neither light nor dark This type of color is suitable for customers with dark skin, it helps to brighten the face
Smoky gray is a versatile shade that brightens the skin tone and complements all face shapes When paired with other colors, this hue enhances the vibrancy of your hair, making it a stylish choice for various looks.
Cold brown hair color has gained popularity in recent years, particularly among individuals with dark skin This trendy shade not only enhances overall style but also adds brightness to the face when exposed to sunlight.
Chocolate brown is a rich, deep hair color that complements dark skin tones beautifully This shade enhances the skin's brightness, making it an ideal choice for those with dark brown hair, as it accentuates their natural radiance and beauty.
Moss brown, a trending hair color in 2019, features a stunning blend of cool moss and warm golden brown tones This unique combination not only enhances your style but also adds a fresh, trendy look If you have fair skin, this hair color is a must-try to elevate your appearance.
Dark brown hair is an ideal option for those transitioning from traditional black to a new hue, offering a beautiful, luxurious, and sophisticated look without being overly bright This color is particularly favored by young artists, as it strikes the perfect balance between stylish and fashionable while maintaining a subtle elegance.
Chestnut brown is regarded as an "eternal color tone," making it a versatile choice for various occasions and suitable for all ages This sought-after hue not only complements all skin types but also enhances skin brightness, allowing you to achieve a youthful and fashionable look.
- Wine red: symbolizes luxury and charm Therefore, this hair color is extremely suitable for those of you who often go to parties, festivals or dye every year-end occasion
This product features a convenient 100ml capacity, allowing consumers to enjoy 5 to 6 uses Its moderate size makes it easy to carry, making it ideal for testing purposes while enhancing your color experience.
CADAC's commitment to quality reinforces the brand's competitive position and value in the market By focusing on superior craftsmanship, we develop products that stand out with distinct characteristics.
- Products are manufactured according to British technology to meet CGMP standards
- Selection of the leading manufacturer specialized in the beauty industry ensures high quality control
- The meaning of brand name: CADAC stands for "Professional - Impressive -
Minh Nguyen Company is committed to the principles of uniqueness, safety, and quality, which are encapsulated in the acronym CADAC, derived from the first letters of these five criteria The company consistently prioritizes these values in its operations.
"professionalism", the company wishes to bring its customers "safety" and " quality" when experiencing the product, with Cadac's "unique" dyes that will give you an
"impressive" look, making you more confident is also CADAC's success
- Logo: the logo of CADAC Spray Color is black Logo uses a clear font, easy to see, easy to read, very simple design to avoid outdated
→ The labeling is printed with the word “CADAC Spay Color”, and CADAC's own mark (color streaks), so it makes the products recognizable
Add personality to the brand:
→ The label is constructed to give the brand a youthful, dynamic, and morden vibe
Product packaging: consists of 2 parts: contact bottle and product box
Our compact and portable spray bottle is designed for convenience, featuring a unique 1-jet spray head that effectively reaches deep into hair roots for perfect coverage Each bottle is equipped with a durable hard plastic lid for easy transportation and storage Its cylindrical shape ensures high pressure resistance while remaining lightweight and easy to handle The packaging, primarily white, exudes simplicity and sophistication, with vibrant color streaks that allow consumers to quickly identify the dye color of the product.
The outer packaging serves as a crucial tool for attracting customers, which is why we have prioritized its design Our product is housed in a sturdy rectangular cardboard box, with a color scheme that matches the product inside, making it easier for customers to identify their desired color.
To enhance customer support, we organize seminars in various provinces and offer regular promotions during holidays For immediate assistance, customers can reach out via the hotline number provided on our website.
- Customer consultation: There is a team of consultants on the website as well as at the product display store to answer questions about product information or the company's delivery service
- Consumer advice: On the packaging of CADAC hair dye products, there will be detailed instructions on how to use the product for customers
CADAC offers a hassle-free return service for products damaged during transportation If you receive a CADAC product that is defective or damaged, you can return it at no cost, provided that the item has been maintained according to the company’s guidelines.
Pricing Strategy
The pricing strategy is crucial as it significantly influences customer product choices Cadac Spay Color has strategically targeted middle-income consumers, leading to a mid-range pricing approach for its product line.
"Cadac Spray Color" is crafted from imported materials, ensuring superior quality compared to domestic alternatives While it may be priced higher than other products, our strategy focuses on achieving high sales volumes Extensive consumer surveys guided our pricing strategy to align with what customers are willing to pay The CADAC brand employs psychological pricing, appealing to Vietnamese consumers who prefer to invest in products that offer greater value than their cost As a new mid-range product, Cadac Spray Color combines imported quality with an attractive price point, encouraging customers to confidently try it without hesitation.
When a product offers double the capacity, the price often rises significantly, which can appeal to consumers who primarily focus on price and the quantitative advantages of the product during their purchasing decisions.
The "Cadac Spay Color" is priced 10,000 to 25,000 VND lower than two popular L’Oreal products: the L’Oreal Colorista Temporary Hair Dye Spray (approximately 185,000 VND) and the L’Oreal Paris Magic Retouch Instant Root Concealer Spray (around 200,000 VND) Vietnamese consumers tend to favor more affordable options when comparing similar products Cadac's offerings combine two key features of the L’Oreal brand, making L’Oreal's pricing well-suited for the Vietnamese market.
Place Strategy
CADAC employs a mass distribution strategy to ensure its products are widely accessible across the country, allowing consumers to easily recognize and purchase them To achieve this goal, the company utilizes both direct and indirect distribution channels.
CADAC's direct distribution system includes two systems: direct distribution through online sales and stores
+ Facebook: https://www.facebook.com/Cadac.hair/ref=page_internal
+ Store: 1 store at Nguyen Van Cu, District 1, Ho Chi Minh City
Evaluation of direct distribution channel:
Target customers are individuals seeking to visit the location to personally assess the quality and color options of hair dye products, while also receiving comprehensive advice and information about the products available.
• Service: knowledgeable and enthusiastic staff
• Customers can see the color more clearly, can check the quality carefully before deciding to buy that product
• No need to wait for delivery
• There is not much incentive program
+ Target customers: are customers who do not have time or cannot go directly to the store
• Products can be viewed or purchased anywhere, anytime
• There are many discount codes, there are return and compensation policies
• Reviews and reviews from previous customers can be viewed
• Must wait for shipping, extra shipping costs
• Not sure if the product is suitable or not
Direct distribution offers significant advantages by allowing manufacturers to sell directly to consumers, resulting in higher profits and assured product quality This method enables businesses to maintain consistency, streamline management, and reduce transportation time associated with intermediaries However, it also necessitates robust resources and increases the workload for manufacturers.
To adapt to the growing trend of e-commerce, CADAC Spray Color will distribute its products via popular platforms like Shopee and Lazada This strategy aims to enhance product accessibility for customers, particularly during the Covid-19 pandemic when online shopping has surged.
Evaluation of indirect distribution channels:
CADAC Spray Color products benefit from indirect distribution channels, allowing for broader customer reach and increased sales opportunities This approach reduces the manufacturer's investment costs as they are not directly involved in product distribution, making the products more accessible and easier for customers to find However, a significant drawback of this method is the challenge of controlling channel members and obtaining valuable customer feedback on the products.
Distribution channel development strategy Upcoming goals:
• Expanding distribution channels to major cities and provinces, areas with high integration
• Expand the network of distribution agents.
Promotion strategy
CADAC applies both push strategy and pull strategy, focuses more on push strategy
CADAC will organize promotions according to different holidays:
To attract and appreciate customers, CADAC has incentive programs for its customers such as bundled purchases, or discounts on products
CADAC is introducing a loyalty card program that rewards customers with 10 points for every 100,000 VND spent Customers can accumulate 1,000 points to receive a 10% discount on their next order Additionally, loyal customers will enjoy special gifts during holidays and on their birthdays.
Organizing workshops at trade centers allows customers to experience the quality and color of CADAC Spray Color's products firsthand These interactive sessions provide detailed guidance and enable customers to test the products before making a purchase decision, ensuring they feel confident in their choice.
For the promotion process to be effective, CADAC will combine many tools to attract customers a) Advertisement:
Invite 2 faces to represent the product
Huong Witch is a popular YouTuber among today's youth, known for her striking and unique hair colors Her engaging videos showcasing her self-dyeing techniques at home have garnered over 300,000 views, highlighting her influence on social media.
Erik, a beloved male singer among young audiences, captivates fans with his ever-evolving style, frequently changing his hair color to reflect a fresh image This dynamic approach not only showcases his versatility as an artist but also enhances his appeal in the competitive landscape of internet marketing.
Social networking platforms like Facebook, Instagram, and TikTok are increasingly popular among Vietnamese youth, particularly teenagers and young adults Leveraging these platforms for promotion allows companies to enhance their visibility and reach a broader audience quickly CADAC Spray Color plans to target its advertising efforts specifically at teenagers and young adults in urban areas and large provinces through monthly campaigns on Facebook and its Fanpage.
CADAC will share customer feedback, product details, and images on Facebook and Instagram, while providing comprehensive video tutorials on product usage, hair care tips, and hair styling techniques for dyeing on TikTok.
Join the "Your Color, Your Style" contest, designed for young styling enthusiasts who are passionate about hair color Participants can register on our website and showcase their creativity using CADAC hair dye products to craft unique and eye-catching hairstyles The contestant with the most impressive hair color will win a prize package that includes two hair dye sprays and one balm spray from CADAC, along with a 50% off voucher for their next purchase of CADAC hair dye spray This contest offers a fantastic opportunity for participants to experience the exceptional quality of CADAC products.
The "Beautiful Hair with TikTok" program invites young TikTok users to showcase their creativity using Cadac hair dye products Participants can express themselves by filming engaging video clips that highlight the unique features of the products, all while incorporating relevant hashtags to enhance visibility and engagement.
#tocxinhquaycungtiktok With the most interactive video clip, you will receive a set of
3 best-selling Through this, the Cadac brand and this product are known more This is considered as the most effective way to advertise during the current pandemic
CADAC will create seasonal ad campaigns:
+ Promote and develop the brand
+ Increase the market share of the business
+ Attract more customers in different environments
Campaign "Together with CADAC to welcome the new spring"
As Tet approaches, many people embrace the opportunity to refresh their appearance with new clothing, hairstyles, and hair colors, while also gathering with family and friends To celebrate this festive season, CADAC is launching the "Welcome Fresh Spring with CADAC" campaign, featuring a vibrant palette of unique colors such as western brown, smoky brown, red-brown, and smoky purple These shades not only offer a fresh and personal touch but are also versatile enough to complement various skin tones.
- Organizer: Minh Nguyen Co., Ltd
To participate in CADAC's exciting promotion, customers must use CADAC products and share photos showcasing their hair color on social media with the hashtag #CùngCADACđónxuântươimới The company will select the photo that receives the highest engagement, rewarding the winner with CADAC products as a token of appreciation for their support.
- Target audience: CADAC's target customers and customers who need to change their appearance, especially about hair
+ Message: together with CADAC change the style of "welcoming spring fresh"
+ The purpose: spread the diverse colors of CADAC as well as introduce new colors suitable for spring
+ How to promote: using images of 2 brand ambassadors (singer Erik and Youtuber
Huong Witch) to promote the campaign, uses social media networks to spread the word
Download the campaign message, post videos and photos that suggest the right hair color for this spring
Campaign "Cadac burns with summer"
Summer is the perfect season for engaging in cool outdoor adventures, and with a CADAC roof, you can elevate your experience with the “Campaign Cadac Burns with Summer.” Featuring vibrant colors like coral pink, smoky purple ombre, and navy blue, these shades are not only fresh and stylish but also ideal for the warm summer sun.
- Organizer: Minh Nguyen Co., Ltd
To participate in the CADAC campaign, customers are encouraged to use CADAC hair dye spray, share their product reviews, and tag #Cadacchaycungmmuahe on social media This initiative is aimed at CADAC's target audience, particularly individuals looking to transform their appearance through hair color changes and engage with the TikTok community.
+ Message: together with CADAC change the style of "burning with summer"
+ The purpose: introduce to the market new colors and attract a wide range of customers
+ How to promote: use customers' social networks to bring good product reviews to many other customers.
Action Plan
+ Locating opponents x x 0 VND Marketing department
+ Check the quality of campaigns
- 1/10-30/10/2021 Study the needs of the market, identify target customers and position themselves compared to competitors
- 2/11-30/11/2021 Research on the product of Cadac dye spray packaging design, value and preeminent uses of the product Website building
- 1/12-10/12/2021 Invite Erik to be the face of the product, put his image in TVC advertising
- 15/12/2021 Find a place to hold a press conference to announce the product launch
- 20-27/12/ 2021 Organized the campaign "Welcome the new spring with Cadac"
- 15-31/1/2022 bringing products to large and small stores in central cities
- 2/32022, re-study the needs, learn hair color trends
- 1/4-15/4/2022 cooperated with Erik to launch a TVC to advertise the product with a new color
- 16-30/4/2022 Bringing products to provinces that tend to integrate
- 1/5-20/5/2022 Introducing new hair colors suitable for summer
- 1/6-15/6/2022 Organize the campaign "Cadac burns with summer" to help bring the new colors of the product to be known more
- 7/7-9/7/2022 Organize contest "Your Color, Your Style"
- 5/8-10/9/2022 Bringing products to other small cities and provinces
- 15-25/9/2022 Organize contest "Pretty hair with TikTok"
- 15-30/10 2022 evaluates the results of strategies and makes recommendations for next year.
Control Plan
The control will take the form of a comparison between the marketing objectives set against the final results obtained for each goal The basis for the assessment is as follows:
• Revenue from Monthly, Quarterly and Yearly Sales Report
• Market Share from Annual Report Sales Year-end Internal Accounting
• Profits from year-end internal accounts
• Brand awareness from Hire a market research company to evaluate once at the end of the year
- Review the progress of the program implementation, determine if the Marketing program is being implemented with the right goals, what has been done and what has not been done
- Review customer response to the program and evaluate its effectiveness
- Evaluate the number of customers using the product after each quarter and compare it with previous periods
- Review customer complaints about products, services, staff (if any) Clarify things like what do guests often complain about? Has it been fixed yet? If not, how to take action?
- Are there any problems with the current program? Are there any market developments affecting the planned execution? evaluate both micro and macro factors)
- Report sales, year-end revenue to the board of directors, comparing with expected revenue Sales increase or decrease compared to expect, reasons why
In analyzing the expenses incurred for marketing programs, it is essential to assess the variances from the expected budget—whether there has been an increase or decrease—and the reasons behind these fluctuations This evaluation will help identify which programs are effective, which ones are underperforming, and which have garnered positive feedback Based on these insights, a strategic conclusion can be drawn regarding the continuation, enhancement, or modification of these marketing initiatives, guiding future investment decisions.
The control and evaluation of marketing plans will help businesses achieve maximum efficiency and develop the company further.
Appendix
+ Finished product cost (15.000x10.000 VND/75ml product) = 175.000.000VND + Cost of hiring staff = 924.000.000 VND
• Business/sales: 5 people x 5.000.000đ/person/month
• Technical staff: 2 people x 8.000.000đ/person/month
• Marketing staff/designer 3ng x 10.000.000đ/month
+ Cost of shipping goods from abroad: 45.000.000 VND
• Product launch event cost, campaign = 60.000.000 VND
• Cost for KOL, the representative face (Erik: 50.000.000 VND, Huong Witch: 30.000.000 VND): = 80.000.000 VND
• Fanpage advertising costs (8.000.000đ/ month) = 96.000.000 VND
• The cost for operating the website (100.000/month) rent Haravan's website
- Activity 1: Pretty hair with Tiktok
- Activity 2: Your hair, Your Color
• Advertising expenses (2 brand ambassadors) = 20.000.000 VND
- Activity 3: Hold “CADAC to welcome spring”
• Advertising on social networks = 6.000.000 VND
- Activity 4: "CADAC burns with summer"
Break-even: Đơn vị: VND
Monthly Units Break – Even 1.500 units
Monthly Sales Break – Even 262.500.000 VND
Average Per-Unit Revenue 85.900.000 VND
Average Per-Unit Variable Cost 15.667 VND
Estimated Monthly Fixed cost 131.350.000 VND
In 2020, the Vietnamese economy demonstrated remarkable resilience and adaptability, navigating through challenges posed by global disruptions The Ministry of Industry and Trade highlighted that despite the obstacles, Vietnam achieved significant growth, showcasing its dynamic economic landscape The General Statistics Office reported key indicators reflecting this growth, underscoring the country's commitment to recovery and development This year marked a pivotal moment for Vietnam, reinforcing its position as a robust player in the regional and global economy.
Nguyen Minh Phong (2020) Triển vọng kinh tế Việt Nam năm 2020 và giai đoạn tới Extracted from Lapphap.vn: http://lapphap.vn/Pages/tintuc/tinchitiet.aspx?tintucid!0469
Nguyen Hong Anh (2018) Công nghiệp 4.0 - Xu hướng thế giới và chính sách phát triển ở Việt Nam
Extracted from hvcsnd.edu.vn: http://hvcsnd.edu.vn/nghien-cuu-trao-doi/dai-hoc-40/cong-nghiep-4-0-xu-huong-the-gioi- va-chinh-sach-phat-trien-o-viet-nam-4310
Minh Nguyen (2021) Kem nhuộm tóc tự cân bằng màu Cadac ra mắt Việt Nam
Extracted from Vnexpress.net: https://vnexpress.net/kem-nhuom-toc-tu-can-bang-mau-cadac-ra-mat-viet-nam-
Duy Khánh Haravan và giấc mơ ai cũng có thể làm web
Extracted from cafebiz.vn: https://cafebiz.vn/cau-chuyen-kinh-doanh/haravan-va-giac-mo-ai-cung-co-the-lam-web- 20150824114209328.chn