Tài liệu tham khảo |
Loại |
Chi tiết |
1. Belch, George E. and Michael A Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective . New York: the McGraw-Hill Companies, Inc., 1998 |
Sách, tạp chí |
Tiêu đề: |
Advertising and Promotion: An Integrated Marketing Communications Perspective |
Tác giả: |
George E. Belch, Michael A Belch |
Nhà XB: |
the McGraw-Hill Companies, Inc. |
Năm: |
1998 |
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2. Bui, Thi Bich Thuy. An investigation into the study of the English language used in advertising slogans issued by some world -famous airline |
Sách, tạp chí |
Tiêu đề: |
An investigation into the study of the English language used in advertising slogans issued by some world -famous airline |
Tác giả: |
Bui, Thi Bich Thuy |
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3. Bui, Thi Trang. Business slogans (Advertising slogans) in English and Vietnamese |
Sách, tạp chí |
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5. Cook, Guy. 1996 [1992]. The Discourse of Advertising. London: Routledge 6. Doan, Tran Thuy Trang. A discourse analysis of beauty productadvertisement for females in English (in the light of pragmatics) |
Sách, tạp chí |
Tiêu đề: |
The Discourse of Advertising |
Tác giả: |
Guy Cook |
Nhà XB: |
Routledge |
Năm: |
1996 |
|
7. Do, Thi Thu. An investigation into morphological and syntactic features in electronic devide advertisements in English (with reference to Vietnamese) |
Sách, tạp chí |
Tiêu đề: |
An investigation into morphological and syntactic features in electronic devide advertisements in English (with reference to Vietnamese) |
Tác giả: |
Do, Thi Thu |
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8. Goddard, Angela. 1998. The Language of Advertising. Written texts. London: Routledge |
Sách, tạp chí |
Tiêu đề: |
The Language of Advertising. Written texts |
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9. Halliday, M. A. K., Hasan, R. 1976. Cohesion in English. (English Language Series). London: Longman |
Sách, tạp chí |
Tiêu đề: |
Cohesion in English. (English Language Series) |
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10. Hoang Thi Thuy. MA.Thesis linguictics. Advertisng language used in trade: A comparison in English and Vietnamese |
Sách, tạp chí |
Tiêu đề: |
Advertisng language used in trade: A comparison in English and Vietnamese |
Tác giả: |
Hoang Thi Thuy |
|
11. Hornby, A. S. et al. 2001. Oxford Advanced Learner’s Dictionary. The 6th edition. Oxford: Oxford University Press |
Sách, tạp chí |
Tiêu đề: |
Oxford Advanced Learner’s Dictionary |
Tác giả: |
A. S. Hornby |
Nhà XB: |
Oxford University Press |
Năm: |
2001 |
|
12. Leech, G. N. 1966. English In Advertising [M]. Longmans: Green and Co. Ltd |
Sách, tạp chí |
Tiêu đề: |
English In Advertising |
Tác giả: |
Leech, G. N |
Nhà XB: |
Longmans: Green and Co. Ltd |
Năm: |
1966 |
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13. Nguyen Thi Thu Huong. A comparative study of some discourse features between English and Vietnamese tourist advertisements |
Sách, tạp chí |
Tiêu đề: |
Nguyen Thi Thu Huong |
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14. McQuarrie, Edward F. and David G. Mick, Figures of Rhetoric in Advertising Language. Journal of Consumer Research, 1996 |
Sách, tạp chí |
Tiêu đề: |
McQuarrie, Edward F. and David G. Mick, "Figures of Rhetoric in Advertising Language |
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15. N.T.T.Duong. (2002). A study on Translation of terminology in integrated marketing communications |
Sách, tạp chí |
Tiêu đề: |
N.T.T.Duong. (2002) |
Tác giả: |
N.T.T.Duong |
Năm: |
2002 |
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16. P.T.T.Duong. (2006). The use of Dynamic equivalence in Vietnamese and English translation of tourist advertisement |
Sách, tạp chí |
Tiêu đề: |
The use of Dynamic equivalence in Vietnamese and English translation of tourist advertisement |
Tác giả: |
P.T.T.Duong |
Năm: |
2006 |
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17. N.T.T.Hien. (2003). A study on Pragmatic equivalent in Vietnamese -English translation of tourist advertisement |
Sách, tạp chí |
Tiêu đề: |
A study on Pragmatic equivalent in Vietnamese -English translation of tourist advertisement |
Tác giả: |
N.T.T.Hien |
Năm: |
2003 |
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19. Phung, Ngoc Bich.MA. Minor thesis linguistics. An investigation into the sentence partterns used in travel advertisement on English and Vietnamese websites |
Sách, tạp chí |
Tiêu đề: |
An investigation into the sentence patterns used in travel advertisement on English and Vietnamese websites |
Tác giả: |
Phung, Ngoc Bich.MA |
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20. Phung, Thanh Ha. Figures of substitution used in the language of advertising in some Vietnamese and English advertisements |
Sách, tạp chí |
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22. Ton Nu My Nhat. (2005). A contrastive discourse analysis of travel advertisements based on the theory of Functional Grammar |
Sách, tạp chí |
Tiêu đề: |
A contrastive discourse analysis of travel advertisements based on the theory of Functional Grammar |
Tác giả: |
Ton Nu My Nhat |
Năm: |
2005 |
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23. Ton, Nu My Nhat. A discourse analysis of travel advertisements in English and Vietnamese” Doctoral dissertation of English linguistics |
Sách, tạp chí |
Tiêu đề: |
A discourse analysis of travel advertisements in English and Vietnamese |
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24. Tran Thien Tu. (2007). Presupposition and Implicature in English and Vietnamese Advertising Slogans |
Sách, tạp chí |
Tiêu đề: |
Presupposition and Implicature in English and Vietnamese Advertising Slogans |
Tác giả: |
Tran Thien Tu |
Năm: |
2007 |
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