Market Leader - Pre-inter - Edition 2 - powerpoint bài giảng (Unit 1-6)

Giáo án Powerpoint Slide bài giảng Unit 1-6 - Giáo trinh Market Leader Pre-intermediate Edition 2. Slide gồm 15 giáo án, mỗi giáo án 3 tiết. Giáo án được soạn vô cùng chi tiết, cẩn thận, đã dạy và chỉnh sửa thực tế. Các thầy cô yên tâm về chất lượng. Nếu dùng ổn, mời các thầy cô mua tiếp 15 giáo án từ Unit 7-12. Cám ơn các thầy cô.

for Business Administration

Contents of the course

Students’ duties

 Self-study before class

 Attend at least 80% of the

1 David Cotton David Falvey, Silmon

Kent,

Market Leader – Elementary

(Course book & Practice File)

Grammar in Use

1 Attendance & Homework/

Assignment/ Self-study task:

10%

2 Progress test 1: 15 % (week 8)

3 Progress test 2: 15% (week 14)

4 Final test: 60%

Marki ng

G A 2

Discussion (A)

Discussion (A)

1

Discussion (A)

2

Discussion (A)

several companies

yourse

lf

Discussion (C)

important tips to get ahead in your career

Vocabulary

Let’s do it again!

career opportunities career plan career move

career break

Verbs that go with the phrases

tak e mak e

offe r deci de

Verb phrases

Choose the best verb

phrases

take early retirement

work flexitime

get a promotion

do research earn a bonus

a promotion

a career move

mak e get take

 1 What helps when trying to move ahead in your career?

 2 What practical advice

could you give to someone

who wants to get ahead in

their career?

Reading (B)

Reading (C)

Reading (D)

Pre-listening

1

7

6 4 7

what you’re good

what you’ve already got

u ag re

e w it

h

th is

?

Ga.3

Vocabulary Review

List some areas in business

1

List some compound nouns that

include the word “career”

2

interviewing questions

?

Language Review

Making a request Making an offer

Describing ability

Language Review

Could I confirm your contact

details?

making a request

Can you use this software

Language Review

Could you tell me your current

salary?

making a request

Would you let us know your decision

as soon as possible? making a

request

When can you

ability

Would you like some more

coffee?

making an offer

6 Could you tell me your current

COULD

WOULD

’t

What is said in a job

interview?

Have you ever made any phone calls in English? What useful telephone expressions do you know?

Conversation

1

Conversation

2 Conversation

3

Could you give me

Conversation

3

- Tell why you are

calling.

- If the person is not there, ask for the message.

Company Fast-Track Incorporation Products

training videos &

management training

courses Based in/

subsidiary Boston, Us/ Warsaw, Poland Recent

performanc

e

Sales results: poor

Reasons Sales reps: not motivated

Previous manager: no

strategy Nature of

sales

position

Increasing number of

customers Qualities

required

Sales ability, skills, background, experience,

linguistic ability

s comments

Intervie

w extracts

final decision

head of the interviewing

team

Liz Steiner Sales Director

B

- grammar

HOMEWORK

business sector?

E-commerce

disadvantages

of online shopping

a shopper

a businessman

“Bad ideas don’t get better

online.”

IBM advertisement

Terms / Conditions/

Policies

(v, n)

(v):

sell

(n,v )

bargain with sb for st

make a bargin with sb

(n,v )

If customers buy in bulk, we offer a discount

If customers are not happy with products, they can _ them within a week.

return

If customers send back goods in the

original packaging, they can get a full

.

refund

If you buy in bulk, you can make a

_with the seller.

bargai n

deliver/ despatch

discou nt

exchang e

purchas e

refund

return

warehou se

credit card

details

the name, number and expiry date

on your credit card

a promise to give your money back

if you are not happy

cooling off

period

the time when you can change your mind

and cancel an order

interest

free credit

when you can pay some time after you

buy, but at no extra cost

When the goods are not available

a promise to give

money back if…

when you can change your mind &

cancel orders help from the company when you

use products when you can pay

later, but at no extra cost

out of stock

When the goods are not available

money-back guarantee

a promise to give

money back if…

interest-free

credit

when you can pay

later, but at no extra cost

Pre-listening What is

“multi-channel

retail”?

An example of a retailer and its

channel

Keys to successful online

3 4 2 1

positive ways

negative ways

2

- Running a physical shop is more expensive than a website.

 different price for the same product

4

- integrate both online and offline operation

Summarizin

g

Making comments

Ga 5

 cooling off period

 method of payment

 out of stock

 interest-free credit

Homework checking

Websites should be clear.

Language focus

Websites have to/ need to

work quickly and effectively.

I myself must

spend less money online.

- You mustn’t use the Internet

at work for personal purposes.

Practice 1

No No

No No

No Yes

Practice 2

 You only need to have a

computer connected to the Internet.

Practice 3: Online shopping/ selling

Be friendly

Have clear aims

Don’t change your plan during the meeting

Have a lot of options

Never show any emotion

Negotiating tips

HOW

HOW

WHY WHY

WHY What’s more?

Listening: Fill in the blank

priority

agreed

normal fee we’d prefer

offer mind if I

as long as How about

agree to

 Absolutely

 It’s a bit too much, I’d say

 Mmm, I don’t know

 Maybe you’re right

 That sounds reasonable.

Listen for useful language

strong agreement

polite disagreement disagreement hesitant

hesitant agreement

polite agreement

useful language

• How long is the contract?

• How often is the website tested?

• How long is the response time?

Role-play:

What do you have to negotiate?

-cheap flights

-few destinations

-offer accommodation + insurance + car hire

-good customer base

Solution: Bigger catalogue of holidays

Lifetime Holidays DirectSun

 Range of holiday destinations

Manage the project because of experience and knowledge of selling online

Greater management

experience and

knowledge

 correct in the format

  concise and relevant

  free of any grammatical or spelling

mistakes

  polite , even if you’re complaining

Writing a letter

Dear Sir or Madam Dear Mr / Mrs / Ms.

main point

other points

closing/ call to

contact

Endings Signatur e

As a director of Lifetime Holidays or as a

director of DirectSun, complete the letter to the person you negotiate with Summarize what you agreed (p.130)

Homework

Ga 6

ss sector

s?

/

/,fa:mə’sjuti kl/

price

profit

market share

share price

head office subsidiar

e

What’s that?

Listening: A successful

company

Important factors that make a company

successful

?

2

3 4

competitors offering solutions

1’to look 2’ to write 3’ to talk

Reading: The world’s most respected

Pre-Reading: The world’s most respected

Post-Reading: The world’s most respected companies

What is special about the company?

What’s that company?

What does it produce?

How is the products’ quality?

Ga 7

Homework checking

result s

reven ue

increa se

growt

ers

performa nce sharehol

ders

Research and Development

What do you know?

TENSE

S

TENSE

S

Note: Stative verbs

Senses : smell, feel, sound, look…

so nice.

Perception : know, understand,

think, believe …

Likes or dislikes : like, love,

prefer, dislike, hate…

Practice A

are holding are using

use tak esrais e

are raising deals recru

it are

advertising are

rentingwants

offer hav

e

are growing

Important factors: Making a presentation?

Now, it’s your

turn (p.27)

Now, it’s your

head office

customers annual

turnover

annual

turnover net profit number of

stores

number of

stores

strengths future plans

Listen for reasons

 Workbook (p.13-15)

 Read in advance: Writing file (p.131)

Ga 8

Check-up

Check-up

has trav

els

is going

spea

ks

is attendin

g

is thinking

kno

ws is preparin

g

le

1

page 131

Background

information

Reasons for the plan

Tenses

V.inf / modals

details

of the areas you want to invest in

ideas + supporting ideas

stages to

be

reached

le

1

Objecti ves

le

1

page 131

Writing task

plan (item 1,2,3)

p.2 9

  correct in the format

  concise and relevant

   free of any grammatical or

Ga 9

an idea

There are no new ideas.

1

Most of the best ideas are discovered by

accident.

2

Research and development is

the key to

great business

ideas.

3

There is nothing wrong with copying and improving the ideas of

others.

4

The best way

to kill an idea

is to take it to

a meeting.

5

2 extend a product

range

3 enter a market

4 make a breakthrough

5 meet a need

6 raises their

status

reduc es

protec ts

fills win

Quick check

enter

exten

d make

 The Innovation Works at Reading was developed

specifically to help the university to interact with

_(1) _, and it’s a special sort of space, a different

sort of environment, where businesses can come and

(2) new product (3) or use creativity

techniques to solve (4) _ or to do business

development or _(5) _ And it looks very from a normal office or the sort of, the sort of, er, facility you would find in a hotel You can write on all the

(6) , they’re all whiteboard; um, we use some

creative brainstorming _(7) _which is interactive

and anonymous, so that it means that (8) _ voice is

as loud as everybody else’s when you’re doing a

(9) _ session.

 We use a lot of different (10) _ to get people to

think hard about the things that they’re doing or that they want to (11) more about, so we do quite a lot of making people think differently, and look at problems from different (12) .

- The great idea seems to come

suddenly.

- The idea builds on something that existed before.

- It took the idea of auctions and

made it accessible to anybody with the Internet.

- It met a real need.

After you listen

What examples of great business ideas do you

know?

Why are they considered great ideas?

1 • What industry sector is

mentioned?

2 • What is the great idea?

3 • What makes the idea

unusual?

4 • What problem does the idea solve?

5 • What are the benefits of this idea?

Article

1 Article

2 Article

3

Million Dollar Homepage

Million Dollar Homepage

Million Dollar Homepage

car

dealership

food and beverages charging

Million Dollar Homepage

- Farmers:

higher income

- India: good source of

agriculture revenues

Million Dollar Homepage

car

dealership

food and beverages

Internet advertising charging

making dollars from selling pixels

on a web people: not

usually visit

a car

showroom

1 st : oranges from Florida are grown in India

The idea comes from a young

person He just needs some web space

Million Dollar Homepage

to diversify

He earned money to finance his university studies

- a lot of money for Tew

- Farmers:

higher income

- India: good source of

agriculture revenues

- cheap/

effective way

to advertise products/

services

Post-reading

Ga 10

Vocabulary Check

advantage

of …

a need

a breakthroug

h

an idea

make take have meet

d actions

on going actions

were performing

appoint

ed

emigrat ed

created

were visiting

st

cosmetic

s producer

Was it a great idea for Max Factor to follow

his interest?

When to launch the goggles + marketing strategy

’t

kno w

sugge st

Useful

language

Worldbeat er

Group 2

Group 3

Group 4

$240

Professi onal players

30 free balls

Specialis

t magazin es

$150

All players, all age groups Free tennis at

a local club Newspape

r/

Television commerci als

$180

All players, all age groups T-shirt with Freestyle logo

Clubs, courts, press

$200

Rich, fashion- conscious ppl

20% discount

of f product Contracts with famous players/ stars

similar to

products

Study the

case

Each group

think of

one product

Use the points in the e-mail

as a guide

Writing task

Write a report on one product that you want to

propose to Fabtek

- Gives the reader a quick overview of the total

situation

- Shows the points that

will be looked at

- Persuades the readers how effective the ideas

Write the report

Ga 11

How do they feel?

1

2

3

They feel stresse

d.

There is a

lot of

stress in

life

In which cases are you often stressed?

Stress in our life

havin g

makin g

travelli ng

Stress in our life What do you

do to reduce

stress?

Ways to reduce stress

Stress in the workplace

Stress in the workplace

write lose mak

negotia

te meet

your job

a presentatio

n

a report visitors

a contract

a meeting

Vocabulary: Stress in the workplace

lifestyle workaho

lic

workloa

d

deadline flexitim

e

Jobs in the stress league

Actor

Teacher

Bus driver

Hairdres ser

Banker

Librarian

Further discussion

 There are two sides for

everything Discuss two

sides of pressure at work

 Why do people become

workaholics?

end

Listening: Dealing with stress

causes of stress at

work

combinati on

one cause

pressu re

contro l

depressi on

any difference

combinati

on

pressure loss of control

 _ do you help _ to deal

with _?

Well, we help in _; _, by _ causes of stress, what we call

stress risk assessment The idea

of this is to _ and groups,

hotspots, where the risk of stress

is high _, we _ by raising

their _ of stress and giving

them _ to _ and _ stress.

Which apply more to men or

mistakes

pay more attention to

detail are better at doing many things at the same time are more likely to become

angry when stressed

Discussion

Let’s guess

make spend do

keep do

make

Practice file: p.20, 62

Write a passage about advantages/

disadvantages of stress in the workplace

Ga 12

Language Review

She has worked for a stress

management consultancy for 3

years

She worked for a stress

management consultancy for 3

years

Does she work for it

now?

No

Does she work for it

now?

Ye s

Past

simple

Present

perfect

- Form

Past simple & Present Perfect

completed

past events

ongoing actions

actions (from

past to present)

past event (affects present)

habits/ facts

life experiences

Time markers

Practice 1

Have you ever

attended a

conference?

Yes, I have.

When was

it?

In Madrid, I went there 2 years ago with my colleagues.

Human Resources Manager colleagues

staff’s health and fitness

5.4 Listen and take notes/ fill

in

Agreement/ Disagreement

A A

Discussion

Case Study

complaints

complaints

complaints

Group of

consultants

Problems

in HR

Dept.main ones

5 minutes for at least 2 ideas

end

As a leader of the Stress Management

Team, write a report to GVM’s Managing

Director

- Overview: merging, workforce cut, open-plan offices, redundancies…

- Main points: HR’s problems & solutions

- Main problems that HR

are coping with

Ga 12

Language Review

She has worked for a stress

management consultancy for 3

years

She worked for a stress

management consultancy for 3

years

Does she work for it

now?

No

Does she work for it

now?

Ye s

Past

simple

Present

perfect

- Form

Past simple & Present Perfect

completed

past events

ongoing actions

actions (from

past to present)

past event (affects present)

habits/ facts

life experiences

Time markers

Practice 1

Have you ever

attended a

conference?

Yes, I have.

When was

it?

In Madrid, I went there 2 years ago with my colleagues.

Human Resources Manager colleagues

staff’s health and fitness

5.4 Listen and take notes/ fill

in

Agreement/ Disagreement

A A

Discussion

Case Study

complaints

complaints

complaints

Group of

consultants

Problems

in HR

Dept.main ones

5 minutes for at least 2 ideas

end

As a leader of the Stress Management

Team, write a report to GVM’s Managing

Director