BMBR5103 - NGUYEN THANH LAM Advisor’s assessment Advisor’s signature BMBR5103 - NGUYEN THANH LAM Contents ABSTRACT CHAPTER I INTRODUCTION COMPANY INTRODUCTION Overview Achievements Vision Mission THACO logo meaning Thaco culture RESEARCH INTRODUCTION 12 PROBLEM STATEMENT 12 PURPOSE OF STUDY 13 SCOPE OF STUDY: 14 QUESTIONS OF THE RESEARCH: 14 CHAPTER II LITERATURE REVIEW 15 DEFINITION OF CONSTRUCTS 15 JOB OVERLOAD 15 WORK – RELATED EXPECTANCIES 16 SOCIAL SUPPORT 18 WORK – FAMILY CONFLICT 19 Argument for the relationships among the Constructs 20 CHAPTER METHODS 31 INSTRUMENTS 31 DATA COLLECTION PROCESS: 32 PROCEDURE FOR DATA COLLECTION AND ANALYZE 32 CHAPTER RESULT 34 BMBR5103 - NGUYEN THANH LAM CHAPTER CONCLUSION 39 DISCUSSION: 39 REFERENCE 40 APPENDIX 42 APPENDIX 1: QUESTIONAIRE 42 APPENDIX 2: RESEARCH PRESENTATION 47 BMBR5103 - NGUYEN THANH LAM ABSTRACT Job satisfaction represents one of the most complex areas facing today’s managers when it comes to managing their employees Many studies have demonstrated an unusually large impact on the job satisfaction on the motivation of workers, while the level of motivation has an impact on productivity, and hence also on performance of business organizations Unfortunately, in our region, job satisfaction has not still received the proper attention from neither scholars nor managers of various business organizations This research included questionnaire and interview of 280 employed adults, aiming to find out the job satisfaction at THACO – a Vietnamese automobile company and determines suggestions to improve the matter BMBR5103 - NGUYEN THANH LAM CHAPTER I INTRODUCTION COMPANY INTRODUCTION Overview Truong Hai Automobile Co., Ltd was established on 29 April 1997, headquartered at 19 Street No 2A, Bien Hoa II Industrial Zone, Dong Nai Province The founder is Mr Tran Ba Duong, who is now THACO’s Chairman In 2007, Truong Hai Automobile Co., Ltd changed to become Truong Hai Auto Corporation (THACO) Currently, the company has three administrative offices located in Ho Chi Minh City, Hanoi, and Chu Lai (Quang Nam) Particularly, Chu Lai - Truong Hai Auto Manufacture and Assembly Complex (Quang Nam) which was established in 2003 on an area of nearly 600 hectares, consists of 24 subsidiaries and affiliated factories THACO currently operates in auto manufacture, assembly, and distribution; provides auto spare part and maintenance services, including manufacturing, trading, and distributing commercial vehicles (trucks and buses), manufacturing and trading passenger cars from the brands including Kia (South Korea), Mazda (Japan), and Peugeot (France -Europe) As to April 2016, the distribution system consists of 89 showrooms and 53 dealers nationwide and the company now has 14,900 employees At the present time, THACO is the only enterprise in Vietnam that manufactures and assembles all car lines including passenger cars, trucks, and buses with the localization rate from 16%-50%, providing Vietnamese people with diversified, quality, and BMBR5103 - NGUYEN THANH LAM affordable cars In 2014 and 2015, THACO has topped the sales chart of Vietnam Automobile Manufacturers' Association (VAMA) As the leading auto manufacture, assembly, and distribution company in Vietnam, THACO aims to maintain its position and expand its market to the ASEAN region, enhance international cooperation to select appropriate technology, increase the local content, and join the global value chain creating platform to become a multi-industry conglomerate in the region Besides manufacture and business activities, THACO also builds a healthy corporate culture environment, forming THACO's feature culture based on the business philosophy "Creating the contribution values, improving service values through products and services" and the principle of "8Ts" "Dedication - Honesty - Intelligence - Confidence Respect - Prestige - Commitment - Convenience" This is the core value of THACO culture, the intangible asset to create motivations for development THACO's culture is also manifested by the fact that compensations and benefits (salary, bonuses, insurances, allowances, etc.) are always adequately implemented With the viewpoint "THACO embraces its social responsibilities", annually, THACO always supports many social community activities to share its responsibilities in various fields including: National Defense, Social Welfare, Traffic Safety, Education, Culture Music, Medical, Sports, For the underprivileged, scholarships, etc From achievements in business and contributions to the social community, in 2015, THACO has been acknowledged and honored by the following awards: Certificates of Merit from the Prime Minister, Excellent Emulation Flags from the Government; Certificates of Merit from the Ministry of Transport; Certificates of Merit from Quang Nam provincial People's Committee; Certificates of Merit from Dong Nai provincial People's BMBR5103 - NGUYEN THANH LAM Committee; Excellent Emulation Flags from Dong Nai provincial People's Committee in consecutive years; Certificates of Merit from Dong Nai Youth Union; Top 10 Gold Star Award; Top 10 Vietnam Brand Award; Vietnam Strong Brand award; "Asia Pacific's Best sales growth distributor" from Hyundai Motors, etc Achievements Since its establishment, THACO has received numerous awards and merits from the Prime Minister, the Ministries, the Ministerial-level Agencies, and the Provincial Authorities of Dong Nai, Quang Nam, Dong Thap, Lam Dong, Hanoi, and Ho Chi Minh City on the following aspects: - “Patriotic Competition” movement, welfare for employees; - Completion of tax obligations and social insurance; - Contribution to the socio-economic development of many provinces, and creation of Chu Lai Open Economic Zone; - Outstanding achievements in community activities, sports and athletics engagement, cultural organization, and “Good People, Good Work” initiatives; - Outstanding contributions to the nation’s development and security The Product and Brand Awards: - Labor Medal: 3rd Rank in 2007 and Runner-Up in 2012; - Vietnam Gold Star Award 2007 by the Central Committee of the Vietnam Young Entrepreneurs, top 10 for consecutive years (2008-2010); - Vietnam Business Excellence Awards (2008 - 2010); - Thanh Giong Cup Award for consecutive years (2008-2010); - Exemplary Dong Nai Entrepreneur Award for consecutive years (2008-2010); - Top ten automotive brand voted by the Vietnam Industrial Property Association; BMBR5103 - NGUYEN THANH LAM - Global Excellent Distributor Award by Kia Group in 2010; - "Civilized Organization of 2009" Certificate by the People's Committee of Dong Nai Province; - Excellent Vietnamese Brand Award in 2010 and 2012; - Top 500 biggest Vietnamese enterprises for consecutive years from 2008 to 2012; - Top 1000 enterprises of tax contribution for consecutive years from 2010 to 2012 Vision Being a conglomerate and a leading Vietnam enterprise in ASEAN region Mission THACO is a Vietnam brand bringing pride to the nation Providing values to the customers, the society, and Vietnamese economy Creating a distinctive and optimal working environment for the employees to maximize their competence, best meeting the requirements of integration and contributing to the human resource development of the country THACO logo meaning The logo is designed modern and harmonious with stylized font, showing Truong Hai uniqueness, strong and industrialized yet elegant Blue was chosen as the dominant color This is the color of the name Truong Hai Blue is also one of three primary colors symbolizing the environmental friendliness and sustainability Additionally, "Truong Hai Auto" in red is selected as the foundation, representing the passion to lead Vietnam's automobile industry and the direction of enhancing Vietnam’s automobile industry position in the region The strongest contrasting colors, red and blue, used in the logo bring a balance of structure and represent its strong idea BMBR5103 - NGUYEN THANH LAM In addition to representing THACO brand - Truong Hai Auto, the logo also represents the business philosophy of the corporation: Caring for our products, services, every employee, and the community Furthermore, Truong Hai strives to improve the STATUS of the company and its employees in the society to become a strong corporation representing the automotive industry of the country In order to actualize the company philosophy toward the development of a sustainable corporate culture, Truong Hai proposes eight criteria, including DEDICATTION, HONESTY, INTELLIGENCE, CONFIDENCE, RESPECT, PRESTIGE, ENTHUSIASM, and CONVENIENCE Thaco culture In October 2013, Truong Hai Auto Corporation (THACO) was honored to receive numerous awards such as "Excellent Accomplishment of Tasks from 2010 to 2012"; "TOP 10 Vietnam Gold Star Awards" for seven consecutive years and one of ten companies awarded "Corporate Social Responsibility" Mr Tran Ba Duong, Chairman of THACO was honored as one of "100 outstanding entrepreneurs" and received "Thanh Giong Cup Award 2013." In addition, Mr Tran Ba Duong was awarded the certificates of commendation by the Prime Minister for his "Outstanding Achievements in Vietnamese Young Entrepreneurs BMBR5103 - NGUYEN THANH LAM movement from 2008 to 2012"; “Outstanding Entrepreneur from 2010 to 2012" in Dong Nai; “Outstanding Entrepreneur of the Southeast Region of Viet Nam” for consecutive years in Vung Tau, etc In order to gain these achievements, THACO has not only focused on the business operation but also cared for its employees’ welfare and the social responsibility In addition to strong leadership, it is undeniable that the corporate culture has greatly contributed to the company success THACO Culture is sustainable and unique, which was cultivated and developed since the very first days of the company’s establishment From "The Principle of 8Ts" “THACO’S Principle of 8Ts" includes Tận tâm (DEDICATION), Trung Thực (HONESTY), Trí Tuệ (INTELLIGENCE), Tự Tin (CONFIDENCE), Tơn Trọng (RESPECT), Trung Tín (PRESTIGE), Tận Tình (ENTHUSIASM), and Thuận Tiện (CONVIENENCE) The Principle of 8Ts is said to be THACO’s golden rule It is also THACO’s Core Culture, the intangible asset that is accumulated by every of THACO’s family members No single T has ever been overlooked in the process of "THACO individual" development; all eight words have positive interactions The "8T Principle" is THACO’s disciplined culture, so every THACO’s employees must always be aware of their duties and responsibilities to enforce and promote each "T" To “Self-discipline Individuals - the Culture of Discipline” THACO always directs all of its employees to a working and lifestyle of self-discipline Living and working with the self-discipline and the continuous progress will benefit the company and yourselves THACO’s “self-discipline individual" is the unity between the individual and the group It is the harmony of collegiality, responsibilities, mutual 10 ...BMBR5103 - NGUYEN THANH LAM Contents ABSTRACT CHAPTER I INTRODUCTION COMPANY... PROCEDURE FOR DATA COLLECTION AND ANALYZE 32 CHAPTER RESULT 34 BMBR5103 - NGUYEN THANH LAM CHAPTER CONCLUSION 39 DISCUSSION: 39 REFERENCE ... APPENDIX 1: QUESTIONAIRE 42 APPENDIX 2: RESEARCH PRESENTATION 47 BMBR5103 - NGUYEN THANH LAM ABSTRACT Job satisfaction represents one of the most complex areas facing today’s managers