| Tài liệu tham khảo |
Loại |
Chi tiết |
| 1. Anderson, James C. and Narus, James A. 2003. Understand What Customers Value. New York: n.p |
Sách, tạp chí |
| Tiêu đề: |
Understand What Customers Value |
|
| 2. Brock Richard and et al. 2000. Profitable Customer Relationships: The Keys to Maximizing Acquisition, Retention, and Loyalty. Apastore Inc |
Sách, tạp chí |
| Tiêu đề: |
Profitable Customer Relationships: The Keys to Maximizing Acquisition, Retention, and Loyalty |
|
| 3. Faulkner. Mike. 2003. Customer Management Excellence. Prentice Hall |
Sách, tạp chí |
| Tiêu đề: |
Customer Management Excellence |
|
| 4. Huhges. Middleton. 2003. The Customer Loyalty Solutions – What Works (and What Doesn’t) in Customer Loyalty Programs. Mc Graw-Hill |
Sách, tạp chí |
| Tiêu đề: |
The Customer Loyalty Solutions – What Works (and What Doesn’t) in Customer Loyalty Programs |
|
| 5. Jankowiz. A D. 2002. Business Research Project. Thomson Learning 6. Kotler. Philip. 2003. Marketing Management (11 th edition). Prentice Hall |
Sách, tạp chí |
| Tiêu đề: |
Business Research Project". Thomson Learning 6. Kotler. Philip. 2003. "Marketing Management |
|
| 7. Lawfer. Manzie R. 2004. How to Create Lasting Customer. Aspatore Inc |
Sách, tạp chí |
| Tiêu đề: |
How to Create Lasting Customer |
|
| 8. B. Joseph Pine II, Don Peppers, and Martha Rogers. 1995. Do you want to keep your customer forever. Mc Graw-Hill |
Sách, tạp chí |
| Tiêu đề: |
Do you want to keep your customer forever |
|
| 9. Solomon. Robert. 2003. The Art of Client Service. Dearborn Financial Publishing |
Sách, tạp chí |
| Tiêu đề: |
The Art of Client Service |
|
| 14. www.nlcs.com.vn 15. www.fis.com.vn 16. www.cftdnet.com.vn 17. www.tomcom.com 18. www.grgbanking.com |
Khác |
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