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10. Krampf, R.F. and Heinlein, A.C. (1981), "Developing Marketing Strategies and Tactics in Higher Education Through Target Market Research", Decision Sciences, Vol. 12 No. 2, pp. 175-193

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Tiêu đề:	Developing Marketing Strategies and Tactics in Higher Education Through Target Market Research
Tác giả:	R.F. Krampf, A.C. Heinlein
Nhà XB:	Decision Sciences
Năm:	1981

12. Lin, L. (1997), "What are Student Education and Educational Related Needs ?", Marketing and Research Today, Vol. 25, No. 3, pp. 199-212

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Tiêu đề:	What are Student Education and Educational Related Needs
Tác giả:	Lin, L
Nhà XB:	Marketing and Research Today
Năm:	1997

13. Mujtaba, B. G., McAtavey, J. (2006). Performance Assessment and Comparison of Learning in International Education: American versus Jamaican Students’ Learning Outcomes. The College Teaching Methods & Styles Journal, Vol. 2, Num. 3. Pages 33-43

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Tiêu đề:	The College Teaching Methods & Styles Journal
Tác giả:	Mujtaba, B. G., McAtavey, J
Năm:	2006

15. Mazzarol, T.W. (1998), "Critical Success Factors for International Education Marketing", International Journal of Education Management, Vol. 12, No. 4, pp.163-75

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Tiêu đề:	Critical Success Factors for International EducationMarketing
Tác giả:	Mazzarol, T.W
Năm:	1998

16. Soutar, G. and Turner, J. (2002), "Students' Preferences for University: a Conjoint Analysis", The International Journal of Educational Management, Vol. 16, No. 1, pp. 40-45

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Tiêu đề:	Students' Preferences for University: a ConjointAnalysis
Tác giả:	Soutar, G. and Turner, J
Năm:	2002

14. Marvin J. Burns. Factors influencing the college choice of african-american students admitted to the college of agriculture, food và natural resources. A Thesis presented to the Faculty of the Graduate School. University of Missouri-Columbia (2006)

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