COMPANY INTRODUCTION
COMPANY BACKGROUND
Citysmart Hotel Management (CHM) Company Business name Citysmart Education Company
Address Golden Westlake Building, 151 Thuy Khe Street, Tay Ho District, Hanoi
Email info@chm.edu.vn
Website www.CHM.edu.vn
COMPANY INTRODUCTION
Citysmart Hotel Management (CHM), an international entity owned by Citysmart Group, was established in 2012 by General Director Thomas Chan The company is part of CitySmart Corporation, which encompasses various services, including study abroad consulting, project consulting, an international kindergarten, and CHM International School With over 15 years of experience in Vietnam, CitySmart Group continues to thrive in the hospitality and education sectors.
CHM delivers a premier educational experience with globally recognized qualifications, merging theoretical knowledge with practical training in career-oriented programs Our curriculum equips students with essential skills to emerge as future leaders in the global Hospitality and Culinary Arts Industry Committed to enhancing the quality of human resources, CHM aims to provide graduates with the skills and opportunities needed to accelerate their hospitality careers.
Their goal is to lead hospitality education in Vietnam, supported by a dedicated team of qualified lecturers, chefs, and staff committed to student success With outstanding facilities, they deliver high-quality education in a conducive learning environment This institution not only offers the most hands-on educational experience in Vietnam but also fosters a close-knit community that encourages students to achieve their fullest potential.
Currently, the company has nearly 40 employees, the average age is from 21 to 40 years old
- General Director: operates and manages all activities of the company.
- General Manager: obtains profit contribution by managing staff; establishes and accomplishes business objectives.
1 Human Resources: evaluates, coordinates, and recruits employees in the company.
2 Sales and Marketing Department: manages sales and marketing.
3 Accounting: oversees the company's facilities, provides capital for production, calculates the company's finances and pays salaries to all employees
4 Technology: administers information technology, engineering and design models, and production process proposal.
5 Lecturer: teaches and guides in Hospitality Management and Culinary Art’s students.
CHM has only two main products which are known as “Hospitality Management” and “CulinaryArt” courses Both have short-term courses and long-term courses from 6 months to 2,5 years.
CTH 2 Certificate in Hospitality Practice
• Provide students with specialized knowledges about Restaurant – Hotel and other main functions in a hotel
• Provide certificate for the completion of the course
• Help students to develop practical skills for future career
• Provide certificate specialized in many aspects of tourism, restaurant, and hotel
• Complement the career training program with academic subjects
• Provide interesting studying program for college students that have decided on the field of their careers in the future
• Provide conditions for students to pursue higher education
BTEC 4, 5 Higher Nationals in Hospitality Management
• Provide interesting, engaging and challenging learning experiences in Hotel Management with specialized knowledge and practical experience
• Provide skills and knowledge about Hotel Management to necessarily achieve good results in the environment of global customer service
• Give authority to students through topics about management, leadership, creativity and start-up to maximize the chance of a secured career
• Create opportunities to students to work and develop in the hotel major, or to study further to have honor degree on Hotel Management or other related majors
• Create opportunities for students to develop skills, techniques, and personal features necessary for the career
This article aims to educate students on the fundamentals of hotel services within both local and international contexts, while also offering insights into the ongoing global developments that shape career opportunities in the hospitality industry.
• Help students to achieve certificate and degree globally-recognized after finishing the course
• Create career promotional opportunities relating to Hotel Management for the student, with the purpose of being internationally recognized
BSc (Hons) Internation al Hospitality Management
• Help students to achieve advantages in competition and learn how to face with the discrepancies and changes of hotel service major under the fluctuating conditions.
• Develop critical thinking and problem-solving skills in each specific sphere of career
• Provide opportunities for students to develop their career in Hotel Management, or continue to study to earn a master’s degree in Hotel Management or in any relevant field
• Students will earn knowledge and update contact information in order to ensure their chance of securing a career after graduation
• Understand about the differences in cultures and prepare for career in managing hotel services major
• Maximize studying potential of students by learning with case-study, consulting practical project, researching on business organizations related to recently-opened hotel services, and designing effective marketing strategies
- CHM is now scouting more areas for their expansions in other cities (Nha Trang, Phu Quoc…)
- The company is determined to be one of the top brands in hospitality education in Vietnam, be able to compete with both domestic and foreign company.
- Invest more branches in national because it could help more students are excited about CHM have a chance to enroll the course.
- Improve the quality also the facility of the CHM to bring the best experience for customers.
CTH Level 2 Award in Culinary Skills
• Provide students with necessary skills in professional cookery
• Enhance personal skills and increase chances of finding a job
• Support personal skills and increase chances of finding a job
CTH Level 3 Certificate in Professional Cookery
• Provide students with necessary skills to work in professional cookery
• Enhance the ability to combine various skills to accomplish different dishes
• Develop the ability to assess the quality of any dish
• Develop time-management skills, food health and security, and personal hygiene as a professional cook must have
Pearson BTEC Level 4 and 5 Higher Nationals in Culinary Arts Management
• Provide interesting, engaging and challenging learning experiences in the course of Culinary Arts with specialized knowledge and practice experience
• Provide skills and knowledge about Culinary Arts to necessarily achieve good results in the environment of global restaurant and hotel services
• Give authority to students through topics about management, leadership, creativity and start-up to maximize the chance of a secured career
• Create opportunities to students to work and develop in the cookery major, or to study further to have honor degree in Culinary Arts or other related majors
• Create opportunities for students to develop skills, techniques, and personal features necessary for the career
This article aims to educate students on the history of culinary arts, highlighting its significance in both local and global contexts It also offers insights into the evolving landscape of international career opportunities within the culinary field, ensuring that students gain a comprehensive understanding of global developments in this profession.
• Help students to achieve certificate and degree globally-recognized after finishing the course
• Create career promotional opportunities relating to Culinary Arts for the student, with the purpose of being internationally recognized
- Diversity the range of products, provides more course for customer to choose.
- Increases partner commitment to a common vision.
COMPANY ANALYSIS
The economic landscape significantly influences the purchasing power and shopping habits of individuals investing in education Key economic factors such as development rate, inflation, economic downturn, income levels, and the consumer price index play a crucial role in shaping these behaviors.
Over the past 25 years, Vietnam has experienced significant economic growth, with a GDP growth rate of 6.7 percent in 2016 However, the first half of 2016 saw a slowdown, with GDP expanding by only 5.5 percent, primarily due to severe droughts affecting agriculture and slower industrial growth Vietnam has made strides in international economic integration by signing multiple free trade agreements, including those with the Eurasian Economic Union, the European Union, South Korea, and the Trans-Pacific Partnership Despite successfully embedding itself in global value chains, the benefits of this integration are limited by a lack of linkages with domestic firms.
The income of Vietnamese people is also increasing, with the largest group has the increase up to
$500-$1000/month Besides, the total house hold consumption rate of Vietnamese are considers the highest in the South East Asia for about 70% per month
Vietnam faces significant threats from climate change and natural disasters, jeopardizing its development achievements and future progress The country is already witnessing the impacts of rising temperatures, increasing sea levels, and more intense storms, alongside a growing frequency of floods and droughts.
Human factors significantly influence the market, encompassing aspects such as gender, population density, ethnicity, religion, careers, and education levels Notably, the Vietnamese population boasts a higher level of education and life expectancy compared to many countries with similar per capita income.
The poverty issue remains precarious, with approximately one-third of the population—around 30 million people—classified as 'poor' or 'near poor.' Ethnic minority groups, which constitute only 15 percent of the population, account for half of the nation's impoverished individuals These communities are particularly susceptible to various shocks, including those from climate change, natural disasters, and economic or health crises.
According to a draft national urban development program-me proposed by the Ministry of Construction, Vietnam is expected to achieve an urbanization rate of 38% with 870 urban areas by
2016 This is expected to increase to 45% with nearly 940 areas by 2020
Vietnam's stable political foundation enhances its appeal to foreign investors, benefiting domestic companies The government's commitment to reforms is evident in the 2011-2020 Socio-Economic Development Strategy (SEDS), which prioritizes structural reforms, environmental sustainability, social equity, and macroeconomic stability.
Vietnam's retail sector has become more liberalized following its accession to WTO law and various trade agreements, despite previous government control Changes in regulations and policies will present both opportunities and challenges for retailers Here are some examples of policies Vietnam has engaged in that pertain to the retail industry.
Since 2008, foreign investors have been permitted to own up to 49% of capital in joint ventures in Vietnam Additionally, from January 2015, fully foreign-owned companies can establish and operate independently in the market This influx of international retail groups, equipped with extensive experience, substantial capital, and modern operational strategies, has led to heightened competition for domestic retailers, compelling them to modernize in order to remain competitive.
Other regional Free Trade Agreement (FTAs):
Vietnam's involvement in various Free Trade Agreements (FTAs), including those with ASEAN countries, China, Korea, Japan, Australia, and New Zealand, is set to significantly influence its retail market through tariff commitments These agreements enable companies to benefit from reduced or zero tariff rates, facilitating the manufacturing of goods in Vietnam and their subsequent export to neighboring countries where production costs are typically higher.
Vietnam has transformed from an underdeveloped nation with restricted Internet access and minimal technological advancements to a rapidly growing technology hub The country's technological progress has accelerated significantly in recent years, indicating a promising future without signs of slowing down.
In 2016, Vietnam had approximately 36.1 million internet users, representing a 39% increase compared to Thailand and ranking just behind China This surge in internet usage reflects a significant shift in consumer behavior, with Vietnamese individuals increasingly investing in entertainment, high-tech gadgets, health and beauty products, and education These changes are indicative of the profound societal and economic transformations that have occurred in Vietnam over the past decade.
With a population of around 90 million, Vietnam's retail market is significantly fueled by its demographic dynamics, where 70% of the population falls within the age range of 15 to 64 years This youthful demographic is expected to grow, leading to an increased demand for a wider variety of products, brands, and categories in the retail sector.
The younger population presents significant opportunities for the retail sector, as young individuals are more inclined to invest in education, reflecting their strong focus on career development.
CHM primarily serves the growing population in Northern and Southern Vietnam, particularly students and adults who are passionate about Hospitality and Culinary Arts This customer base has seen a significant increase in numbers recently, reflecting a rising interest in these fields.
According to the research of CHM’s Marketing Department as I have collected, we have the customer structure of CHM as:
+ 55% customers with high income (> 20,000,000 VND/month)
+ 28% customers with stable income (10,000,000 VND/month - 20,000,000 VND/month)
+ 17% customers with middle income (< 10,000,000 VND/month)
CHM's target customers prioritize course quality, affordability, duration, and post-graduation job prospects Vietnamese consumers tend to be cautious with their spending, yet parents are increasingly willing to invest significantly in their children's education The rise of international schools like Vin School, TH School, and RMIT in recent years reflects this growing trend in educational investment.
The total expenditure on Vietnamese education accounts for 47% of total household expenditures.
SWOT ANALYSIS
- CHM are accredited by Pearson Edexcel, the UK’s largest awarding organization They provide International Qualification with competitive price
- CHM’s programs are taught by a team of experienced international lecturers who bring with them a wealth of industrial experiences from across the globe.
- CHM has state-of-the-art hospitality teaching facilities with seven multimedia classrooms, two hotel practical rooms and six different training kitchens.
- CHM hotel partnerships facilitate paid internship opportunities in famous 4 and 5-star hotels, resorts, serviced apartments and casinos, both in Hanoi and globally.
- CHM is unique in the way that it guarantees job placement in 5 stars hotel for our students after graduation.
Studying at CHM offers high-quality education, state-of-the-art facilities, and expert instructors, which contributes to a higher tuition fee As a result, the primary clientele of CHM typically consists of individuals with medium to high income levels.
CHM operates only two branches in Hanoi and Nha Trang, making it challenging for students from other cities to enroll in either location.
CHM lacks student dormitory facilities, leading many students to worry about the rising costs of renting houses or apartments nearby.
- Tourism and Hospitality industry is increasing in its own potentials Many hotels and restaurants are opening recently
- Hanoi and Nha Trang are famous tourist cities in Vietnam.
- Not many companies have training programs in the professional cookery.
As living standards rise, parents increasingly strive to enhance their children's education by offering essential resources, ensuring they are well-prepared for success in the competitive job market.
- CHM has strong competitors in the same market such as Huong nghiep A Au, Netspace,
Pegasus has established a strong presence in Vietnam with numerous branches, making it challenging for new competitors to enter the market Their long-standing reputation in various cities adds to the difficulty of competing against these well-known rivals.
- The needs of hotel recruiter are changing constantly The requirements to improve the quality of student are increasing also Therefore, CHM must focus on the curriculum in teaching students
The company can leverage capital sources to enhance research and development for new courses With rising living standards and parental support for education, the company has greater opportunities to connect with a wider audience Additionally, the growth of the hospitality industry serves as a key factor in attracting potential customers.
Despite the growing competition in the Hospitality and Culinary Arts training sector, CHM remains competitive by implementing effective strategies and innovative solutions to meet evolving customer demands and industry growth Notably, CHM stands out as the sole provider of internationally accredited certificates and diplomas from the Confederation of Tourism and Hospitality The majority of new students enroll through recommendations from former students, highlighting the importance of maintaining strong connections with alumni and ensuring high-quality student services for newcomers.
The increasing number of hotels and restaurants presents a significant challenge as it intensifies competition in the market To harness its full potential and foster growth, the company must implement innovative business strategies that enhance its service system.
CHM can enhance employee expertise by organizing targeted training programs for the student service and sales departments, focusing on service knowledge and teaching skills Additionally, expanding branches to cities like Ho Chi Minh and Da Nang, along with establishing dormitories for students at each location, would further support growth and accessibility.
Conclusion of SWOT analysis in CHM
- Provide international certificate in Hospitality industry.
- International lecturers with lots of experience.
- Guarantee job placement for students after graduation.
- Do not have dormitory for students
- Lack a sufficient number of branches.
- Hanoi and Nha Trang are famous tourist cities.
- Do not have a lot of competitors
- People living standard is higher.
- Parents are available to support their children in education.
- Higher living standard help the company to penetrate customers easier
- The needs of hospitality are increasing as well as the growth of its.
- Expand more branches in other tourist cities.
- Train lecturers and senior staffs to bring the best service
- Build up dormitory for students
- Despite of less competitor, the competitors are strong
- The needs of the hotel recruiter are changing constantly
- Provide international certificate as well as accredited by confederation of tourism and hospitality
- Adapt to the needs of customer and the growth of the industry
- More and more competitors provide the same courses with more competitive prices.
DESCRIPTION OF THE TASKS GIVEN DURING THE PERIOD OF THE INTERNSHIP
To enhance marketing efficiency, we conducted thorough market research focusing on key demographics such as gender, age, career choice, household income, consumer preferences, and educational investment.
Participants mainly involve construction side investors or supervisors.
Questionnaire and interview are implemented to collect data through direct communication with CHM’s customers. ã Advantages:
+ Low costs of data collection.
+ Convenience in data collection from far location through email, fax or phone interview.
+ Highly level of accuracy in analyzing data.
+ Validity for a small - medium group of participants. ã Disadvantages:
+ Interviews need to guarantee a sufficient number of interviewees.
+ The interviewees can hesitate to give honest answers about their business.
Question 1: Would you please tell us your age?
C Over 40 years old Question 2: What is your current industry?
B Business D Other Question 3: What is your or your parents monthly income?
A Under 5 million C Between 10 and 15 million
B Between 5 and 10 million D 15 million or more
Questionnaire about the company and the hospitality industry :
Question 4: Are you interested in Hotel management and Culinary arts?
A Yes B No Question 5: Which one do you prefer?
A Hotel Management B Culinary Arts Question 6: Which is the most important factor lead to your decision when you register a course?
After collecting and evaluating the results from the questionnaires and the interviews that we conducted at some locations, here are the final results:
Under 5 million 5 to 10 million 10 to 15 millitonOver 15 million
The target demographic for CHM primarily consists of individuals aged 16 to 30, including high school students and enthusiastic adults interested in hotel management and culinary arts This age group typically enjoys an average income above the norm, reflecting their passion for the industry.
10 million, and has a great priority in spending on education
Recent surveys indicate a high unemployment rate among college graduates in Vietnam, leading to concerns among prospective students about job prospects post-graduation Additionally, these students are apprehensive about the cost of tuition and the quality of education they will receive.
The Hotel Management course is increasingly preferred over Culinary Arts among Vietnamese students, primarily due to concerns about the demanding workload and potential sleep deprivation associated with kitchen work Investigations reveal that enrollment in Hotel Management programs, particularly at CHM, significantly surpasses that of Culinary Arts, as many students opt for the former to avoid these challenges.
Since its establishment in 2012, CHM has operated its sole facility in Hanoi, catering to students pursuing a degree in Hospitality Recent surveys indicate significant growth in this field, particularly in popular tourist destinations such as Da Nang, Nha Trang, Ha Long, and Ho Chi Minh City, driven by increased investment in hotels and resorts across Vietnam In response to this booming demand, CHM announced the opening of a new branch in Nha Trang, set to commence operations in July 2018.
To develop an ideal course tailored for customers in the South, particularly in Nha Trang, CHM is conducting market research focused on human resources in 3 to 5-star hotels This research involves contacting HR offices and exploring hiring platforms such as Hoteljob.vn.
Fee Quality Facility Career after graduation
The graph indicates that the most commonly hired position in hotels is reception, followed by housekeeping and kitchen roles, with table service positions being the least filled Research reveals that many hired employees lack professional training for their roles, contributing to high turnover rates due to job pressure and discipline challenges To address this issue, CHM must adapt its teaching methods to better align hospitality training with current social circumstances.
The Ministry of Tourism highlights that the Hotel, Restaurant, and Culinary Art sectors are key contributors to Vietnam's economy In 2013, these industries generated a revenue of 20 trillion dong, and projections suggest that by 2020, this figure could rise to between 19 and 20 billion dollars, potentially creating 3 million jobs in the process.
In Vietnam, 90% of college graduates in hotel management or culinary arts are still seeking employment due to the inadequacy of their training programs, which fail to keep pace with global advancements Employers have noted that these graduates often lack essential skills, particularly language proficiency, which is crucial in the tourism industry This skill gap is especially significant for positions in reception and restaurant services at three-star hotels and above, highlighting the urgent need for improved educational standards in these fields.
Human Resources of Hospitality industry in Nha Trang
Communicate in En Technical skills Appearence Withstand pressure Hard working Listening
Job requirement importance of physical appearances And many big hotels would even require their employees to be able to speak Chinese, French, or Russian.
Hotels are increasingly seeking specialized staff for roles such as reception, housekeeping, and kitchen positions In response, CHM has revamped its short-term courses at the Nha Trang branch to provide college students in Southern Vietnam with targeted training tailored to these specific fields.
- Print flyer, Brochure, survey, folder, paper bag, bracelets.
- Contact High Schools in Nha Trang.
- Research the competitors in Nha Trang (their courses duration, fee, facility…)
Following comprehensive market research in Nha Trang, the marketing team engaged with local high schools to promote CHM's programs They gathered valuable data from final-year students while fostering relationships with educational institutions in the region.
With the headmaster's approval, the marketing team participated in various courses to provide students with advice and guidance for their upcoming career choice interviews, while also introducing CHM Additionally, the team conducted research on CHM's competitors in Nha Trang, identifying Huong Nghiep A Au and Netspace as the two major rivals.
To effectively raise awareness among target customers, it is essential to establish partnerships with numerous high schools, enabling direct connections with 12th-grade students through engaging career workshops and informative conferences.
- Researches on the environment, circumstances and needs of the area surrounding Nha
Trang to adjust the product.
- Understanding the operation of its competitors for the purpose of adjusting marketing plans to be more appropriate for the CHM’s branch in Nha Trang.
- The location of the branch is quite far from the center of Nha Trang city, which is not convenient for transportation.
In Nha Trang, spending habits reflect a lower investment in education, leading parents to prioritize affordability over high-cost tuition or specialized majors for their children.
- Its competitors already have a long-standing brand positioning in Nha Trang
Direct marketing involves businesses communicating with customers via various channels, including mail, email, phone, and in-person interactions These marketing messages typically feature a clear "call to action," prompting customers to take specific steps, such as calling a toll-free number or clicking a link to subscribe One of the key advantages of direct marketing is the ability to measure results immediately, allowing businesses to track customer responses to their calls to action effectively.
SOME RECOMMENDATION OF SOLUTIONS TO INCREASE MARKETING
In addition to the marketing plan I developed during my internship, I have proposed several strategic solutions across various categories to enhance the marketing efforts of CHM Company.
1 New type of content on social media solution
The number of likes and follows on
CHM’s fanpage is rather high with 90 thousand likes and does not differentiate too much from the number of followers.
Social media is also a tool which brings effective advertising to CHM.
However, though the number of likes and followers are high, their interactions with the posts are low.
It can be seen that there are three scales of measuring the number of reaches on CHM’s fanpage from 21 st May to 27 th May:
Organic Reach is the total amount of unique people who were shown your post through your network.
Paid reach refers to the total number of unique individuals who view your content through various advertising channels, including Facebook Ads, Google AdWords, Pay Per Click, Google Shopping, Native Ads, Display Ads, Inbox Ads, Text Ads, Instagram Ads, and Sponsored Posts.
Total Reach is the combination of both the organic and paid reach plus any views by a person more than once through other means.
The reach of posts on Facebook is primarily driven by promotions, leading to a lack of diverse content, engaging videos, and appealing images, which ultimately fails to capture audience interest Additionally, most PR articles on the CHM website focus solely on Facebook, limiting the scope of their outreach.
To enhance organic reach, CHM should maintain consistency in posting and understand the optimal times for engagement according to industry standards Encouraging likes, shares, and comments on posts is essential, and reciprocating by engaging with others' content fosters a supportive community.
When posting content that want to be asking questions, do a poll post, and use specific keywords.
Video post gets you the most reach better is a Facebook Live video, then a picture post and then a text post Keep your post text shorter.
Moreover, CHM should also focus on website development, comparison with the website of the competitor - Huong nghiep A Au, the website of CHM is quite simple, not attract viewers.
Creating an engaging and interactive website is crucial for success Regular updates are essential; if a site is merely filled with outdated information and infrequent news, it can become detrimental to the company's reputation and effectiveness.
To effectively harness the value of CHM's products, partner portfolios, project journals, and interviews with notable individuals, it is essential to present diverse, unique, and valuable information in a clear and accessible manner This approach should include detailed instructional training that empowers users to fully utilize these resources.
The primary goal of these attractions is to engage viewers while keeping their interests and understanding intact, ultimately encouraging them to return and revisit the website.
❖ Improving the quality of employees:
CHM should implement a comprehensive training program for their sales and marketing team, as these individuals play a crucial role in driving the company's sales A well-trained and motivated workforce can serve as a significant competitive advantage in the industry The training should encompass essential skills and strategies to enhance performance and productivity.
- Knowledge on the customer needs
To effectively attract customers, it is essential for CHM's directors and managers to undergo regular training This continuous education will enable them to stay updated on the latest market trends and changes, ensuring that CHM remains competitive and does not fall behind its rivals.
In order to maintain and attract the talents, CHM should operate a compensation and benefit system to motivate employees to work har The compensation policies can include:
- Bonus on overtime working hours.
CHM should enhance its teaching quality by investing in technological devices such as dishes, glasses, bowls, kitchen stoves, barbecue grills, and dishwashers Additionally, installing cameras in the classroom will not only provide security but also allow for monitoring and improving student learning outcomes.
The efficiency of employees' work significantly depends on the quality of computer equipment and printers provided to them Since most electronic devices for CHM employees are rarely updated, prioritizing the upgrade of these tools is crucial for enhancing productivity.
EVALUATION ON THE REPORT
During my internship, I conducted market research on customer segmentation and developed marketing strategies for CHM Company This report effectively identifies the ideal market segment and target customers for CHM Given the company's resources and capabilities, I believe the selected segment and customer group align well with CHM's objectives.
Besides, the report is also succeeded in creating a marketing strategy that fits the available budget.
CHM can effectively implement this strategy to boost brand sales while gaining valuable insights into its market position for future planning The data I have gathered, sourced from reputable and up-to-date references, will also enhance the linear market research database for other branches.
2 Difficulties encountered on the process of completing the internship
During my internship, I encountered various challenges, particularly while conducting market analysis for CHM's new branch in Nha Trang One major difficulty was the limited database available regarding the market and competitors, necessitating that I perform all research independently.
CHM is a new brand in Nha Trang, facing challenges in gathering data and exploring effective marketing strategies To support the marketing department, I traveled to Nha Trang to assist the manager in overcoming these obstacles.
The CHM events in various cities required significant effort from our marketing team to organize and manage Despite facing challenges such as an influx of attendees and a limited budget, we successfully attracted a large crowd Additionally, we had to carefully manage event timelines, leading to prompt solutions for any issues that arose.
On my part, since it was my first time working in the working environment of a company, so I have been some snuggles myself
There were times when I felt unprepared for the tasks assigned to me at the company, requiring me to spend additional time observing my colleagues and adjusting to their working pace.
At times, I sought guidance from senior colleagues in my department due to my limited experience in managing certain tasks, which occasionally led to a slowdown in our overall work pace.
After gaining valuable experience and training with the skilled team at CHM Company, I have significantly improved my efficiency and successfully adapted to the collaborative dynamics of the department.
3 Experience gained during the period of internship and solutions to overcome difficulties
During my internship, I had the privilege of applying my academic knowledge in a practical setting, thanks to the guidance of my tutors and university professor This experience allowed me to contribute meaningfully to the company I worked for during this valuable period.
I have gained valuable insights into effective event marketing strategies and the importance of selecting the right target customers through segmentation My senior colleagues and tutor have been incredibly supportive, readily answering my questions and guiding me through challenges During my market research, my tutor provided access to reliable and reputable information sources Additionally, I had the opportunity to travel to Nha Trang with my company's managers to deepen my understanding of the market, enhancing my research experience.