TRAN THI TO LAN – GRADUATION THESIS DANANG 2021 MINISTRY OF EDUCATION AND TRAINING DUY TAN UNIVERSITY FACULTY OF ENGLISH GRADUATION THESIS TRAN THI TO LAN AN INVESTIGATION INTO THE ADVANTAGES AND DISA.
INTRODUCTION
Rationale
Traveling has become an essential hobby for many people in Vietnam and around the world, driven by the pressures of globalization and socio-economic development As countries modernize and industrialize to boost economic growth, employees often face high work stress, leading them to seek relaxation and exploration in new destinations Consequently, the travel industry has emerged as a vital economic sector globally, with Vietnam positioning tourism as a key focus for growth since 2001.
Vietnam, with a rich history spanning over 4,000 years, has developed a unique cultural identity that attracts tourists from around the globe As the country embraces openness and integration, its abundant tourism resources have positioned it as a compelling destination for exploration and experience Notably, the central region has seen significant growth in tourism, particularly in Quang Tri, which has experienced a sharp increase in visitor numbers The Lao Bao international border gate serves as a key access point, facilitating economic development and enhancing the region's appeal as a tourist attraction.
Huong Hoa, with its stunning mountainous landscapes, diverse waterways, and refreshing climate, offers a rich cultural heritage from the Van Kieu and Pa Ko communities, alongside numerous historical relics that captivate visitors These features present ideal conditions for tourism development However, the region faces significant challenges, including low tourist return rates, limited transportation options, and subpar tourism quality This article explores the advantages and disadvantages of tourist destinations in Huong Hoa district, Quang Tri province, and proposes solutions to enhance its appeal and improve the overall tourism experience.
I want to find out the current status of tourism exploitation in Huong Hoa and propose some solutions to promote the advantages and overcome the disadvantages of this district.
Aims and Objectives
The main aims and objective of the study are to:
- To research, evaluate the real situation of tourism exploitation in Huong Hoa district.
- To point out the advantages and disadvantages of Huong Hoa district in developing tourism and attracting tourists.
- To suggest some solutions to improve the quality of tourism activities
Scope of the Study
This study would pay attention to three important sectors as follows:
- Space: Studying advantages and disadvantages of tourist attraction to Huong Hoa district.
- Time: Analyzing and evaluating the situation to attract tourists to Huong Hoa district in the period 2017 – 2019.
- From the actual status of the disadvantages and advantages facing HuongHoa district, offer solutions to improve the tourism situation in the locality.
Methods of the Study
The selection and correct application of scientific research methods play a significant role in the success of this topic I used the following methods:
The data collection method involves sourcing references from a diverse range of materials, including travel-related books, newspapers, and online resources, encompassing both international and domestic tourism This approach ensures a comprehensive understanding of the research target.
The synthetic verification method involves collecting information and ensuring its practicality and accuracy before organizing it in a scientifically sound and logically coherent manner This structured approach facilitates easier information export in the future.
The comparative and analytical methods enable a thorough exploration of issues through existing literature By making comparative statements, I can identify suitable directions for my research Employing data analysis as a foundational approach allows me to accurately pinpoint problems, ultimately highlighting key issues that require resolution.
The interview method demands patience and perseverance, emphasizing the need for practical and precisely focused questions to effectively gather relevant information.
Organization of the Study
This study is divided into six significant chapters:
- Chapter 1 include rationale, aims, and objectives, the scope of the study, methodology, and organization of the study.
- Chapter 2 is the theoretical background of tourism, tourists, tourism resources, and sustainable tourism
- Chapter 3 is the case description This chapter will perform an overview of Huong Hoa district and the real situation of tourism exploitation at tourist destinations in Huong Hoa district.
- Chapter 4 is the analysis and evaluation Some aspects of advantages and disadvantages will be analyzed and evaluated
- Chapter 5 is the dificulties and solutions It shows some dificulties and some solutions to develop tourism and attract tourists to Huong Hoa district over the period.
Chapter 6 summarizes the key findings and provides recommendations for Duy Tan University to enhance the quality of education at the Faculty of English, concluding with final thoughts on the topic.
THEORETICAL BACKGROUND
Tourists and Tourism
According to some researchers, the concept of tourists first appeared in the late eighteenth century in France and is understood as: " Tourists are people making a great journey ''.[12]
In the early twentieth century, Austrian economist Josef Stander characterized tourists as individuals who temporarily leave their primary residences to indulge in luxury experiences, without any intent of economic gain.
According to Article 4, Chapter I of the Law on Tourism of Vietnam (2005), a tourist is defined as an individual who engages in travel or related activities, excluding those who are traveling for education, work, or income-generating purposes at their destination.
According to the World Tourism Organization, tourists include both international tourists and domestic tourists.
An international tourist is defined as an individual who travels outside their home country for a duration of at least 24 hours but not exceeding 12 months, with the purpose of leisure rather than employment.
A domestic tourist is defined as an individual who travels away from their usual residence within their country for a minimum of 24 hours and up to 12 months, with the intention of enjoying leisure activities rather than engaging in work at their destination.
In our country, tourists include international tourists and domestic tourists:[5]
- International tourists include two groups of tourists: tourists entering Vietnam (inbound visitors) and tourist’s abroad (outbound visitors).
+ Tourists entering Vietnam (inbound visitors): are foreigners, Vietnamese people residing abroad in Vietnam to travel.
+ Tourists abroad (outbound visitors): are Vietnamese citizens, foreigners residing in Vietnam to travel abroad.
- Domestic tourists are Vietnamese citizens and foreigners residing in Vietnam traveling within the territory of Vietnam.
Tourism encompasses a variety of services and sectors that enhance travel experiences, including transportation, accommodation, dining, retail, entertainment, and other hospitality offerings for travelers As defined by the Vietnam Tourism Law of 2017, tourism involves activities that take individuals away from their usual residence for less than a year, fulfilling needs for sightseeing, study, leisure, and other purposes.
Tourism resources encompass natural landscapes, cultural and historical relics, and human creative works that cater to tourism demand These resources are essential for developing tourism zones, spots, routes, and towns They can be categorized into natural and cultural resources, which collectively contribute to the establishment of tourism destinations, areas, routes, and centers.
Tourism encompasses a variety of activities, services, and industries that create travel experiences, including transportation, accommodation, dining, shopping, entertainment, and hospitality services for travelers away from home It involves the interactions between tourists, business suppliers, host governments, and local communities, all working together to attract and accommodate visitors.
In order to prevent the disaccords to define "Tourism", United Nations World Tourism Organization (UNWTO) defined it as indicated below;
Tourism involves individuals traveling to and staying in locations outside their usual environment for leisure, business, or other purposes, typically for less than one consecutive year Unlike general travel, tourism requires a form of displacement, whether by flying or other modes of transportation, including walking, which can be seen in both poorer and industrialized cultures To classify a trip as tourism-related, three criteria must be met regarding the nature of the displacement involved.
It entails a departure from one's everyday environment: this concept is crucial and will be discussed further below.
Travel purposes have evolved beyond mere leisure and visiting friends or family, now encompassing a diverse array of motivations that do not involve earning income within the destination.
The article defines the maximum duration for tourism displacement, while not specifying a minimum duration It highlights that tourism displacement can either include or exclude overnight stays, and from a methodological and mathematical viewpoint, it focuses on the distinct nature of in-transit visits.
Travelling is a way to learn and experience new cultures, traditions and meet new people at the same time There are different types of tourism as:
- Recreational Tourism - People who visit to relax and have fun are included in this category.
Cultural tourism focuses on the traveler's engagement with the unique culture of a destination, highlighting aspects such as local lifestyles, heritage, literature, and religions that shape the community's identity This form of tourism allows visitors to immerse themselves in the rich traditions and customs that define a region, fostering a deeper understanding of its people and their way of life.
Nature tourism, also known as responsible travel to natural areas, focuses on conserving the environment while enhancing the welfare of local communities This type of tourism highlights the natural attractions of a region and includes activities such as bird watching, photography, camping, hiking, hunting, fishing, and visiting parks Experiential tourists seek authentic experiences and a deep connection with diverse natural and cultural resources By promoting the significance of ecological habitats, nature-based tourism encourages local governments and homeowners to protect and restore these areas, ensuring the sustainability of the industry.
- Pleasure Tourism - Some people fly to find peace and fulfillment.
- Religious Tourism- Which is also known as faith tourism It is a form of tourism in which individuals or groups travel for pilgrimage or recreational (fellowship) purposes.
Medical tourism involves individuals traveling abroad to receive medical treatment, often for surgeries, dental care, or fertility treatments It provides opportunities for those with rare diseases to access specialized care in regions renowned for their expertise Health tourism encompasses travel specifically aimed at obtaining medical services and treatments.
Adventure tourism is a unique type of travel that emphasizes exploration and the thrill of experiencing potentially risky activities This form of tourism encourages individuals to step outside their comfort zones, often requiring specific skills and physical effort Adventure tourists seek to achieve heightened mental states, such as excitement or flow, through their daring journeys.
The tourism industry, often referred to as the travel industry, involves individuals traveling to various destinations for leisure, social, or business purposes, both domestically and internationally This sector is closely connected to the restaurant, catering, and transportation industries, focusing on ensuring that visitors are comfortable, engaged, and well-provided for during their travels.
Quang Tri province
The lowlands of Quang Tri and central Vietnam were originally inhabited by the Cham peoples, who spoke a Malayo-Polynesian language and had a unique culture distinct from the Vietnamese In the 14th and 15th centuries, Vietnamese armies began to conquer the Chams, leading to the expulsion or absorption of those who remained This resulted in the emergence of a distinct Vietnamese dialect and cultural subgroup in the region By 1874, the French had taken control of Quang Tri, and in 1887, it became part of the Annam protectorate in Indochina.
Picture 2.1: The map of Quang Tri province (廣 治) of the Nguyen Dynasty of Vietnam printed in the unified Dai Nam
Picture 2.2: Map of Quang Tri
After the 1954 Geneva Agreement, the Ben Hai River was established as a temporary military boundary, resulting in a brief division of Quang Tri province This division persisted as fighting continued against the US army and the Republic of Vietnam The situation evolved further with the signing of the Paris Agreement on Vietnam on January 27.
1973, Quang Tri had the largest and most full liberated region in the entire South, being a vital strategic role in both political and military terms diplomacy, economics, and culture [9]
Quang Tri is a coastal province located in the North Central region of Vietnam, bordered to the north by Le Thuy district in Quang Binh province, to the south by Phong Dien and A Luoi districts in Thua Thien Hue province, to the east by the East Coastline, and to the west by the Laotian provinces of Savannakhet and Salavan.
Quang Tri serves as the gateway to the East-West Economic Corridor, linking Laos, Thailand, and Myanmar through the Lao Bao international border gate to key central ports like Cua Viet, Chan May, Da Nang, and Vung Ang This strategic position enhances regional economic cooperation, boosts international transportation, fosters trade growth, and promotes infrastructure and tourism development Additionally, Quang Tri boasts robust transportation options, including road, rail, and waterway access.
Quang Tri boasts a robust transportation network, including National Highways, the Ho Chi Minh Road, and a North-South railway, facilitating trade both regionally and globally Cua Viet Port serves as a key seaport for regional freight and transshipment, while Phu Bai Airport and Da Nang International Airport are conveniently located within 80 km and 150 km of Dong Ha district, respectively The province has benefited from state attention, leading to the rapid development of the Lao Bao special economic and commercial zone, along with industrial parks like Nam Dong Ha and Quan Ngang Key tourist attractions such as Hien Luong, Cua Tung, Khe Sanh, and Lao Bao have seen significant investment Continuous upgrades in infrastructure, including transportation, power, and telecommunications, support social development in areas like poverty reduction, health, education, and recreation.
Quang Tri's terrain descends from west to east and southeast, shaped by the Truong Son Mountain range It features four main types of terrain: high mountains in the west, a narrow midland plain, inland sandy regions, and coastal areas The rivers and streams in the region are characterized by both low and steep gradients, reflecting the rugged landscape of the western highlands The predominant terrain types include high mountainous areas, low hilly and mountainous regions, plains, and coastal zones.
Quang Tri experiences a tropical monsoon climate characterized by high temperatures, abundant sunlight, and significant rainfall, which greatly supports agricultural and forestry production However, the region also faces challenges due to its harsh climate, particularly from the strong, dry southwest winds that prevail from March to September, often leading to drought conditions Additionally, the influence of northeast monsoons from October to February brings heavy rains, resulting in frequent flooding.
The annual average temperature in the plains ranges from 24-25 degrees Celsius, while at altitudes above 500 meters, it drops to 22-23 degrees Celsius The cold season spans three months from December to February, while the hot season lasts from May to August, with average high temperatures reaching 28 degrees Celsius June and July are the hottest months, where temperatures can exceed 40-42 degrees Celsius This heat fosters the growth of intensive farming and promotes agricultural expansion.
Quang Tri experiences an annual rainfall ranging from 2,200 to 2,500 mm, with significant seasonal and yearly variations This unpredictable rainfall affects agriculture, forestry, and fisheries, as well as infrastructure development The rainy season can lead to floods due to heavy downpours, while the summer months often result in water shortages and drought conditions Additionally, the region maintains a high relative humidity of approximately 83-88 percent throughout the year.
Quang Tri is situated in a region susceptible to typhoons, with the hurricane season typically occurring in September and October These storms bring strong winds and intense rainfall, leading to flash flooding that significantly impacts agricultural activities and disrupts the daily lives of residents.
Quang Tri province features a dense network of rivers, with an average density of 0.8 to 1 km/km² The region's rivers are characterized by their low and steep profiles, attributed to their narrow widths and the surrounding high mountains to the west In total, Quang Tri is home to 12 significant rivers, which converge to create three major waterways: the Ben Hai River, the Thach Han River, and the O Lau River (My Chanh).
+ Agricultural land is 301,993.75 ha, accounting for 63.62% of the total natural land
+ Non-agricultural land is 41,421.31 ha, accounting for 8.73% of the total natural land area
+ Unused land is 131,284.05 ha, accounting for 27.66% of the total natural land
In 2009, the province boasted 220,797 hectares of forested land, yielding an estimated gross timber volume of around 11 million cubic meters The Quang Tri forest is rich in biodiversity, featuring approximately 1,053 plant species across 528 genera and 130 families, including 175 timber species, highlighting the abundance and variety of forest species in the region.
Quang Tri boasts a stunning 75-kilometer coastline featuring two prominent creeks, Cua Viet and Cua Tung, along with over 8,400 square kilometers of exclusive economic maritime jurisdiction Notably, Con Co Island, situated 28 nautical miles from the mainland, plays a crucial role in both economic development and security The region is rich in beautiful beaches, scenic landscapes, and significant historical sites, making it an attractive destination for tourism, with highlights including Cua Viet, Cua Tung, My Thuy, Trieu Lang, and the Vinh Moc tunnels.
Quang Tri province boasts a rich and diverse array of mineral resources, particularly those essential for cement production and construction materials With a total of 130 mines, 86 of these are dedicated to construction materials and raw materials for cement, primarily featuring limestone, clay, and various additives like basalt and iron ore Additionally, the province is home to valuable resources such as brick clay, pebble sand, glass sand, kaolin, as well as other minerals including gold, titanium, and peat.
Quang Tri boasts significant ecological and cultural tourism potential, strategically located near major transport routes, making it easily accessible The province is rich in historical artifacts from the civil war, featuring renowned sites such as the Quang Tri ancient citadel, Vinh Moc tunnels, and Ho Chi Minh trail With a stunning coastline and pristine beaches like Cua Tung and Cua Viet, Quang Tri is well-positioned for marine ecotourism development Its location on the East-West economic corridor enhances its appeal as a hub for diverse tourism experiences, including Central Heritage Road and ethnic cultural festivals of the Van Kieu and Pa Co people Additionally, the area's natural attractions, such as primeval forests and hot springs, provide opportunities for ecotourism and spiritual tourism, like the La Vang pilgrimage As a result, Quang Tri is poised to transform tourism into a vital economic sector in the near future.
CASE DESCRIPTION
Overview Of Huong Hoa District
Quang Tri, historically linked to the era of Hung Vuong and An Duong Vuong, was part of the Viet Thuong territory within the Van Lang-Au Lac State During the early Han Dynasty, from 111 BC to 192 AD, the region of Huong Hoa in Quang Tri was incorporated into the Nhat Nam district.
Following the collapse of the Han dynasty in the late second century, China experienced significant turmoil, leading to the establishment of an indigenous government in the Nhat Nam district and Statue of Lam land This development marked the creation of the kingdom of Lam Ap, which later evolved into Champa During this period, Huong Hoa in Quang Tri was part of the Lam Ap territory.
During the Ly dynasty, Huong Hoa was located in Minh Linh Chau and was granted to King Ly Thanh Tong by King Champa, becoming part of Dai Viet's territory In 1876, the Nguyen dynasty established Quang Tri province, which now includes Huong Hoa as part of Cam Lo district.
Following the 1954 Geneva Agreement, the Ben Hai River was established as a temporary military boundary, dividing Quang Tri province into two districts, with Huong Hoa now under the administration of the Republic of Vietnam A key aspect of Huong Hoa's storied history is the Khe Sanh foundation, which served as the command center for the US-designed McNamara electronic fence intended to disrupt the Ho Chi Minh Route Consequently, Khe Sanh-Quang Tri became a prominent and fortified defense area in southern Vietnam, encompassing strategic locations such as Lang Vay, the military sub-zone of Huong Hoa, and the Ta Con airport defense point Today, these historical sites attract numerous visitors, highlighting their significance in Vietnam's past.
Picture 3.1 The US military base at Khe Sanh
On July 9, 1968, the liberation army celebrated a significant victory as their banner flew over Ta Con military airport, marking Huong Hoa as the first district in the south to be conquered and earning it the title of the "Second Dien Bien Phu." This region, known for its heroic resilience, has endured extensive bombings and hardships in the battle to liberate the country from US forces, symbolizing a fierce struggle for freedom.
3.1.2 Geographical Location of Huong Hoa District
Huong Hoa is a rural highland district located in the western part of Quang Tri province, bordered by Quang Binh province to the north and the Lao People's Democratic Republic to the south and west The district features 22 administrative divisions, comprising 20 communes and two towns, Khe Sanh and Lao Bao Notably, the Lao Bao international border gate is positioned along the National Highway, enhancing its strategic significance.
9 axis connecting with countries in the region: Laos, Thailand, Myanmar, and Central Vietnam Laos shares a 156-kilometer boundary with three districts.
Picture 3.2 Map of Huong Hoa District
Huong Hoa district spans an area of 1,150.86 square kilometers and had a population of 86,200 as of the end of 2016 The district is home to three primary ethnic groups: Pa Ko, Van Kieu, and Kinh.
The Lao Bao International Border Gate on National Highway 9A connects Vietnam to Laos, while the Ho Chi Minh road runs from the district's north to its southeast, leading to Thua Thien Hue Nestled entirely within the Truong Son mountain range, the district features predominantly high mountainous terrain, with its highest peak reaching 1,617 meters The landscape includes lower mountains in the northeast and southwest, interspersed with a lowland strip along National Highway 9A from Da Karong to the Vietnam-Laos border Sa Mu Pass, the highest point in Huong Hoa, is located within the Huong Hoa Nature Reserve, which spans 23,456.71 hectares and is vital for watershed conservation, water regulation, and environmental protection.
The climate in the region is tropical, characterized by year-round monsoons, high humidity, and an annual average temperature of 22 degrees Celsius, with rainfall averaging 2,262 mm It can be divided into three climatic sub-regions: the Eastern Truong Son, which experiences the tropical northeast monsoon and has a higher average temperature of 24.9 degrees Celsius; the Transitional climate sub-region, featuring a warm atmosphere with an average temperature of 22 degrees Celsius; and the Western Truong Son, where temperatures reach an annual average of 25.3 degrees Celsius Khe Sanh city, located in the Truong Son peak, offers favorable conditions for tourism and resort development The Huong Hoa district benefits from diverse climatic conditions, abundant natural resources, and rich soils, including sand-mixed and red basalt soils, which support agricultural and forestry production Additionally, the area is well-served by water bodies, including rivers and reservoirs, essential for local development and the community's needs.
3.1.4 Economic, Cultural and Social Situation
Between 2016 and 2020, the district's economy experienced significant growth, achieving an annual gross output of 12,690.7 billion dong, which reflects a remarkable 134.6 percent increase compared to the previous five years Additionally, per capita income rose to 36.0 million dong, marking a substantial increase of 15.4 million since 2015 The focus during this period has been on enhancing agriculture, forestry, fishing, and fostering the development of a new countryside.
Agriculture, forestry, and fishing are experiencing steady growth, with a total production volume reaching 1,269.07 billion VND The coffee industry, known for its perennial crops, is focusing on enhancing quality and meeting consumer demand while promoting the Khe Sanh coffee brand Additionally, investments are being made in the regeneration and expansion of pepper cultivation, which spans an average area of 218.5 hectares and yields approximately 137.6 tons.
The Huong Hoa district is not only advantageous for agricultural production but also an ideal location for wind energy development The provincial wind energy development plan, set to be implemented by 2020, identifies Huong Linh, Huong Son, Huong Lap, and Huong Phung as key communes for constructing wind energy plants Furthermore, the district is actively preparing and investing in wind energy projects in additional communes, including Huong Tan, Tan Lien, and Tan Lap.
Picture 3.3 Huong Hoa is a promising location for wind energy production.
The Huong Hoa district aims to enhance its core economic metrics by promoting agriculture, forestry, and rural development By 2025, the district anticipates a gross export volume of 23,855.7 billion VND, reflecting a 62.28% growth from 2021 to 2025 The agriculture-forestry sector is expected to contribute 8.66% (2,065.74 billion VND), while industry-construction will account for 42.90% (10,235.29 billion VND) and the service sector will make up 48.44% (11,554.71 billion VND) By 2030, the estimated export volume is projected to exceed 29,390 billion VND Additionally, real per capita revenue is forecasted to reach 50.78 million VND by 2025 and over 76.5 million VND by 2030 The district's average annual gross building investment capital currently stands at 4,054.99 billion VND, showing an 8% year-on-year increase.
2025, the province's annual average growth rate of state budget revenues will be 14 - 16 percent.[6]
The cultural life of the Van Kieu and Pa Ko people is a vital aspect of the region, showcasing their rich traditions through events like the buffalo stabbing festival, modern rice worshiping festival, and A rieu ping festival Popular folk tunes such as “Ka La,” “buoi cha dai,” and “Oát sa xot” continue to thrive, while the Gong Festival in A Xing embodies the spirit of these ethnic groups The district actively promotes the revival of their unique traditional festivals, alongside the preservation of traditional crafts like brocade weaving and knitting, as well as the creation of traditional instruments such as baskets and brooms.
Picture 3.2 Huong Hoa people wear traditional costumes for cultural and cultural activities
Positive structural reforms have significantly enhanced living conditions, making Huong Hoa district an attractive destination for investors seeking growth opportunities From 2016 to 2020, the district's total investment capital for social development reached 11,559.47 billion VND, averaging 1,860.29 billion VND annually, with a remarkable surge to nearly 5,000 billion VND in 2020—an increase of 515.19 percent since 2016 This influx of domestic and international investments is driving the economic development of the district, improving the labor market, creating jobs, raising wages, and ultimately contributing to poverty reduction and social stability.
The Current Situations Of Tourism Exploitation At Tourist
Quang Tri, particularly Huong Hoa, has a limited number of high-standard accommodations, with most options being basic hotels Currently, the district boasts around ten notable hotels, such as Sepon Hotel, Thai Ninh Hotel, and Khanh Phuong Hotel, which range from 2 to 3 stars and are mainly situated in the bustling cities of Khe Sanh and Lao Bao In addition to these hotels, there are over 20 small guesthouses available throughout the district, offering various types of lodging for visitors.
Sepon Hotel located in the Huong Hoa, 800 meters from the Lao Bao border gate, is an excellent choice for visitors
Picture 3.3 Overview of Sepon Hotel
Sepon Hotel is a 3-star standard accommodation featuring a traditional restaurant that offers a diverse menu inspired by the culinary traditions of Vietnam, Laos, and Thailand, all crafted by skilled chefs The hotel boasts a variety of spacious rooms, including 2 luxurious suites equipped with a sauna, 4 deluxe rooms, and 20 standard rooms, ensuring a comfortable stay for all guests.
Visitors can admire the stunning natural beauty of the mountainous region from their balcony, taking in the breathtaking views of the Truong Son mountain range and the picturesque Van Kieu and Pako girls dressed in vibrant brocade attire.
Thai Ninh Hotel located in 170 Le Duan of Huong Hoa district, and lied at an altitude of 700 m above sea level
Thai Ninh hotel is built with modern architecture and facilities, including
Experience comfort in our 37 three-star standard rooms, each equipped with Wi-Fi, a bathtub, water heater, air conditioning, and free parking Enjoy breathtaking panoramic views of the town while soaking in the fresh air enveloped in a serene fog.
The hotel has one restaurant with a capacity of approximately 200 people Other relaxation and entertainment options include massage, karaoke, a bar, coffee, and so on.
Green Hotel is located at 36 Le Duan, Khe Sanh Quang Tri, about 8 kilometers from Ta Con airport, the DaKrong suspension bridge, and the
Picture 3.6 Mien Vien Thao Garden Homestay
DaKrong Hot Springs Is a two-star hotel with 24 suites, a restaurant, a coffee shop, and an indoor pool In addition, the hotel provides a variety of other services to visitors.
In recent years, homestays and bungalows have gained popularity in the hospitality sector, highlighted by the recent introduction of "Mien Vien Thao" homestay and "5 Seasons" Bungalow This launch marks a significant turning point in the industry, offering unique lodging experiences that cater to modern travelers.
When exploring Huong Hoa, don't miss the unique dining experiences at Thuong Vuon and Bang Lang Purple, which specialize in traditional Quang Tri dishes For those interested in Lao cuisine, local eateries like Laos Food Restaurant and Xu Xu are favored by tourists Additionally, the culinary offerings from the Van Kieu and Pa Ko communities showcase exceptional mountain and woodland flavors.
Thuong Vuon Restaurant, located at 26 Nguyen Tu Nhu Street in Huong Hoa, is just 1 km from Highway 9 This eatery is renowned for its regional cuisine, particularly its signature dish of stir-fried buffalo meat with leaves Designed with a rustic and natural aesthetic, the restaurant offers diners a refreshing and inviting atmosphere.
Bang Lang Purple Restaurant, situated at 26 Hung Vuong Street in Huong Hoa, is one of the largest dining establishments in Khe Sanh, located approximately 600 meters from the Khe Sanh stupa This restaurant caters to both domestic and international groups, making it an ideal venue for events, and features a diverse menu that includes a wide range of Vietnamese and European dishes.
"Ho Tren Nui," the most unique restaurant in Khe Sanh, is situated at 6/9 Tran Hoan, just 200 meters from the Khe Sanh Bridge This restaurant features a spacious and inviting atmosphere with various distinct areas, including an outdoor garden, a wooden hut, and a singing field, providing diners with plenty of options Renowned for its mountain cuisine, especially its chicken dishes, the restaurant also hosts music exchanges every Thursday, allowing customers to relax and unwind after a hectic workweek.
In 1998, Vietnamese legislation established a resolution to promote the Lao Bao economic and commercial growth region, also known as the Lao Bao commercial area This area has become a significant shopping destination, attracting visitors seeking both domestic and affordable imported goods As one of Vietnam's leading economic zones and key trade points, Lao Bao offers a diverse range of products at appealing prices, as items are exempt from import and value-added duties, making it an attractive choice for shoppers.
The Lao Bao border gate serves as a key strategic feature of the East-West corridor economic zone, making it an essential destination for visitors looking to purchase merchandise and other products.
In the Huong Hoa district, significant investments have been made in road construction and upgrades, thanks to the support of the Party, State, and various organizations and individuals Over the past five years, an average of more than 10 kilometers of roads have been renovated each year, with a total investment exceeding 22 billion VND.
On April 8, 2019, Quang Tri celebrated the arrival of the Panorama II ship at Hop Thinh harbor, bringing 19 crew members and over 40 tourists, including visitors from Canada, the United States, Australia, and New Zealand This event signified a major milestone in the region's tourism development and paved the way for new growth opportunities in the industry Quang Tri airport, covering an area of 595 hectares, plays a crucial role in supporting this burgeoning tourism sector.
Picture 3.4 Overview of Lao Bao economic region development expenditure rate of civil airport level 4C and military level II. Tourists are flocking to Quang Tri in greater numbers Quang Tri received nearly 2.1 million visitors in 2019, representing a year-on-year rise of more than 13 percent over the previous ten years Quang Tri Airport is a significant driving force initiative that will play a significant role in supporting economic development.
The upgraded transportation system has empowered tourists with greater options and confidence in their travels Most tours are organized for a single day, typically on weekends, allowing visitors from Dong Ha city to follow designated vehicles to popular attractions in Huong Hoa, including the Chrysanthemum Garden, Sa Mu Pass, and Wild Flower Path Additionally, backpackers and independent travelers can easily access these destinations by motorcycle, enhancing their travel experience.
3.2.2 Tourism Activities of the Huong Hoa District
Picture 3.5 Tourists in Lao Bao Prision
Tour DMZ Quang Tri has become a brand of Vietnamese tourism. Three "divine eyes" (Khe Sanh, Lang Vay, and Ta Con) of the McNamara electronic fence are included in it:
ANALYSIS AND EVALUATION
Analysis Of The Tourist Destinations In Huong Hoa District, Quang Tri
To evaluate the growth of tourism in Huong Hoa, it is essential to analyze key data, including the number of visitors and overall tourism revenue Enhancing tourism quality and attracting more tourists requires a thorough examination of marketing strategies and the quality of tourism resources Additionally, understanding customer needs and perceptions is vital, which will be assessed through a questionnaire distributed to 150 tourists, comprising 50 international and 100 domestic visitors.
Statistical data from the Department of Culture, Sports, and Tourism of Quang Tri reveals a remarkable increase in tourist visits to Huong Hoa from 2017 to 2019.
Table 4.1 Number of tourists visiting Huong Hoa from 2017 to 2019
Graph 4.1 Number of tourists visiting Huong Hoa from 2017 to 2019
Domestic International Total of guests
Tourism in Huong Hoa has seen significant growth, with visitor numbers rising each year In 2017, the total number of tourists reached 164,900, primarily driven by domestic arrivals at 90.05%, totaling 148,503, while international visitors accounted for 9.95% with 16,397 The following year, 2018, experienced a positive growth rate of 9.4%, bringing the total to 182,000, with domestic tourists increasing to 165,200 and international visitors rising to 16,800 Despite a sluggish growth rate of 2.4% for foreign visitors, domestic tourism surged by 10.1% In 2019, Huong Hoa tourism achieved remarkable progress, with a 12.7% increase in total visitors to 208,500 This year saw foreign visitors rise by 4% to 17,500, while domestic tourists grew significantly to 191,000, marking a 13.5% increase.
The revenue analysis below is based on tourism department figures published on the website baoquangtri.vn on May 22, 2020, which were statistically reported for three consecutive years from 2017 to 2019.
Table 4.2 Number of Huong Hoa tourism sales from 2017 to 2019
Accommodation & Travel Total of sales
Graph 4.2 Total of tourism sales in Huong Hoa from 2017 to 2019
Tourism revenue in Huong Hoa has shown consistent growth over the years, as indicated by Table 4.2 In 2017, the total tourism sales reached 152 billion VND, with accommodation and travel contributing 35.4 billion VND, representing 23.28% of total sales From 2017 to 2018, there was a notable increase in tourism sales, achieving a growth rate of 6.4%.
In 2019, total revenue reached 152 to 162.4 billion VND, with travel accommodation services contributing over 20% and experiencing a slight increase from 35.4 to 37.8 billion VND, reflecting a growth rate of 6.35% This upward trend marked a 9.7% increase compared to 2018, where total revenue was 178.2 billion VND, and sales in the hotel and transport sectors rose steadily by 11.5%, amounting to 46 billion VND.
- “ Hành trình trên mảnh đất DMZ”, “ Sa Mù – lạ trên từng cây số”
- “ Dấu ấn lịch sử hào hùng tại Khe Sanh”
- Introduct Chenh Venh landscapes – Van Kieu – PaKo ethnic
Facebook - “ Du lịch Hướng Hóa”, “ Phượt Hướng Hóa” , “
Event & Festival - Huong Hoa District tourism and Trade Fair
- Commemorating the Victory Day of Khe Sanh Newspaper
- “ Trung tâm xúc tiến đầu tư”, “ Thương mại và du lịch Quảng Trị”, “ Sở thể thao- văn hóa – du lịch Quảng Trị”,
- 5000 brochuers about Huong Hoa tourism
- Put tourism advertising panels at the center of district.
Table 4.3 Marketing activities of tourism in Huong Hoa from 2017 to 2019
In recent years, Huong Hoa tourism has gained significant visibility through television programs, particularly those focused on travel, attracting both national and international audiences Investments in advertising on national TV channels highlight Huong Hoa's tourism potential, positioning it as a vibrant and appealing destination for travelers.
To effectively leverage the vast audience of Facebook and Instagram, creating dedicated travel pages that showcase local tourism photos is the fastest and most effective method for promoting authenticity in today's market These platforms enable tourists to swiftly and conveniently access the latest information about the city's tourism landscape, ensuring they stay informed with the most current content available.
Travel festivals serve as immersive experiences for travelers, showcasing ideal destinations and attracting large crowds These events not only promote local tourism but also provide valuable insights for enhancing the tourism industry Additionally, they create opportunities for media coverage, further boosting the visibility of local attractions to both domestic and international audiences.
The rise in posts and advertisements about Huong Hoa tourism on social media platforms indicates a positive trend for local tourism promotion Increased coverage has led to a noticeable uptick in visitor numbers, attracting more tourists to the area Furthermore, articles discussing the future prospects of Huong Hoa tourism have captivated a significant audience, fostering a surge in investment projects within the province This development is a promising sign for the growth of tourism in Huong Hoa.
Human resource estimates for the tourism sector will be released in early
According to the Department of Culture, Sports, and Tourism's 2020 report, the figures indicate a clear trend in the tourism workforce, which has seen a gradual increase over time, although it remains relatively small in scale.
Table 4.4 Number of labors in Huong Hoa tourism from 2017 to 2019
In the tourism sector, tour guides represent a mere 0.6% of the total workforce, with only 33.3% engaged in direct roles Over 60% of the workforce is actively involved in tourism, while the remaining 60% contributes indirectly In 2017, among a total tourism workforce of 1,902.6 individuals, there were 11.3 tour guides and 634.2 direct staff members This indicates that only 34% of total employees possess significant experience in the tourism sector By 2018, the overall workforce slightly increased to 2,087.9, yet the number of tour guides fell to 12.4, while direct workers in tourism saw a rise.
689 people Human resource growth rose by 8.87 percent from 2017 to 2018, which was smaller than the 10.39 percent growth rate from 2018 to 2019
4.1.6 Survey analysis of tourists' information journey
Some of the following information was gathered from a total of 50 international tourists surveyed:
International visitors to Huong Hoa district typically stay an average of 1.45 days per trip The majority of foreign travelers prefer 2 to 3 star hotels, which make up 60% of their accommodation choices, while 30% opt for 1-star hotels and only 10% choose homestays When selecting their lodging, guests prioritize location and price equally, with each factor influencing 50% of their decision.
- Prior to visiting Huong Hoa city, 48 percent of visitors had only limited knowledge of the zone, 32 percent had extensive knowledge of the area,
In Huong Hoa, 15% of visitors arrive well-informed about the area, while only 5% seek to learn more The majority of information comes from travel agencies (40%), followed by the internet (36%), Facebook (10%), and other sources (7%).
According to survey data, 92% of international tourists prefer bus tours for their travels, while only 8% opt for motorbikes or other transportation methods The most popular destinations among these tourists are the Old Battlefield and DMZ, attracting 76% of visitors, followed by the Lao Bao international border gate at 5% In contrast, only 2% choose to explore Sa Mu Hill, with another 2% visiting various other locations.
The following data was gathered from a total of 100 domestic tourists surveyed:
Domestic tourists in Huong Hoa district have an average stay of 2.1 days per trip, with 32% opting for homestays or bungalows, 20% choosing 2-3 star hotels, and 16% preferring 1-star hotels The key factors influencing their accommodation choices are price, location, and architectural style, with 70% prioritizing price as the most important consideration, followed by 26% valuing the architectural style, and only 4% focusing on the venue's location.
Evaluation Of The Tourist Destinations In Huong Hoa District, Quang
To evaluate the strengths of Huong Hoa tourism, results are taken from the satisfaction of visitors directly visiting here and the positive comments given by visitors in the survey.
Huong Hoa's primary appeal to both domestic and international tourists lies in its rich natural resources and traditional cultural heritage Historically significant as a strategic area during wartime and peacetime, Huong Hoa boasts a unique geographical location that enhances its attractiveness Today, the district's economic strengths are rooted in agriculture, wind power, and a burgeoning tourism sector, with ambitions to transform Khe Sanh town into Vietnam's second Dalat city As a result, Huong Hoa is emerging as a compelling destination for travelers seeking diverse experiences.
Quang Tri province, particularly Huong Hoa district, excels in historical tourism, featuring significant sites like Ta Con airport, Lao Bao prisons, and Vay village, which celebrate the nation's heroic past These locations serve as powerful reminders of patriotism and national pride for the Vietnamese people The popularity of the Old Battlefield and DMZ, attracting over 40% of visitors, highlights the region's strength in nostalgic tourism.
The Lao Bao International Border Gate serves as a crucial industrial and business hub in the region, significantly contributing to the central economy Its ongoing development enhances the service sector and boosts tourism, making it a vital location for trade and cultural exchange This gateway attracts global visitors eager to explore and shop, reinforcing its role as a bridge between nations and a catalyst for economic growth.
The mountainous district of Huong Hoa boasts stunning natural beauty and is home to the unique cultural heritage of the Van Kieu Pa Ko ethnic minority This rich cultural landscape offers significant opportunities for tourism, particularly in ecotourism and community tourism Notably, the pristine and enigmatic caves in Huong Lap and the recently uncovered caves in Huong Son commune attract many adventurers seeking exploration and adventure.
With beautiful natural conditions, Huong Hoa is suitable for developing various types of experience tourism, ecotourism, and historical tourism.
A consumer opinion survey was conducted to identify the shortcomings in the tourism industry of the Huong Hoa region The results reveal the level of visitor disappointment and highlight essential opinions needed to address the challenges facing Huong Hoa tourism.
The region's harsh climate, characterized by natural disasters such as flooding, earthquakes, and droughts, severely impacts both daily life and production, complicating tourism development Frequent natural calamities disrupt ecosystems, damage infrastructure, and hinder industry growth, presenting significant challenges for potential investors in the tourism sector The tourism industry is highly seasonal, which disadvantages workers, many of whom possess limited educational qualifications and earn modest incomes This low working intensity further diminishes productivity and effectiveness, resulting in a constrained pool of human resources for the tourism sector.
Visitors to Huong Hoa express dissatisfaction with the limited and unimpressive entertainment options available, indicating that the tourism offerings are insufficient to attract both domestic and international travelers.
Ecotourism and exploration tourism are highly seasonal, influenced by the continuity of river and stream infrastructure as well as vegetation, which depend on seasonal and climatic factors While diverse tourism options are available, sunny summer weather attracts visitors, the limited water levels in rivers, streams, and lakes often restrict tourism activities, making spring and autumn the prime seasons for optimal exploration.
The limited variety of accommodation styles often fails to meet the high expectations of travelers, particularly foreign visitors, leading to significant disappointment With insufficient options available, consumers are left wanting, and the lack of loyalty incentives makes it challenging to retain customers in the tourist destination for longer stays.
The considerable distance between tourist resorts in Huong Hoa, coupled with limited transportation options, presents significant challenges for visitors As a result, travelers need to carefully consider the time required for their journey when planning their visit to this destination.