PRESENTATION OF THE VNE E-TRADE JOINT STOCK COMPANY 8 1.1 General information
History of formation and development
Company name: VNE E-COMMERCE BUSINESS JOINT STOCK
International transaction name: VNE ECOMMERCE BUSINESS JOINT STOCK
Figure 1 Logo of VNE E-Commerce Business Joint Stock Company
Legal type: Joint Stock Company
Line of business: Trade in services
Main line of business: General trading
Legal representative: Nguyen Tung Son
Head office address: 8th floor, Hoa Dang building, 290 Nguyen Trai, Trung Van ward, Nam Tu Liem district, Hanoi
VNE ECOMMERCE was established in 2019 with a vision to expand internationally Since its inception, the company has grown significantly, now operating 10 branches across various countries, including four in Hanoi, one in Ho Chi Minh City, and additional locations in the Philippines, Indonesia, Thailand, Malaysia, and Nigeria.
VNE culture embodies a business philosophy that shapes the spirit and work style of the entire team, fostering a friendly and dedicated workplace This shared belief among members aligns with the company's vision and mission, reinforcing a commitment to collective goals.
Vision: VNE Group is oriented to develop as one of the Top 10 largest E- commerce companies in Southeast Asia.
VNE Group aims to be a trusted online shopping destination by prioritizing "Human Resources as the foundation." The company is dedicated to continuous improvement, fostering a professional, friendly, and high-quality work environment that reflects its core values.
Functions and duties of the company
Since its inception, the company has focused on effectively mobilizing and utilizing capital to enhance the production and trade of household products, manage goods circulation, and balance supply and demand This strategy aims to boost revenue and profit while minimizing potential risks and ensuring stable employment for its workforce.
-Business activities meet the needs of the market.
-Fully fulfill commitments to consumers about products and services, properly settle beneficial relationships with business entities on the principle of equality and mutual benefit.
-Preserving and growing capital, expanding business.
-Protect the environment, protect production, ensure security, safety and social order.
-Obey the law, implement the unified statistical accounting regime and fulfill obligations to the State.
Management structure
1.2.1 Top management of the company
Figure 2 VNE's Board of Directors
VNE's leadership team are young members who have many years of experience in operating, managing and training personnel in most fields:
General Director: Nguyen Son Tung
Deputy General Director: Do Van Nghia
Deputy General Director: Ha Tien Cuong
Director of APG Center: Le Minh Hoang
Clux Center Director: Duong Tuan Trung
Deputy General Manager Deputy General Manager Director of APG Clux Center Manager
1.2.2 Organizational management structure of the company
Figure 3 Organization chart of the company VNE
The General Director serves as the legal representative and is accountable for managing and operating the unit within defined powers and obligations Assisting the General Director is one Founder, who supports the execution of these responsibilities.
2 Deputy Directors and 2 Center Heads.
The Human Resources Department is responsible for monitoring employee performance and labor activities, advocating for fair remuneration and reward systems This department handles recruitment, training, and personnel allocation, providing management insights to ensure smooth operations within the company's production and business framework Additionally, it implements employee regimes, oversees administrative tasks, and manages health care and security services Currently, the team consists of 18 qualified professionals with university and college degrees.
In charge of the financial - accounting professional work, accounting organization, statistical data so that the company can implement financial management
Marketing room Design- engineering room
The accounting department, consisting of 12 qualified professionals with bachelor's degrees, is responsible for monitoring the business's financial metrics They provide strategic advice and reports to management on the efficient utilization of capital and assets, enabling prompt resolution of emerging issues Additionally, the team oversees revenue and expenditure, manages payments, and proposes loan solutions while maintaining direct communication with banking institutions.
The Sales Department, comprising 156 university-educated professionals, is responsible for detailed planning of business activities and formulating short-, medium-, and long-term strategies to establish new operational directions and promote sustainable development within the company This department plays a crucial role in directly engaging with customers, gathering their feedback, and relaying it to other departments to enhance product quality continuously As the largest department in the company, it is pivotal in driving both customer satisfaction and organizational growth.
The Marketing Department, comprising 77 qualified professionals with university and college degrees, is dedicated to developing and executing both short-term and long-term marketing strategies Our ongoing promotional activities aim to enhance the company's brand image and establish a strong connection with consumers, ultimately securing a lasting presence in their hearts.
Responsible for designing media publications, brand identities for the company's products at the request of the Marketing department and customers Design - Engineering Department includes: 14 people, qualifications: University and college.
The Content Department, consisting of 13 qualified professionals with university and college degrees, is responsible for generating innovative ideas and creating engaging content for the company's fanpage, website, and publications This team also organizes events and teambuilding activities to foster connections among company members.
Internal characteristics of the company
VNE ECOMMERCE is a rapidly growing e-commerce enterprise employing nearly 500 skilled professionals from both domestic and international backgrounds Each year, the company creates hundreds of job opportunities for workers in Vietnam and Southeast Asia, significantly contributing to the growth of Vietnam's e-commerce sector VNE ECOMMERCE features a diverse organizational structure, comprising various units such as VNE 01 to VNE 05, which focus on domestic advertising, and the APG block that operates across Southeast Asia, including markets like the Philippines, Indonesia, Thailand, and Malaysia Additionally, the Clux block specializes in e-commerce platforms, while the Block Ones unit is dedicated to media services.
VNE ECOMMERCE boasts a team of young, enthusiastic, and dynamic professionals who are dedicated to their work and eager to learn Each member is committed to the company's sustainable development, recognizing their individual roles and contributions to its growth Their collective efforts not only enhance the company's success but also foster personal development within the team.
VNE ECOMMERCE boasts a dynamic leadership team with extensive experience in operations, management, and personnel training across various sectors Under the guidance of CEO Nguyen Son Tung and his dedicated Board of Directors, the company is steadily expanding its market presence and brand recognition, driven by their unwavering commitment and enthusiasm.
Since its inception in 2019, VNE Company has demonstrated a proactive approach to capital management and rapid capital turnover The allocation of funds across departments is well-balanced, with the Marketing department receiving the highest investment due to its significant role in brand image development and customer acquisition Although the company faced challenges in managing and allocating early-stage investment costs, VNE successfully navigated these obstacles by separating and expanding its departments for more efficient management and operations.
VNE Company has made significant investments in state-of-the-art infrastructure and advanced working equipment to enhance employee productivity This includes modern desks, computers, and personal devices As VNE continues to expand its presence in major Southeast Asian cities, its offices are regularly upgraded and maintained to ensure optimal working conditions for all employees.
Main lines of business and business areas of the company
The company specializes in e-commerce, offering a wide range of authentic products and household appliances Key items include multi-function blenders, adhesive tapes, adhesives, oil-free fryers, cleaning sprays, and various other household essentials.
Figure 4 Products of the company VNE
However, to achieve better business results, the company should take measures to reduce reasonable costs and at the same time increase revenue.
Understanding customer needs is crucial for business success, as it directly impacts consumer perception and loyalty A failure to meet these needs can lead to product boycotts and potential bankruptcy VNE Company prioritizes identifying and catering to its target customers, ensuring their requirements are met to foster growth and enhance the company's market presence.
The e-commerce sector is experiencing intense competition due to rising demand, making it crucial for companies to innovate and enhance product quality Without exploring new strategies and improving offerings, businesses risk being overshadowed by their competitors.
To ensure a consistent quality and supply of equipment, machinery, and raw materials, the company prioritizes building strong relationships with external suppliers By minimizing conflicts and fostering collaboration, we aim to achieve greater stability and long-term success together.
Report on the company's business results for the past 2 years
Table 1 The company's business results report for the year 2019 - 2020
Compare 2021 with 2020 Absolute difference (billions dong) relative difference
The results table from the past two years indicates that the company has maintained stable operations and achieved profitability.
In 2020, the company generated revenue of VND 150,076.3 billion, with total costs amounting to VND 108,579.6 billion, resulting in a pre-tax profit of VND 41.4967 billion After accounting for taxes payable, the company successfully turned a profit Despite the substantial capital investment required for infrastructure development and operational setup, the company thrived, thanks to its enthusiastic young workforce and the strategic leadership of its Board of Directors, leading to remarkable initial success.
In 2021, the company experienced an impressive revenue growth of 18.06% compared to 2020, with after-tax profits soaring by 40.28% This indicates that the company's operations are becoming more streamlined and efficient, leading to increasing profitability.
Environment
- Learn and make good use of video image editing software, computer tools like excel, how to create a website to advertise your products.
To effectively market the company's products, it's essential to analyze their features, benefits, and drawbacks in comparison to competitors within the industry Establishing clear goals and targeted advertising strategies will enable the company to reach its desired audience, ultimately maximizing product sales and customer engagement.
- Run product ads, collect data to evaluate the product, thereby orienting to increase sales or not sell that product anymore.
- Make reports on working process, work efficiency and revenue by week, month to report to management.
2.2 Steps to perform work at the internship site
During my internship at the Marketing department of VNE Company, I gained invaluable experience by collaborating with dedicated colleagues who generously shared their expertise I actively participated in product advertising campaigns, which allowed me to develop essential marketing skills that will benefit my future career My hands-on involvement at VNE E-Commerce Business Joint Stock Company provided me with practical insights into the marketing field.
Conducting thorough market research and competitor analysis is crucial for businesses targeting the Southeast Asian market Understanding cultural nuances, population characteristics, lifestyles, and customs is essential to effectively engage potential customers Additionally, navigating the challenges posed by local competitors in these countries underscores the urgency of comprehensive market research for any business aiming to succeed in this region.
To enhance future product advertising projects, it is essential to gather both primary and secondary data from mass media sources as well as the company's existing data This data collection will occur weekly, with leaders assigning specific information arrays for research and compilation each week.
MY MISSIONS
Objective of my missions
- Learn and make good use of video image editing software, computer tools like excel, how to create a website to advertise your products.
Explore the company's product offerings, highlighting their unique advantages and disadvantages in comparison to competitors within the industry Establish clear objectives, effective advertising strategies, and identify the target audience to maximize product sales and enhance customer engagement.
- Run product ads, collect data to evaluate the product, thereby orienting to increase sales or not sell that product anymore.
- Make reports on working process, work efficiency and revenue by week, month to report to management.
Steps to perform work at the internship site
During my graduate studies, I interned in the Marketing department at VNE Company, where I gained invaluable experience and training from dedicated colleagues I had the opportunity to collaborate with the Marketing team on product advertising campaigns, which allowed me to develop essential skills for my future career as a marketer My hands-on involvement at VNE E-Commerce Business Joint Stock Company provided me with practical insights into the marketing field.
Conducting thorough market research is crucial for businesses targeting the Southeast Asian market, as it helps in understanding the unique cultural characteristics, population demographics, lifestyles, and customs of potential customers This analysis also allows companies to evaluate competitor activities within the region, which is vital for overcoming challenges posed by local competitors Thus, effective market research is an essential and urgent task for any business aiming to succeed in this diverse market.
To enhance future product advertising projects, we will gather both primary and secondary data from various information sources within the mass media, as well as from the company's existing data This data collection will occur weekly, with team leaders designating specific information arrays for each collection cycle.
Assist the Content department in strategizing posts and content for the company's fan page, website, and media publications Collaborate in brainstorming innovative ideas for events and activities that foster connections among internal team members during holidays and special occasions, including the company anniversary, International Women's Day, Vietnamese Women's Day, Christmas, and New Year's Eve.
Digital marketing involves key activities such as crafting engaging content for social media posts, designing informative videos to showcase products, creating effective landing pages, and monitoring the status of bills of lading through Pospages.
Create marketing reports to track data results over various time frames—daily, weekly, and monthly This analysis will help identify trends, enabling you to propose solutions that reduce marketing costs while enhancing the visibility of your brand and products.
In my role within the Marketing Department, I focus on understanding customer needs and fostering high levels of trust and satisfaction For e-commerce businesses, meeting these needs requires thorough research into market characteristics and customer preferences to develop products that resonate with consumers My work directly influences the company's marketing strategies and plays a crucial role in establishing a strong brand image Additionally, it emphasizes the importance of continuously improving product quality and enhancing commercial marketing efforts to better serve our customers.
This sales report summarizes the performance of the advertised spray product over the past month, detailing key metrics such as marketing costs, purchase registrations, lead generation, and phone inquiries It also includes the actual closing rate, upsell rate, total sales, expected return rate, cost per sale, and anticipated revenue Management will refine the expected revenue by considering upsell opportunities and refund rates, ensuring a more accurate assessment at the beginning of the following month.
Figure 6 Lunar New Year bonus for employees (My Team)
VNE offers a competitive Tet bonus scheme that not only fosters a positive work environment but also encourages employees to strive towards the company’s collective goals.
Figure 7 Working online from home due to the covid 19 pandemic
The COVID-19 pandemic has profoundly affected nations worldwide, including Vietnam, leading to significant losses In response, VNE has implemented flexible working arrangements, allowing employees to work remotely This initiative has fostered trust and loyalty among staff, encouraging them to remain with the company for the long term.
Figure 8 Enthusiastic guidance from brothers and sisters
Obtained results
-I know and use photo and video editing software to advertise the product of my project.
-Know how to make effective marketing strategies for products, determine the behavior of customers in the most accurate way.
-I have a website, ladipage for my store
-Brand positioning, product pricing, advertising channels other than online marketing such as out of home, TVC
-Know more sources to import household materials to invest in the store.
-Know how to find a product, import and sell that product in the most optimal way, and advertise the store's products in the most optimal way.
-Coordinate the operation of the store with other distributors.
-Being exposed to the team working environment, the benefits and harms of teamwork, and how to manage staff.
-Create a schedule for yourself so that you can work in a scientific and specific way.
-There are many more relationships, friends who have given advice and shared about my project, real brothers to help me.
CONTRIBUTION TO MY OWN BUSINESS PROJECT
Lessons and experience learned from the internship
3.1.1 Lessons related to life skills
In school, students often wait for prompts from teachers or peers to begin studying or completing homework, sometimes even skipping lessons or cramming for exams at the last minute However, at my internship with VNE Group, the environment is vastly different; each team member is focused on their own responsibilities, leaving little room for oversight Here, the emphasis is on individual accountability, requiring proactive problem-solving and collaboration with colleagues to achieve results.
Being an active individual in the workplace can lead to greater recognition from colleagues and appreciation from management, making daily tasks more manageable and increasing your chances for promotion.
- Lesson two: Learn from reality
Internship is a very rewarding time, thanks to that time, I have gained a lot of valuable experiences and experiences from practice.
It will be a lesson learned in the internship report that will help me get better results.
These lessons will not be provided to me by any school, but can only be learned from the school of life.
The results achieved after the internship will help me improve myself in terms of knowledge, skills and lifestyle.
The practical lessons here will also be the stepping stones to help me develop myself better in the next jobs.
- Lesson Three: Get More New Relationships
When I went to school, my relationship was only friends, relatives, teachers, now after the internship I will have many new colleagues, new soul mates, etc., which helps a lot for work and life my later.
Know how to maintain these relationships, because you know, you never know when you will see them again and get their help again.
Furthermore, these relationships, will also teach more about manners in co- worker relationships, such as
How should the relationship with colleagues be?
How to make colleagues with me become more friendly and gentle?
How to get your colleagues to actively help you
How to prevent colleagues from becoming competitors?
- Lesson 4: Learn a lot of new knowledge and skills
Soft skills are essential for students, and while schools provide a foundation, real-world internships are crucial for honing these abilities The internship experience reveals personal strengths and areas for growth, allowing students to practice and refine their skills Ultimately, the lessons learned during internships contribute significantly to personal maturity and provide clearer direction for future career paths.
I thought If I knew how to make the most of my internship, my promotion would come.
- Lesson 5: Know yourself better, know how to behave
Internship period is also a time to help me express myself in both work and
From there, I will understand myself better, know better what I need, what I want, my strengths and weaknesses.
Besides, changing the operating environment, has exposed me to more people. Since then I have learned how to deal with people one by one.
Depending on the position and attitude of that person to have the most appropriate behavior.
In particular, remember to be tactful with both your boss and co-workers.
Don't expose yourself so much that your co-workers hate you You will offend them And maybe, they won't let you be comfortable anymore.
Founded in 2019, the company faced significant challenges due to the Covid-19 pandemic yet still managed to achieve impressive financial results In its inaugural year, it generated a revenue of VND 150 billion and a profit after tax exceeding VND 35 billion By 2020, the company continued its upward trajectory, recording a revenue of VND 177 billion, with profit after tax reaching nearly VND 40 billion.
The company's products are highly regarded for their quality, as reflected in the growing number of orders and positive customer feedback Satisfied customers not only enjoy the products but also actively recommend them to potential new buyers This word-of-mouth promotion has significantly expanded the company's customer base and established a strong presence in the hearts of consumers.
The scale of the company is gradually expanding to cover major markets in countries in Southeast Asia such as Thailand, Indonesia, Malaysia, the Philippines, etc.
By 2025, VNE is likely to reach the top 10 largest enterprises in Southeast Asia in the field of household appliances business.
VNE faces a significant challenge due to the high number of employees in its Sales and Marketing department, where the training process has become less intensive and more mass-produced This has resulted in many employees lacking the necessary experience to meet minimum standards To achieve its ambitious goal of increasing revenue and profit while securing a position among the top 10 largest enterprises in Southeast Asia by 2025, VNE must adopt a more systematic and professional approach to training and recruiting its workforce.
As a newly established company, our market and product research efforts are still in the early stages, resulting in a limited range of product categories and designs Consequently, our current product offerings are not as diverse or abundant as those of our competitors.
Although it is a Vietnamese company, its target market is the foreign market, especially the market in Southeast Asia So marketing activities - mix
When implemented and applied in these countries, it is still not effective due to differences in people, culture, lifestyle, customs
In recent years, the X2000 brand has undergone significant development and promotion; however, it still lacks a strong and recognizable identity that resonates with consumers.
The outsourcing of third-party shipping units still has some limitations in terms of proactive delivery time, control and preservation of product quality during transportation.
The distribution and sales network still does not have many distribution intermediaries.
Contribution to the my own entrepreneurial project
I will make two important contributions to my own business after my last internship:
The first will be the quality of the leader:
To be an effective future leader in the bakery industry, I recognize the importance of embodying key qualities such as humility, integrity, assertiveness, wisdom, sensitivity, passion, and persuasion Humility fosters likability, while integrity is crucial for maintaining my brand's reputation Assertiveness is essential for making decisive choices that prevent lost opportunities and instill confidence in my employees Wisdom is vital in navigating challenges and resolving issues calmly to ensure customer and employee satisfaction Sensitivity to the personal lives of my staff enhances their loyalty and productivity My passion for the bakery will drive me to operate with heart, inspiring my team Finally, persuasive negotiation skills will help me build strong partnerships with suppliers and stakeholders, while actively listening to the needs of my customers and employees allows me to adapt and improve my business effectively.
Success is largely determined by one's attitude, and for my project at BAMIME store, it's essential to maintain a positive mindset Embracing enthusiasm and optimism not only reinforces my belief in the project but also fosters motivation and comfort among future team members.
The second is the selection of personnel
During my internship, I noticed that, despite the company's unique focus, there are valuable insights I've gained Notably, the enthusiasm and energy that young interns bring to their work are truly inspiring and contribute significantly to the overall atmosphere.
Because most of the staff I will hire will be college students or unemployed people.
The third will be to find out the needs of customers and plan a marketing strategy to bring products to consumers quickly and economically
The primary focus should be on the quality of the store's products, similar to the approach taken by VNE Group High-quality household items can lead to numerous benefits, including reduced marketing costs, an increase in customer purchases, and a strengthened brand reputation Positive word-of-mouth and thoughtful customer sharing can significantly enhance trust in our products, ultimately driving business success.
To effectively meet customer needs, it's essential to actively engage with them and anticipate their desires As a future bakery owner, my strategy will focus on positioning my products in a way that encourages customers to recognize their cravings, rather than waiting for them to express their wants By proactively showcasing the appeal of my bakery offerings, I aim to create a compelling desire for my products among potential customers.
Understanding customer psychology allows us to strategically implement appealing promotions and offers tailored for holidays and specific weekdays By identifying time frames with lower customer traffic, we can introduce targeted promotions to enhance customer stability during those periods Additionally, it is essential to regularly update these promotions on platforms such as Shopee Food, Beamin, and Gojek to maintain engagement and attract more customers.
Through my internship at VNE Group, I gained valuable insights into operation coordination, particularly in product pricing and long-term management This experience will enable me to effectively price items for my store's menu while also allowing me to purchase essential home appliances—such as grinders, microwave ovens, insulated cabinets, and tongs—at competitive rates, ultimately saving costs for other investments Additionally, the skills I developed in negotiation and partnership collaboration will be instrumental in expanding and growing my store in the future.
Areas/issues that need further studies to complete the business project
I will need to learn more:
Customer care process: Customer reception process, Process of understanding customer needs, Product introduction process, Warranty process, Customer complaint handling process, Friendly customer care process.
Financial management process: Supplier purchasing process, Supplier payment process, Import process, Inventory process, Cashier process.