ESTABLISHING AN INTERNATIONAL MARKETING PLAN FOR HONDA TO PRNETRATE VIETNAM MARKET FROM 2021 TO 2023

Executive Summary

Motorcycles have surged in popularity in Vietnam, with over 21 million in circulation and an average of four people per bike, fulfilling about 90% of travel needs Major brands like Honda, Yamaha, Sym, and Suzuki dominate the market, driven by the growing Vietnamese economy and increasing demand for motorbikes This has intensified competition among manufacturers, prompting them to adopt diverse marketing strategies to attract customers and enhance product quality, pricing, and style Effective marketing management is crucial for building customer relationships and maximizing sales, but crafting a successful marketing plan is challenging due to the need for thorough situation analysis, which gathers essential market data at both micro and macro levels.

Honda Vietnam is dedicated to maintaining its brand reputation and ensuring high-quality products at reasonable prices, solidifying its position as the market leader in the Vietnamese motorcycle industry The company has garnered significant customer trust and loyalty, with many Vietnamese having experienced riding a Honda motorcycle at some point Founded by Soichiro Honda in 1946, the company started manufacturing motorcycles in Japan and expanded into the United States in 1959, further establishing its presence and influence in the global market.

Honda, a globally recognized brand, began its journey in 1963 by selling automobiles and has since expanded its business to include motorcycles, power equipment, aircraft, and robots The company entered the Vietnamese market in 1996, establishing its first plant in the country in 1997 Today, Honda stands as one of the world's most powerful corporations.

2009), and Honda started manufacturing at this time.

Present Marketing Situation

Hitting the customer’s psychology

Honda's marketing strategy in Vietnam has proven to be more effective than its competitors, largely due to the company's meticulous attention to detail By understanding the Vietnamese mindset that values comfort over pride, Honda has successfully captured the hearts of local customers This strategic approach highlights Honda's thorough research and commitment to delivering high-quality, durable products tailored to the market's needs.

Besides, there is a huge demand for motorbikes in Vietnam Just like natural needs such as food, clothing and shelter, means of transport are also indispensable for Vietnamese

In Vietnam, motorbikes have become the primary mode of transportation for families, with many households owning two to three bikes Given the average income levels, motorbikes offer an affordable and practical choice for the population The motorcycle market has seen significant diversification in models, reflecting an increasing demand for variety while maintaining a focus on reasonable pricing and durability Honda has responded to these trends by upgrading existing models and introducing new options to meet consumer needs.

Product variety

Honda offers a diverse range of motorbikes, each designed to meet various customer needs A prime example is the Wave motorbike, a longstanding favorite in Vietnam For those who appreciate straightforward and minimalist designs, the Wave Alpha is the ideal choice.

Wave S features a robust design and enhanced fuel efficiency, offering users a variety of options within the same product line Moreover, Honda's offerings cater to individuals with average incomes, making them accessible and suitable for a wide audience.

Honda motorcycles in Vietnam cater to a diverse audience, with prices ranging from 6 to 20 million VND They primarily target low-income individuals seeking affordable transportation options, such as the Wave and Future models Additionally, Honda appeals to young consumers and those with stable, higher incomes by offering both manual and automatic transmission motorcycles, priced above 20 million VND, allowing for personal expression and style.

Honda offers a range of scooters priced around 50 million VND, including popular models like AirBlade and Lead Additionally, the brand caters to the high-end market with luxurious vehicles that reflect social status, such as the SH, Vario, and PCX, which typically exceed 50 million VND.

Massive communication and promotions

Honda is a leading motorcycle brand that heavily invests in advertising across various platforms, from television to outdoor promotions Their advertisements for new models and traffic safety initiatives are frequently encountered on roads, showcasing the brand's commitment to visibility and public engagement.

Honda excels in television advertising, effectively appealing to the psychology of young Vietnamese consumers Their aggressive marketing strategies, combined with attractive promotions, have made a significant impact Notably, Honda's successful promotional campaigns often include incentives like free helmets, assistance with registration fees, and complimentary periodic maintenance at Honda centers This customer-centric approach not only satisfies buyers but also fosters positive public feedback.

2.4 “I love Vietnam” and sympathy from customers

Honda Vietnam's slogan, "I love Vietnam," reflects its deep-rooted connection with the country since the 1970s, showcasing a range of motorbikes that resonate with the Vietnamese people To further promote traffic safety awareness, Honda collaborated with a local television station to launch the "I love Vietnam" program, which has gained extensive visibility across television and online platforms nationwide Through this initiative, Honda aims to foster customer loyalty, enhance brand reliability, and establish a strong, positive presence in the minds of consumers, ultimately boosting brand recognition.

In short, Honda's marketing strategy focuses on many types of motorbikes to help

Vietnamese customers have a wide range of choices when it comes to motorcycles, with early models like the Honda Cub 50, Cub 70, and Super Cub earning their trust through quality and convenience The Honda brand is so well-known that many Vietnamese people refer to motorcycles simply as "Honda." Renowned for their reliability, Honda motorcycles instill a sense of security and confidence in customers regarding the vehicle's quality and durability By effectively engaging in research and market segmentation, Honda has successfully captured over 60% of the motorcycle market share in Vietnam.

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International marketing macroenvironment

Political

Traffic congestion during rush hour remains a significant issue in society, primarily due to the overreliance on personal motorbikes and a lack of proper riding culture In response, the government is implementing policies that range from restricting to outright banning motorbike usage These measures have posed substantial challenges for the motorcycle industry as a whole, particularly impacting companies like Honda.

In response to the challenges faced by businesses during the COVID-19 pandemic, the Government and relevant ministries have implemented timely support measures Notably, Decree 41/2020/ND-CP was issued to provide extensions and postponements for tax payments, land rent, and support for production and business activities, along with the disbursement of public investment capital Moving forward, the Government and its ministries are committed to introducing similar policies to further assist businesses navigating these difficult times (HondaVietNam, 2020).

Government has helped Honda company somewhat reduce the burden when business is difficult during the Covid-19.

Economic

Vietnam's economy is grappling with significant challenges due to the ongoing impacts of the Covid-19 pandemic Key issues include financial risks, a decrease in household and business incomes, rising unemployment, and the effects of climate change (Nguyen, 2021).

In 2020, Honda's market capacity in Vietnam was projected to exceed 3.2 million vehicles, reflecting a decline of approximately 3.1% from the previous period Despite this, the company's sales increased to nearly 2.6 million vehicles, marking a 0.5% rise compared to 2019, and achieving a market share of 79.7%.

In 2021, due to the impact of Covid-19, people will lose their jobs, mainly spending on necessary products, so the motorcycle market's output will be affected quite a lot

(HondaVietNam, 2020) The market demand for motorcycles has decreased This has a significant impact on the company's annual motorcycle consumption.

Social

In Vietnam, a strong motorcycle culture has developed, as the majority of the population prefers motorbikes for transportation over walking or using alternative means This preference has led to a consistent increase in the demand for purchasing and using motorbikes throughout the country.

Vietnamese consumers are increasingly prioritizing genuine products that guarantee quality, leading to a decline in the popularity of Chinese goods This shift creates a favorable environment for the exit of Chinese Honda manufacturers from the market, thereby reducing competition in Vietnam.

As air pollution continues to rise, management agencies are implementing various solutions to control vehicle emissions, leading to a growing preference for electric cars over traditional models Electric vehicles (EVs) are increasingly favored due to their lower operating costs, which include savings on fuel and repairs This shift towards EVs signals a transformative trend in the automotive industry, potentially impacting the domestic motorcycle sector However, long-distance travel remains a challenge for electric vehicles, as they require charging and may not be suitable for extensive journeys, leaving motorbikes still essential for such needs.

Technological

Honda Company is at the forefront of technological innovation in the automotive industry, consistently launching models that incorporate advanced features such as Bluetooth connectivity with the My Honda+ app, the new generation eSP+ intelligent engine, and a torque control system Additionally, the Honda SMART Key smart lock system enhances product functionality, meeting the growing consumer demand for tech-integrated vehicles (HondaVietnam, 2020).

With the rapid growth of social networking and e-commerce platforms like Facebook, TikTok, and YouTube, advertising products has become increasingly efficient In November 2019, Honda launched the "Ho Chi Minh City Balloon - Honda Always for You" event series across major cities such as Ho Chi Minh City, Can Tho, Da Nang, and Hanoi Featuring popular singers, the events successfully attracted a large number of young customers, enhancing brand visibility and building trust Recognizing the potential of the youth market, Honda has leveraged technology to deliver product information swiftly and effectively to its audience.

Environmental

During the COVID-19 pandemic, pollution levels significantly decreased, highlighting the impact of car exhaust on environmental pollution In response, the Department of Transport in Ho Chi Minh City plans to propose a roadmap for controlling motorcycle emissions Recognizing this issue, Honda has incorporated technology in its products to reduce CO2 emissions, thereby conserving resources and addressing customer demands for environmental protection.

In August 2020, the "Eco-driving with Fuel Economy" competition attracted 189 teams, challenging participants to determine how many kilometers they could travel on just one liter of gasoline This event served as a platform for young innovators to exchange ideas, learn about fuel-efficient technologies, and apply their knowledge practically By encouraging creativity within the constraints of existing motor vehicle equipment, the competition not only promoted energy conservation and environmental protection but also supported social initiatives that enhance the company's reputation and brand development.

Legal

Despite our country's commitment to the convention on intellectual property rights, the existing legal framework remains inadequate, allowing idea theft and design copying to persist This is particularly evident in the motorcycle market, where numerous instances of imitation of well-known manufacturers' models occur, often sold at lower prices The insufficiency of intellectual property laws poses significant challenges for companies producing legitimate products, resulting in diminished product value and harm to their reputations.

International marketing microenvironment

Suppliers

When Honda entered the Vietnamese market, it initially relied on Japanese and Thai manufacturers to ensure high-quality products However, the influx of low-cost Chinese motorcycles in the early 2000s compelled Honda to introduce a budget-friendly model to remain competitive To lower production costs, Honda began collaborating with local manufacturers for non-core components, leading to the successful launch of the Wave Alpha Despite its popularity, Honda faced new supplier challenges in the market.

To comply with the Vietnamese government's local content requirements, Honda has significantly expanded its network of local suppliers, achieving a local content ratio exceeding 90% The company has invested in and collaborated with local manufacturers to enhance their quality management and productivity Notably, models like the SH Mode and Air Blade have over 95% of their components produced in Vietnam This strong partnership with local suppliers has become a key strength for Honda, helping the brand maintain a substantial market share in the Vietnamese market.

Consumers

Honda aims to deliver high-quality transportation solutions at competitive prices for Vietnam's business markets Key suppliers contributing to Honda's success include Keihin Corp for fuel systems, Showa Corp for steering systems, Shumito Wiring System Ltd, NOK Corp, Nihon Plast, and Nippon Seiki, as highlighted by financial magazine "Nhà cung cấp chính của Honda" (2021).

Aside from the official distribution channel, there are retailers who buy products at a profit, such as a dealer, an automobile specialist, or an authorized body shop.

Honda Motor's international expansion began in June 1959 with the establishment of American Honda (AH) in Los Angeles, aimed at capturing the motorcycle market and satisfying American consumers through a dedicated sales network By 1963, Honda was preparing to enter the growing Southeast Asian market with offices in Singapore and Malaysia This strategic move culminated in October 1964 when Honda founded Asian Honda in Bangkok, Thailand, to oversee the sale of motorcycles and power products, further solidifying its presence in the region with Thai Honda Manufacturing.

(TH), a local production base for motorcycles and general-purpose engines, was established in April 1965 (SEBASTIAN, 2001).

SWOT Ananlysis

Weaknesses

Despite the company's strong reputation, issues such as product flickering and design duplication persist due to existing gaps in intellectual property regulations While the products boast high quality and innovative technological features, their higher price compared to other market models poses a challenge for customers looking to purchase them.

Opportunities

Honda is a renowned brand that prioritizes product quality, earning the trust and interest of Vietnamese consumers The company caters to various market segments, effectively meeting diverse user needs The demand for motorbikes in Vietnam remains strong, as they are the preferred choice over other personal vehicles However, customer care and sales strategies are hindered by an excessive number of distribution agents, leading to inadequate customer support In response to societal concerns about environmental issues, Honda has developed eco-friendly vehicles that minimize emissions and conserve resources Honda's keen understanding of market demand has garnered significant attention, bolstered by its ongoing efforts in robotics research.

13 download by : skknchat@gmail.com development, the company is able to create new innovative products that can help improve the lives of people around the world.

Threats

On June 8, 2020, the company's systems were compromised, leading to a complete halt in operations Amidst this disruption, the demand for electric vehicle products has surged due to their affordability, cost-saving benefits, and eco-friendly attributes The market is highly competitive, with well-established brands vying for consumer attention, prompting buyers to meticulously compare products based on price, quality, and service.

International Strategic Planning of STP

Targeting

The Vietnamese motorcycle market reached a consumption of 2.9 million vehicles, with Honda leading sales at 2.03 million units According to GlobalWebIndex survey data, motorbikes remain the preferred mode of transport in Vietnam, and among the top five manufacturers—Honda, Yamaha, Suzuki, Piaggio, and SYM—Honda continues to hold a dominant position.

Honda holds over 70% of the market share in the motorcycle industry, dominating sales across various segments Notably, four out of the five best-selling automatic transmission motorcycles are produced by Honda, while three out of the five most popular manual transmission models also come from the company.

Positioning

Honda aims to cultivate a traditional image of Vietnamese culture through its slogan "I love Vietnam," while positioning its motorcycles based on key product attributes Renowned for their exceptional durability, smooth performance, and fuel efficiency, Honda motorcycles have earned consumer trust To highlight the distinct features of each motorcycle model across various segments, Honda employs a strategic differentiated marketing approach.

This article targets low to middle-income customers in need of reliable transportation, particularly those living and working in rural areas or just entering the workforce Honda is dedicated to researching and launching new motorcycle models tailored to Vietnamese consumers, focusing on functionality over aesthetics Motorbikes like the Wave and Blade are designed to appeal to young people and low-income workers, emphasizing stability and convenience for commuting and transporting goods Typically, these manual transmission motorcycles are priced between 15 million and 20 million VND, making them accessible to the target market.

In this segment began to have the presence of automatic transmission motorcycle This segment is people with quite good income Motorcycles are more durable and usable.

In this segment, the motorbike is not only a means of transportation, but also a

Fashionable motorcycles have become a popular possession among young people, reflecting their personality and elegance These models boast a more eye-catching design and advanced features compared to standard motorbikes, primarily focusing on automatic transmission options.

AirBlade, Vision, and Lead feature a neutral design that appeals to both men and women, offering smooth operation and practical utilities such as an anti-shutdown kickstand, a combined braking system, and Idling Stop mode—elements often overlooked by other motorcycle manufacturers Additionally, Honda leverages influencers to promote these motorcycle models, enhancing awareness among young consumers The price range for these motorcycles is competitive, making them accessible options in the market.

The third segment (high-end)

Honda has established a strong presence in the premium motorcycle market with models like the SH Mode, PCX, and SH, catering to high-income customers These motorcycles are equipped with advanced features not found in other segments, emphasizing luxury and elegance that reflect the owner's personality and social status Enhanced conveniences, such as convenient phone charging cables and smart keys, further elevate the user experience The Honda SH, in particular, has become a symbol of luxury among Vietnamese consumers, achieving this status without extensive advertising, with prices starting at over 50 million VND.

Honda's strategy to penetrate the Vietnamese market

Differentiation strategy

Honda is renowned for its reliability, aesthetic appeal, powerful engines, and fuel efficiency, consistently innovating designs to meet consumer needs across its product lines The introduction of high-quality offerings like the SH motorcycles and the recent CPX in the Vietnamese market targets high-income, trend-conscious youth A key selling point for Honda is its focus on "fuel economy," enhanced by FI technology and electronic fuel injection, which has attracted customers amidst rising gasoline prices and boosted market share Additionally, Honda's marketing strategy resonates with younger demographics, utilizing the slogan "Be U with Honda" and a vibrant advertising campaign to reshape its image as a brand for the youth, rather than just for older generations With continuous improvements in design and color, Honda aims to captivate a new audience.

18 download by : skknchat@gmail.com keep up with the dynamism of young people ("Chiến Lược Sản Phẩm Của Công Ty Honda

• Recommending international marketing strategy solution

Honda's international market faces complex product purchasing decisions due to diverse needs and environments, necessitating tailored marketing strategies for each country Effective international advertising strategies are crucial, involving the selection of appropriate media and capable advertising agencies to convey the message Direct marketing emerges as a versatile and targeted approach to effectively reach foreign customer groups, allowing for budget allocation specific to each market Additionally, international promotion serves as a powerful sales promotion tool, enhancing customer purchases, rewarding loyalty, managing seasonal demand, increasing repurchase rates, and elevating overall brand awareness.

Marketing strategy concepts (Adaptation / Standardization, Adapted standardization)

A thorough marketing strategy covers "the four Ps" of marketing: product, price, place, and promotion.

=> Honda's marketing strategy is adaptation.

The International Marketing Objectives

Honda has successfully adapted its products to meet the unique demands of individual markets, particularly in Vietnam, where it has established a strong presence Transitioning from a global technical standard to a localized product strategy exemplifies the international marketing principle of "Think Global, Act Local." Renowned for manufacturing top-quality motorcycles, Honda has secured a lasting place in consumers' hearts and continues to thrive in over 30 countries, including Canada, the United States, and Vietnam In Vietnam's motorbike-centric culture, Honda stands out as a leading Japanese company, offering durable and versatile transportation options With a well-established brand reputation, Honda's marketing costs remain low, as consumers are already familiar with its prestige Looking ahead, Honda aims to introduce motorcycles that combine durability with modern aesthetics, featuring innovative designs and vibrant colors While competitors may focus on style or quality, Honda prioritizes user-friendly features, such as fuel efficiency and safety mechanisms, ensuring consumer satisfaction and environmental friendliness.

Honda's success as a multinational company stems from its local vision, which emphasizes understanding diverse market needs across different countries By continuously improving products to adapt to evolving customer demands and consistently researching and launching innovative solutions, Honda effectively meets the changing expectations of consumers These strategic objectives enable Honda to maximize profits while staying relevant in a competitive market.

Recommending international marketing strategy solution

Honda's international market faces complex product purchasing decisions due to diverse needs and environments, necessitating tailored marketing strategies for each country The initial step involves crafting international advertising strategies, selecting the most effective media channels, and partnering with a capable advertising agency to manage these efforts Following this, direct marketing emerges as a powerful approach to engage target customer groups, utilizing a focused advertising budget to reach specific markets effectively Lastly, international promotion serves as a valuable sales tool that can drive purchases, enhance customer loyalty, manage seasonal demand, increase repurchase rates, and elevate brand visibility.

Honda's operation plan in Vietnam from 2021-2023:

Continue to promote advertising activities through communication channels The organization has social activities to enhance the development of the brand name. New product development

As the demand for environmental protection rises, the design of electric vehicles is becoming increasingly appealing to consumers Currently, the electric vehicle market faces minimal competition, presenting significant growth opportunities Honda aims for 100% of its motorcycle products sold by 2040 to be electric and plans to introduce three entirely new electric motorcycle models by 2024.

Design a comprehensive training program, classified by level Training to improve sales skills, customer service attitude.

To achieve a "car crash-free" society by 2030, it is essential to continue advancing our vision and enhancing public awareness of traffic safety This involves expanding our strategic initiatives and actively addressing critical issues related to road safety to ensure a safer environment for all.

- Continue to support the Vietnamese public football team with the desire to join hands to contribute to perfecting a more and more perfect public football, ready to face new difficulties.

- Continuing to carry out educational support activities such as: organizing Children's Ideas Playground, awarding Honda YES Awards for Young Engineers and Scientists, sponsoring scholarships, supporting library equipment institute.

This research paper analyzes Honda's international marketing strategy from 2021 to 2023, focusing on both the macro and microenvironment It includes a comprehensive SWOT analysis and the STP (Segmentation, Targeting, Positioning) approach utilized by Honda Additionally, the paper highlights Honda's current international marketing strategies and evaluates their success in the Vietnamese market.

Honda aims to enhance its advertising strategy by focusing on dynamic campaigns that resonate with young consumers, who represent a significant market opportunity By prioritizing high-quality imagery and innovative motorcycle designs, Honda seeks to reinforce its brand identity and appeal to this demographic The company recognizes the importance of adapting its products to meet the diverse needs of various international markets, ensuring continued growth and relevance in an ever-evolving landscape.

Autobikes (2020, October 22) Bùng nổ xu hướng xe điện trong tương lai Retrieved from https://autobikes.vn/bung-no-xu-huong-xe-dien-trong-tuong-lai-11093.html XB Thi,

& X T (2009) Brand launching and sustaining in a developing country Master Thesis, Malardalen University http://www.divaportal.org/smash/get/diva2:225294/FULLTEXT01%0A%0A

Chiến lược kinh doanh của Honda Việt Nam đóng vai trò quan trọng trong sự thành công của công ty Bài viết phân tích các yếu tố chính giúp Honda Việt Nam phát triển mạnh mẽ, bao gồm việc áp dụng chiến lược sản phẩm hiệu quả Đánh giá từ năm 2021 cho thấy, việc vận dụng chiến lược này không chỉ nâng cao giá trị thương hiệu mà còn đáp ứng nhu cầu thị trường một cách linh hoạt Sự kết hợp giữa chất lượng sản phẩm và dịch vụ khách hàng đã tạo nên lợi thế cạnh tranh bền vững cho Honda tại Việt Nam.

Duc Tiep (2006) Chinese Motorcycle Penetration into Vietnam and the Existing

Motorcycle Makers: A Study of Honda Company http://www.accessecon.com/pubs/EB/2006/Volume13/EB-06M00001A.pdf

Kiểm tra khí thải xe máy không gây ảnh hưởng đến cuộc sống của người dân, theo Dung T (2020) Việc thực hiện kiểm tra này nhằm bảo vệ môi trường và sức khỏe cộng đồng, đồng thời đảm bảo các phương tiện giao thông đạt tiêu chuẩn khí thải Các biện pháp này được triển khai một cách hợp lý để không làm ảnh hưởng đến sinh hoạt hàng ngày của người dân, đồng thời nâng cao ý thức về bảo vệ môi trường.

Honda Việt Nam đã tổng kết hoạt động năm tài chính 2020 và đưa ra kế hoạch phát triển cho năm tài chính 2021 Công ty đã đánh giá những thành tựu đạt được trong năm qua và xác định các mục tiêu chiến lược nhằm nâng cao hiệu quả kinh doanh và mở rộng thị trường trong tương lai Thông tin chi tiết có thể tham khảo tại tài liệu chính thức trên trang web của Chính phủ.

Motorbike manufacturers choose VN as production base (2013) http://english.vietnamnet.vn/fms/business/92508/motorbikemanufacturers-choose-vn- as-production-base.html

Ngọc, B (2018) Chiến lược cạnh tranh của Honda Việt Nam http://zaidap.com/chien- luoc-canh-tranh-cua-honda-viet-nam-d284954.htm

Nhà cung cấp chính của Honda (2021) Nhà cung cấp chính của Honda (HMC) là ai? -

2021 https://vi.talkingofmoney.com/who-are-honda-s-main-suppliers

Hội thảo đánh giá kinh tế Việt Nam năm 2020 đã diễn ra vào ngày 31 tháng 3 năm 2021, tập trung vào việc phân tích tình hình kinh tế năm qua và dự báo triển vọng cho năm 2021 Sự kiện này cung cấp cái nhìn sâu sắc về những thách thức và cơ hội mà nền kinh tế Việt Nam sẽ đối mặt trong bối cảnh toàn cầu đang thay đổi Các chuyên gia đã thảo luận về các chính sách cần thiết để thúc đẩy tăng trưởng và phát triển bền vững trong năm tới.

SYM Vietnam has established itself as a successful motorcycle brand, showcasing its growth and innovation in the competitive market The brand's commitment to quality and customer satisfaction has contributed to its strong reputation among consumers By focusing on advanced technology and stylish design, SYM Vietnam continues to enhance its presence in the motorcycle industry For more insights into SYM's achievements and strategies, visit the Online Financial Journal.

SEBASTIAN (2001) The process of Honda`s internationalisation. https://www.grin.com/document/105988

Thanh Hào (2020) Thị trường xe máy cạnh tranh bằng công nghệ Saigon People’s

Journal Online https://doanhnhansaigon.vn/kinh-doanh/thi-truong-xe-may-canh- tranh-bang-cong-nghe-1097620.html

Yamaha Motor Co., L (2012) Annual Report https://business.ohio.edu/media/152387/honda_annual_report.pdf

Tiêu đề	Establishing An International Marketing Plan For Honda To Penetrate Vietnam Market From 2021 To 2023
Trường học	Ho Chi Minh City University of Foreign Languages - Information Technology
Chuyên ngành	International Marketing
Thể loại	Final Group Report
Năm xuất bản	2021
Thành phố	HCMC

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Số trang	30
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