[...]... program, a sports event or a convention event It may be a company picnic, a hospitality reception, a grand opening, or a family reunion It is the job of the professional event coordinator to package and manage that event experience The Role and Scope of Professional Event Coordination 3 Event Solutions Event Types Goldblatt Event Management Subfields Association Meetings/Events Attraction Events (Amusement... Incentive Events College/University Events Concerts Corporate Meetings/Events Exposition Events Fairs or Festivals Fund-raising Events Government/Political Events Military Events Social Events Sporting Events Weddings Civic Events Conventions Expositions Fairs & Festivals Government Hallmark Hospitality Incentive Travel Meetings & Conferences Retail Events Reunions Social Life-Cycle Sport Events Tourism... Statistical Analysis of the Event Industry, Event Solutions Magazine, p 20 Source: Joe Goldblatt (2002), Special Events: Twentyfirst Century Global Event Management, 3d ed (New York: John Wiley & Sons, Inc.), p 15 Figure 1-1 Special Event Genres Figure 1-1 provides an overview of the scope of the event genre applicable to the event coordination profession As a professional event coordinator, you may... skills as a professional event coordinator On-Site Insights, by various industry professionals around the world, provide examples to put the content in a real-life context, and Technology Tips direct you to relevant technology to enhance the efficiency and effectiveness of event coordination, operations, and opportunities At the end of each chapter you will find Exercises in Professional Event Coordination. .. certification exam The book starts by examining the anatomy of an event to establish the different layers of an event experience and the general process of professional event coordination Based on this foundation, it considers the assessment of the various elements of an event, which can allow the event coordinator to visualize, organize, and synchronize the event s resources and operations through project management... layers of multisensory effects are integrated into an event design that is staged and choreographed with precision and polish The best event experience is one in which the mechanics are imperceptible to the attendee and the intended impact is delivered effectively and invisibly The Role and Scope of Professional Event Coordination Professional event coordination is the integrated implementation of all... sponsors—creating an event that delivers the expected experience The professional event coordinator uses a sequential process to consistently produce events of any genre or scope that deliver the intended event experiences: ■ ■ ■ ■ ■ ■ Conduct the necessary research to determine expectations and create a customer profile of the event attendees or participants Conceptualize the event, assessing the scope of the event. .. levels, or having an event more lavish than that of a colleague, neighbor, or rival Some clients will be very ex- The Role and Scope of Professional Event Coordination plicit about what they want to achieve with the event; others may not be able to articulate their expectations DEVELOP THE CONCEPT The professional event coordinator must put together an overall picture of the final event, the concept,... Tutera Josh Waldorf Harith Wickrema Betsy Wiersma, CSEP Joseph Yaffe xix Professional Event Coordination Facing Page An event includes numerous dimensions that combine to create a memorable experience Photograph by RUDA Photography, courtesy of Steve Kemble Event Design CHAPTER 1 Anatomy of an Event 1 2 Chapter 1 Anatomy of an Event Consumers [will] begin to collect experiences as consciously and passionately... parts of the world we are called event coordinators, event planners, event managers, event producers, event directors, event designers, account executives, and countless other monikers My former business partner and I had our own unique titles; I was the Grand Poohbah and she was the Vice Empress The titles may be different, but we are all engaged in the business of creating event experiences that serve . alt="" Professional Event Coordination 1123.chfm 9/9/03 9:05 AM Page i The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events:. CMP Event Risk Management and Safety by Peter E. Tarlow, Ph.D. Event Sponsorship by Bruce E. Skinner, CFE, and Vladimir Rukavina, CFE Professional Event Coordination by