INTRODUCTION
Reasons for choosing the topic
Currently, Vietnam's beverage market is very diverse According to EVBN data and LINH PHAM's chart, it shows:
In 2015, the consumption of soft drinks (juice, bottled water, ready-to-drink tea/coffee) and carbonated soft drinks in Vietnam reached 2.4 billion liters and 1.1 billion liters respectively
By 2020, sales by each sector are estimated at 3.3 billion liters and 1.5 billion liters, respectively
In terms of sales value, these sub-sectors will be among the fastest growing in the fast-moving consumer goods (FMCG) industry, with revenue forecast at $7.65 billion in 2020
From the above data, it is shown that Vietnam is a very potential market in the field of beverage consumption
Figure 1 1 Sales of soft drinks and fizzy soft drinks in Vietnam in 2015-2020
Saigon comes alive at night, bustling with activity and energy The city experiences hot summers and mild winters, making it a vibrant destination year-round While it may lack the iconic beverages of Hanoi and other regions, Saigon offers a diverse array of drinks from across the country Among these, smoothies stand out as the most favored choice, readily available at numerous carts and shops throughout the city They are not only convenient and portable but also packed with nutrition, making them a popular refreshment for locals and visitors alike.
11 carbonated drinks that are used in family meals or parties, smoothies are very suitable for chats, meetings, sipping and talking
With a price of 15-25k, it is really reasonable compared to other drinks such as milk tea, beer, wine, compared to the value that customers receive
The team aimed to penetrate the student market by launching a new smoothie line, targeting potential customers at Ho Chi Minh City University of Technology and Education Following a student survey, they selected three popular flavors—mango, avocado, and strawberry—to feature in their e-commerce offerings.
Information about the store
Slogan: “Fresh to the last drop”
The logo features a vibrant array of fruit colors, symbolizing freshness and a diverse selection of ingredients essential for creating nutritious smoothies Prominently displayed is the brand name "Yummy Smoothie," accompanied by the slogan "fresh to the last drop," reflecting the group's commitment to delivering quality and freshness in every sip.
In February 2020, the "YUMMY SMOOTHIE" brand was launched, establishing an online store that offers its products for sale through social media platforms You can find more information on their Facebook fan page at [Yummy Smoothie](https://www.facebook.com/Yummy-Smoothie-101516898769689).
Website : https://yummysmoothie.godaddysites.com/
Vision: Make this small project becoming the first Smoothie and Juice company Franchisor
Mission: FOCUS ON QUALITY THAN AMOUNT
Core values: “FRESH TO THE LAST DROP “
According to NG Hoang Nhat Quyen
Reputation: Efforts to create trust in customers from product quality, service attitude and receiving all feedbacks from customers
Quality: As a newly established brand, we put product quality first, and this goal will remain until Yummy Smoothie has a strong foothold
Respect: Committed to respecting colleagues, customers and partners.
Product description of the store
At our "YUMMY SMOOTHIE" store, we offer three delectable smoothie flavors featuring mango, avocado, and strawberry Each smoothie is expertly crafted with a blend of pure ice, condensed milk, and white granulated sugar, resulting in a refreshing treat that highlights the natural flavors of these fruits Enjoy a delicious and invigorating experience with our perfectly pureed smoothies.
Food after being packed into cups and delivered to customers will be used immediately without being processed
Product cost 25k / product is the same price with all three flavors.
The key to success
The trend of healthy eating is on the rise, catering to diverse age groups and lifestyles while remaining affordable Smoothies have emerged as a popular and reliable option for those seeking nutritious choices.
The strong development of the Internet and Facebook will help promote products to many customers effectively
The dynamism and enthusiasm of the five members
Paper straw and cup Fruit
Ingredient 100% nature, easy to produce (Vietnamese)
Safety Making by any chemicals material
Convienient 1 time use Rice flour straws are easy to decompose and will completely destroy themselves like food after 2-
- Be dynamic, responsible, and understanding young people
- A common goal is to bring customers the best products.
Timeline for the topic
Figure 1 3 Timeline for Yummy Smoothie selling project
ANALYSIS OF THE MARKET
PESTLE Analysis
Political stability and consistent policy views in Vietnam create an optimistic environment for investors, making the country an attractive destination for foreign investment This stable political backdrop alleviates pressures on businesses, providing them with the essential conditions needed for production As a result, foreign investments enable businesses to enhance their operations and expand their market share.
Vietnam boasts a stable political environment with minimal religious and ethnic conflicts, making it an appealing destination for both domestic and foreign investors, manufacturers, and businesses seeking strategic opportunities.
Vietnam, as a developing country, has essential consumption needs that currently make up about 50% of its consumption structure, a figure expected to rise as living standards improve The beverage market in Vietnam is thriving, with consumption reaching approximately 4.2 billion liters annually Notably, the demand for non-carbonated soft drinks and fruit beverages is surging, with an annual growth rate of nearly 30% Surveys indicate that 70% of urban households are increasingly health-conscious, with 74% expressing a desire for vitamins and minerals, and 80% preferring products containing beneficial ingredients like ginseng and calcium This trend towards healthy beverages is particularly prominent in major cities Additionally, research from AsiaPanel reveals that packaging significantly influences consumer choices, as 57% of respondents opt for drinkable products based on their packaging.
In today's fast-paced lifestyle, individuals often struggle to prioritize their health and the well-being of their families As a result, there is a growing trend towards choosing healthy natural products like milk, dairy items, juices, smoothies, and bottled water Socializing at beverage shops after work or school has become a common practice, reflecting this shift in consumer behavior Businesses that cater to these health-conscious preferences are well-positioned for growth and profitability.
Vietnam's rich agricultural heritage has shaped its vibrant eating culture, which prominently features a variety of vegetables, tubers, and fruits This deep connection to nature is reflected in the Vietnamese preference for natural beverages, including green tea, squash, and coconut milk Among these, tea holds a special place, representing a long-standing tradition in Vietnamese customs, with natural green tea flavored drinks being particularly popular.
Vietnam, with a population of approximately 85.7 million, ranks 13th globally and has experienced an annual growth rate of 1.2% from 1999 to 2009 This demographic presents a promising consumption market and a rich human resource pool characterized by low labor costs The high proportion of young and middle-aged individuals contributes to a significant customer base, making Vietnam an attractive market driven by rapid urbanization and a youthful population.
Vietnam's fruit juice production is experiencing significant growth, yet its current scale and potential remain underutilized The Ministry of Industry and Trade is promoting investment across all economic sectors in modern production equipment and technology, while emphasizing food safety and environmental sustainability To support this initiative, there is a focus on encouraging businesses to utilize domestic raw materials and develop local raw material zones, particularly for enterprises that produce soft drinks from fresh fruits and nutritious beverages.
The beverage industry is rapidly expanding, benefiting from favorable government policies and regulations that enhance competition and support the growth and scalability of businesses within the sector.
External factors: analysis according to the model FIVE FORCES
We source raw materials from a variety of regions, including Vinh Long, Ben Tre, and Lam Dong, ensuring a diverse supply chain The abundance of competing suppliers in the market allows us to easily access these materials, reducing our dependence on any single supplier.
Low cost of switching suppliers Therefore, the supplier has little power in the supply of products , as well as changes in prices
The primary target audience consists of students and individuals interested in natural health and beauty Due to their busy lifestyles, many prefer convenient ready-made drinks over purchasing ingredients to prepare their own.
Currently, the rapid rise in popularity of milk tea and coffee shops is leading to market saturation In contrast, the fresh juice industry is thriving by offering pure, fresh fruit options, which provide significant competitive advantages.
Fruit juices and herbal drinks represent approximately 40% of the beverage market, appealing to consumers due to their convenience and the modern extraction technology that promises to capture the essence of fresh ingredients However, the actual percentage of "natural" components remains undisclosed by manufacturers, leading many to believe they are enjoying authentic flavors and nutritional benefits without the effort of preparation In reality, these ready-to-drink juices often fall short of the quality of fresh produce, as mixing technologies can compromise the integrity of the products for profit For instance, many orange juices are primarily flavored water, with brands like PepsiCo's Twister containing reconstituted orange juice rather than pure fruit.
Orangia's orange juice contains only 12% pure orange juice and 2% orange cloves, with the remainder made up of carbonated water and orange essential oil In contrast, 65% concentrated orange juice includes ingredients like acidity regulators, stabilizers, antioxidants, natural orange flavor, and synthetic color, along with preservative 202.
Competitor analysis
Fruit juice enjoys a broad customer base and offers several subjective benefits; however, achieving success in this market is challenging due to intense competition To attract customers, businesses must outperform rivals who have already captured a substantial following Additionally, the competition extends beyond just other fruit juice brands to include alternative beverage options, such as carbonated soft drinks, which further complicates the landscape for attracting and retaining patrons.
SWOT matrix analysis
+ Quality products, safe for health (sourced raw materials, clear origin and tested to ensure they do not contain harmful chemicals to the body)
+ Products with high aesthetics, beautifully decorated and presented
+ Highly personalized products, tailored to the needs and desires of customers
+ Reasonable prices compared to the common ground
+ Meet the needs of target customers: quickly, conveniently
+ Provide customers with information about the nutritional value of the product, support the process of training and dieting
The growing trend of startup ideas focused on clean fruits has led to a highly competitive market As these products are relatively new, gaining customer trust poses a significant challenge Consumers require time to experience the products firsthand and to appreciate the distinct value of clean versus conventional options.
Despite the higher costs associated with clean and hygienic fruits, many Vietnamese consumers continue to opt for cheaper alternatives, often overlooking food safety concerns This preference poses challenges for students attempting to sell quality fruits, as the market demand leans towards lower-priced options.
19 high prices It is difficult to keep the freshness of fruit during distribution and transportation to customers, especially with fruits that are peeled and prepared
+ High cost of advertising to reach customers
To ensure the freshness and quality of fruit, it is essential to manage daily sales effectively and optimize capital rotation, as clean and fresh fruit has a limited shelf life.
1 The market still has growth potential (5-7% / year)
3 Improved domestic supply of raw materials (to reach% by
4 The population structure is young and the population growth is relative
1 Taste of consumption is getting stricter
2 Exchange rate fluctuations affect input costs
3 Fierce competition in the market
4 The impact of the economic crisis on input costs and operating costs
3 Proactive vertical integration to the front and back
(building farms for milk and separate distribution system)
4 The company's current market share is relatively and being expanded (market share of 33% -2011)
5 Having its own distribution system besides traditional distribution channels
Expanding existing market share, exploiting new market share (rural area)
Building and strengthening clean milk brands
Developed a new line of TH brand name products (dairy products such as yogurt, cheese, yogurt, etc.)
Reducing production costs to reduce costs, increasing competitiveness by investing in a
S1S4S5T1T3: Focusing on occupying market share of fresh milk from other competitors, using clean milk brand to create consumer confidence (through marketing activities)
S2S3T2T4: Improve existing production line to reduce production costs, reduce management costs by training existing human resources through learning foreign experts
21 in the country) new grass processing line and investing in training staff
1 There is no after- sales or customer care system
2 No advantage in manufacturing experience (business just appeared in the past 3 years)
3 The production system may not fully meet the demand for production (the number of cows currently only reaches 22,000)
4 Current capital structure still uses a lot of loans (debt structure / total capital is about 60% -
W1O1O5: Build an after-sales system, take care of customers to maintain and create loyal customers
Attracting competitors' staff with salary and bonus policies
Attracting investors to contribute capital to expand the company's production capacity (buy more cows, new production lines)
W1T1T3: Establishment of after-sales and customer care centers
W2W3T2T4: Contact external supplier in case of need Design long-term supply contracts
W4T4T5: Consider cutting unnecessary costs, handling inefficient projects or production schemes Equitization of the company
BUSINESS PLAN
Marketing plan
With the Marketing plan, the team decided to conduct analysis of the 4Ps model
- Products with health benefits: smoothies
- Classification: the product includes three flavors of mango smoothie, avocado smoothie and strawberry smoothie that are suitable for the majority of customers' choices through the survey
- Ingredients: condensed milk, pure ice, sugar and fruit (mango, avocado, strawberry)
- Packaging: 400ml plastic box and 13mm size suction tube
Smoothies have gained immense popularity among Vietnamese consumers due to their affordability and appeal to all age groups, from students to adults As health concerns continue to rise, YUMMY SMOOTHIE adopts a pricing strategy focused on Value, Quality, and Average Price, positioning its products slightly above the market average to reflect their superior quality.
Currently, YUMMY SMOOTHIE only sells online:
In the digital age, online ordering has become increasingly popular, particularly among young people who utilize social networks like Facebook, Instagram, and Pinterest Recognizing this trend, YUMMY SMOOTHIE has adapted its distribution strategy to offer products directly to consumers through online ordering platforms.
- Avoiding large gatherings during this stressful epidemic situation is also a reason for YUMMY SMOOTHIE to develop an online sales model through social networking sites
- Combined with door-to-door delivery service at student gathering points and convenient depending on the member's area to minimize delivery fees for customers
In conclusion, YUMMY SMOOTHIE's diverse selection of distribution channels is crucial for optimizing cost efficiency and enhancing customer satisfaction, with a key focus on minimizing delivery fees.
Good quality products, ensuring health is a top priority in many different countries Nielsen said that 49% of consumers around the world accept to pay extra for quality and healthy products
In Vietnam, consumer confidence in product quality is notably high, with 65% of individuals valuing effectiveness above the global average The Covid-19 pandemic has heightened concerns, leading consumers to prioritize safety, hygiene, and health in their product choices Additionally, there is a growing awareness among Vietnamese consumers regarding dietary needs, nutritional health, mental well-being, immune system support, and overall hygiene safety.
The rapid growth of e-commerce retail channels is driven by the rising number of social media users, particularly among young people who utilize these platforms for entertainment and shopping Consequently, brands can effectively reach consumers through engaging viral videos and images shared on social networks, enhancing their visibility and popularity.
Build website, fanpage "YUMMY SMOOTHIE" from day one to attract followers and interaction of target audience Through activities:
The article emphasizes the importance of replenishing essential vitamins from fruits, particularly during this season, highlighting the refreshing and cooling qualities of these products that make them ideal for consumption.
To address the challenges of crowd limitations during the stressful epidemic, our parallel combination strategy encourages customers to conveniently order and receive goods at home Leveraging the popularity of TikTok, we actively promote our store through engaging posts on this leading social media platform.
Figure 3 1 1st Post on Yummy Smoothie Fanpage
Figure 3 2 Viral video on TIKTOK
Figure 3 3 Yummy smoothie page on Pinterest
Figure 3 6 All selling post on Pinterest 3.1.2 Overall Marketing Strategy
The early stage of a new product's market introduction is characterized by slow revenue growth and minimal profits, often resulting in capital losses This phase typically involves significant investment in marketing and development, which can lead to financial challenges as the product seeks to establish its presence in the market.
- Customers still do not believe in new products, have not given up the habit of using products in old stores
- The distribution system of YUMMY SMOOTHIE to consumers is not complete
Marketing strategy for this stage:
- Enhance advertising, product introduction and promotion, creating the most favorable conditions for customers to buy products
- Focus sales efforts on the group of customers with the most buying conditions (the group of people who are health-oriented)
- Implement customer care policy to consumers so that they can introduce to their friends about the product
During this favorable consumption period, customer trust in products is growing, leading to a significant increase in sales and profits for YUMMY SMOOTHIE However, heightened competition necessitates strategic actions to sustain this momentum To extend this positive phase, YUMMY SMOOTHIE should focus on implementing effective strategies that enhance customer loyalty and differentiate its offerings in the market.
- Improve, improve product quality, innovate product designs
- Implement viral videos in marketing strategy to spread the brand and rice flour straws to the target market to create brand recognition in the eyes of users
- Continue to build pages with articles using fruits in the menu, articles on consumer psychology or funny videos to increase engagement
- Timely lower prices to attract customers
Growth rate starts to slow down or stagnate, profits increase to a maximum and begin to decline The reason is fierce competition, products do not meet customer needs
Strategies to survive in this phase are:
To effectively reach new markets, businesses should innovate their marketing-mix strategy by enhancing product features, implementing strategic discounts, and promoting their offerings more effectively Additionally, improving customer service and exploring alternative consumption channels can significantly boost market reach and customer satisfaction.
- Inventory management combined with enhancing the activities of Sales and Marketing well to be able to sell all the products in stock to the market
During this period, both revenue and profit experienced a significant decline due to shifting consumer preferences and advancements in technology that led to the emergence of competing products While some competitors exited the market, others opted to streamline their offerings by reducing their product range, withdrawing from niche markets, cutting promotional expenses, and lowering prices for quick sales to recover capital, all while gearing up to introduce new replacement products.
Sales plan
3.2.1 Strategies for the sales force
- The organization management team consists of 7 members
The sales force of YUMMY SMOOTHIE consists of members who are directly responsible for sales activities The forces of YUMMY SMOOTHIE include: internal forces and external forces
The external sales force actively engages potential customers through personal connections and outreach, effectively promoting products Once customers express interest and a need to purchase, this team facilitates the ordering process via websites, social media, and e-commerce platforms Following successful persuasion, the internal team updates and processes the orders, ensuring accurate data management before forwarding them to the delivery department for fulfillment.
The internal sales force plays a crucial role in driving business success by managing customer orders through various digital channels such as emails, social media, and websites This department focuses on promoting sales activities, enhancing brand visibility, and facilitating access to promotional products for consumers Additionally, they oversee inventory management, including stock control and the import and export processes, ensuring a seamless operation that supports overall sales objectives.
Each day, teams are required to report on order statuses, with members tasked to record data and update the status of imports, exports, and inventory Weekly, they will provide insights into the store's performance, including product status, revenue, costs, and customer feedback These reports will facilitate team meetings to share experiences, address product feedback, and strategize future product development.
Since this is only a small business model, the sales force consists of only team members, and currently there is no need to recruit external forces
- Changing consumer habits from spontaneous use of food products to using healthy products
- Bringing smoothie products to consumers in the fastest and most convenient way through electronic networks, social networks and sales websites
- Conveying to the community the benefits of using vitamins that are health protection and resistance enhancement
- Raise the brand of straws and raise the awareness of environmental protection for the majority of Vietnamese people
To collect information, the team conducted a market survey within the Ho Chi Minh City
University of Technology and Education
Segmentation by age: focus on young people, high demand for drinks Their parents are knowledgeable, environmentally conscious and care about health
Figure 3 8 The graph shows the subject's occupation
Figure 3 9 The graph shows the extent to which customers use health products
Figure 3 10 The chart shows the criteria customers are interested in when choosing a product
Segmentation by feature: recyclable paper cups and suction cups
Geographic segmentation: Priority for customers in Thu Duc district but still distribution to all districts of Ho Chi Minh City
As environmental concerns and quality of life become increasingly important, our target market focuses on individuals with moderate to good incomes who are passionate about eco-friendly products derived from natural sources We have chosen Ho Chi Minh City as our primary market due to its rapidly growing commercial activity and developed service sector, which aligns well with the demand for sustainable products like rice flour straws The city's high standard of living and widespread internet access facilitate product promotion and online ordering, making it an ideal location for our environmentally conscious offerings.
The development of information conditions helps people to better understand the concept of using environmentally friendly products
• Positioning (Positioning products in the market)
Positioning refers to a company's strategic marketing efforts aimed at establishing a unique image for its products and brand, distinguishing them from competitors in the minds of consumers.
Pioneering: the trend and demand for environmental protection straws has only been popularized recently, with few propagandists and widespread distributors
Superior: Eco-friendly degradable feature, can be eaten by humans and animals
Difference: Having unique competitive characteristics with other types of environmental protection straws, has the potential to replace plastic straws
Price: Average price, suitable for all social incomes
Easy to propagate and advertise
Positioning based on product attributes: nature is good for health, in line with Vietnam's tradition as an agricultural country
Comparative positioning: provides more vitamins, strengthens resistance than most milk teas, beer
“The fresh to the last drop.”
Explanation: delicious, cool are what YUUMY SMOOTHIE wants to bring to customers when experiencing the product
- Find reputable, guaranteed, quality products
- Import goods with certain quantity
- Set up website, sales fanpage, conduct test run, perfect and fix errors
- Looking for a reputable, fast and economical delivery unit
- Promote products with images, viral videos to reach consumers through social networking sites, e-commerce sites and websites
- Receiving orders, opening sales directly through e-commerce sites, social networking sites and websites: https://troonghutbotgao.000webhostapp.com/
- Confirm orders placed and coordinate delivery to customers as quickly as possible
- Plan incentive programs to attract customers:
Free shipping when buying 5 or more products or delivery areas with a radius of less than 2km
Get a discount when you buy products in bulk
Regular discounts and promotions on holidays and special days of the year
- Handling customer objections and closing sales:
Need to listen and understand
Ask questions to clarify issues
Care and follow-up after implementation.
Organizational plan
After finalizing our sales plan and product selection, we began sourcing by identifying reliable suppliers who offer quality products at competitive prices We conducted thorough market research, comparing prices from various sources and analyzing user reviews to gauge product quality and manufacturer reputation Once we identified a suitable supplier, we requested a quote and negotiated until we reached a reasonable price before placing our order Following the order, we meticulously checked the goods upon arrival; any issues prompted us to return the items and request replacements of better quality Finally, we imported the products into our warehouse and completed payment to the supplier.
We typically import goods biweekly, including 30 kgs of butter, 20 kgs of strawberries, 20 kgs of mango, 10 kgs of sugar, and 20 bags of fresh milk To accommodate customer demand, we are flexible in increasing our imports when multiple items are ordered We meticulously record all invoices during the importing process to ensure accurate product tracking and effective financial management.
1 PHẠM THÚY HIỀN - In charge of supervising and assigning work to members
- In charge of marketing strategies
- In charge of logo design
- In charge of preparing tools
- Responsible for the marketing strategy division
- In charge of posting on the sales page on Fanpage
4 ĐOÀN QUANG ANH - In charge of managing the sales page on Facebook
- In charge of website design
- In charge of the process of importing - exporting and delivering goods
- In charge of checking and packing products before delivery
Initially, the team consisted primarily of founding members to minimize expenses, while activities and the storage of fruits and tools were conducted at family members' homes to enhance convenience and streamline delivery.
Our store applies a variety of promotions in stages that are suitable for different goals:
On our opening day, we will offer discounts on all products, aiming to expand our market presence while providing customers with a chance to experience our offerings at the best prices available.
During major holidays, we implement promotions to draw in more customers while also organizing camps, parties, and festivals These events provide a valuable opportunity to boost revenue and explore sponsorship options for various programs.
At YUMMY SMOOTHIE, we recognize that customers may be skeptical about the quality of our products due to the presence of numerous incentive programs To address this concern, we are committed to ensuring that all our products are thoroughly checked for origin and quality before delivery Additionally, we limit our incentive offerings to maintain transparency and trust with our customers.
39 benefits for product distributors as well as customers, so customers can completely trust the service and product quality
At YUMMY SMOOTHIE, we prioritize customer feedback by regularly updating our fanpage with reviews from those who have used our products This initiative aims to build trust with our customers and encourages them to share their ideas, helping us grow and improve Like many new distributors, we acknowledge that we have limitations in meeting every customer's needs, and we value your input to enhance our offerings.
The fanpage actively shares short stories, articles, and images focused on environmental protection to boost engagement and raise awareness among customers about ecological issues This approach fosters empathy towards the message that YUMMY SMOOTHIE aims to convey, aligning with the brand's original mission.
Customers can easily access YUMMY SMOOTHIE's purchase consulting support by reaching out through our Facebook page, official website, or TikTok channel Our dedicated service operates 24/7, ensuring that we can promptly address any inquiries regarding our products, service manuals, or complaints, and provide immediate assistance whenever needed.
To enhance customer satisfaction and drive sales, we offer a range of accompanying services, including incentives for bulk purchases and attractive discounts Customers enjoy free shipping on orders of three or more products, with shipping charges applicable for areas beyond a 2km radius Additionally, we regularly host promotions on special occasions throughout the year to provide further value to our customers.
The website provides detailed product information, including menus and prices, allowing customers to easily order their desired items directly online Customer information is securely stored and kept confidential The order management team will confirm each order via phone call For additional product inquiries, customers can utilize the chatbot tool, which offers instant responses and streamlines the ordering process for enhanced convenience.
The Facebook fan page consistently updates product information, mirroring the website Additionally, like the website, the page features a chatbot that automatically responds to customer messages and processes orders efficiently.
For shipping activities, we will support gas money for you in charge of delivery: Depending on the delivery location, we will have an appropriate level of gas support
For those of you who are in charge of importing goods, in addition to the import costs, we will also support gas money for you
Materials and tools for product packaging and label printing:
- Plastic cups for product packaging;
Cost in creating a sales website: Buy a domain name
DISCRIBING SYSTEM
Website introduction
- Website name: Yummy Smoothie Corporation
- Link: https://yummysmoothie.godaddysites.com/
- Website has been run into business for 2 months
+ Providing all about product information: display all kind of product with the information, virtual picture and clearly prices
+ Some add on function tool.
Making website by Godaddy
General steps to design a website with Wordpress:
Step 1: Defining purpose, needed request of a website
An effective website should feature comprehensive product details, including pricing and volume, complemented by engaging and clear images to enhance customer understanding Additionally, this platform serves as a powerful tool for promoting the Yummy Smoothie - Smoothie Addiction Facebook fan page swiftly and efficiently.
Website has to provide these request:
- The website must be linked with social networks and other sales support tools such as Facebook, Instagram, Pinterest, Shopee, Sendo, Youtube, Gmail
- Eye-catching design interface, simple, easy to use, easy to manipulate
- Diverse, complete, and detailed content
- There is an introduction about the sales website, the target to be directed to
- Have product information, images, prices of products
- Features view cart information, view order information
- Features product filtering, sorting, and product search
- Features ordering, receiving, and processing orders
- There is a feature to send emails to summarize the orders customers have just placed
- Have an SSL certificate of information security
- Necessary utilities such as customer reviews, online chat,
- And add some other supplementary bamboo shoots
Step 2: Select hosting and domain name free:
In today's tech-driven world, having a website is essential for organizations and businesses, resulting in a surge of hosting providers offering various options However, selecting a reputable provider with quality service, stable speed, excellent support, and competitive pricing can be challenging Therefore, when purchasing hosting and domain names, it's crucial to carefully consider and compare different providers to ensure you make the best choice.
GoDaddy is a leading employee-owned web hosting provider and Internet domain registrar that offers a variety of services, including free hosting, domain names, SSL certificates, and page builders With both free and paid product packages available, the team selected GoDaddy for their website development needs.
To create a GoDaddy account, visit the link provided and select "Create an account." You can easily sign up using your existing Facebook or Google account, allowing you to access GoDaddy without the need to create a new account.
Figure 4 1 Signing display of Godaddy
Upon successful login, your personal information will be synchronized Next, select Website +
Marketing Then select Website Builder
Click on the button Bắt đầu miễn phí to create a website:
Figure 4 3 Start free to create a website
After finishing it will appear the display like the picture down below
Figure 4 4 Choose any categories and click next
Figure 4 5 Enter the name of your website
Enter the name of your website Godaddy will give you a free domain name for 1 month with the extension godaddysites.com (eg:yummysmoothie.godaddysites.com )
Use free themes to customize your website Choose the appropriate interface and customize it to suit your needs, you can change the logo, background color, cover image, menu,
Step 4: Setting up the links for the website:
In addition to its stunning and visually appealing interface design, the inclusion of links to social media platforms such as Facebook and Instagram is crucial These links serve as valuable tools, enabling customers to effortlessly connect with the brand.
Figure 4 8 Choose setting -> Social network links-> Add on Fanpage
At the main interface of Godaddy after logging in → click "Web Security" → SSL Certificate
When selecting a package, it’s essential to carefully compare various options to find one that aligns with your specific needs and intended use Once you have made your choice, proceed by clicking to finalize your selection.
Figure 4 10 Price list of SSL
GoDaddy hosting includes SSL certificate support, which means you may not need to purchase additional SSL packages However, opting out of an SSL certificate could leave your website more vulnerable to security threats and attacks.
Figure 4 11 Interface after completing registration and account and linking to Facebook fanpage
Digital Marketing tool
Using Plugins available on WordPress is only available in case your website uses WordPress source code To use the Plugin in WordPress, follow the steps below:
Step 1: First, go to the AC admin page, select the Extension Pack, select Install new, select
Type the keyword "chatfuel" Then, click Install (As shown below)
Wait a few seconds for the Plugin to be installed on the Website system, then click Activate to be able to start using the Plugin
Step 2: Once the Plugin has been installed on the website, you will find the “Chatfuel Customer Chat” tab located on the left-hand toolbar
Here, the Plugin will ask you to choose a page to connect with Chatbot Please click on the
"Connect Facebook Page" Button, then select the fanpage you are managing in parallel with the website to connect to Livechat
Figure 4 16 Connecting to Facebook page
Once you select the connection, the Plugin will indicate “Your Page Connected,” confirming that your Fanpage has been successfully added To verify this, log out of the website's homepage At this stage, Chatfuel's Livechat will not only showcase the homepage but also encompass your entire website, with all posts featuring this Livechat section.
Through the image above, Pingdom analyzed our page to have:
Figure 4 18 Pingdom tool statistic on the website
Compression significantly enhances response times by minimizing the size of HTTP responses, with Gzip being the most widely used and efficient compression method, typically achieving a reduction of around 70% Notably, around 90% of current Internet traffic is handled by browsers that support Gzip compression.
Reducing the number of components on a webpage minimizes HTTP requests, leading to quicker page load times Effective strategies for achieving this include combining files, merging multiple scripts into a single script, consolidating several CSS files into one stylesheet, and utilizing CSS Sprites and image maps.
URL redirects utilize HTTP status codes 301 and 302 to direct browsers to alternate locations Implementing a redirect can hinder page performance, as the rendering of content and downloading of components cannot occur until the final HTML document is fully loaded.
Web pages are becoming more intricate, incorporating numerous scripts, style sheets, images, and Flash elements As a result, a first-time visit to a page often necessitates multiple HTTP requests to fully load all components.
The Domain Name System (DNS) functions similarly to a phonebook by translating hostnames into IP addresses For instance, when you enter the URL www.yahoo.com in your browser, it queries a DNS resolver, which then provides the corresponding server's IP address.
An IP address is essential for accessing websites, but the Domain Name System (DNS) incurs a delay, typically ranging from 20 to 120 milliseconds, to resolve a hostname to its corresponding IP address During this time, the browser is unable to download any content from the host until the DNS lookup is finished.
To optimize network traffic, it's essential to ensure that static images are requested without cookies, as servers typically ignore these cookies during such requests A practical solution is to host static components on a separate subdomain, allowing for cookie-free requests and improving overall performance.
When a browser encounters an empty image source, its response varies: Internet Explorer requests the directory of the page, while Safari, Chrome, and Firefox 3 and earlier attempt to load the actual page itself.
Figure 4 19 Content size by content type
Figure 4 20 Mobile site speed score analysis
Figure 4 21 Analyze the website data
All data is at standard speed with extremely high scores as assessed by the google speed insight page
Figure 4 22 Figure showing test data
CHAPTER 1 http://hanoitimes.vn/vietnam-beverage-industry-potential-appeals-to-foreign-players-
47190.html ) https://www.quantri123.com/ (reference about vision, mission, core value) http://hanoitimes.vn/vietnam-beverage-industry-potential-appeals-to-foreign-players-
CHAPTER 2: https://text.123docz.net/document/2026718-phan-tich-pestle-nganh-nuoc-giai-khat-o-viet- nam.htm?fbclid=IwAR1yP3SgZUtEEOWFRMrnH_w4W9ckvChEMKDUwWjnZ45BXF98z6 Skwd2XbPw
CHAPTER 3: https://123docz.net/document/890289-phan-tich-chien-luoc-4p-cua-coca- cola.htm?fbclid=IwAR0eFnHeXShCjJ_H9BIks30W8FHo1DSisZxpCaGK3BNRglkDooymFV UgHg4 https://www.academia.edu/41196730/Ph%C6%B0%C6%A1ng_%C3%A1n_kinh_doanh_cho_ s%E1%BA%A3n_ph%E1%BA%A9m_n%C6%B0%E1%BB%9Bc_%C3%A9p_rau_c%E1% BB%A7_qu%E1%BA%A3_Heureux?fbclid=IwAR3bsw1MfeQn5vdR8-
FIGURE 1 1 SALES OF SOFT DRINKS AND FIZZY SOFT DRINKS IN VIETNAM IN
FIGURE 1 3 TIMELINE FOR YUMMY SMOOTHIE SELLING PROJECT 14
FIGURE 3 1 1ST POST ON YUMMY SMOOTHIE FANPAGE 24
FIGURE 3 2 VIRAL VIDEO ON TIKTOK 25
FIGURE 3 3 YUMMY SMOOTHIE PAGE ON PINTEREST 26
FIGURE 3 6 ALL SELLING POST ON PINTEREST 27
FIGURE 3 8 THE GRAPH SHOWS THE SUBJECT'S OCCUPATION 32
FIGURE 3 9 THE GRAPH SHOWS THE EXTENT TO WHICH CUSTOMERS USE
FIGURE 3 10 THE CHART SHOWS THE CRITERIA CUSTOMERS ARE INTERESTED
FIGURE 4 1 SIGNING DISPLAY OF GODADDY 43
FIGURE 4 3 START FREE TO CREATE A WEBSITE 44
FIGURE 4 4 CHOOSE ANY CATEGORIES AND CLICK NEXT 45
FIGURE 4 5 ENTER THE NAME OF YOUR WEBSITE 45
FIGURE 4 8 CHOOSE SETTING -> SOCIAL NETWORK LINKS-> ADD ON FANPAGE