INTRODUCTION
Reasons for choosing the topic
In today's fast-paced society, many individuals are turning to snacks as a quick way to relieve stress and foster social connections The rise of snack shops near schools, parks, and sidewalks reflects the growing demand, particularly among young people who enjoy indulging in snacks anytime, anywhere One standout favorite is traditional mixed rice paper, which has consistently ranked as one of the top-selling snacks due to its delightful taste However, most urban snack shops offer generic versions lacking the unique flavors of specific regions To address this gap, our group is launching an "online Long An rice paper business" that delivers authentic Long An rice paper directly to customers, saving them time and providing a taste of the countryside without the need for travel.
Figure 1.1 The graph shows the level of interest in rice paper compared to other snacks
Store information
Our logo features a striking design of a large bag of mixed rice paper, showcasing an array of appealing ingredients The rays of light emanating from the rice paper highlight its allure and brilliance, perfectly complementing our brand name, “ACELINE.” This name embodies our vision for the future, symbolizing the resounding success and high profits that our store aims to achieve.
- Vision: To become a reputable Long An rice paper distribution shop in the country and spread to foreign countries
- Mission: Bring unique flavors and interesting experiences
- Core values: Professionalism - Creativity - Quality
Professional: We always take orders and deliver on time
Creativity: We are committed to creating the latest variety of rice paper for our customers
Quality: Quality assurance products are obtained from famous distributors of Long An.
Product Description
Our shop offers high-quality rice paper sourced exclusively from Long An province, guaranteeing it is free from preservatives and harmful substances Made from natural ingredients, primarily rice and glutinous rice, our rice paper contains no stimulants, ensuring food hygiene and safety It is convenient and suitable for all ages, making it an ideal snack that can be enjoyed anywhere, anytime.
The key to success
- The demand for snacks is increasing, the online business attracts many customers, especially young people
- Long An rice paper has distinct characteristics, it is more flexible and tough than other types of rice paper
- Long An rice paper is a snack that is both cheap, delicious, convenient, and especially reasonably priced, suitable for all ages of students
- The product has its own designed packaging, the brand's logo is eye-catching printed and affixed to each bag of rice paper before being delivered to customers
- As professionals, always have a good business plan
- They are energetic, enthusiastic and share the same goal of bringing customers the best quality products
1.4.3 About the scale of operation
Begin by establishing a Facebook sales page and gradually expand your presence across various social media platforms, including websites, Instagram, Pinterest, Shopee, Wix, GoDaddy, YouTube, and TikTok, which are gaining popularity among users By diversifying your offerings to include a wider range of rice paper products, you can attract more orders and increase your profits significantly.
Timeline of the topic
Figure 1.2 Gantt chart of the topic timeline
ANALYSIS OF THE MARKET
PESTLE Analysis
Vietnam's political landscape is characterized by stability as a socialist nation, which minimizes ethnic conflicts and struggles, making it an appealing destination for foreign investors This stability fosters a secure business environment for local enterprises, bolstered by government initiatives like startup loans that promote healthy competition and ensure safety and reliability for domestic products.
The ongoing Covid-19 pandemic has created a complex situation, compelling the government to implement disease prevention measures, which significantly hampers the ability to conduct business in the near future.
Vietnam, located in Southeast Asia, is experiencing a developing economy focused on industrialization and modernization, supported by a skilled workforce In recent years, the country has seen positive economic changes, attracting increasing foreign investment due to its potential This vibrant economy aligns with global investment trends, leading to a rise in consumer spending, particularly on health and environmental protection products, as people prioritize their well-being.
The pre-pandemic economy significantly affected various sectors, causing considerable damage However, the e-commerce industry thrived during the pandemic, presenting a valuable opportunity for businesses to adopt effective online models.
Cultural features of the nation with dishes cooked by mother or specialties of the homeland
Nostalgic dishes often evoke fond memories of childhood and youth, making them popular choices among young people during breaks or after school These meals not only reflect cultural heritage but also showcase beloved recipes prepared by mothers or regional specialties, connecting individuals to their roots and shared experiences.
Human civilization has evolved through the industrial revolution, harnessing machines to meet production demands Aceline's cast rice paper is crafted using advanced equipment and a closed production process, guaranteeing high product quality.
Casting rice paper in Long maintains exclusive rights to Aceline and its distributor's operations, encompassing both past and future products created through a proprietary patented process This includes adherence to hygiene standards and quality assurance that meets the high-quality benchmarks set by Vietnam.
Casted rice paper and mixed rice paper are unique culinary specialties of the countryside, cherished by locals and sought after by foreign tourists These dishes evoke nostalgic memories of student life and offer a delightful, ever-enjoyable taste experience in Vietnam.
External factors: analysis according to the FIVE FORCES model
Currently, the supply of Mixed Banh Mi is limited due to insufficient promotion of the product The primary channels for distributing Mixed Banh Mi are social media platforms and e-commerce sites like Shopee and Facebook; however, these avenues have yet to fully realize their potential in reaching a broader audience.
Animal dishes have a long-standing popularity, evoking nostalgic flavors from childhood Rice paper, in particular, has become a beloved staple among students and adults alike The mixed rice paper market in Vietnam is thriving, capitalizing on the country's reputation for producing high-quality rice flour and unique local spices, making it a promising sector within the food and beverage industry.
The next factor affecting business activities is customers, including two main groups: retail customers and intermediary distributors
- Retail customers: Aceline offers appropriate policies and services to meet the needs of this audience both in terms of product quality and service attitude
Intermediary distributors: The Aceline sales department has a special promotion program for the number of orders and most of them have positive feedback
The market for food cakes has expanded significantly, with new competitors like Taiwanese mix cake, bear cake, and snack cake gaining popularity among consumers Social media and online platforms showcase a variety of these enticing products, which appeal to customers seeking delicious and trendy options This shift in consumer preference towards innovative and visually appealing items presents a significant challenge for Aceline's mixed rice paper in this competitive landscape.
While competitive products such as Taiwan Mix Cake or Bang Snack Cake account for a large proportion of retail customers, the intermediate distributor of mixed rice paper rolls is made
Aceline conducted a thorough analysis of butter garlic rice paper and tamarind rice paper, identifying them as key competitors in the same market segment Targeting large-scale distribution to restaurants, schools, and shops, these products face stiff competition from the rapidly growing convenience store sector in Vietnam With a more affordable price point and advantages in storage and transportation, these rice papers are positioned to appeal to a wide range of consumers, including tea shops and other retail outlets.
Aceline faces competition in the rice paper market from products like castor bridge rice paper and dry chicken rice paper, which appeal to young consumers, particularly students at the University of Technology and Education in Ho Chi Minh City This rice paper's attractive appearance and innovative combinations, such as mango, quail eggs, and dried chicken, create a smart business strategy aimed at maximizing profits Additionally, Abi rice paper has gained media attention as a potential competitor Despite various challenges, Aceline recognizes that Taiwanese mixed cakes, bear cakes, and snack cakes are emerging competitors in the Vietnamese market, especially as trends shift towards animal-based food products.
The mixed rice paper market is currently emerging with few competitors, presenting a unique opportunity for growth Aceline aims to capitalize on this potential by strategically sourcing suppliers from niche areas, positioning itself to lead the mixed rice paper segment as new competitors are likely to enter this promising market.
Internal factors
Aceline's mixed rice paper product combines quality and affordability, ensuring a reasonable price point for consumers By effectively managing capital expenditures on packaging and advertising, Aceline maintains a balanced financial strategy This approach guarantees a seamless purchasing experience for customers while delivering high-quality snacks at competitive prices.
At Aceline, human resources are considered invaluable assets, driving the company’s progressive spirit despite its small size and inexperience The team is dedicated to the success of their innovative products, particularly Aceline-Banh rice, as they strive to expand into international markets Members are committed to continuous learning, enhancing their specialized knowledge and foreign language skills Aceline takes pride in its strong team spirit, fostering emotional support and collaboration among members, which creates a cohesive environment that the company values deeply.
Aceline faces challenges in identifying the original source of goods while searching for the best location to obtain the renowned rice paper from Long An After extensive research and negotiations with suppliers, Aceline has successfully secured a high-quality source that excels in both packaging and product quality.
Casting rice paper, made from the finest Vietnamese rice flour, showcases the exceptional quality of Long An's culinary heritage This unique method of preparation results in a taste that is truly unforgettable, leaving a lasting impression of Long An's rich flavors and the warmth of its hospitable people.
The store prioritizes environmental protection by packaging its rice paper in eco-friendly paper bags instead of plastic, despite the higher cost This commitment not only supports sustainability but also ensures food safety and hygiene.
The vibrant colors of the dish create an eye-catching presentation, featuring the deep yellow of seasoned saté, the light yellow of grated mango, and the fresh green of sage, all beautifully complementing the white rice paper of quail eggs.
Aceline prioritizes sustainability by using recyclable paper bags and thick wrapping paper to maintain product quality while minimizing color printing to reduce the impact of copper ink odors The brand also enhances customer experience by including thank you cards with purchases and encourages hygiene by offering incentives for customers to use gloves when mixing cakes and bamboo chopsticks for handling rice paper.
Competitor analysis
The snack food industry represents a vast and profitable market, highlighting Aceline's significant potential In addition to Aceline, other reputable snack food brands like Abi rice paper, Tay Ninh rice paper, bear cake, and Taiwanese mixed cake also enjoy popularity and consumer trust Aceline recognizes its immediate and long-term competitors in the market, particularly Abi rice paper and soybean rice paper.
The trend of young people introduced and developed by many KOLs
Many colors, many different types of goods, so they are widely popular
Many sellers make the product difficult to know the exact angle source
Many people promote the deliciousness of their products, but that's not really the case
Because the product is not as delicious as its appeal, it only sells for the first time with no long-term potential
Diverse, rich in many shapes and colors Many varieties sell for about 100-150g per product and are very diverse
Due to a lot of media promotion, the price is also quite high compared to normal rice paper in the market
The type of rice paper is the most sold in schools, grocery stores, stores,
Ease of sourcing and suppliers
Favored because it is a typical taste from many years ago
Super cheap price suitable for everyone
It's easy to source, so its quality is not clear
Because it is a cake that has been sold since ancient times, it is no longer suitable for the times and needs to be developed differently
Familiar colors are white rice paper, red chili sauce, orange shrimp salt Packed in transparent plastic bags not suitable for environmental protection
SWOT Analysis
Answers to the advantages of rice paper:
- Low cost suitable for all ages, especially students
- There is a high market for goods such as schools, markets, convenience stores,
Talk about the limitations of selling rice paper
- Start of the trade without a lid to catch food safety supplies
- Less shipping experience, so the shipping range is less than far away
The expansive e-commerce sales platform effectively addresses the challenges of the wholesale market by eliminating the need for physical trade premises while still connecting with a vast customer base that these online marketplaces attract.
- Diverse food trends easily consume products
- Reach a variety of customer species
- Young and inexperienced human resources
- Compete with other dining items
- Compete with other rice paper agents
- Other diverse items tend to grow higher
- Rice paper is a relatively cheap product in the market that is easily accessible to many people and e-commerce sites are also quite high consumption places in the market
- The spillover effects on social networks are quite strong and with the development of 4.0 technology, Aceline's product posts become more successful and attractive
Aceline's team, though still developing, demonstrates a strong commitment to learning and actively enhancing both individual and collective knowledge This environment fosters growth not only for Aceline but also for each team member Additionally, the team focuses on promoting and sharing information about the use of Vietnamese goods, alongside content that evokes nostalgic memories of childhood.
- The problem with product packaging is because the store wants to protect the environment, so packaging is very difficult
In today's advanced technological landscape, Aceline is committed to finding environmentally friendly solutions for product transportation and packaging that align with sales requirements.
- Unoptimized shipping with competitive products with many other agents requires Aceline to have developed strategies to meet and improve in the business development environment
BUSINESS PLAN
Marketing plan
With the Marketing plan, the team decided to conduct analysis of the 4Ps model
- Classification: Rice paper includes 2 types, Cau Duc rice paper and mixed rice paper, suitable for everyone's snacking needs
- Ingredients: main ingredients are rice paper, quail eggs, mango, laksa leaves, fried onions, peanuts, chili, spices
- Weigh: there are two types of products with 2 weigh: Cau Duc rice paper 100gr/bag, mixed rice paper 250gr/bag
- Packaging: bags printed with Aceline brand logo
- Tissues and chopsticks with each product
Mixed rice paper is a beloved snack enjoyed by individuals of all ages, including those on a budget Its widespread appeal has prompted Aceline to focus on enhancing product quality and ensuring food safety The company adopts a high-quality strategy while maintaining average pricing, positioning itself competitively against other high-quality, food-safe products that are offered at lower prices.
For each type of product (prices are listed on Aceline's sales pages):
- Cau Duc rice paper (100gr): 15,000vnd/bag
- Mixed rice paper (250gr): 25,000vnd/bag
Currently Aceline conducts online sales and direct sales in the area of HCM City University Technology and Education:
In today's digital age, online ordering and delivery have become essential for everyone, particularly among young people who frequently utilize social networks like Facebook, Instagram, and Pinterest Recognizing this trend, Aceline effectively distributes its products to consumers through convenient online ordering.
Registering your business on popular e-commerce platforms like Tiki and Shopee offers numerous incentives from their distribution systems With Aceline's fast, professional, and efficient door-to-door delivery service, you can ensure timely product delivery to your customers.
Aceline has strategically chosen the HCMC UTE area for its convenience, enabling efficient product delivery to consumers To enhance customer satisfaction, Aceline offers direct sales and free shipping for purchases made within the university area.
In summary, Aceline's distribution strategy emphasizes the careful selection of diverse channels to optimize cost savings and enhance convenience.
Aceline's products enjoy widespread popularity in Vietnam, appealing to consumers of all ages, from schoolgirls and students to workers enjoying rice paper snacks during breaks The rise of social media has further enhanced Aceline's reach, as most individuals have personal accounts on these platforms By utilizing engaging videos and viral images, Aceline effectively connects with consumers and promotes its products, making them more accessible and appealing.
Build a website, fan page "Aceline" from day one to attract followers and interact with the target audience Through activities:
- The post strongly affects the psychology of young people to middle-aged people: articles about product quality, food safety of production and packaging, prices and incentives of product
The rising trend of mixed rice paper products among young consumers is fueled by engaging production process clips and viral videos, showcasing their unique appeal Positive customer feedback highlights the popularity of these products, further solidifying their status in the market.
With more than 200 people reaching and nearly 80 interactions for each post of Aceline
Source: Self-compiled Figure 3.1 Content
Figure 3.2 Content Post on Pinterest
Source: Self-compiled Figure 3.3 Content
The introduction stage of a new product in the market is characterized by slow revenue growth and minimal profits, often resulting in capital losses This phase typically involves high marketing costs and the need for consumer education, leading to challenges in achieving profitability.
- Customers still do not know much about the brand of the product
- Aceline's distribution system to consumers is not complete
Marketing strategy for this stage:
- Strengthen advertising, introduce and promote products, create the most favorable conditions for customers to buy products
- Focus sales efforts on the target group of customers who are students of HCMC UTE
- Implement a customer care policy to consumers so that they can recommend the product to their friends
The current consumption period is advantageous, as customer trust in the product is growing, leading to improved sales and profits However, increased competition is emerging To extend this positive phase, Aceline should adopt strategic measures to enhance brand loyalty and market presence.
- Improve, improve product quality, innovate product designs
- Implement viral video in marketing strategy to spread the brand and mixed rice paper products to the target market to create brand recognition in the eyes of users
- Posting positive feedback from customers as a way to spread credibility to everyone
Source: Self-compiled Figure 3.5 Viral video
- Continue to build pages with tips, articles to hit consumer psychology or funny videos to increase engagement
- Timely lower prices to attract customers
As growth rates begin to slow or stagnate, profits may peak and subsequently decline due to intense competition and a failure to meet customer needs.
The strategy to survive in this period is:
To enhance market reach and drive sales, businesses should innovate their marketing-mix strategy by diversifying product forms, implementing strategic discounts, and enhancing promotional efforts Additionally, improving customer service and exploring new consumption channels can uncover untapped markets By refining product characteristics and elements, companies can better meet consumer needs and preferences, ultimately leading to increased customer satisfaction and loyalty.
- Inventory management combined with strengthening the activities of Sales and Marketing well to be able to sell all the products in the market
During this period, both revenue and profit experienced a significant decline due to shifting consumer preferences and technological advancements that introduced competitive substitutes As some competitors exited the market, others opted to streamline their product offerings, withdraw from niche markets, reduce promotional expenses, and lower selling prices to quickly recover capital while preparing to launch new replacement products.
Sales plan
3.2.1 Strategies for the sales force
Reference: https://sites.google.com/student.hcmute.edu.vn/aceline/trang-ch%E1%BB%A7
Figure 3.6 Aceline's website interface on Google
Reference: https://acelineecommerce.wixsite.com/my-site-2/contact Figure 3.7 Aceline's website interface on Wix
Reference: https://aceline2.godaddysites.com Figure 3.8 Aceline's website interface on GoDaddy
- 3 E-commerce site: Shopee, Lazada, Tiki
Reference: https://shopee.vn/user/purchase/ Figure 3.9 Aceline's seller channel interface on Shopee
Reference: https://member.lazada.vn/user/profile#/
Figure 3.10 Aceline's seller channel interface on Lazada
Reference: https://tiki.vn/?utm_source=google&utm_medium=cpc&utm_campaign=SEA_NBR_GGL_TXT _SBR_ALL_VN_ALL_UNK_UNK_C.ALL_X.9805780973_Y.99446805025_Q.e_K.Tiki_W.DT_R
.430254349628_T.aud-892837214299:kwd- 10246492_L.HP_O.CIR&gclid=CjwKCAjwtdeFBhBAEiwAKOIy565IMas712_OOZB5xJ2cTMX
KYmlxE-gQRd0kFhixiBOi2tE56w62ixoC0o4QAvD_BwE
Figure 3.10 Aceline's seller channel interface on Tiki
- 5 social networking site: Facebook, Instagram, Youtube, Pinterest, Tiktok
Reference: https://www.facebook.com/Aceline-101795022023046 Figure 3.11 Facebook Fanpage interface
Reference: https://www.instagram.com/aceline.211/?fbclid=IwAR00oWTwvh4PCbxR4zyVfsXLMkvpToXW
FTXQVJAqDDhugi3UpDdVTBlCT5Q Figure 3.12 Instagram interface
Reference: https://www.youtube.com/watch?v=kfm1EQv5Kek Figure 3.13 Youtube interface
Reference: https://www.pinterest.com/pin/1093600721984913323/ Figure 3.14 Pinterest interface
Reference: https://www.tiktok.com/@aceline030?lang=vi-VN
-The organization management team consists of 5 members
Aceline's sales force consists of members who are directly responsible for sales activities Aceline's forces include: internal forces and external forces
The external sales force plays a crucial role in promoting and marketing products by engaging with potential customers through personal connections and direct visits Once customers express interest and decide to make a purchase, this team facilitates the ordering process via websites, social media, or e-commerce platforms The internal sales team then updates and backs up order data, composes the final order, and hands it over to the delivery department for fulfillment.
The inside sales force plays a crucial role in connecting brands with consumers by managing customer orders through emails, messages on social media, and direct sales activities This department focuses on facilitating sales promotions while overseeing inventory control, imports, and exports, ensuring that promotional products reach customers effectively.
At the end of each day, teams are required to report on order statuses, with members tasked to record data and update the status of imports, exports, and inventory Weekly reports will summarize the store's current situation, including product status, revenue, costs, and customer feedback This information will facilitate team meetings to share insights, address product feedback, and develop future product strategies.
Since this is only a small business model, the sales force consists of only team members, and currently, there is no need to recruit external forces
- Providing reputable quality products, meeting the needs of everyone., meeting everyone's essential needs
- Bring to customer rice paper of clear origin - Long An, save time, quickly, especially bring high profits
- Become a professional and strong rice paper distributor
To collect information, the team conducted a market survey within Thu Duc City, Ho Chi Minh City
- Segmentation by age: Ages from 10 to 20 years old, focus and students who have a lot of snacking needs They are the ones who often eat mixed rice paper
Source: Self-compiled Figure 3.16 Graph showing the age of the subject
- Segment by job: Focusing on students is the main audience
Source: Self-compiled Figure 3.17 The graph shows the subject's occupation
- Segmentation by need: Targeted at people who have a habit of snacking and prefer type
Source: Self-compiled Figure 3.18 The graph shows the object's snacking habits
Source: Self-compiled Figure 3.19 The chart shows the trend of snack products
Figure 3.20 The chart shows the customer's choice of products
As concerns about food hygiene and safety continue to rise, our target market focuses on students who have frequent snacking needs, influenced by factors such as spending levels and product preferences.
The project focuses on Ho Chi Minh City University of Technology and Education, a rapidly growing commercial hub in Vietnam This location was chosen due to the team's familiarity with the area and its significant student population, which presents ample opportunities for food-related initiatives.
58 needs In addition to the internet covering the school, buyers also have easy access to product advertisements, as well as prefer to order online
Positioning refers to a company's strategic marketing efforts aimed at creating a unique image for its products and brand, differentiating them from competitors in the minds of consumers.
- Pioneering: the trend and demand for delicious snacks and food hygiene and safety, prices suitable for students at HCMC UTE, few distributors
- Outstanding: Promote product quality and food safety and hygiene
- Difference: Ensuring food hygiene and safety than other products sold in the school canteen
- Price: The price is cheaper than university supermarkets, convenience stores on campus
- Easy to propagate and advertise
- Slogan: Eat is crush Product - Diversity: variety of rice paper to suit each person's taste
- Price: reasonable price suitable for students' pocket
- The product is a popular item
Service - Order: directly through the website, e-commerce sites, and through social networking sites or can buy directly on the campus of HCMC UTE
- Consulting: online via the website, Facebook, Instagram, Shopee, Sendo
Positioning based on product attributes: the product is a popular, easy-to-eat and easy-to- make item
Comparative positioning: delicious rice paper, hygienically made, product quality assurance
“Aceline brings consumers quality products and food safety, to meet the needs of customers Let Aceline be with you to make life more fun”
Many young people enjoy mixed rice paper, but concerns about hygiene and low profitability have led to a lack of reliable distributors Aceline addresses these issues by offering delicious and hygienic rice paper products, ensuring food safety Additionally, customers purchasing on campus can benefit from free shipping, making it a convenient choice.
- Find reputable, guaranteed, quality sources
- Import goods in a certain quantity
- Setting up a website, sales fan page, conducting test runs, perfecting and fixing errors
- Looking for a reputable, fast and economical delivery unit
- Promote products with images, viral videos to reach consumers through social networking sites, e-commerce sites, and websites
- Receiving orders, opening sales directly through e-commerce sites, social networking sites and websites
- Confirm the order placed and coordinate the delivery to the customer as quickly as possible
- Plan incentive programs to attract customers:
Free shipping when purchased within HCMC UTE campus
Get a discount when you buy products in bulk
Regular discounts and promotions on holidays and special days of the year
Handling customer objections and closing sales:
Need to listen and understand
Ask questions to clarify issues
Care and follow-up after implementation
Organizational plan
After developing a sales plan and defining our product, we began sourcing Cau Duc rice paper and mixed rice paper from reputable manufacturers and distributors in Long An province We prioritized suppliers based on quality, hygiene, safety, and competitive pricing After contacting potential suppliers for product and pricing information, we either placed an order if the terms were satisfactory or negotiated further or sought alternative sources A crucial step in our process is the thorough inspection of goods to identify any issues such as expiration, damage, or mold, allowing us to request refunds or exchanges for higher quality products Finally, we classify and store the products before sending invoices to the finance department for supplier payments.
Figure 3.21 Flowchart of the import process
- In charge of supervising and assigning work to members;
- Responsible for the marketing strategy division;
- In charge of managing the activities of the import - export process and delivery
- In charge of designing, managing and posting on websites, e-sales pages and fanpages of social networks
- Responsible for the marketing strategy division
- In charge of the process of importing - exporting and delivering goods;
- In charge of checking and packing products before delivery
- In charge of finance, summarizing revenue, making revenue reports through periods
- In charge of designing logos, advertising posters, video banners
- In charge of posting on Youtube, Pinterest
Initially, the team consisted primarily of founders to minimize expenses, and inventory was stored at the homes of group members to avoid warehouse rental fees and streamline delivery processes.
Figure 3.22 Organization chart of activities 3.3.3 Method of application
ADMINISTRATORS (KIỀU LƯƠNG TUẤN ANH)
SALES&MARKETING (PHẠM THỊ NGỌC GIÀU)
FINANCE DEPARTMENT (TRẦN THỊ NGỌC TRÀ)
DELIVERY DEPARTMENT (HÀ THỊ NGỌC ANH)
TECHNICAL DEPARTMENT(NGUYỄN THỊ TÚ VY)
Our store applies a variety of promotions in stages suitable for different goals:
On our opening day, we will offer discounts across a wide range of products, aiming to broaden our market reach while providing customers with a unique opportunity to experience our offerings at the best prices available.
- During the big holidays of the year, we also launch promotions to attract more customers
We consistently update our fanpage with customer feedback on our products to foster trust and encourage valuable suggestions for Aceline's growth As a newly established distributor, we recognize our limitations and strive to ensure every customer is satisfied.
Aceline's fanpage engages customers by sharing short stories, articles, and humorous comic images featuring its mixed rice paper products, effectively drawing in a wider audience.
Customers can easily reach out to Aceline through our official Facebook, Instagram, website, TikTok, or Pinterest for comprehensive purchase consulting support Our dedicated service operates 24/7, ensuring that we promptly address any questions or concerns regarding our products or services We are committed to delivering immediate solutions to meet our customers' needs.
"Always welcome any comments from customers", so the more comments and feedback, the more Aceline has the motivation to develop to bring the best products and services to consumers
Accompanying services such as Incentives for buying more, discounting; Free shipping when buying within UTE area, open regular promotions on special days of the year
The shop's website features continuously updated product information, including stock quantity, type, price, and expiry date, ensuring customers can easily track their desired items Once customers find the product they wish to purchase, they can conveniently place their order directly on the website.
The order management department ensures that customer information is kept confidential and secure To confirm orders, they will reach out via phone For additional product inquiries, customers can utilize the chatbot tool, which provides instant responses and streamlines the order processing for enhanced convenience.
Facebook, Instagram, Tiktok và Pinterest
On social media platforms like Facebook, Instagram, TikTok, and Pinterest, product information is consistently updated, mirroring the content found on the website On Facebook, when customers send messages through the page, an automated chatbot promptly responds and manages their orders efficiently.
Vietnam's largest e-commerce platforms boast a vast user base and consistently updated product information They utilize effective advertising tools, including product push notifications, keyword bidding, promotional participation, and flash sales, which contribute to a steady increase in order volume.
Step 1: Access Ace Life's website
Google: https://sites.google.com/student.hcmute.edu.vn/aceline/trang-ch%E1%BB%A7 Wix: https://acelineecommerce.wixsite.com/my-site-2/contact
GoDaddy: https://aceline2.godaddysites.com
Step 2: Select the product you want to buy and choose to buy
Step 3: Fill in the information, shipping address, check the information and proceed to payment
Step 4: Click the “Place Order” button
Step 1: Find products on the shop's fanpage, follow the link: https://www.facebook.com/Aceline-101795022023046
Step 2: Click the "Send Message" button after finding the product you like
Reference: Aceline Figure 3.23 Facebook fan page interface
- Decoration: logo printed on paper
- Paper towels and chopsticks included
In Ho Chi Minh City, specifically for the HCMC UTE area, we provide support allowances for team members responsible for managing stock receipt and customer deliveries.
Use free hosting and domain name
After conducting the sale from March 1, 2021 to May 13, 2021, we have obtained relatively positive results as follows:
Source: Self-compiled Figure 3.24 Deliver products to customers
Contingency plan
RISK ANALYSIS AND PREVENTION PLAN
The market price is lower than the expected price
Search for products with cheaper prices
The price of competitive products is lower
Increase the quality of products and services, make a difference
Import prices increased Conduct surveys and re-evaluate the source of imported goods during the business process
The quality of raw materials is not guaranteed, the season is lost in natural disasters
Have a reserve of goods, find another source of backup
Poor storage of goods affects product quality
Careful preservation, timely compensate for the source of poor quality goods to ensure quality for consumers
Data notes error or data loss Have a data backup and be careful in data logging
Causing damage in the process of importing goods, selling goods and transporting them
Internal conflicts Organize collective activities
Customers lose confidence in the product Find out the cause and take immediate remedial measures
Service does not meet customer needs Survey to capture customer needs
Revenue does not cover expenses Cutting unnecessary costs, there are incentive programs to stimulate consumers to use the product
There is competition with big rivals Focus on quality products and appropriate brand and product promotion strategies to impress consumers
Customers are not ready to change habits, product awareness about limitations hạn
Organize product trial programs Strengthen Marketing in the early stages
SYSTEM DESCRIPTION
About the website
Google: https://sites.google.com/student.hcmute.edu.vn/aceline/trang-ch%E1%BB%A7
Wix: https://acelineecommerce.wixsite.com/my-site-2/contact
GoDaddy: https://aceline2.godaddysites.com
- Main features of the website:
Provide product information: present product categories with clear information, images and prices
And some other additional functions
Create a website with Google
Google Sites is a user-friendly online application that simplifies website creation, making it as straightforward as drafting a document It enables users to seamlessly integrate various content types, such as videos, images, text, and attachments, all on a single page Additionally, Google Sites offers flexible sharing options, allowing you to control who can view your site—whether it's just for personal use, shared with a select few, or accessible to a wider audience.
General steps to design a website with Google:
- From your computer's web browser (Here I use Google Chrome), you access https://sites.google.com The browser will take you to the login page
To begin creating your free website, simply enter your Gmail address and password, which also serves as your web overflow management account Following these steps, the system will automatically redirect your browser to the next interface, allowing you to continue the setup process.
Step 2: Click + in the right corner of the screen to create a new website The system will automatically switch to the interface as shown below
Figure 4.2: Creating a new website Step 3: Build the homepage interface
At the center of the screen enter the title of the page, it can be the company name with products and services or simply your company's slogan
4.3: Create a page title You can update the background image for the homepage at the line "change image"
To create a name for your website, enter a name in the "enter site name" field and attach a logo in the
Step 4: Click Insert => choose layout
Figure 4.4: Choosing product presentation layout
Step 5: Click the + icon to add an image of the product, click the box below the image to add information about the product such as product type, price, etc
Figure 4.5: Add product images and product information Step 6: Select publish, the system will automatically switch the browser to the complete website
Create a website with Wix
Wix.com is a user-friendly platform that enables individuals to create websites effortlessly using a drag-and-drop interface By integrating HTML5, Wix allows users to design their own websites or blogs simply by registering for an account, making web development accessible to everyone.
Wix boasts over 100 million users across more than 190 countries While the platform offers basic features for free, accessing advanced functionalities requires a paid plan Premium features include using a custom domain name, removing Wix branding, and enhancing e-commerce capabilities.
General steps to design a website using Wix:
Step 1: Visit the website www.wix.com -> Select the "Get Started" button Then, the system will display an information panel for you to register a username and password
After completing the initial setup, WIX prompts you to select your website initialization method You can either create automated designs by answering a few questions or customize your site using pre-existing templates.
Figure 4.8 Sign up for an account
If you choose to create an automatic website, you will have to answer the system's questions such as:
• Type of site to design
• Features you want on the website
• The type of service you provide,…
Figure 4.9: Answering system questions WIX will then automatically create a sample website for you
When creating a website using template designs, you'll have access to a vast library of hundreds of categorized interface templates To preview a template, simply click the “View” button, or if you wish to make modifications, select the “Edit” button.
Figure 4.10: Choosing the right template Step 4: Design and edit content
Once you've selected the template you want, simply click on the "Edit this site" button in the upper right corner of the screen and edit it
Figure 4.11: Choose Edit this site
The design tab offers a variety of user-friendly support tools that allow you to easily change the background, color, and font With just a simple press of a button and a drag-and-drop action, customizing your design becomes quick and convenient.
Figure 4.12: Design tab Step 5: Integrate third-party apps
To enhance your website with third-party applications, simply visit the WIX App Market and search for the desired app, such as Instagram, Soundcloud, or Google Adsense With just a few clicks, you can seamlessly integrate these services into your web design A standout option is Shopify, which enables you to effortlessly create an online store for selling products and services.
To increase the effectiveness and credibility of your website, you should integrate social media channels into your website
Figure 4.13: Third-party application integration Step 6: Publish the website
Once you have completed the setup process, you can officially launch your website by clicking the "Publish" button At this stage, you can choose your domain name in the format username.wix.com/sitename.
Create a website with GoDaddy
The revamped GoDaddy Website Builder, backed by a major web hosting provider, offers a mix of advantages and disadvantages While it may not match other website builders in terms of template variety and advanced applications, GoDaddy stands out for its user-friendly interface, tailored tutorials, and responsive customer service.
General steps to design a website with GoDaddy:
Step 1: To create a website, go to https://vn.godaddy.com/websites/website-builder , click on the Start For Free button and then register with your email, username and password
Figure 4.16: Account registration Step 2: Choose the right category
Figure 4.17: Item selection Step 3: Choose a name for the website
Step 4: Choose a background image for the website
Click Update => select change image => select add image
Figure 4.20: Select the image in the camera Step 5: Add product images and content
Figure 4.21: About the product Step 6: Link to social networking sites trang
Figure 4.22: Links to social networking sites Step 7: Add address and hours of operation
Figure 4.23: Add address and uptime Step 8: Add the store location on the map
Figure 4.24: Location on the map Step 9: Choose to publish the completed website
Tracking Statistics
Figure 4.26: Tracking Statistics on Facebook
Figure 4.27: Tracking Statistics on Facebook
Figure 4.28: Tracking Statistics on Instagram
Create a page title
To create a name for your website, enter a name in the "enter site name" field and attach a logo in the
Step 4: Click Insert => choose layout
Figure 4.4: Choosing product presentation layout
Step 5: Click the + icon to add an image of the product, click the box below the image to add information about the product such as product type, price, etc
Figure 4.5: Add product images and product information Step 6: Select publish, the system will automatically switch the browser to the complete website
Figure 4.7: Complete website 4.3 Create a website with Wix:
Wix.com is a user-friendly platform that enables individuals to create websites effortlessly through a drag-and-drop interface By integrating HTML5, Wix allows users to register for an account and access a variety of tools, making it simple to design personalized websites or blogs.
Wix boasts over 100 million users across more than 190 countries, offering a free plan that includes basic features However, to access advanced functionalities such as using a custom domain, removing Wix logos, and enhancing e-commerce capabilities, users must opt for a paid subscription.
General steps to design a website using Wix:
Step 1: Visit the website www.wix.com -> Select the "Get Started" button Then, the system will display an information panel for you to register a username and password
After completing the setup, WIX prompts you to select your website's initialization method You can opt for automated skins by answering a series of questions, or you can design your interfaces using pre-existing templates.
Figure 4.8 Sign up for an account
If you choose to create an automatic website, you will have to answer the system's questions such as:
• Type of site to design
• Features you want on the website
• The type of service you provide,…
Figure 4.9: Answering system questions WIX will then automatically create a sample website for you
When creating a website using template designs, you'll have access to a library featuring hundreds of categorized interface templates To preview a template, simply click the “View” button, or if you wish to make edits, select the “Edit” button.
Figure 4.10: Choosing the right template Step 4: Design and edit content
Once you've selected the template you want, simply click on the "Edit this site" button in the upper right corner of the screen and edit it
Figure 4.11: Choose Edit this site
The design tab offers a variety of user-friendly support tools that allow you to easily change the background, color, and font With just a simple click and drag-and-drop action, customizing your design becomes a straightforward and convenient process.
Figure 4.12: Design tab Step 5: Integrate third-party apps
To enhance your website with third-party applications, simply visit the WIX App Market and search for the desired app, such as Instagram, Soundcloud, or Google Adsense With just a few clicks, you can seamlessly integrate these services into your web design A standout option is Shopify, which enables you to effortlessly create an online store for selling products and services.
To increase the effectiveness and credibility of your website, you should integrate social media channels into your website
Figure 4.13: Third-party application integration Step 6: Publish the website
Once you have completed the setup process, you can officially launch your website by clicking the “Publish” button At this stage, you can designate your domain name as username.wix.com/sitename.
Complete website
The revamped GoDaddy Website Builder, backed by a major web hosting provider, offers a mix of advantages and disadvantages While it may lack the superior templates and advanced applications found in other website builders, GoDaddy stands out for its user-friendly interface, tailored tutorials, and responsive customer support.
General steps to design a website with GoDaddy:
Step 1: To create a website, go to https://vn.godaddy.com/websites/website-builder , click on the Start For Free button and then register with your email, username and password
Figure 4.16: Account registration Step 2: Choose the right category
Figure 4.17: Item selection Step 3: Choose a name for the website
Step 4: Choose a background image for the website
Click Update => select change image => select add image
Figure 4.20: Select the image in the camera Step 5: Add product images and content
Figure 4.21: About the product Step 6: Link to social networking sites trang
Figure 4.22: Links to social networking sites Step 7: Add address and hours of operation
Figure 4.23: Add address and uptime Step 8: Add the store location on the map
Figure 4.24: Location on the map Step 9: Choose to publish the completed website
Figure 4.25: Website Publishing 4.5 Tracking Statistics
Figure 4.26: Tracking Statistics on Facebook
Figure 4.27: Tracking Statistics on Facebook
Figure 4.28: Tracking Statistics on Instagram
4.6 Using the Google PageSpeed Insights tool
Figure 4.29: Desktop site speed score analysis
Figure 4.30: Test data on desktop
Implementing a business project on e-commerce platforms and social marketing tools presents both opportunities and challenges It offers a chance to learn and utilize new tools aligned with 4.0 era trends Initially, our team faced difficulties in sourcing reputable suppliers, competitive pricing, and developing effective marketing strategies However, driven by a passion for learning and determination, we navigated challenges such as the Covid-19 pandemic and other obstacles, ultimately analyzing our situation and achieving significant results.
After nearly three months of launching our website and sales channels on platforms like Facebook, Instagram, Shopee, Tiki, and Lazada, we have successfully achieved our initial distribution goals for various rice paper mixes While profits are modest, we have effectively introduced local specialty products to a broader audience beyond Ho Chi Minh City The positive feedback from customers highlights the success of our e-commerce venture and suggests promising future prospects for our rice paper products, which we believe will gain wider recognition and usage.
Despite the short implementation time leading to some errors and incomplete aspects, our project provided a valuable opportunity to apply knowledge from the e-commerce course to create a functional sales website This experience allowed us to engage in business planning, marketing, and sales, resulting in significant learning and practical insights that we consider essential gains Looking ahead, with our youth, creativity, and the new skills we will acquire in upcoming specialized subjects, we are committed to further enhancing and developing the Aceline mixed rice paper project to generate economic benefits and elevate the influence of our specialty brand.
1 https://www.wix.com/mystunningwebsites/illustration?utm_sourcefiliate&utm_mediu m=paid_referral&utm_campaign_24@dailydeals99.com&experiment_ide_86855 607^20
2 https://vn.godaddy.com/offers/godaddy?isc=gofkvt23&countryview=1¤cyType=v nd&gclid=Cj0KCQjw5PGFBhC2ARIsAIFIMNcMG- mGXxajm8WtQVfvLlz3tTu2ul9Yi5sw5D9xHTKXFvdjBeYg044aAgnEEALw_wcB&gc lsrc=aw.ds
3 https://trends.google.com.vn/trends/?geo=VN
4 https://docs.google.com/forms/u/0/
5 https://vi.wikipedia.org/wiki/Ph%C3%A2n_t%C3%ADch_SWOT
6 https://winerp.vn/chien-luoc-stp-la-gi
7 https://www.saga.vn/cach-thuc-hien-phan-tich-pestel~45451
8 https://workspace.google.com/marketplace/app/gantt_chart_project_management_task_pl an/76134901301
10 https://sites.google.com/new
APPENDIX FOR REVENUE AND EXPENSE STATISTICS
Table 1 Number of sales per week
Table 2 Show detailed business plan
Sell number revenue capital profit