Addresses and Telephone Numbers

Một phần của tài liệu Essentials of Business Communication 9e Guffey Loewy (Trang 574 - 591)

DEL RIO INDUSTRIAL CONSULTANTS

4.05 Addresses and Telephone Numbers

a. Except for the number one, house numbers are expressed in figures:

540 Elm Street 17802 Washington Avenue One Colorado Boulevard 2 Highland Street

b. Street names containing numbers ten or lower are written entirely as words.

For street names involving numbers greater than ten, figures are used:

330 Third Street 3440 Seventh Avenue 6945 East 32nd Avenue 4903 West 23rd Street

c. Telephone numbers are expressed with figures. When used, the area code is placed in parentheses preceding the telephone number:

Please call us at (818) 347-0551 to place an order.

Mr. Sims asked you to call (619) 554-8923, Ext. 245, after 10 a.m.

4.06 Related Numbers. Numbers are related when they refer to similar items in a category within the same reference. All related numbers should be expressed as the largest number is expressed. Thus if the largest number is greater than ten, all the numbers should be expressed in figures:

Only 5 of the original 25 applicants completed the processing. (Related numbers require figures.)

The two plans affected 34 employees working in three sites. (Unrelated numbers use figures and words.)

Exxon Oil operated 86 rigs, of which 6 were rented. (Related numbers require figures.)

The company hired three accountants, one customer-service representative, and nine sales representatives. (Related numbers under ten use words.) 4.07 Consecutive Numbers. When two numbers appear consecutively and both modify a following noun, generally express the first number in words and the second in figures. If, however, the first number cannot be expressed in one or two words, place it in figures also (120 70-cent stamps). Do not use commas to separate the figures.

Historians divided the era into four 25-year periods. (Use word form for the first number and figure form for the second.)

We ordered ten 30-page color brochures. (Use word form for the first num- ber and figure form for the second.)

Did the manager request 150 100-watt bulbs? (Use figure form for the first number since it would require more than two words.)

4.08 Periods of Time. Seconds, minutes, days, weeks, months, and years are treated as any other general number. Numbers above ten are written in figure form. Numbers below ten are written in word form unless they represent a busi- ness concept such as a discount rate, interest rate, or warranty period.

This business was incorporated over 50 years ago. (Use figures for a num- ber above ten.)

It took three hours to write this short report. (Use words for a number under ten.)

The warranty period is limited to 2 years. (Use figures for a business term.) 4.09 Ages. Ages are generally expressed in word form unless the age appears immediately after a name or is expressed in exact years and months:

At the age of twenty-one, Elizabeth inherited the business.

Wanda Tharp, 37, was named acting president.

At the age of 4 years and 7 months, the child was adopted.

4.10 Round Numbers. Round numbers are approximations. They may be expressed in word or figure form, although figure form is shorter and easier to comprehend:

About 600 (or six hundred) stock options were sold.

It is estimated that 1,000 (or one thousand) people will attend.

For ease of reading, round numbers in the millions or billions should be expressed with a combination of figures and words:

At least 1.5 million readers subscribe to the ten top magazines.

Deposits in money market accounts totaled more than $115 billion.

4.11 Weights and Measurements. Weights and measurements are expressed with figures:

The new deposit slip measures 2 by 6 inches.

Her new suitcase weighed only 2 pounds 4 ounces.

Toledo is 60 miles from Detroit.

4.12 Fractions. Simple fractions are expressed as words. Complex fractions may be written either as figures or as a combination of figures and words:

Over two thirds of the stockholders have already voted.

This microcomputer will execute the command in 1 millionth of a second.

(A combination of words and numbers is easier to comprehend.) She purchased a one-fifth share in the business.*

4.13 Percentages and Decimals. Percentages are expressed with figures that are followed by the word percent. The percent sign (%) is used only on business forms or in statistical presentations:

We had hoped for a 7 percent interest rate, but we received a loan at 8 percent.

Over 50 percent of the residents supported the plan.

Decimals are expressed with figures. If a decimal expression does not contain a whole number (an integer) and does not begin with a zero, a zero should be placed before the decimal point:

The actuarial charts show that 1.74 out of 1,000 people will die in any given year.

Inspector Norris found the setting to be .005 inch off. (Decimal begins with a zero and does not require a zero before the decimal point.)

Considerable savings will accrue if the unit production cost is reduced 0.1 percent. (A zero is placed before a decimal that neither contains a whole number nor begins with a zero.)

Quick chart—expression of numbers

Use Words Use Figures

Numbers ten and under Numbers 11 and over Numbers at beginning of sentence Money

Ages Dates

Fractions Addresses and telephone numbers

Weights and measurements Percentages and decimals

Review Exercise N—Number Style

Write the preferred number style on the lines provided. Assume that these num- bers appear in business correspondence. When you finish, compare your responses with those provided. For each item on which you need review, consult the num- bered principle shown in parentheses.

1. (a) 2 alternatives (b) two alternatives

2. (a) Seventh Avenue (b) 7th Avenue

3. (a) sixty sales reps (b) 60 sales reps

4. (a) November ninth (b) November 9

5. (a) forty dollars (b) $40

6. (a) on the 23rd of May (b) on the twenty-third of May

7. (a) at 2:00 p.m. (b) at 2 p.m.

8. (a) 4 two-hundred-page books (b) four 200-page books 9. (a) at least 15 years ago (b) at least fifteen years ago 10. (a) 1,000,000 viewers (b) 1 million viewers

11. (a) twelve cents (b) 12 cents

12. (a) a sixty-day warranty (b) a 60-day warranty

*Notes: Fractions used as adjectives require hyphens.

13. (a) ten percent interest rate (b) 10 percent interest rate 14. (a) 4/5 of the voters (b) four fifths of the voters 15. (a) the rug measures four by six feet (b) the rug measures 4 by 6 feet 16. (a) about five hundred people attended (b) about 500 people attended 17. (a) at eight o’clock (b) at 8 o’clock

18. (a) located at 1 Wilshire Boulevard (b) located at One Wilshire Boulevard

19. (a) three computers for twelve people (b) three computers for 12 people 20. (a) 4 out of every 100 licenses (b) four out of every 100 licenses

1. b (4.01a) 3. b (4.01a) 5. b (4.02) 7. b (4.04) 9. a (4.08) 11. b (4.02) 13. b (4.13) 15. b (4.11) 17. a or b (4.04) 19. b (4.06)

Cumulative Editing Quiz 8

Use proofreading marks (see Appendix B) to correct errors and omissions in the following sentences. All errors must be corrected to receive credit for the sentence.

Check with your instructor for the answers.

1. My partner and myself will meet at our attorneys office at three p.m. on June ninth to sign our papers of incorporation.

2. Emily prepared 2 forty page business proposals to submit to the Senior Account Manager.

3. Of the 235 e-mail messages sent yesterday only seven bounced back.

4. Your short term loan for twenty-five thousand dollars covers a period of sixty days.

5. Each new employee must pick up their permanent parking permit for lot 3-A before the end of the 14 day probationary period.

6. 259 identity theft complaints were filed with the Federal trade commission on November second alone.

7. Robertas 11 page report was more easier to read then Davids because her’s was better organized and had good headings.

8. Every morning on the way to the office Tatiana picked up 2 lattes that cost a total of six dollars.

9. Taking 7 years to construct the forty thousand square foot home of Bill Gates reportedly cost more then fifty million dollars.

10. Many companys can increase profits nearly ninety percent by retaining only 5% more of there current customers.

Confusing Words

accede: to agree or consent exceed: over a limit

accept: to receive

except: to exclude; (prep) but adverse: opposing; antagonistic averse: unwilling; reluctant advice: suggestion, opinion advise: to counsel or recommend affect: to influence

effect: (n) outcome, result; (v) to bring about, to create

all ready: prepared already: by this time all right: satisfactory

alright: unacceptable variant spelling

altar: structure for worship alter: to change

appraise: to estimate apprise: to inform

ascent: (n) rising or going up assent: (v) to agree or consent

assure: to promise ensure: to make certain insure: to protect from loss capital: (n) city that is seat of

government; wealth of an individual; (adj) chief capitol: building that houses

state or national lawmakers cereal: breakfast food serial: arranged in sequence cite: to quote; to summon

site: location

sight: a view; to see coarse: rough texture

course: a route; part of a meal; a unit of learning

complement: that which completes compliment: (n) praise, flattery; (v) to

praise or flatter conscience: regard for fairness conscious: aware

council: governing body

counsel: (n) advice, attorney; (v) to give advice

credible: believable

creditable: good enough for praise or esteem; reliable desert: arid land; to abandon dessert: sweet food

device: invention or mechanism

devise: to design or arrange disburse: to pay out

disperse: to scatter widely elicit: to draw out illicit: unlawful

envelop: (v) to wrap, surround, or conceal

envelope: (n) a container for a written message every day: each single day everyday: ordinary

farther: a greater distance further: additional

formally: in a formal manner formerly: in the past

grate: (v) to reduce to small par- ticles; to cause irritation;

(n) a frame of crossed bars blocking a passage great: (adj) large in size;

numerous; eminent or distinguished

hole: an opening

whole: complete

imply: to suggest indirectly infer: to reach a conclusion lean: (v) to rest against; (adj)

not fat

lien: (n) a legal right or claim to property

liable: legally responsible libel: damaging written state-

ment loose: not fastened lose: to misplace

miner: person working in a mine minor: a lesser item; person

under age

patience: calm perseverance patients: people receiving medical

treatment

personal: private, individual personnel: employees

plaintiff: (n) one who initiates a lawsuit

plaintive: (adj) expressive of suf- fering or woe

populace: (n) the masses; popula- tion of a place

populous: (adj) densely populated precede: to go before

proceed: to continue precedence: priority

precedents: events used as an example principal: (n) capital sum; school

official; (adj) chief principle: rule of action stationary: immovable stationery: writing material than: conjunction showing

comparison

then: adverb meaning “at that time”

their: possessive form of they

there: at that place or point they’re: contraction of they are to: a preposition; the sign of

the infinitive

too: an adverb meaning “also”

or “to an excessive extent”

two: a number

waiver: abandonment of a claim waver: to shake or fluctuate

160 Frequently Misspelled Words

absence desirable independent prominent

accommodate destroy indispensable qualify

achieve development interrupt quantity

acknowledgment disappoint irrelevant questionnaire

across dissatisfied itinerary receipt

adequate division judgment receive

advisable efficient knowledge recognize

analyze embarrass legitimate recommendation

annually emphasis library referred

appointment emphasize license regarding

argument employee maintenance remittance

automatically envelope manageable representative

bankruptcy equipped manufacturer restaurant

becoming especially mileage schedule

beneficial evidently miscellaneous secretary

budget exaggerate mortgage separate

business excellent necessary similar

calendar exempt nevertheless sincerely

canceled existence ninety software

catalog extraordinary ninth succeed

changeable familiar noticeable sufficient

column fascinate occasionally supervisor

committee feasible occurred surprise

congratulate February offered tenant

conscience fiscal omission therefore

conscious foreign omitted thorough

consecutive forty opportunity though

consensus fourth opposite through

consistent friend ordinarily truly

control genuine paid undoubtedly

convenient government pamphlet unnecessarily

correspondence grammar permanent usable

courteous grateful permitted usage

criticize guarantee pleasant using

decision harass practical usually

deductible height prevalent valuable

defendant hoping privilege volume

definitely immediate probably weekday

dependent incidentally procedure writing

describe incredible profited yield

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Chapter 1

1. boundaries (1.05e) 2. C (1.05g) 3. companies (1.05e) 4. Sundays (1.05a) 5. attorneys (1.05d) 6. Sanchezes (1.05b) 7. 2000s (1.05g) 8. editors in chief (1.05f) 9. CPas (1.05g) 10. counties (1.05e) 11. runners up (1.05f) 12. C (1.05d) 13. liabilities (1.05e) 14. C (1.05h) 15. brothers-in-law (1.05.f)

Chapter 2

1. he (1.08b) 2. his (1.09b) 3. me (1.08c) 4. Who (1.08j) 5. yours (1.08d) 6. me (1.08c) 7. I (1.08a) 8. ours (1.08d) 9. whoever (1.08j) 10. me (1.08i) 11. he (1.08f) 12. we (1.08g) 13. her (1.09b) 14. she (1.08f) 15. his or her (1.09b)

Chapter 3

1. are for is (1.10e) 2. has for have (1.10c) 3. offers for offer (1.10d) 4. is for are (1.10g) 5. C (1.10f) 6. is for are (1.10i) 7. C (1.10h) 8. chosen for chose (1.15) 9. lain for laid (1.15) 10. were for was (1.12) 11. is for are (1.10c) 12. b (1.15c) 13. b (1.15c) 14. a (1.15c) 15. b (1.15c) Chapter 4

1. state-of-the-art (1.17e) 2. quickly (1.17d) 3. their (1.17g) 4. collected only (1.17f) 5. 18-week (1.17e) 6. site-by-site (1.17e) 7. their (1.17g) 8. spur-of-the- moment (1.17e) 9. badly (1.17d) 10. well-thought-out (1.17e) 11. bad (1.17d) 12. more (1.16) 13. run faster (1.17d) 14. case-by-case (1.17e) 15. smoothly (1.17d) Chapter 5

1. a (1.18a) 2. b (1.19c) 3. b (1.19d) 4. b (1.19c) 5. a.

(1.19a) 6. a (1.18b) 7. b (1.19d) 8. b (1.18c) 9. b (1.19c) 10. b (1.18b) 11. a (1.19a) 12. b (1.19b) 13. a (1.18d) 14. b (1.18b) 15. b (1.18a)

Chapter 6

1. 2 (2.03) not, as a rule, 2. 2 (2.02) may be sure, Ms. Ebert, 3. 2 (2.01) among friends, former colleagues, 4. 0 5. 1 (2.03) as a matter of fact, 6. 1 (2.03) In the meantime, 7. 2 (2.04a) March 1, 2005, 8. 4 (2.04c) albany, New York, to atlanta, Georgia, 9. 2 (2.01) Eric Wong, Teresa Cabrillo, 10. 4 (2.04b) Summers, 1339 Kearsley Street, Flint, MI, 11. 2 (2.03) think, needless to say, 12. 2 (2.03) feel, however, 13. 2 (2.01) hiring company, prepared success stories, 14. 0 15. 1 (2.02) you, Mr. Powell.

Chapter 7

1. 1 (2.06a) desperate, they 2. 1 (2.05) more aggres- sive, and 3. 0 (2.05) 4. 2 (2.09) Deborah Wang, search

firm, 5. 1 (2.08) reliable, hardworking 6. 1 (2.07) 16 months, 7. 2 (2.06c) manager, six months, 8. 0 (2.05) 9. 1 (2.06a) candidate, 10. 0 (2.06c) 11. 4 (2.07, 2.01) company, press releases, annual reports, media coverage, 12. 3 (2.06a, 2.04a) hired, Monday, May 15, 13. 2 (2.07, 2.06c) pay, interview, 14. 1 (2.03) as a matter of fact, 15. 3 (2.06a, 2.04a) opportunity, Tuesday, February 3, Chapter 8

1. 2 (2.14a) science, observer, 2. 3 (2.10) Cox, PhD, Pam

Rankey, MBa 3. 1 (2.14b) persuasion, 4. 0 (2.15) 5. 1 (2.12) learn, 6. 3 (2.06a, 2.01) heard, trust, negotiations, 7. 4 (2.03, 2.01) think, however, much, overpromise, 8. 2 (2.07, 2.06c) position, Haddock, 9. 4 (2.07, 2.01) 20, sell, convince, influence, 10. 2 (2.06a, 2.11) campaign, first week; second week, only 4 11. 2 (2.07, 2.09) years, indi- viduals, 12. 2 (2.06c, 2.15) Guerro, week, 13. 1 (2.06a) persuasion, 14. 2 (2.14a) successful, author, 15. 4 (2.01, 2.06) memo, e-mail, presentation, boss,

Chapter 9

1. 3 (2.03, 2.16b) less; financing, hand, 2. 3 (2.01, 2.17a) months: October, November, 3. 2 (2.16a) finances;

however, 4. 2 (2.16a) lenders; therefore, 5. 1 (2.17b) are [delete colon] 6. 1 (2.16b) credit risks; 7. 3 (2.17a, 2.01) credit score: credit history, (b) new credit, 8. 9 (2.16d, 2.17) speakers: Cruz, consultant, Credit Specialists;

Margaret Lee, founder, Credit Solutions; and Judith Plutsky, legal counsel, Liberty Financial 9. 1 (2.05) score, 10. 4 (2.16e, 2.01) factors; for example, your age, salary, 11. 3 (2.06c, 2.17) Credit Solutions, service, score: 12. 4 (2.06a, 2.04b) Credit Solutions, Margaret Lee, 3520 Troy Highway, Montgomery, aL 36104 13. 5 (2.06c, 2.08, 2.16a) Lee, Solutions, experienced, courteous staff; however, 14. 1 (2.16c) historic lows;

15. 4 (2.18, 2.06a, 2.01) said: score, card accounts, no late payments,

Chapter 10

1. (2.20a) Hanley’s 2. (2.20b) weeks’ 3. (2.20b) year’s 4. (2.21) Peterson’s 5. (2.20b) employees’ 6. (2.20b) witness’s 7. (2.22) Robin’s 8. (2.20a) money’s 9. C

10. (2.20a) month’s 11. (2.20b) boss’s 12. (2.20a) secretary’s 13. C 14. (2.20a) company’s 15. (2.20b) businesses’

Chapter 11

1. 2 (2.26a) employees–Santiago Wilson, Rae Thomas, and Charles Stoop– 2. 3 (2.02, 2.23a) please, Jonathon, six o’clock. [delete question mark] 3. 3 (2.28c, 2.06a)

“e-mail” without the hyphen, 4. 1 (2.26c) Bechtel–

5. 2 (2.26a) checks (drug, credit, and criminal)

Key to Grammar/Mechanics Checkups K E Y t o G R A M M A R / M E C H A N I C s C H E C K U P s

6. 3 (2.28f) said, windshield”? 7. 4. (2.28e, 2.28f)

“Wireless Poor” The New York Times? (italics possible) 8. 2 (2.26a) live–Vienna, Zurich, and Geneva– 9. 5 (2.23a, 2.23b, 2.24) Dr. Lisa Uhl, Ms. Ginger Ortiz, and Mr. Orrin T. Tapia? 10. 3 (2.28e) “The almost Perfect Meeting” The Etiquette advantage in Business (italics possible) 11. 2 (2.25, 2.24) Incredible! today! 12. 1 (2.23) Google ad. [delete question mark] 13. 2 (2.28c, 2.28f)

“party.” 14. 3 (2.23b, 2.24) 6 p.m.? 15. 3 (2.28d) autore- gressive “using past data to predict future data.”

Chapter 12

1. 7 (3.01, 3.07) Bank america headquarters Suite Scottsdale Fire Department 2. 6 (3.01, 3.02, 3.06d) Europe British French vice president Hotels 3. 5 (3.01, 3.06a) management team union Mayor agreement 4. 5 (3.01, 3.05) Boston Marathon Boston Patriot’s Day 5. 5 (3.01, 3.05) University New Mexico Italian Italy 6. 5 (3.01). Internet Google Facebook YouTube 7. 5 (3.01, 3.10) federal government January state county 8. 0 (3.06e, 3.16) 9. 7 (3.01, 3.04, 3.06e) vice president president Securities Exchange Commission company 10. 6 (3.01, 3.06g, 3.14) uncle Surfrider Beach Malibu moon stars 11. 5 (3.06d, 3.06e, 3.09, 3.01) manager advertising Media Department Google 12. 6 (3.316, 3.06a, 3.01) fall faculty advisor asia australia China 13. 9 (3.01, 3.06g, 3.03) February father Summer Waves

Water Park Jekyll Island Georgia 14. 3 (3.07, 3.09, 3.05) Business Division master’s 15. 8 (3.07, 3.12, 3.04, 3.02) Figure Chapter analysis Population Growth Census Bureau non-English

Chapter 13

1. 20 (4.01a) 2. Fourth (4.05b) 3. 12 (4.01a) 4. June 1 (4.03) 5. $40 (4.02) 6. 15th (4.03) 7. 3 p.m. (4.04) 8. four 3-page (4.07) 9. 40 (4.01, 4.08) 10. 3 million (4.10) 11. Sixteen (4.01b) 12. 50 (4.02) 13. twenty-one (4.09) 14. 7 (4.13) 15. 4 (4.06)

Chapter 14

1. nurses is escorted to her car 2. must have been he score, although it’s 3. office manager asked Rachel and me four hours 4. gym and jogging 20 miles a week are 5. Three types control: holding costs, ordering costs, 6. If I were he, questionnaire 7. acceleration; however, lower revolutions mean better 8. team’s day-to-day operations include [delete colon] products, 9. had seen the shipper’s bill, paid 10. convenient, three copies company’s color logo. [no question mark] 11. it was he boss’s desk? 12. one half of Pizza Hut’s 6,000 deliveries;

concentrate on walk-in 13. Everything except 5-year 14. director felt, nevertheless, an interview 15. degree, in [delete colon] Dallas,

Endnotes

I N D E X IN

Italic page numbers indicate illustrative information in figures.

A

Abbreviations avoid, 20

commas with, GM-27

of state, territories, and provinces, A-10

ABI/Inform, 286 Abstract nouns, GM-6 Academic courses and degrees,

capitalization of, GM-39 Acceptance letters, 471 Acronyms, 20 Action request

close with, 145

in business letters, 145–146 in persuasive message,

213–215 in sales message, 223 Action verbs, 417 Action-specific verbs, 20 Active voice, 68, 68, GM-12 Adaptation

of text and color selections to multimedia presentation, 377–378

to audience, 36, 42–44 to task, 42–44 Address

commas with, GM-23 commas with direct, GM-22 inside, A-4–A-5

mailing, A-9

number style of, GM-44 plain-paper return, A-7 return, A-8

Addressee, A-3

Adjectives, GM-16–GM-18 capitalization of proper, GM-38 commas with, GM-25 forms, GM-16 function of, GM-6 guidelines for use,

GM-17–GM-18 Adjustment letters, 152–158, 155 Adverbs, GM-16–GM-18

conjunctive, 65, GM-29–GM-30 forms, GM-16

function of, GM-6 guidelines for use,

GM-17–GM-18

Age

capitalizing on workforce diversity, 21 number style of, GM-45 Agenda of meeting, 348–349, 349 Agreement

guidelines for pronoun- antecedent, GM-9–GM-10 guidelines for verb-subject,

GM-11–GM-12 of team on purpose and

procedures, 346 AIDA pattern (attention, interest,

desire, and action), 220, 221 Ambiguous wording, avoid, 20 American Psychological Association

(APA), 293, A-18–A-19 format, 304

in-text format, A-18 reference format, A-18–A-19 references, A-19

text page and references, A-18 Analogies, 372

Analysis of audience, 37 of purpose, 36 Analytical reports, 247–248 Anticipation of audience, 41–42,

377 Apology

in adjustment letter, 156 in negative news, 182–183 Apostrophes, GM-32 Appearance

of business documents, 15 personal, 15

power of, 15

Appended questions, commas with, GM-27

Appendix, 304

Applicant-tracking software, 421, 423–424

Application follow-up message, 470

Application form, 469–470 Appositives, commas with, GM-26 Article summary, 263

Articles, omit in Web search, 287 Attachment, e-mail message, A-2 Attention

faking in listening, 11 preparing sales and marketing

messages, 220–221 Attention line of business letter, A-5

Audience

adapting to, 42–44

analysis and report organization, 248

analyzing, 41

anticipating, 41–42, 377 attention, 369 benefits of, 42

gaining and keeping attention, 369

improving communication among diverse workplace, 21

keeping engaged during slideshow, 383 knowing one’s, 366 profiling, 41, 42

rapport, oral presentation building, 372–374 response determines pattern of

organization, 62 types of, 367

using PowerPoint effectively with, 382

Audioconference, 40 Authorization request, 283 Awards, honors, and activities on

résumé, 418–419

B

Background, in report, 303, 309–310 Bad news

announcing to employees, 193, 197

breaking within organizations, 191–195

delivering personally, 192–193 follow-up message, 192 ideas for delivering sensitively,

165

presenting reasons in, 183 techniques for cushioning of,

185–186 Balanced wording, 68 Bar chart, 296, 297–298, 381 Barriers to effective listening, 11 Bcc (blind carbon copy) e-mail

message, A-1

Beginning words, capitalization of, GM-41

Behavior

controlling dysfunctional, 352 embracing ethical, 330–334

positive and negative team, 345, 345

professional, 332, 333

relationship between ethics and professional, 332–333 Best practices for using e-mail,

111–115 Bias-free language, 46 Bibliographic indexes, 285 Bibliography, 304 Blanket mailings, 225 Block style, 144, A-8

and modified block letter styles, A-4

Blogs, 9, 40, 227

and social networks, 287–288 for internal communication and

recruiting, 121 for market research, 121 for public relations, 120–121 how companies use, 120 tips for creating professional,

121–122 used for research, 454 using for business, 118–123 using to connect with

stakeholders, 227–228 with online communities, 121 Body

in oral presentations, 368–371 of adjustment letter, 156 of business letter, A-5 of cover letter, 435–436 of e-mail message or memo,

108–109, 111 of report, 303–304 Boldface, 90

for emphasis, 66

Books provide historical in-depth data, 285

Boss, persuading, 217–218 Brackets, GM-36 Brainstorming, 60 Budget, 282 Bullets

in slides, 379–380, 380 lists for quick comprehension,

90 6-x-6 rule, 379 Business

conducting productive, 348–353 using podcasts, blogs, and wikis

for, 118–123

using smartphones for, 341–342

Business communicators, comparing high- and low-context, 17 Business documents, eye appeal

of, 15

Business e-mail messages, 4 Business etiquette, 330–334 Business letters, A-2–A-11

confidential, 143

formality and sensitivity of, 143 formatting, 143–144, 144 parts of, A-3–A-8 permanent record of, 143 persuasive, 143 understanding, 142–143 Business messages

primary purpose to inform or persuade, 36

secondary purpose to promote goodwill, 36

writing process for, 36–38 Business presentation

after, 390 during, 389

polishing delivery and following up, 386–390

preparation before, 387–388 Business reports, 288

Business titles, capitalization of, GM-39

Business writing, basics of, 36–37 Businesslike, professional e-mail

message, 4

C

Campus career center, 407 Capabilities on résumé, 418 Caperton, Gaston, 3 Capitalization, 89–90,

GM-38–GM-41 for emphasis, 66

Career communication skills, 6 Career information, 407

Career objective on résumé, 414–415 Career path, choosing, 407–408 Career, importance of

communication skills to, 2–3 CareerBuilder, 409

CareerJournal, 409 Carter, Stephen L., 332 Case

guidelines for selecting, GM-8–GM-9 of pronouns, GM-7–GM-8 sensitivity in Internet search, 287 Cc (carbon copy or courtesy copy)

e-mail message, A-1 Celestial bodies, capitalization of,

GM-41 Cell phones, 5, 36

practicing professional etiquette, 339–343, 341

turn off for interview, 459 using professionally, 340 Ceremony, important in some

cultures, 18 Channel, 7

choosing communication, 40 selecting the best, 39 switching to faster, 39

Charts, using computer to produce, 302

Chismar, Douglas, 332 Chronological order, 293 Chronological résumés, 413

with limited experience, 421 with limited relevant experience,

423

with related experience, 422 with substantial experience, 424 Citation formats, 292–293 Civility, 330, 331 Claim letters, 217

Claim messages, composing, 215–216

Claims

composing persuasive, 215–216 denying, 188, 189

direct, 150–151 refusing typical, 187–191 Clarity

commas with, GM-27 revising for, 84–86 Clichés, 86

defined, 86

Clock time, number style of, GM-44 Closing

bad news messages, 186 e-mail message, 109, A-2 line, 111

of business letter, A-6 of cover letter, 436–437 pleasantly, 186 showing confidence in,

157–158

with action request, 145–146 Coherence, 70, 70

Collaboration, teams’ ability in, 347 Collaborative technologies,

communication and, 8–9 Collective nouns, GM-7 College Grad, 409 Colons, GM-30–GM-31 Commas, GM-22–GM-28

overuse of, GM-28

Comma-splice sentences, defined, 65 Commercial job boards, 410 Committee names, capitalization of,

GM-40

Common nouns, GM-6 Communication

and collaborative technologies, 7–8

channels, choosing, 40

defined, 7

different styles in high- and low- text cultures, 18

how culture affects, 15–21 innovative technologies in, 6 instant message for brief, fast, 112 projecting professionalism in, 5 technology, 106–107 Communication process, 10

understanding, 7–10 Communication skills, 2–7

build career, 6

importance of to career, 2–3 mastering nonverbal, 12–15 Communication techniques,

effective team use of, 346–347 Communication technologies,

reshaping the world of work, 8 Company database for online

résumé information, 431 Company intranets, 8 Company policy, bad news

messages, 184

Company records, facts for reports from, 253

Company Web sites, 410

Comparative form of adjectives and adverbs, GM-16

Complaint messages, 215–216, 217 Complex documents, proofreading

of, 93–94

Complex sentence, defined, 64 Composing first draft, 71 Composing persuasive claims and

complaints, 215–216 Compose messages, collecting

information to, 58–60 Compound sentence, defined, 64 Compound-complex sentence,

defined, 64

Comprehension, numbering and bulleting lists for quick, 90 Compromise or alternative,

suggestion of in bad news message, 186

Conciseness in e-mail, 113 revising for, 83–84 Conclusion, 304, 313 of meeting, 353

placement of in direct and indirect strategies, 293 summarizing in oral presentation,

371–372 Concrete nouns, GM-6 Condolences, express, 160–161 Conflict

dealing with, 352

teams’ ability to confront, 346 Confusing words, GM-47–GM-48 Conjunctions, GM-19–GM-20

coordinating, 64

function of, GM-6 guidelines for use,

GM-19–GM-20 Conjunctive adverbs, 64,

GM-29–GM-30

Connecting with stakeholders, using Facebook, blogs, wikis, and other social media, 227 Consecutive numbers, number style

of, GM-45

Constructive criticism on the job, providing, 338

Content e-mail, 113 notes, A-15

organizing for impact, 367–372 Context, 16–17

Contractions, 20

Contrasting statements, commas with, GM-27

Conventional teams in workplace, 344

Conversation, face-to-face, 40 Conversational but professional,

44–45

Coordinating conjunction, 64 Copy notation, A-6

Correction symbols, A-12–A-14 Correctness, e-mail, 113 Courteous language, 46 Cover letter

body of, 435–436 closing of, 436–437 final tips for, 438 opening, 432 persuasive, 431–438 sending, 437, 437 solicited, 434 unsolicited, 435 Credit, refusing, 190–191 Criticism

constructive, 338–339 responding professionally,

337–338 Cultural differences, 115 Cultures

diverse, 15 group-oriented, 17

affects communication, 16–18 low-context, 16

nonverbal messages, meanings in different, 13

Customers

adjustment letter, 155 dealing with disappointed, 191

D

Dangling and misplaced modifiers, avoiding, 69

Dashes, GM-35 for emphasis, 66

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