This Day Spa is a new type of spa which offering customers a unique combination of several products and services such as Therapeutic Massage, Medicinal Herbs Bathing and especially anti-oxidant Eco Hot Bed, Vegetarian Foods, all in one beautifully serene setting. Beside, we also offer the training courses of Zen & Yoga with the professional trainer. Guidance and consultation will be provided on all service and product if needed. In general, we guarantee to offer the professional services and products to take care not only your body, but also your mind, too.
3.1 Company Profile
At this time, our spa is one kind of private partnership, owned by four women: Mrs. Thuy Hang, Mrs. Bich Hanh, Mrs Kim Ngan and Mrs. To Mai.
Mrs. Hang is a successful business woman, she has opened and operates 2 Spas in Hanoi, and beside she owns a company which specialized in import healthy & vegetarian foods and materials which help to improve health. Mrs. Hang has a relationship with Mr.
Shinichi Aida who was the developer of anti-oxidant technology in spa industry with Eco Paradise spa systems in Singapore, Malaysia, Japan thus she wants to bring this revolution idea about the new kind of spa to Vietnam market.
Mrs. Hanh was a High School Teacher, majoring in Mathematical. After that she switched to financial field and become the Finance Director of Satec – a Sea Transport Corporation.
Now she is a member of Board of Management as well as a Deputy General Director of Giang Dien joint stock Company, which is a 120 hectare famous eco-friendly tourist base in Dong Nai province.
Mrs. Ngan has graduated as a Ph.D of Psychology from an Russian University and has taught at Educational Management School in HCMC.
Mrs. Mai is a M.A, majoring in Business Law, she is now teaching as a lecturer in some business schools, too.
The table below descripts the ratio of capital contribution of each Shareholder:
Table 3-1: Shareholder’s Capital Contribution (Unit: VND) Shareholder's name Capital Contribution No of share Ratio
Mrs. Hang 2,500,000,000 25,000 45.45%
Mrs.Ngan 1,500,000,000 15,000 27.27%
Mrs. Hanh 1,000,000,000 10,000 18.18%
Mrs. Mai 500,000,000 5,000 9.09%
Total 5,500,000,000 55,000 100%
(Source: author’s collection)
The total Capital for this project is VND 5,500,000,000 which is divided into 55,000 shares. (par value VND 100,000 for each share)
3.1.1 The location of the Spa
Our target location is a villa or big house with the using-area about 450-500 m2 in the center of the city (district 1 or district 3) and the rental fee from USD 4,000 – 4,500 per month. The first potential location is a house on Pham Ngoc Thach st, district 3, this house has a total using-area about 400 m2 and the landlord quote the price of USD 4,000 rental fee per month. The second potential location is a villa in a big alley (about 6 meter width) on Nguyen Van Thu st, Dakao ward, district 1. This villa has 3 levels building with total using-area about 450 m2 within a land precinct of about 250 m2, the landlord quote the price about 90 million VND rental fee per month.
After considering carefully, we decide to choose the villa on Nguyen Van Thu street although the rental fee is more expensive compare to the house on Pham Ngoc Thach street. The reason why we choose this villa is its current condition is quite good and more proper to design our spa thus we will save much money in decoration & construction.
Moreover, this villa locates in a luxury urban area which is suit with our criteria. We have signed the Memorandum of Understanding (MoU) with the landlord in middle of January, 2011 and intend to sign the officially contract in middle of March, 2011 and it will be lasted in 10 years. Especially, we achieve the negotiation that the landlord will support us 1 month free of charge from the officially signing date for our preparing in design and
construction, that mean the contract will be sign in middle of March but the rental fee only be charged from the middle of April.
3.2 Product and Service Description 3.2.1 Eco Hot Bed Therapy:
This is a original & unique product which provided by our spa, we define this product as our core product which help to differentiate our spa with all kinds of other spas in Vietnam. We import this product which developed by EcoParadise with detail description as below:
• Ecoparadise Antioxidant Therapy Rooms are specially constructed using building materials imported from Japan. • Hot bed materials emit negative ions into the air. • Room temperature is set at 42 – 45°C by using hot water circulation. Customers will lie on top of the hot bed and absorb the antioxidants via the skin and through breathing. The warm temperature is soothing. Customers will be able to sweat and detox while relaxing at the same time. [8]
Figure 3-1: Eco Hot Bed
( Source: http ://www.ecoparadise.my/therapy.html)
3.2.2 Massage combine with Medicinal Herbs
At our spa, we offer a special massage (Tibetan style) service which combines with Medicinal Herbs to help people relaxing, reduce stress and improve the energy.
Tibetan remedial massage is one of the oldest forms of massage found on the earth. It is a specialty of Tibetan medicine that specifically addresses the external body. It is one of six types of external therapies found in the Gyud-Zhi (Tibetan: rGyud-bzhi – pronounced “jyu shee” in Tibetan), a classic of Tibetan Medicine Sutra (scripture) referred to as the “Four Tantras” in English. In the last Tantra (or Fourth Text), in the last section dealing with Accessory Therapies, massage is outlined under the heading of “Wind: Massage with Sesame oil”. Massage then is used in combination with different media such as vegetable oil, clarified butter (ghee), etc. Adjunctive therapies address specific problems.
Fomentation (swedana or herbal steam) addresses the Phlegm (Kapha) diseases, massage the Wind (Vata) diseases and hydro-therapy the Bile (Pitta).[9]
In addition, we also provide foot massage service and Japanese massage style (Shiatsu) which is very popular in Vietnam. Medicinal Herbs Bathing in traditional Japanese bath tub is our another original service.
3.2.3 Zen and Yoga
One key point make us different from other spas is Zen and Yoga. The spa is filled up totally by “Zen” atmosphere which makes you feel relaxed and separated with the external world. At our spa, we will hold Yoga and Zen classes in Tibetan style.
Tibetan Yoga comprises of 5 simple, yet dynamic yogic exercises called 5 Tibetan Rites, meditation, praanayam and positive thinking. The Five Tibetan Rites is a yoga routine based on a ritual of exercises done by the Tibetan Lamas, which helped them to live very long and healthy life and to stay ever young. (They were developed over centuries in the monasteries of Tibet. In 1930 a retired British army officer, who learnt these from the Lamas, brought them to the west). They are now practiced around the world and are said to prevent aging. The entire routine can be completed in less than 20 minutes. An important part of the Tibetan exercises is a conscious synchronization of breathing while performing physical activity. They balance the 7 chakras & regulate the hormonal output.
They effect our digestive system, cardio vascular system, nervous system and respiratory system. These low profile yogic secrets of the Lamas will unearth all the energies and an awesome power lying dormant within you, aligning it with the cosmic energy to give you the best of both mind & body. [10]
In order to make an unusual way to approach for a new method of training, we design a special program which combines Yoga and Zen in one combo. People know about the great benefit of Zen but the way to practice is not easy for almost people because it is very difficult to learn how to keep quiet in mind. Normally, it is hard to separate your soul from many interactions which come from outside.
Therefore, at our spa, we have an idea to use Yoga as a warming-up process which help your body & mind relax and it will be the middle step to practice Zen. Zen combine with Yoga, this is a harmonic combination between dynamic and static, Yin and Yang to bring into play that two techniques simultaneously in order to training both your body & mind.
3.2.4 Vegetarian and Healthy Foods
Our spa also serve customer vegetarian and healthy meals in our small restaurant. We offer vegetarian and healthy foods as a final part to complete the total process of Rejuvenation for your body & mind. In fact, eating vegetarian food is a method to “clean-up” your body therefore your mind will be more perspicacious. Vegetarian food at our spa is not only mentioned about “food”, but also a method which help to cure your body and mind through anti-oxidant products
3.3 Sales Literature and Fulfillment
In order to serve the marketing work, we have a plan to design and printing some documents such as name cards, brochures in which introducing detail and briefly about the spa. Especially, those documents will emphasize about our core products & services which customer cannot find in other spas such as Eco Hot Bed, Tibetan massage, Zen & Yoga.
Other important tools for marketing and advertisement are logo and slogan, now our slogan is “A new way filtering your body & mind”. We will also push information about the spa via website as a e-marketing tool to introduce the spa to internet – community, especially through the social network such as Facebook, Twitter etc.,
Our message is we sell ourselves as a naturally way to rejuvenate customer’s life.
3.4 Technology
The typical Technology which applied in our spa is the anti-oxidant technology developed by Mr. Shinichi Aida, architecture from Japan. He has determined that the biological solution is so powerful that a number of problems associated with newly built houses &
buildings can be solved, including sick-building syndrome, energy saving of air- conditioning, electrification prevention, dust prevention & insect evading effects.
Moreover, the anti-oxidant technology can help people to improve their health, curing and preventing some syndromes, especially cancer syndrome as description below:
Antioxidants are substances that may protect cells from the damage caused by unstable molecules known as free radicals. Free radical damage may lead to cancer. Antioxidants interact with and stabilize free radicals and may prevent some of the damage free radicals might otherwise cause. Considerable laboratory evidence from chemical, cell culture, and animal studies indicates that antioxidants may slow or possibly prevent the development of cancer. However, information from recent clinical trials is less clear. In recent years, large-scale, randomize clinical trial, reached inconsistent conclusions.
Antioxidants neutralize free radicals as the natural by-product of normal cell processes.
Free radicals are molecules with incomplete electron shells which make them more chemically reactive than those with complete electron shells. Exposure to various environmental factors, including tobacco smoke and radiation, can also lead to free radical formation. In humans, the most common form of free radicals is oxygen. When an oxygen molecule (O2) becomes electrically charged or “radicalized” it tries to steal electrons from other molecules, causing damage to the DNA and other molecules. Over time, such damage may become irreversible and lead to disease including cancer.
Antioxidants are often described as “mopping up” free radicals, meaning they neutralize the electrical charge and prevent the free radical from taking electrons from other molecules. [11]
For those reasons, we build the Spa with the anti-oxidant material in order to make a clean
& healthy environment for customers when they come to our spa.
3.5 Future Products and Services
After developing those products & services as listed above, we plan to add some new products and services. The first thing we want to add is massage service, we intend to supplement Swedish massage thus customers will have many choices when they come to us. Especially, we intend to design a special combo which combines Tibetan style, Japanese style or Swedish style in one package.
Chapter 4