6DXQăPKRҥWÿӝQJKLӋQQD\QJRjLWUөVӣFKtQK7UѭӡQJ9LQKFy[ѭӣQJ VҧQ[XҩWYjFӱDKjQJWUѭQJEj\VҧQSKҭPKѫQQKkQYLrQ. .KiFKKjQJÿiQK JLiYӅSKѭѫQJWLӋQKӳXKuQK FӫDF{QJW\QKѭEҧQJ127LrXFKt³Ĉӗng phөFÿѭӧcc thiӃt kӃ ÿҽp, dӉ phân biӋt´ Fy ÿLӇP ÿiQK JLi WKҩp nhҩt vӟL ÿLӇm trung bình 3,15 ÿLӇPWLrXFKt³Công ty có hӋ thӕng trang thiӃt bӏ hiӋQÿҥi´cao nhҩt vӟLÿLӇm.
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Hai tiêu chí còn lҥi Oj³HӋ thӕng cӱa hàng cӫDF{QJW\ÿѭӧc thiӃt kӃ khang trang´
Yj³Bҧng chӍ dүn khách hàng ngҳn gӑn, rõ UDQJ´FKӍ ÿѭӧFÿiQKJLiӣ mӭFWѭѫQJ ÿӕi vӟi 3,59 và 3,25.
%ҧQJ3: ĈiQKJLiFӫDNKiFKKjQJYӅSKѭѫQJWLӋQKӳX hình
Mã Tiêu chí Trung bình Ĉӝ lӋch
chuҭn HH1 Ĉӗng phөc ÿѭӧc thiӃt kӃ ÿҽp, dӉ phân biӋt 3,15 0,643 HH2
HӋ thӕng cӱa hàng cӫDF{QJW\ÿѭӧc thiӃt
kӃ khang trang 3,59 0,598
HH3
Bҧng chӍ dүn khách hàng ngҳn gӑn, rõ
ràng 3,25 0,587
HH4 Công ty có hӋ thӕng trang thiӃt bӏ hiӋQÿҥi 3,75 0,599 1JX͛Q;͵OêV͙OL͏XÿL͉XWUD FͯDWiFJL̫
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Hình 2.3 ĈӗQJSKөFQKkQYLrQ[ѭӣQJVҧQ[XҩWFӫDF{QJW\7UѭӡQJ9LQK 7LrXFKt³&{QJW\FyKӋWKӕQJWUDQJWKLӃWEӏKLӋQÿҥL´ÿѭӧFFKRPӭFÿLӇPNKi WӕWQKѭQJFKѭD ÿѭӧFFDR QKѭPRQJÿӧLOjGRKӋ WKӕQJWUDQJ WKLӃW EӏFӫD F{ng ty ÿѭӧFÿҫXWѭUҩWWӕWKӋWKӕQJWKLӃWEӏFKӃELӃQJӛPi\FѭDPkPPi\EjRÿDQăQJ
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2.4 ĈiQKJLiFKXQJYӅKRҥWÿӝQJ0DUNHWLQJFKRPһWKjQJJӛQӝLWKҩWOjP WӯFk\FDRVu FӫDF{QJW\71++7UѭӡQJ9LQK
Qua phâQ WtFK WKӵF WUҥQJ KRҥW ÿӝQJ 0DUNHWLQJ WҥL &{QJ ty 71++ 7UѭӡQJ VinhWiFJLҧFyQKӳQJÿiQKJLiVDX
ắ 6ҧQSKҭP
ѬXÿLӇPQJѭӡLWLrXGQJÿiQKJLiFDRYӅFKҩWOѭӧQJVҧQSKҭPFKӫQJORҥL
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VҧQSKҭPSKKӧSQKXFҫXFӫDNKiFKKjQJ
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ắ Giỏ bỏn
ѬXÿLӇP .KiFKKjQJÿiQKJLiWӕW YӅPӭFJiá và chҩWOѭӧng sҧn phҭPWѭѫQJ xӭng vӟi nhau.
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ắ PKkQSKӕL
ѬXÿLӇPSҧn phҭm cӫDF{QJW\ÿѭӧc chuyӇQÿӃn khách hàng nhanh chóng.
1KѭӧFÿLӇP SӕOѭӧQJFӱDKjQJWUѭQJEj\YjEiQVҧQSKҭP FӫDF{QJW\ ít.
&{QJW\FKѭDFK~WUӑQJSKiWWULӇQNrQKSKkQSKӕLJLiQWLӃS
ắ ;~FWLӃn
ѬXÿLӇm: ĈmWULӇn khai mӝt sӕ hoҥt ÿӝng xúc tiӃn tuy nhiên hiӋu quҧ ÿҥWÿѭӧc FKѭDFDR
KhuyӃWÿLӇm: /ѭӧng thông tin cung cҩSÿӃn khách hàng qua hoҥWÿӝng quҧng cáo, quan hӋ F{QJFK~QJFKѭDQKLӅu, không hҩp dүn.
ắ &RQQJѭӡL
ѬX ÿLӇm 1KkQ YLrQ ÿѭӧF ÿjR WҥR YӅ QJKLӋS Yө Fy NLӃQ WKӭF WӕW YӅ VҧQ SKҭP
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ắ Quy trỡnh
ѬXÿLӇm: Quy WUuQKPXDKjQJÿѫQJLҧn, quy WUuQKJLDRKjQJÿiSӭQJÿѭӧc yêu cҫu khách hàng. Công ty bҳW ÿҫu soҥn thҧo, áp dөng các quy trình vào hoҥt ÿӝng sҧn xuҩt kinh doanh.
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KhuyӃWÿLӇm: Còn thiӃu nhiӅu quy trình, mӝt sӕ quy trình hiӋn hӳu cҫn sӱa ÿәi, bә sung. Các qX\WUuQKFKѭDWKұW VӵWӕLѭXYӅWKӡLJLDQ[ӱOêĈһFELӋWOjTX\
WUuQK[ӱOêNKLӃXQҥL
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