EBay
Den nay, eBay lA mot trong cac mo hinh kinh doanh dien tir thAnh cong va c6 mirc lad nhuan hang dau hien nay. Y Wong kinh doanh den v6i Pam Omidyar, mot nhA suu tam cac d6 co, da dugc doanh nghiep trai ciia Pam la Pierre Omidyar phat trien thanh mot mo hinh &Au gia true tuyen rat thAnh cong.
Giai phap
Nam 1995, Omidyar thanh lap mot cong ty &Au gia vai ten goi AuctionWeb, sau dugc dei ten thanh eBay vo7 se san pham dugc dua len dau gia trung binh 500,000 san pham/ngAy. Den nay c6 khoang 20 trieu ngtrad sir dung eBay. Hoat Ong kinh doanh dau tien cua eBay IA cung cap mgt san giao dich dien tir a tien hanh cac giao dich dau gia C2C. Trong mo hinh nay, may tinh dam nhiem vai trO cua ngtrad to chirc dau gia. Tren eBay, nguari to co the dau gia hau nhu m9i thir. eBay thu mot khoan phi khi clang tin dau gia va tri gia cac giao dich dau gia. Phi dang thong tin du gia ding dugc chia theo cac mirc d8 khac nhau, phi cao nhat giAnh cho cac san pham dau gia dugc dang tai tren trang
Quy trinh dau gia dugc bat dau khi ngtrai ban dien vAo form thong tin va clang tai ten eBay. Ngtrad ban cung phai (tat ra mirc gia t6i thieu va thad gian hieu luc cua chAo ban. NL dau gia thAnh cong, nguad mua va nguasi ban c6 the thugng *mg hinh thirc thanh town, giao hang, bao hanh va cac dieu lchoan khac. eBay &mg vai tr6 trung gian; qua do, ngtrad mua va ban c6 the tien hAnh giao dich.
eBay khong tham gia cac hoat dOng nhu km kho hang, giao nhan nhu Amazon.com va cac nha ban le khac. eBay chu yeti phpc vu cac khach hang ca nhan, tuy nhien ding c6 nhung Bich vu ma rOng ra cho cac khach hang la doanh nghiep.
Nam 2001, eBay bat dau tham gia dau gid cac tae pham nghe thuat vai www.icollector.com va www.sothebys.com Do khong thu duqc lqi nhuan, na'm 2003, eBay va sothebys tdch rieng thanh hai mang hoat dOng, theo do eBay quang ba hoat dOng dau gid truyen thiing cua Sothebys ten Live Auction va ding thai day manh hoat dOng dau gid cac d6 c6 va my nghe.
Ben canh do eBay ma rang hoat dOng ra qu6c te, den nay c6 lchoang 31 nuac tham gia, trong do dien hinh co my, Canada, Phdp, Thuy Dien, Brazil, Anh, pc, Singapore va Nhat Ban. eBay ding co nhfing sites rieng tai mgt so
nuac nhu Trung Qu6c, An DO, Han Qu6c va Nhat Ban tai do cac hoat dOng hien nay chiem 46% doanh s6 cua eBay. Nguai mua to han 150 nuac tham gia cac hoat dOng cua eBay. eBay ding cho phdp cac doanh nghiep tham gia diu gid cac san pham cho ca mo hinh B2B va B2C.
eBay da xay dkmg duqc 60 trung tam dau gia tai My, cho phep ngudi mua co the tim nhung san pham tai cac yang lan can, them chi gap trtrc tiep de lien hanh giao dich. Ben canh do, eBay ding co nhitng site dau gid chuyen nganh nhu 8 to tai eBay Motors. Giao dich co the dugc thuc hien tai mqi nai,
Mcn luc. Giao dich thucmg mai dien tir khong day ding duqc trien khai.
Nam 2002, eBay Seller Payment Protection duqc trien khai de dam bio thanh toan duqc thuc hien an town han. Nguii ban duqc bit° ve tot han va tranh duqc cac thanh town bang the va sec gia. Khi da thanh cong va co hang chuc trieu khach hang, eBay bat du ma King hoat dOng sang linh vi src ban le. Day co the la phan img tnrac viec Amazon.com ma dich vu dau gia, nhung ding co the la buoy phat trien hqp 15 , dm viec da dang hoa hoat dOng kinh doanh. Den cu6i atm 2003, eBay ding da xay dung xong mot so site chuyen ve mgt s6 nganh hang nhat dinh.
MOt mo hinh thanh ding aka la eBay Stores, tai do eBay cho cac ca nhan va t6 chile thue lai dien tich ten do de kinh doanh. Cac khach hang co the sir
dung dien tich nay de mua ban hoac dau gia. Nam 2002, eBay giai thieu dich vu Business Marketplace, tai dia chi eBay.com/businessmarketplace . Site nay tap trung tat ca cac &Au moi mua ban cua doanh nghiep tren do de doanh nghiep co the tim ducic moi thir minh can tai met dia diem.
Ket qua
eBay thuc su co tac Ong lOn dei vai hoat dOng kinh doanh dien tit. Cac mo hinh cua eBay khong chi nh'am thu loci nhuan ma con x'ay dung ductc met cong deng Lem de duy tri cac hoat dOng. Vori tong s6 thanh vien nam 2004 dat 125 trieu ngu&i. Theo bao cao tai chinh cua cong ty, doanh se ban hang qua eBay dat 40 tS, do la MST' dem lai cho cong ty doanh thu khoang 3 tS , USD va loi nhuAn khoang 500 trieu do la My.
CO the thAy, nai duy nhAt hien nay moi ngu&i clang tien hanh giao dich thucmg mai true tuyen nhieu hcm truyen thong la c/Au gia dien tir. Ban le dien tit hien nay van thAp hon ban le truytn thong 5%.
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