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marketing-management.pdf
... businesses in moving from broad to specific objectives for departments and individuals; (2) be stated quantitatively whenever possible; (3) be realistic; and (4) be consistent Other important trade-offs...
Ngày tải lên: 31/08/2012, 23:38
Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
... requires a deep understanding of customer needs and wants Such understandings must derive from quantitative data—that is, surveys of broad ranges of customers—rather than the qualitative data...
Ngày tải lên: 07/02/2013, 09:52
Marketing management 14th edition
... CMOs face is that the success factors for top marketers are many and varied CMOs must have strong quantitative skills but also well-honed qualitative skills; they must have an independent, entrepreneurial ... employees, distributor and supplier relations, and intellectual capital Marketing metrics can help firms quantify and compare their marketing performance along a broad set of dimensions Marketing research...
Ngày tải lên: 09/09/2013, 16:41
Giáo trình: Marketing Management_ Chapter 9
... pointof-purchase savings – Objective: short-term sales Trade-Oriented: – Sales contests, training, and quantity discounts – Objective: distribution - 17 Integrated Marketing Communications Mix Elements...
Ngày tải lên: 25/10/2013, 02:15
Tài liệu Marketing Management pptx
... businesses in moving from broad to specific objectives for departments and individuals; (2) be stated quantitatively whenever possible; (3) be realistic; and (4) be consistent Other important trade-offs...
Ngày tải lên: 13/12/2013, 14:15
Marketing management
... businesses in moving from broad to specific objectives for departments and individuals; (2) be stated quantitatively whenever possible; (3) be realistic; and (4) be consistent Other important trade-offs...
Ngày tải lên: 18/12/2013, 14:47
Tài liệu Giáo trình: Marketing Management_ Chapter 02 doc
... in financial terms 2-4 Marketing Strategy Characteristics of well-written objectives: – Lists a quantified standard of performance – Designates a clear time frame – States goal in measurable terms...
Ngày tải lên: 27/01/2014, 02:20
Tài liệu Giáo trình: Marketing Management_ Chapter 03 pptx
... 15 The Research Process Primary Research: Surveys – Questionnaires are administered as a form of quantitative research • Descriptive surveys are undertaken to collect facts (e.g describe demographic...
Ngày tải lên: 27/01/2014, 02:20