Ngày tải lên: 21/02/2014, 12:20
Some public relations solutions for FPT University in 2011-2012= Một số giải pháp PR cho đại học FPT trong giai đoạn 2011-2012
Ngày tải lên: 17/03/2015, 13:25
Vai trò của quan hệ quần chúng (public relations) trong doanh nghiệp
Ngày tải lên: 08/11/2012, 09:26
The predominance of women in public relations
... of women (and decline of men) into public relations – a profession that is male-managed The issue of women in public relations, or the ‘feminisation of public relations was first raised in 1989 ... Justification for the research Look around any public relations department or college classroom and you're likely to find a majority of women For reasons still unknown, women have flocked to public relations, ... late 1970s, when Gower (2001) began the process of “rediscovering” women in (US) public relations by examining the Public Relations Journal for the presence of 42 women from 1945 to 1972 Women,...
Ngày tải lên: 06/04/2013, 18:44
Advertising and Public Relations
... 108) Describe public relations and three of its main functions Answer: Public relations departments build good relations with the company's various publics by obtaining favorable publicity, building ... 150) Why can public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising? Answer: With public relations, the company is paying for a staff ... following functions is LEAST likely to be performed by a public relations department? A) product publicity B) development C) public affairs D) investor relations E) media vehicle selection Answer:...
Ngày tải lên: 08/09/2013, 22:43
Public relations, sales promotion & personal selling
... companies can improve public goodwill by contributing money and time to public service activities Planning a Public Relations Campaign: A public relations campaign is a coordinated effort to communicate ... than other forms of communication such as press releases or conferences Public Relations Objectives: Public relations specialists need to operate at many levels to ensure that various publics of ... news coverage that reinforces direct promotion activities Although some publicity happens naturally, more typically a “buzz” needs to be created by a firm’s publicists Reactive marketing public relations...
Ngày tải lên: 09/09/2013, 16:41
The Ad Response - Resume Cover Letter
... your letter or for considering you as a candidate The following sample closings will help you out in a variety of jobhunting situations, as will the many examples contained in the sample letters ... this book Sample closings I I I I I I I look forward to hearing from you I look forward to meeting with you at your earliest convenience I thank you for your consideration Thank you for your interest ... administrative side, I am fully responsible for coordinating sample lines for the National Sales Force and controlling stock levels In my previous role as Assistant Showroom Manager: I I developed new systems...
Ngày tải lên: 25/10/2013, 18:20
Tài liệu The Public Relations Handbook doc
... of public relations What is public relations? Johanna Fawkes vii ix Public relations and communications Johanna Fawkes 18 Public relations, politics and the media Ian Somerville 32 Public relations ... financial public relations Keeley Clarke 205 14 Public sector public relations 218 15 Consumer public relations 232 16 Business-to-business public relations 249 17 Using the internet effectively in public ... Leader for the BA Media and viii Notes on contributors Information and the MSc Public Relations His research interests include political public relations and the role of the new media in public relations, ...
Ngày tải lên: 09/12/2013, 17:22
Tài liệu Trình bày một lá thư xin việc (cover letter) ấn tượng pptx
Ngày tải lên: 09/12/2013, 19:15