principles of marketing ppt business presentation

... file:///F| /Business/ Marketing/ 22 Immutable Laws Of Marketing. html (29 of 77)4/20/2006 1:41:49 AM file:///F| /Business/ Marketing/ 22 Immutable Laws Of Marketing. html of thinking ... 10 file:///F| /Business/ Marketing/ 22 Immutable Laws Of Marketing. html (33 of 77)4/20/2006 1:41:49 AM file:///F| /Business/ Marketing/ 22 Immutable Laws Of Marketing. html ... 7 file:///F| /Business/ Marketing/ 22 Immutable Laws Of Marketing. html (24 of 77)4/20/2006 1:41:49 AM file:///F| /Business/ Marketing/ 22 Immutable Laws Of Marketing. html

Ngày tải lên: 28/06/2014, 12:20

... concentrated – Business demand is derived from consumer demand  Nature of the Buying Unit: – Business purchases involve more decision participants – Business buying involves a more professional ... observed or described to others? Business Markets & Business Buyer Behavior  The business market is vast and involves far more dollars and items than consumer markets  Business buyer behavior refers ... various marketing efforts the company might use?” Model of Buying Behavior  Marketing factors and other stimuli are inputs into the “buyer’s black box.”  Here, stimuli are evaluated in light of

Ngày tải lên: 18/01/2020, 21:52

... Chapter Six Business Markets and Business Buying Behavior Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 6- 6-1 Business Markets and Business Buying Behavior Topic Outline Business ... Prentice Hall 6- Business Buyer Behavior • The Model of Business Buyer Behavior Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall 6- Business Buyer Behavior • Major Types of Buying ... Publishing as Prentice Hall 6- Business Markets Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in production of other products and services

Ngày tải lên: 19/01/2020, 01:48

... THUONGMAI UNIVERSITY FACULTY OF ENGLISH - - PRESENTATION Principles of communication in Business English TOPIC: THE CULTURE OF COLOR Supervisor: NGUYEN THUY CHUNG Class: ... preferences of your customers today with qualitative and quantitative data-driven marketing research from Insights in Marketing IV THE ROLE OF COLOR IN MODERN SOCIETY Dissussion of how color is often ... Light shades of blue have a calming effect and also signal dependability Health care offices often paint their walls light blue to soothe anxious patients From a marketing standpoint, businesses

Ngày tải lên: 28/03/2023, 10:15

... activity, set of institutions, and processes © 2015 by Cengage Learning Inc All Rights Reserved American Marketing Association Definition of Marketing Marketing is the activity, set of institutions, ... studying marketing 28 © 2015 by Cengage Learning Inc All Rights Reserved Why Why Study Study Marketing? Marketing? Important to Society Important to Business Good Career Opportunities Marketing ... use of marketing activities 27 Why Study Marketing? Describe several reasons for studying marketing 28 4 © 2015 by Cengage Learning Inc All Rights Reserved Why Why Study Study Marketing?

Ngày tải lên: 09/12/2016, 12:20

... the changing marketing environment  Marketing Plan – a written document that acts as a guidebook of marketing activities for the marketing manager 3 ©... 17 Why Write a Marketing Plan? ... marketing mixes mixes © 2015 Cengage Learning Inc All Rights Reserved 41 The Marketing Mix Describe the elements of the marketing mix 42 © 2015 Cengage Learning Inc All Rights Reserved The Marketing ... one marketing marketing mix mix Concentrate Concentrate on on one one marketing marketing segment segment Appeal Appeal to to multiple multiple markets markets with with multiple multiple marketing

Ngày tải lên: 09/12/2016, 12:20

... choice of ethical theory on their life experiences.•Moral Relativists•Virtue ethicsTrang 9ethical behavior in business Ethical Behavior in BusinessTrang 10Ethical Behavior in Business The moral principles ... societyTrang 6The Concept of Ethical BehaviorExplain the concept of ethical behaviorTrang 7Ethical BehaviorThe moral principles or values that generally govern the conduct of an individual or a group ... society responsibilityExplain cause-related marketing6Trang 4Determinants of a Civil SocietyExplain the determinantsof a civil societyTrang 5The Modes of Social ControlThe following factors maintain

Ngày tải lên: 09/12/2016, 12:20

... the social factors that affect marketing Explain the importance to marketing managers of current demographic trends Explain the importance to marketing managers of growing ethnic markets © 2015 ... marketer reactions to the state of the economy Identify the impact of technology on a firm Discuss the political and legal environment of marketing Explain the basics of foreign and domestic competition ... people of many different backgrounds  Nearly 60 percent of Hispanics are of Mexican descent  The diversity of the Hispanic population and the language... primary determinant of earning

Ngày tải lên: 09/12/2016, 12:20

... Inc All Rights Reserved Rewards of Global Marketing Discuss the importance of global marketing © 2015 Cengage Learning Inc All Rights Reserved Rewards of Global Marketing Having a global vision ... international marketing opportunities • Using effective global marketing strategies • Being aware of threats from foreign competitors © 2015 Cengage Learning Inc All Rights Reserved Importance of Global Marketing ... Negatives of Trade and Globalization  Millions of Americans have lost jobs  Millions fear losing jobs  Threat of outsourcing if workers not accept pay cuts  Vulnerability to operations moving offshore

Ngày tải lên: 09/12/2016, 12:20

... consumersuse useand and dispose disposeof of product product © 2015 by Cengage Learning Inc All Rights Reserved The Consumer Decision-Making Process Analyze the components of the consumer decisionmaking ... 2011, a woman allegedly pepper sprayed a crowd of shoppers reaching for discounted Xbox 360s Black Friday: • Retailers offer their best bargains of the year • Consumers camp out for days at stores’ ... Learning Inc All Rights Reserved 55 Marketing Implications of Perception         Important attributes Price Brand names Quality and reliability Threshold level of perception Product or repositioning

Ngày tải lên: 09/12/2016, 12:20

... Rights Reserved What Is Business Marketing? Describe business marketing © 2015 by Cengage Learning Inc All Rights Reserved What Is Business Marketing? The marketing of goods and services to ... Business Marketing Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Describe business marketing Describe the role of the Internet in business marketing ... All Rights Reserved Business Marketing on the Internet Describe the role of the Internet in business marketing © 2015 by Cengage Learning Inc All Rights Reserved Business-to-Business Electronic

Ngày tải lên: 09/12/2016, 12:20

... percent percentof ofall allcustomers customers generate generate80 80percent percentof ofthe the demand demand 4 © 2015 by Cengage Learning Inc All Rights Reserved 29 Bases for Segmenting Business ... Rights Reserved The Concept of Market Segmentation © 2015 by Cengage Learning Inc All Rights Reserved The Importance of Market Segmentation Explain the importance of market segmentation © 2015 ... products from those of competitors © 2015 by Cengage Learning Inc All Rights Reserved 54 Perceptual Mapping A means of displaying or graphing, in two or more dimensions, the location of products, brands,

Ngày tải lên: 09/12/2016, 12:20

... item, product line, and product mix Describe marketing uses of branding © 2015 by Cengage Learning Inc All Rights Reserved Describe marketing uses of packaging and labeling Discuss global issues ... control over the intensity of distribution of manufacturers’ brands © 2015 by Cengage Learning Inc All Rights Reserved 26 Advantages of Captive Brands • • • • No evidence of store’s affiliation Manufactured ... Product Item distinct distinct offering offering among among an an organization’s organization’s products products Product Product Line Line AA group group of of closely-related closely-related

Ngày tải lên: 09/12/2016, 12:20

... Costs of Test Marketing • Often takes one year or more • Can cost over $1 million • Exposes new product to competitors...Approaches for New Product Development The Theprocess processof ofgetting ... in in Business Business Analysis Analysis Stage Stage Cost Sales Profitability 2 © 2015 by Cengage Learning Inc All Rights Reserved 13 Development  Create of a prototype  Sketch a marketing ... Trialability © 2015 by Cengage Learning Inc All Rights Reserved 28 Marketing Implications of the Adoption Process Word Word of ofMouth Mouth Communication Communication Aids Aidsthe the Diffusion

Ngày tải lên: 09/12/2016, 12:20

... file:///F| /Business /Marketing/ 22 Immutable Laws Of Marketing. html (22 of 77)4/20/2006 1:41:49 AM file:///F| /Business /Marketing/ 22 Immutable Laws Of Marketing. html file:///F| /Business /Marketing/ 22 ... all. file:///F| /Business /Marketing/ 22 Immutable Laws Of Marketing. html (7 of 77)4/20/2006 1:41:49 AM file:///F| /Business /Marketing/ 22 Immutable Laws Of Marketing. html Then P.R. Mallory introduced a line of ... Nissan. file:///F| /Business /Marketing/ 22 Immutable Laws Of Marketing. html (35 of 77)4/20/2006 1:41:49 AM file:///F| /Business /Marketing/ 22 Immutable Laws Of Marketing. html of thinking that built...

Ngày tải lên: 22/03/2014, 14:20

... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Nature and Scope of Marketing Hunt, Shelby D. Journal of Marketing (pre-1986); Jul 1976; ... without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction...

Ngày tải lên: 18/02/2014, 02:20

... Principles of Animation ILE5030 Computer Animation and Special Effects 2 Outline  Heritage of animation  Brief history of computer animation  Principles of animation  Production process of ... Computer Animation and Special Effects 13 Principles of Animation  Thomas & Johnson, “The illusion of life: Disney Animation”  John Lasseter, " ;Principles of Traditional Animation Applied to ... realness/interest of a scene  Should not detract the primary motion ILE5030 Computer Animation and Special Effects 22 Production Process of Traditional Animation  Storyboard  Sequence of drawings...

Ngày tải lên: 24/03/2014, 00:21

... (Courtesy of GaryCohn.com Marketing. ) 12 23 META Tags (cont.) 24 META Tags (cont.) 1 Amy Feng E-mail: a827120@ms9.hinet.net E -Business ( 2/3)E E - - Business ( 2/3) Business ( 2/3) 2 Internet Marketing ... television, streaming delivers a flow of data in real time ã Many people have relatively show Internet access 20 Business- to -Business (B2B) Marketing on the Web ã (B2B) marketing ã Consider distributors, ... 4 7 E-mail Marketing ã Fast, cheap, far-reaching ã Define the reach ã The span of people you would like to target, including geographic locations and demographic profiles ã Determine the level of personalization ã...

Ngày tải lên: 16/01/2014, 17:20