principles of marketing book by roberto medina

... TAN UNIVERSITYFACULTY OF ENGLISH PHAN THANH HAI AN ANALYSIS OF THE SUGGESTED TRANSLATION OF CHAPTER 1 FROM THE BOOK PRINCIPLES OF ACCOUNTING, 12E BY NEEDLES Trang 2FACULTY OF ENGLISHTrang 3 ACKNOWLEDGEMENTSMost ... describes the basic accounting principles and types of financial statements used to disclose corporate information in the book "Principles of Accounting" by Needles et al 12th 2014. Due ... translation skills 1.3 Scope of the Study This graduation paper is about the book “Principles of Accounting”, written by Needeles et al, 2014 However, within the scope of the paper and due to timelimitations,

Ngày tải lên: 25/02/2024, 11:54

... Kinematics of mechanisms. Kine- tics of a rigid body. Moment of force and rate of change of moment of momentum. Rotation about a fixed axis. Euler’s angles. Rotation about a fixed point of ... This book covers the basic principles of the Part 1, Part 2 and much of the Part 3 Engineering Mechanics syllabuses of degree courses in engineering. The emphasis of the book is ... the rate of change of momentum: First law Every body continues in a state of rest or of uniform rectilinear motion unless acted upon by a force Second law The rate of change of momentum

Ngày tải lên: 27/06/2014, 08:20

... activity, set of institutions, and processes © 2015 by Cengage Learning Inc All Rights Reserved American Marketing Association Definition of Marketing Marketing is the activity, set of institutions, ... reasons for studying marketing © 2015 by Cengage Learning Inc All Rights Reserved What Is Marketing? Define the term marketing © 2015 by Cengage Learning Inc All Rights Reserved Marketing is… A philosophy, ... 2015 by Cengage Learning Inc All Rights Reserved Marketing Management Philosophies Describe four marketing management philosophies © 2015 by Cengage Learning Inc All Rights Reserved The Four Marketing

Ngày tải lên: 09/12/2016, 12:20

... the changing marketing environment  Marketing Plan – a written document that acts as a guidebook of marketing activities for the marketing manager 3 ©... 17 Why Write a Marketing Plan? ... of a Marketing Plan... competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of ... one marketing marketing mix mix Concentrate Concentrate on on one one marketing marketing segment segment Appeal Appeal to to multiple multiple markets markets with with multiple multiple marketing

Ngày tải lên: 09/12/2016, 12:20

... society responsibilityExplain cause-related marketing6Trang 4Determinants of a Civil SocietyExplain the determinantsof a civil societyTrang 5The Modes of Social ControlThe following factors maintain ... societyTrang 6The Concept of Ethical BehaviorExplain the concept of ethical behaviorTrang 7Ethical BehaviorThe moral principles or values that generally govern the conduct of an individual or a group ... initiatives5Trang 205Trang 21– Companies must try to educate customers of environmental benefitsTrang 22Cause-Related MarketingExplain cause-related marketingTrang 24Chapter 3 VideoZappos, the world’s largest

Ngày tải lên: 09/12/2016, 12:20

... the social factors that affect marketing Explain the importance to marketing managers of current demographic trends Explain the importance to marketing managers of growing ethnic markets © 2015 ... marketer reactions to the state of the economy Identify the impact of technology on a firm Discuss the political and legal environment of marketing Explain the basics of foreign and domestic competition ... people of many different backgrounds  Nearly 60 percent of Hispanics are of Mexican descent  The diversity of the Hispanic population and the language... primary determinant of earning

Ngày tải lên: 09/12/2016, 12:20

... Inc All Rights Reserved Rewards of Global Marketing Discuss the importance of global marketing © 2015 Cengage Learning Inc All Rights Reserved Rewards of Global Marketing Having a global vision ... international marketing opportunities • Using effective global marketing strategies • Being aware of threats from foreign competitors © 2015 Cengage Learning Inc All Rights Reserved Importance of Global Marketing ... Negatives of Trade and Globalization  Millions of Americans have lost jobs  Millions fear losing jobs  Threat of outsourcing if workers not accept pay cuts  Vulnerability to operations moving offshore

Ngày tải lên: 09/12/2016, 12:20

... disposeof of product product © 2015 by Cengage Learning Inc All Rights Reserved The Consumer Decision-Making Process Analyze the components of the consumer decisionmaking process © 2015 by Cengage ... High level of interest Lack of confidence 2 © 2015 by Cengage Learning Inc All Rights Reserved 15 Evoked Set 2 © 2015 by Cengage Learning Inc All Rights Reserved 16 Evaluation of Alternatives ... environment • • Nonmarketing-controlled Marketing- controlled 2 © 2015 by Cengage Learning Inc All Rights Reserved... Internal and External Number of Alternatives One Few Many © 2015 by Cengage Learning

Ngày tải lên: 09/12/2016, 12:20

... Natureof ofBuying Buying More MoreProfessional Professional Buy Multiple... 2015 by Cengage Learning Inc All Rights Reserved Relationship Marketing and Strategic Alliances Discuss the role of ... types of business goods and services Discuss the unique aspects of business buying behavior © 2015 by Cengage Learning Inc All Rights Reserved What Is Business Marketing? Describe business marketing ... key is intended use © 2015 by Cengage Learning Inc All Rights Reserved Business Marketing on the Internet Describe the role of the Internet in business marketing © 2015 by Cengage Learning Inc All

Ngày tải lên: 09/12/2016, 12:20

... segment responds to a marketing Responsiveness mix differently, no separate treatment is needed 3 © 2015 by Cengage... Dividingaamarket marketby bythe the amount amountof ofproduct productbought ... Reserved The Concept of Market Segmentation © 2015 by Cengage Learning Inc All Rights Reserved The Importance of Market Segmentation Explain the importance of market segmentation © 2015 by Cengage Learning ... principleholding holdingthat that20 20 percent percentof ofall allcustomers customers generate generate80 80percent percentof ofthe the demand demand 4 © 2015 by Cengage Learning Inc All Rights Reserved

Ngày tải lên: 09/12/2016, 12:20

... intensity of distribution of manufacturers’ brands © 2015 by Cengage Learning Inc All Rights Reserved 26 Advantages of Captive Brands • • • • No evidence of store’s affiliation Manufactured by third ... item, product line, and product mix Describe marketing uses of branding © 2015 by Cengage Learning Inc All Rights Reserved Describe marketing uses of packaging and labeling Discuss global issues ... generic © 2015 by Cengage Learning Inc All Rights Reserved 30 Packaging Describe marketing uses of packaging and labeling 31 © 2015 by Cengage Learning Inc All Rights Reserved Functions of Packaging

Ngày tải lên: 09/12/2016, 12:20

... 2015 by Cengage Learning Inc All Rights Reserved The Importance of New Products Explain the importance of developing new products and describe the six categories of new products © 2015 by Cengage ... Reserved Diffusion The process by which the adoption of an innovation spreads © 2015 by Cengage Learning Inc All Rights Reserved 26 Categories Adopters Categories of of Adopters Innovators Innovators ... Observability Trialability Trialability © 2015 by Cengage Learning Inc All Rights Reserved 28 Marketing Implications of the Adoption Process Word Word of ofMouth Mouth Communication Communication

Ngày tải lên: 09/12/2016, 12:20

... by Cengage Learning Inc All Rights Reserved 29 Unique Aspects of Nonprofit Organization Marketing Strategies • Setting of marketing objectives • Selection of target markets • Development of marketing ... Unique Aspects of Nonprofit Organization Marketing Strategies • Setting of marketing objectives • Selection of target markets • Development of marketing mixes 7 © 2015 by Cengage Learning ... Describe nonprofit organization marketing 26 7 © 2015 by Cengage Learning Inc All Rights Reserved Nonprofit Organization... PricingDecisions Decisions of ofNonprofit Nonprofit Organizations

Ngày tải lên: 09/12/2016, 12:20

... PLAY VIDEO 48 © 2015 by Cengage Learning Inc All Rights Reserved [...]... activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner ... management, and discuss the benefits of supply chain management © 2015 by Cengage Learning Inc All Rights Reserved Supply Chain The connected chain of all of the business entities, both internal ... and profitability © 2015 by Cengage Learning Inc All Rights Reserved Supply Chain Integration Discuss the concepts of internal and external supply chain integration and explain why each of these

Ngày tải lên: 09/12/2016, 12:21

... Proliferation of thousands of media choices • Fragmentation of the mass market • Slash of advertising spending in favor of promotional techniques that generate immediate response © 2015 by Cengage ... Marketing Mix Discuss the role of promotion in the marketing mix © 2015 by Cengage Learning Inc All Rights Reserved The Role of Promotion Promotional Strategy © 2015 by Cengage Learning Inc All ... exchanged or shared through a common set of symbols © 2015 by Cengage Learning Inc All Rights Reserved Marketing Communication Categories Categories of of Communication Communication Interpersonal

Ngày tải lên: 09/12/2016, 12:21

... content. First Principles of Project Management Based on the foregoing criteria, the following ‘First principles are proposed. These principles build extensively on the work of John Bing 12 . All the principles ... overall goals of the project can become obscured as a result. We should also be clear on what we mean by project management, not in terms of the traditional definitions but in terms of the scope of this ... max_wideman@sfu.ca First Principles of Project Management By R. Max Wideman (Revision 16, 00-11-03) Principles that are established should be viewed as flexible, capable of adaptation to every...

Ngày tải lên: 18/02/2014, 07:20

... suppliers or consultants, and many of the principles discussed in this book would apply to their world as well. However, this book will discuss principles of successful freelancing as the relate ... knowledge-based professions such as copywriting, photography, business consulting, information technology, journalism, marketing, and graphic design. Many of these offline professionals have ... personality traits of successful freelancers, do some research, consider your particular situation, and end this chapter by making the acquaintance of some fledgling freelancers by way of a case study....

Ngày tải lên: 16/03/2014, 10:23

... portion of a nations economy represented by services of all kinds, including those offered by public and non-profit organizations. FIGURE 1.1 Services in the U.S. Economy: Share of GDP by Industry, ... Underlying such failures is often a lack of understanding of some of the key principles of service marketing and management. Technological change affects many other types of services, too, from ... services offer unprecedented speed and reach. For instance, by taking advantage of the Internet, Amazon.com became a global operation in just a few short years, marketing its huge array of books,...

Ngày tải lên: 07/02/2013, 09:52

... media social bookmarking SMO trackback digg tag typelist blogroll viral marketing buzz marketing vblog podcasting contentcasting 2 Topic: Internet Marketing  E -Marketing vs. marketing  Internet ... Regional - By industry - By application - Portals - Verticals Search engines - Regionally - Worldwide Outsource Partners Admin portal - Regional - Agent communities - By industry - By application - ... 10 Advantages  Democratization of advertising  Reach: Collapsing barriers of time & space  Lower risk of product / services innovation  Lower cost / higher ROI  Digitization of all information  Virtual...

Ngày tải lên: 09/12/2013, 20:15