an analysis on metaphor exploitation in advertising slogans

... named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance of slogans to advertising as well as banks‟ development Besides, in this chapter, an analysis of 20 banks‟ slogans is ... Australia) Garanti The bank Bank in your Container Abstract is concrete Person An object is a person Person An object is a person Person An mind (Garanti Bank) Seeing beyond Bank money (Suntrust Bank) ... studies…………………………………………………… 21 CHAPTER – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development…………………………… 23 2.2 The exploitation of metaphor in banks’ slogans……………………………… 25...

Ngày tải lên: 23/09/2020, 22:12

... named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance of slogans to advertising as well as banks‟ development Besides, in this chapter, an analysis of 20 banks‟ slogans is ... field of banking advertising and discusses the metaphors used in those slogans with the title: “An investigation on metaphor used in some banks‟ slogans in the world.” It focuses on metaphor classification ... studies…………………………………………………… 21 CHAPTER – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development…………………………… 23 2.2 The exploitation of metaphor in banks’ slogans……………………………… 25...

Ngày tải lên: 08/11/2020, 14:39

... named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance of slogans to advertising as well as banks‟ development Besides, in this chapter, an analysis of 20 banks‟ slogans is ... Australia) Garanti The bank Bank in your Container Abstract is concrete Person An object is a person Person An object is a person Person An mind (Garanti Bank) Seeing beyond Bank money (Suntrust Bank) ... studies…………………………………………………… 21 CHAPTER – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development…………………………… 23 2.2 The exploitation of metaphor in banks’ slogans……………………………… 25...

Ngày tải lên: 05/12/2020, 08:11

... named “AN ANALYSIS ON METAPHOR IN BANKS‟ SLOGANS” focusing on the importance of slogans to advertising as well as banks‟ development Besides, in this chapter, an analysis of 20 banks‟ slogans is ... Australia) Garanti The bank Bank in your Container Abstract is concrete Person An object is a person Person An object is a person Person An mind (Garanti Bank) Seeing beyond Bank money (Suntrust Bank) ... “An investigation on metaphor used in some banks‟ slogans in the world.” It focuses on metaphor classification based on Lakoff and Johnson‟s theory and its application to some banks‟ slogans...

Ngày tải lên: 28/06/2022, 10:20

... Analysis on Metaphor in Banks’ Slogans,” emphasizes the significance of slogans in advertising and their role in the growth of banks This chapter conducts a thorough analysis of 20 bank slogans to ... analysis facilitates an in-depth examination of each individual case, enriching our understanding of the overall findings.Following the quantification and classification of selected slogans into ... ANALYSIS ON METAPHOR IN BANKS’ SLOGANSSlogans – an integral part for banks’ developmentAdvertising plays a crucial role in shaping a brand's personality, benefiting both marketers and consumers...

Ngày tải lên: 17/12/2023, 02:56

... studies……… 21 CHAPTER 2 – AN ANALYSIS ON METAPHOR IN BANKS’ SLOGANS 2.1 Slogans – an integral part for banks’ development……… 23 2.2 The exploitation of metaphor in banks’ slogans……… 25 2.3 Procedures……… ... title: “An investigation on metaphor used in some banks‟ slogans in the world.” It focuses on metaphor classification based on Lakoff and Johnson‟s theory and its application to some banks‟ slogans ... potential consumers‟ attention and may be the very essence of advertising This study mainly focuses on the slogans in the field of banking advertising and discusses the metaphors used in those slogans...

Ngày tải lên: 02/03/2015, 14:25

... language and a native language, there are some problems in translation in general and in translating English slogans in particular In daily life, I often meet a lot of slogans in many fields and ... translation, we can retain the originality of the source slogans By literal translation, we can directly switch between the target slogan and the source slogan to maintain the original style and ... Vietnamese slogans  Lectures and Experts’ consultation Research Restriction and Application Translation is extremely large of study including methods in translation However, due to the limitation of...

Ngày tải lên: 09/05/2019, 21:08

... language and a native language, there are some problems in translation in general and in translating English slogans in particular In daily life, I often meet a lot of slogans in many fields and ... translation, we can retain the originality of the source slogans By literal translation, we can directly switch between the target slogan and the source slogan to maintain the original style and ... Vietnamese slogans  Lectures and Experts’ consultation Research Restriction and Application Translation is extremely large of study including methods in translation However, due to the limitation of...

Ngày tải lên: 08/04/2021, 08:12

... considered carefully in translating these slogans; otherwise, the translations are not right, or even forced to change CHAPTER III: FINDINGS AND DISCUSSION 3.1 Major findings After translating ... commercial slogans  Of the eighteen slogans, eleven slogans have sucessful Vietnamese translations, six slogans are translated closely with original information and the slogan of Coca Cola is translated ... about opening Coca-Cola cans, but the word "lon" here has many other meanings The word "lon" has many meaning It is true that the word "can" is not bad, it has meaning, but the meaning of "can" will...

Ngày tải lên: 23/04/2021, 12:20

... language and a native language, there are some problems in translation in general and in translating English slogans in particular In daily life, I often meet a lot of slogans in many fields and ... translation, we can retain the originality of the source slogans By literal translation, we can directly switch between the target slogan and the source slogan to maintain the original style and ... Vietnamese slogans  Lectures and Experts’ consultation Research Restriction and Application Translation is extremely large of study including methods in translation However, due to the limitation of...

Ngày tải lên: 05/08/2021, 21:14

... foreign language and a native language, there are some problems in translation in general and in translating English slogans in particular. In daily life, I often meet a lot of slogans in many fields ... implies, translators are permanently... target slogan and the source slogan to maintain the original style and meaning The slogan is considered as the most successfully in translating slogan from ... attention of many to linguistics researchers and translation theorists, so what is translation? There are many definitions around this. According to Nida and Baber: “ Translation consists...

Ngày tải lên: 18/03/2014, 10:15

... languages - Choosing and classifying the advertising slogans in cosmetics and arranging them into groups which have same category to put into analysis - Analyzing those advertising slogans in ... advertising slogan a History of advertising b Types of advertising c Function of Slogan in Advertising d Principles in Writing Slogans e Requirements of a Good Slogan 2.2.3 Advertising as kind ... Trang 1MINISTRY OF EDUCATION AND TRAINING THE UNIVERSITY OF DANANG LÊ LÊ LỘC UYỂN AN INVESTIGATION INTO LINGUISTIC FEATURES IN ADVERTISING SLOGANS OF COSMETIC PRODUCTS IN ENGLISH AND VIETNAMESE...

Ngày tải lên: 21/04/2017, 15:20

... synonym in the language for the intended conversion-verb, as is the verb to ring, conversion of bell into to bell would not take place, since the meaning is already contained in the existing ... a general understanding about definitions of conversion, and phenomenon of conversion - Chapter II: The effectiveness of conversion in daily conversations helps readers understand clearer the ... difficulty in guessing their meaning and require learners to deeply understand in using them Some verbs formed by conversion the meanings of which are not able to be deduced from the meaning of original...

Ngày tải lên: 18/03/2014, 00:20

... medial consonants - Two interdental - consonants (as in ð,θ) - tr includes Interdental consonants( ð,θ) don‟t exist in Vietnamese two - tr includes only one consonant: 32 consonants: ... (trong palate c/nh) consonant (as in j) - consonants - 3 alveopalatal consonants (as consonants (as in ch/j) - interdental ( (t/t‟/d/n/s/z/l) consonants - 9 - 5 Three velar consonants ... especially consonants pronunciation If we can understand and practice consonants pronunciation clearly,... Accordin g - Seven to consonants manner - articulati consonants on (as in p/b/t/t‟/d/k/g/?/tr/c)...

Ngày tải lên: 20/03/2014, 01:26

... draftsman, bank teller and journalist He also began writing as a sideline Porter led an active social life in Austin, including membership in singing and drama groups Porter was a good singer and ... go on with the next main part of the paper: analyzing expansion relationship in ―Two Thanksgiving Day Gentlemen‖ by O.Henry Trang 24CHAPTER III: EXPANSION IN “TWO THANKSGIVING DAY GENTLEMEN” AND ... attention has been paid on grammar and reading skill than on any other ones such as writing, speaking and listening Fortunately, learners have recently paid more attention to speaking and listening...

Ngày tải lên: 02/03/2015, 14:25

... (1983) Discourse Analysis Cambridge: CUP Crystal, D (1992) Introducing Linguistics London: Penguin Eggins, S (1994) An Introduction to Systematic Functional Linguistics London Continuum Halliday, ... includes numerous generalizations of business and economic concepts has explained why relational antonyms are used more frequently than contrary antonyms However, in some texts, no contrary and ... year, and the banking industry in Britain was also deregulated in the 1990s, and financial conglomerates now combine the services previously offered by banks, stockbrokers, and insurance companies...

Ngày tải lên: 02/03/2015, 14:22

... Discourse Analysis, Routledge, London and New York Gooddard A (1998), The language of Advertising, Routledge, London and New York Halliday M.A.K and Hasan R (1976), Cohesion in English, Longman, London ... as people's interest in achieving and maintaining good health increased People‟s demand has increased; offering an opportunity for the age of advertising, advertising has been gaining its great ... explaining the two notion “cohesion” and “coherence” clearly and understandably Referring back to my interest in the language of advertising, I combine these two to make a decision of analyzing...

Ngày tải lên: 02/03/2015, 14:25

... studies on discourse analysis of advertising, the study covers another research on another type of advertising - Functional Food Advertisements It can be a useful analysis to understand the role and ... discourse and text, spoken and written discourse, and context in discourse analysis Then, the study investigates the notion “cohesion” which will be broken into the concept of cohesion, cohesion and ... objectives in Introduction part reached, with the hope that it can stretch a theoretical understanding on discourse and discourse analysis, as well as a brief introduction on FFs and FFAs Mainly,...

Ngày tải lên: 02/03/2015, 14:25

... given constant practice and explanation on organization of relevant meanings in relation to each other in a text The teacher needs to point out semantic consequences of particular patterns of language ... circumstances and on conversation analysis inspecting narratives in addition to talks and the behavior of speakers as well as patterns repeating in given situations Being identified and studied ... turn-taking in ordinary conversation made a first seminal contribution to the understanding of the sequential organization of interaction Then the concept continued to attract the attention of the...

Ngày tải lên: 02/03/2015, 14:25

... Multilingual Communication, Palgrave, Macmillan Hoang VanVan (2006), Introducing Discourse Analysis, Hanoi Open University, Hanoi Linda McLoughlin (2006), The Language of Magazines, London and NewYork NguyenHoa ... (2000), An Introduction to Discourse Analysis, Vietnam National University Publishing House, Hanoi Nunan D (1993), Introducing Discourse Analysis, Penguin, London Oxford Advanced Learner’s Dictionary ... An Introduction to Discourse Analysis, Routledge, London and New York Gooddard A (1998), The language of Advertising, Routledge, London and New York Halliday M.A.K and Hasan R (1976), Cohesion...

Ngày tải lên: 10/08/2015, 19:50