论文相关的理论基础论文相关的理论基础 论文相关的理论基础论文相关的理论基础
网络新闻概括
1.1.1 网络新闻网络新闻网络新闻网络新闻的的的起源的起源起源 起源
可以说网络新闻是来源于电子邮件（E-mail），后来人们通过互联
网（Internet）在邮件上传输新建、文件以及图片。再后来又利用电子邮
Email mailing lists are one of the earliest forms of online communities, serving as a crucial tool for information exchange and dissemination among various groups on the Internet However, as the number of internet users has grown, traditional email and mailing lists have become insufficient for those seeking to share files or information with a broader audience.
The emergence of Bulletin Board Services (BBS) allowed users to freely share information and opinions on various topics, including science, politics, cooking, and entertainment With the convenience of email and mailing lists for information exchange, BBS naturally led to the development of new communication methods, such as newsgroups Newsgroups function similarly to bulletin boards, enabling users to post messages and respond to others, fostering effective communication Essentially, newsgroups are collections of emails submitted to news servers, often centered around common themes like sports or humor While BBS, mailing lists, and newsgroups represent the origins of online news dissemination, the evolution of online news into a specialized industry is marked by increasing professionalism and focus.
The emergence of news dissemination organizations and the vigorous development of various websites on the internet have transformed the landscape of information sharing.
1.1.2 网络新闻网络新闻网络新闻网络新闻的发展的发展的发展 的发展
In 1987, the San Jose Mercury News in California pioneered the online presence of traditional media by delivering its content to the nascent internet.
The internet has evolved significantly, particularly with the emergence of the World Wide Web and browsers in the mid-1990s, leading to a rapid increase in online users By 1994, the internet began to establish itself as a revolutionary medium for news and information, prompting various news agencies, television stations, and newspapers to quickly embrace the platform and offer news and economic information services online.
In Asia, Japan's Asahi Shimbun launched its website in August 1995, offering real-time news and newspaper content Meanwhile, in China, China Trade News became the first news media outlet to go online, followed by other publications such as Hunan Daily, China Daily, and People's Daily.
Các phương tiện truyền thông truyền thống như Nhân Dân, Tân Hoa Xã, Đài Truyền hình Trung ương và Đài Truyền hình Quốc tế Trung Quốc đã lần lượt ra mắt trên internet Tại Việt Nam, báo mạng quê hương (Quê Hương online) đã trở thành trang tin tức trực tuyến đầu tiên vào ngày 31 tháng 12 năm 1997 Đối tượng phục vụ của nó là cộng đồng người Việt Nam sinh sống ở nước ngoài cùng với người thân trong nước, cũng như những người nước ngoài quan tâm và muốn tìm hiểu về tình hình Việt Nam.
On June 21, 1998, the Electronic People's Website officially connected to the internet Today, most major newspapers and media outlets in Vietnam, including the Vanguard Newspaper, Labor Newspaper, Youth Newspaper, and Vietnam News Agency, have established their own websites.
As traditional media transitions online, governments, enterprises, and individuals worldwide are establishing their own websites for digital communication Savvy businesses and entrepreneurs recognize the limitless opportunities the internet offers, investing substantial funds into online commercial development This shift has significantly enhanced the availability of diverse and up-to-date information.
其中包含着大量的新闻信息，从而介入了新闻传播。
修辞概述
1.2.1 修辞修辞修辞修辞含义含义含义含义
The terms "修" (cultivation) and "辞" (expression) originally appeared together as a phrase, and their earliest usage as a concept can be traced back to the "Wenyan" section of the "Qian" in the "I Ching."
Confucius stated, "A gentleman cultivates virtue and refines his skills Loyalty and trustworthiness are essential for advancing virtue; while refining language establishes sincerity, which is crucial for maintaining one's career." The term "refining language" in this context differs from its contemporary meaning, which focuses on the artistic principles of language use According to Tang dynasty scholar Kong Yingda in his annotations on the "Book of Changes," "refining language to establish sincerity" refers to the importance of education and cultural expression in one's professional life.
Honesty is essential for establishing integrity, as it connects both external actions and internal values, leading to a successful career This notion highlights that "cultivating rhetoric to establish sincerity" stems from political demands, serving as a foundational requirement for a gentleman's professional life Here, "cultivating rhetoric" refers to the refinement of education and culture, rather than merely focusing on language.
“文辞”的运用。
The term "rhetoric" is versatile and its meaning varies with context, reflecting its richness In practice, rhetoric can refer to rhetorical activities, principles, phenomena, the study of rhetoric, or rhetorical methods Rhetorical activities involve the selection and application of language techniques, narrative styles, and stylistic choices by the speaker to achieve specific expressive effects Rhetorical principles are the laws derived from rhetorical methods and techniques, existing objectively for researchers to discover and apply Rhetorical phenomena are the specific linguistic occurrences that arise during the rhetorical process, existing to meet the needs of particular contexts Rhetoric as a discipline studies the application of language and various rhetorical techniques based on context, focusing on how to effectively use language to convey meaning Rhetorical methods are the specific strategies employed to adapt to particular contexts in communication.
有一定 言 语模式 的 方 法 ， 它 指 通 过 修 辞单 位表 达 修 辞 意 义 的 手段或 方
1.2.2 修辞意义修辞意义修辞意义修辞意义
Rhetoric emphasizes the beauty of language, which should embody specific forms and qualities It seeks the optimal expression of ideas, grounded in correct grammar and logical structure Only when thoughts are clearly articulated and well-organized can effective communication occur, ultimately achieving the desired rhetorical impact.
The effective use of language relies on various conditions and factors, making the relationship between rhetoric and elements such as grammar, phonetics, vocabulary, semantics, psychology, and aesthetics crucial Phonetics serves as an essential tool for rhetoric, requiring a mastery of sound, rhythm, and tonal variations, which are informed by phonological knowledge Additionally, semantics plays a significant role in rhetorical effectiveness, as the foundation of meaning is vital for achieving desired expressive outcomes Understanding nuances in word meanings, distinguishing stylistic and emotional connotations, and employing rhetorical devices like puns, euphemisms, and parallelism are all intertwined with semantic considerations.
内容有直接的关系。
1.2.3 修辞格修辞格修辞格修辞格
Rhetorical devices, also known as figures of speech or rhetorical techniques, are defined as intentional deviations from conventional language and usage that enhance the effectiveness of expression According to Wang Xijie (2005), these devices form fixed patterns or structures that serve specific purposes in communication They possess unique rhetorical functions that enrich word usage, as noted in "Chinese Language and Rhetoric" (1986) Key aspects of rhetorical devices include their ability to improve language expression, their departure from linguistic norms, and their structured format.
网络新闻标题概况
The trend of creating new poetic forms began in the late 1960s and became a widespread phenomenon by the 1980s During this time, the richness of Chinese poetic structures expanded significantly, resulting in the emergence of hundreds of new forms Additionally, the subcategories within these forms grew, with numerous types of metaphors developing into a diverse collection of fifty to sixty variations.
Rhetorical devices are essential tools for enhancing the effectiveness of language expression Understanding the basic characteristics and categories of commonly used rhetorical devices in modern Chinese helps recognize their unique roles in communication Correctly employing these devices in practice improves the impact of verbal expression, allowing language to convey both informational and aesthetic value, while also generating conversational meaning.
Incorporating various rhetorical techniques into online news headlines can enhance their imagery and engagement, making them more vivid and interesting This approach significantly boosts the appeal of the news, effectively capturing readers' attention and sparking their interest to click on the specific news articles Consequently, this leads to greater focus on the detailed content, ultimately increasing the impact of the news.
好的传播效果。
1.3 网络新闻标题网络新闻标题概况网络新闻标题网络新闻标题概况概况概况：：：：
1.3.1 网络新闻标题的定义网络新闻标题的定义网络新闻标题的定义网络新闻标题的定义：：：：
The saying "A good title is half the battle" emphasizes the importance of a compelling title, which acts like an insightful pair of eyes that captures the reader's attention and creates an immediate impact News headlines are not only a crucial component of a complete news report but also play a vital role in conveying information—often referred to as "the eyes of news." As a bridge between the news piece and its audience, a title allows readers to connect with the essence of the content, fostering a spiritual resonance with a wider audience.
As internet technology matures, online media is rapidly evolving, leading to an influx of news information into digital databases Readers typically encounter news through headlines, which they click on to access the full articles or images This means that a reader's selection of news is primarily influenced by their browsing of headlines Captivating headlines with fresh content are essential for attracting readers, making them a crucial gateway for news acceptance Consequently, news headlines serve as the initial signal for the online audience to understand news content, assess its value, and decide whether to engage with the article.
The uniqueness of online news headlines is crucial for the success of both the news and the website As a silent yet powerful form of communication, the significance of these headlines surpasses that of traditional media.
以说，网络媒体强化“标题意识”势在必行。
1.3.2 网络新闻标题网络新闻标题网络新闻标题网络新闻标题的特征的特征的特征：的特征：：：
Before the audience sees your captivating introduction, the title must first grab their attention Online news headlines are typically concise texts that hint at the content of the news, usually displayed in a larger font than the body text A strong news headline is always characterized by its clear thematic expression; it not only indicates the essence of the news but also aids readers in comprehending the core message of the content.
质和意义。那么网络新闻标题具有如下特征：
1.3.2.1 题文相分离：
The primary distinction between online news and traditional newspaper headlines lies in their separation; online news titles and content are distinct, requiring readers to click on a headline to access the full article Unlike newspapers, where titles and text are presented together, online news organizes headlines in a list format, making them a crucial link for audiences to engage with the content Once readers click on a headline, they are directed to a separate page where the article's title appears again at the top, resembling the structure found in print media.
The decision of internet users to continue reading news is entirely based on their value judgment of the news headlines If a headline lacks appeal, the audience is unlikely to click through to the secondary page, effectively halting the spread of the news Therefore, it can be said that online news headlines serve as a crucial link between the audience and the news content.
1.3.2.2 单行化，长短适度化
Traditional news headlines emphasize linguistic precision but allow for multi-line and hierarchical structures, resulting in flexible lengths and word counts In contrast, online news is characterized by vast amounts of information and a fixed layout, which limits the headline length due to space constraints Typically, effective online headlines range from 10 to 15 Chinese characters, with single-line titles generally not exceeding 20 to 25 characters Some experts recommend keeping them between 16 and 20 characters for optimal impact Therefore, online headlines must consider line width, as overly long or short titles can detract from aesthetics and lead to redundant or insufficient information.
报 纸 的 标 题 包 括 引 题（ 又称 肩题）、 主 题 和副题 ， 新 闻编 辑经 常
通过“肩 ——主”、“主——副”、“肩——注——副 ”等复式题
In the digital age, news headlines often utilize single-line titles to effectively convey the essence of the story, as opposed to multi-line or compound titles This approach aligns with the columnar design favored by major news websites, which typically feature two or three columns for a cleaner, more organized appearance By focusing on succinct, thematic headlines, online news aims to capture readers' attention without distraction, ensuring clarity and impact in a fast-paced environment.
力的风险，另一方面也减少了网民换行阅读、视觉疲劳的负担。
A multi-line headline, known as a composite title, often includes a shoulder title above the main title and a subheading below Together, these elements create a comprehensive summary of the news content, effectively serving as a headline for the article.
所谓实 题 ， 是 指 具 有 具 体 新 闻 要素的 标 题 ， 而虚题 是 指从 个 别新
网络新闻标题研究状况述评
Online news can be categorized into various types, including social news, political news, financial news, sports news, and entertainment news While news in fields such as politics, economics, and science needs to be clear and easily understandable, online sports news tends to be more diverse and rich in vocabulary due to its flexible use of language.
Most electronic newspapers and online magazines now feature sports sections to continuously deliver information about sports events from various countries The websites that are strong and user-friendly are able to broadcast sports updates the fastest In today's information age, beyond the race for speed, electronic newspapers also place great emphasis on crafting unique and captivating headlines To engage audiences in the often dry realm of sports, many online publications employ linguistic artistry, including rhetorical techniques, to enhance their content.
法普遍的运用）把标题制作得“软化”一些。
1.4.1 在中国的汉语网络新闻标题相关研究在中国的汉语网络新闻标题相关研究在中国的汉语网络新闻标题相关研究在中国的汉语网络新闻标题相关研究
The study of Chinese online news headlines, particularly in the realm of sports, has garnered significant attention within the fields of linguistics and journalism Researchers have conducted extensive analyses to understand the linguistic characteristics and implications of these headlines A review of the "China Excellent Master's and Doctoral Dissertations Full-text Database" reveals a wealth of scholarly work dedicated to exploring the nuances of online news titles.
新闻标题及网络体育新闻标题的研究主要有以下几篇：
1 吴希斌的《网络新闻标题语言调查分析》（沈阳师范大学）：
This paper focuses on the reporting of online news, specifically in areas such as domestic and international news, economics, entertainment, sports, and social issues It examines the headlines from the news centers of three websites: Sohu, China News Network, and Gongbei News By employing a combination of quantitative analysis and statistical methods, the study investigates the language used in online news headlines Through extensive quantifiable analysis of a large corpus of online news titles, the research ultimately aims to establish a framework for the expression of language in online news headlines.
段与基本风格特征。
2 马丽的《网络新 闻标题的语言特点即规范研究》（大连理工大
The author conducts a comprehensive analysis and summary of online news headlines by comparing them with traditional media titles This examination includes specific examples of online headlines, focusing on the language used, positive rhetoric, syntax, as well as the unique characteristics and challenges that arise within this medium.
The research paper by Zheng Lijie, titled "A Study of Online Sports News Headlines Based on Corpora," conducted at Beijing Sport University, systematically analyzes sports news headlines from major websites like Sina, Sohu, NetEase, and Tencent The study focuses on the comprehensive sports news headlines found under the primary navigation bar on these sites, revealing five categories of frequently occurring nouns and a set of high-frequency verbs.
的特点还有句式结构特点等结论。
In the paper "A Study of Verbs in Online Sports News Headlines" by Duan Weihua from Northern Minzu University, the research focuses on sports news headlines sourced from Sina Sports, Sohu Sports, and Netease Sports It analyzes the verbs used in these headlines, categorizing them based on the human body parts involved in the actions The study specifically classifies the verbs into those related to facial organs, providing insights into the linguistic patterns within online sports journalism.
和肢体动作类动词这两给类型。
1.4.2 在越南的新闻标题相关研究在越南的新闻标题相关研究在越南的新闻标题相关研究在越南的新闻标题相关研究
A study comparing Vietnamese and English news headlines highlights the significant research conducted by Chen Huiqing in his paper "A Study of Rhetorical Devices in English News Headlines" at Da Lat University This research investigates the frequency and classification of rhetorical devices used in English news headlines Additionally, the study examines English major students' understanding of these rhetorical techniques and assesses their translation skills in relation to English news headlines.
第 二相 关 的 研 究 就 是冯 氏 秋 妆的 《 现 代 汉 语 新 闻 标 题 语 言 研 究
This master's thesis focuses on the linguistic characteristics of modern Chinese news headlines, specifically within the realm of newspaper articles in the political and social sectors The research includes a comparative analysis of modern Chinese news headlines and their Vietnamese counterparts, highlighting both similarities and differences between the two languages.
Research on modern Chinese online sports news headlines has been conducted extensively in China; however, studies focusing on rhetorical techniques within these headlines are limited In Vietnam, there is a notable lack of in-depth research on the rhetorical methods used in modern Chinese online sports news titles, and there are no comparative studies between these techniques and those in Vietnamese Therefore, this study aims to analyze the use of rhetorical techniques and word choices in modern Chinese online sports news headlines, comparing their frequency with those in Vietnamese The findings will serve as a valuable reference for learners of the Chinese language.
小结小结 小结
总 的来说 ， 网 络 新 闻 标 题 就 是一 则新 闻 的 重 要 性部分 。 网 络 新 闻
The characteristics of news headlines are diverse, encompassing functions such as summarizing news content, highlighting events, evaluating information, explaining reporting formats, indexing relevant data, and guiding readers This is true for both Chinese and Vietnamese online news headlines.
As people's living standards continue to rise and health-conscious exercise gains popularity, the relationship between sports and individuals becomes increasingly significant, highlighting the importance of sports news Major news outlets play a crucial role in promoting sports, reflecting the growing interest in athletic activities and their impact on overall well-being.
In addition to continually innovating content, it is essential to employ a variety of rhetorical techniques to enhance form and style, thereby creating a distinctive rhetorical character.
对学 习汉 语 的 人来说 ， 研 究 汉 语 网 络 新 闻 标 题 和 越 南 语 网 络 新 闻
现代汉语 现代汉语网络体育新闻标题中常用的现代汉语现代汉语网络体育新闻标题中常用的网络体育新闻标题中常用的 网络体育新闻标题中常用的修辞修辞修辞 修辞手法手法手法手法
现代汉语网络体育新闻标题中常用修辞手法的考察
2.1.1 考察目的考察目的考察目的考察目的
The purpose of examining rhetorical devices in contemporary Chinese online sports news headlines is to analyze the frequency of rhetorical figures used and identify their prevalence within this specific genre.
标题中常用的那些辞格。
2.1.2 考察对象考察对象考察对象考察对象
本 文 考 察 对 象 限 定 在 网 络 体 育 新 闻 标 题 的范 围内 ，我们选 择收 集
的 语料是 在 《 新华网 》 、 《 人民网 》 、 《 中 国 网 》 上 的 体 育 新 闻 标 题
的，共收集2221条网络体育新闻标题。
2.1.3 考察方法考察方法考察方法考察方法
本文对 2221 条网络体育新闻标题做系统的数据统计分析，采用对
比分析法、图表分析法、描写与解释相结合的研究方法。
2.1.4 考察结果及分析考察结果及分析考察结果及分析考察结果及分析
This article employs statistical analysis to meticulously examine 2,221 online sports news headlines, identifying the various rhetorical phenomena present within them It categorizes these rhetorical devices using inductive reasoning and ultimately analyzes the findings through tables and case studies.
从表上与在考察 2221 条网络体育新闻标题的过程当中本文考察设
In modern Chinese online sports news, eight common rhetorical devices are frequently employed in headlines: metaphor, rhetorical question, quotation, metonymy, hyperbole, exclamation, antithesis, and personification A study of 2,221 online sports news headlines reveals that metaphor, rhetorical questions, and quotations are particularly prevalent, highlighting the creative use of language to engage readers and convey messages effectively.
借代、夸张、感叹、对偶、比拟八种辞格出现的数次是 2131 次，其余
307 条没有出现任何修辞手法。其中引用是 460 次占 18.87%，借代是
414次占 16.98%，比喻是 403次占 16.53%，拟人是 259次占 10.62%，
感 叹 是 217 次 占 8.90%， 设 问 是 165 次 占 6.77%， 对 偶 是 133 次 占
5.46%，夸张是 80次占 3.28%，没有使用的是 307次占 12.59%。这比率
可以表现在以下的表格：
Table 1 illustrates the frequency of commonly used rhetorical devices in the headlines of modern Chinese online sports news This analysis highlights the prevalent linguistic styles and techniques employed in crafting engaging and impactful titles within the genre Understanding these trends can provide insights into how sports news captures audience attention in the digital landscape.
引用 引用 引用
感叹 感叹 感叹
设问 设问 设问
对偶 对偶 对偶
没有 没有 , 12.59 引用 引用 引用 引用
比喻 比喻 拟人 拟人 拟人
拟人 感叹 感叹 感叹
感叹 设问 设问 设问
设问 对偶 对偶 对偶
对偶 夸张 夸张 夸张
现代汉语网络体育新闻标题中语言特征
In the process of researching online sports news headlines, we identified three key characteristics of their language: militarization, estrangement, and entertainment Language tends to evolve within specific contexts, and this is also true for online sports news headlines Within the realm of online communication, these headlines have not only retained traditional journalistic features and styles but have also undergone significant transformations Our examination reveals that online sports news headlines reflect these changes while still honoring their roots.
新 闻 标 题 语 言 所呈现 的 新 特 征 中较为 明显的 是 军 事 化 、 陌 生 化 和 娱 乐
化，我们也可以把它们看做是增强语言表现能力的艺术手段。
2.2.1 现代现代现代现代汉语网络体育新闻标题军事化汉语网络体育新闻标题军事化汉语网络体育新闻标题军事化汉语网络体育新闻标题军事化
人 们 都 说赛 场即战 场， 对抗 冲突的 相似性决定 了 体 育 语 言 和 军 事
Language in these two forms utilizes words within the same semantic category, employing similar phonetics, sentence structures, and discourse styles According to Yang Feifei in "The Cognitive Basis of Militarization in Sports News Language" (Fudan University Chinese Department, Rhetoric Studies, 2005, Issue 6), the primary characteristics of military language are outlined.
Military news is characterized by intense and tense terminology due to the nature of military confrontations and conflicts The continuous nature of warfare necessitates the use of language that conveys urgency and stress in reporting.
The usage rates of common rhetorical devices in modern Chinese online sports news headlines are analyzed This study highlights the prevalence of various stylistic elements that enhance the appeal and effectiveness of headlines in engaging readers Understanding these trends can provide insights into the evolving landscape of sports journalism in the digital age.
The military language used in reporting on battlefield conditions exhibits a notable continuity, which is prominently reflected in the language of online sports news This distinctive characteristic of military terminology enhances the narrative style and engagement of sports journalism.
Sports competitions exhibit intense and overt conflicts, making it easier to associate them with warfare Consequently, sports news headlines often incorporate military terminology, enhancing the competitive atmosphere and increasing the engagement of online news Terms such as "preparation for battle," "deployment," "commencement of hostilities," "battle status," and "victory" mirror the entire process of warfare, paralleling the language used to describe the progression of sports events.
（8）组图:皇马备战欧冠1/4决赛球员训练上演“斗殴”
（9）英足总公布下赛季重点赛程英超联赛8月8日开战
（10）巴萨主席巴托梅乌辞职备战下月新主席大选
“ 备战”这个词 的 意思是 为战争 作物 质、 人员方 面 的准备， 在 例
（8）中，2014 - 2015赛季欧冠联赛1/4决赛将拉开战幕，皇家马德里将
Real Madrid is set to face their city rivals, Atletico Madrid, as they prepare for the match with a training session led by coach Carlo Ancelotti, who attended the pre-match press conference alongside Marcelo In a related development, Barcelona's president Bartomeu announced his resignation, which is intended to strategize for the upcoming presidential elections on July 9, rather than a departure from the club Meanwhile, the English Football Association has released the schedule for the 2015-2016 season, including the FA Cup final, which is scheduled for May 21, 2016, while the current Premier League season remains ongoing.
Chelsea, the league champions, will face either Arsenal or Aston Villa, the FA Cup winners, in the Community Shield match The Premier League season is set to begin one week after the Community Shield, starting on August 8th.
六。足总杯第三轮将于 2016年 1月 9日开战。欧冠决赛将于 5月 28日
在圣西罗球场展开。
2.2.2 现代现代现代现代汉语网络体育新闻标题汉语网络体育新闻标题汉语网络体育新闻标题汉语网络体育新闻标题娱乐化娱乐化娱乐化娱乐化
The proportion of entertainment news on the internet is increasing, becoming more diverse and engaging Sports and entertainment news are among the most popular topics for audiences Additionally, entertainment news is expanding into other news sectors, with a noticeable trend of sports news becoming more entertainment-oriented.
育 新 闻 除 了 报道赛事 的 进 展 和 结 果 等硬新 闻
In addition to the core events of sports, sports news also focuses on the background and development of these events, the social lives of athletes, and even some light-hearted gossip.
（11）小威自称很害羞不敢和男人搭讪：场下经常哭
（12）C罗与女友伊莲娜结束5年恋情婆媳关系成导火索
（13）C罗刚跟女友分手 NBA菜鸟就想约伊莲娜
In a 2015 interview with Vogue, tennis champion Serena Williams, who boasts 19 Grand Slam titles and a glamorous public persona, revealed a surprising aspect of her personality: she identifies as a very shy person.
私底下 展 现 出 和公 开场合 完 全不 同 的 性 格 。 在 例（12） 当中 ，皇 马的
2015 年开局不利，今年的首战就在联赛中不敌瓦伦西亚，之后又在国王
杯中被马竞淘汰。而国际足坛最热的新闻恐怕是：C 罗与女友伊莲娜结
Hard news refers to serious topics that emphasize thoughtfulness, guidance, and knowledge, particularly in the realms of politics, economics, and technology In contrast to soft news, which includes more human-interest stories like social, entertainment, and sports news, hard news is more closely tied to national policies and the direct interests of the public.
Sau 5 năm hẹn hò, mối quan hệ giữa C.Ronaldo và Irina Shayk đang rạn nứt Dù người đại diện của Irina phủ nhận việc chia tay liên quan đến gia đình C.Ronaldo, nhưng có vẻ như mâu thuẫn giữa mẹ của C.Ronaldo, Dolores, và Irina chính là nguyên nhân chính Dolores được cho là mong muốn có một người phụ nữ có thể ở nhà chăm sóc cháu.
的儿 媳， 而 事业红 火的伊 莲 娜对 成 为家庭 妇 女完 全没 有 兴趣。 在 例
现代汉语网络体育新闻标题的修辞格及其分析
经 过 考 察我们 发 现 现 代 汉 语 网 络 体 育 新 闻 标 题 中 常 用 的 修 辞 格 总
共有 8 中 ， 分别是 引 用 、 借 代 、 比 喻 、 拟 人 、 感 叹 、 设 问 、 对 偶 、 夸 张，其中引用的出现量是最多的，我将对引用、借代、比喻、拟人、感
叹 、 设 问 、 对 偶 、 夸 张 这 8 中 常 用 的 修 辞 手 法 进 行 分 析 说 明 。 具 体 如
2.3.1 引用引用引用引用
Incorporating quotes from celebrities and news figures, popular idioms among the masses, timeless poetry from ancient poets, and thought-provoking proverbs can effectively illustrate, summarize, or clarify the intended message.
表达的内容，这种修辞手法就叫做引用。根据所引内容的不同，把引用
辞格分成五种小类
包括：引用采访对象的言论（表格上简称为采访），
使用比率占 78.74%，引用流行语（表格上简称为流行语）的使用比率占
8.89%， 引 用 成 语 、 典故、诗 歌 （表 格 上简 称为 成 语）的使用 比 率占
7.59%， 引 用术语（表 格 上简 称为术语）的使用 比 率占 4.12%， 引 用俗
The usage rate of dialects and colloquialisms, referred to as "slang" in the table, stands at 0.65% This percentage is illustrated in the following table.
流行语 流行语流行语 流行语, 8.89
成语 成语 成语
俗语 俗语 俗语
采访 采访 采访 采访
流行语流行语 流行语流行语
成语 成语 成语 成语
俗语 俗语 俗语 俗语
2.3.1.1 引用采访对象的言论
采访对 象 的 言 论一般是利用 标 点符 号如冒号、 引号，另外 也可以
Using prompts effectively leads to a dominant expression in communication Quotations serve as a structural form, incorporating elements from the original language system, particularly idiomatic expressions, while also favoring the selection of spoken language components.
片段；它的选用目的不是出于组合话语的需要，而是为了给读者对某一
In his study "A Rhetorical Analysis of Sports News Headlines" at Qufu Normal University, Gao Kui Li categorizes quotation figures into five distinct subtypes.
Table 3 presents the usage ratios of five categories of rhetorical devices found in modern Chinese online sports news headlines.
Quotations provide supporting evidence, enhancing the rhetorical significance of discourse not merely through their form but through their context By incorporating relevant statements from interview subjects, the persuasive power and richness of the narrative are amplified, resulting in clear and engaging communication This approach not only boosts the credibility of the news but also saves writing time.
（25）哈维：内马尔应对自身言行仔细反省
（26）比达尔：“我辜负了大家的期望”
（27）胡梅尔斯强调从未允诺曼联: 都是英国媒体编故事
使用冒号后 面 的话就 是 把 人物的 观 点 概 括 出来如 例（25）、
（27）中，而在例（26）中，同时使用冒号和引号，是把人物直接说出
来的话放在引号里面。
2.3.1.2 引用流行语
• 引用网络流行语
（28）C罗梅西继续隔空进球 PK 谁才是世界第一前锋
（29）吊炸天！C罗8分钟帽子戏法超梅西成射手第一
（《新华网》2015 – 04 – 05） 在例（28）中，作者使用的 PK是目前最流行的网络词汇之一，该
词 源于网络游 戏中的“playerkill”， 本为名词 ，后 也可以做 动词 有挑战、
"吊炸天" là một cụm từ có nguồn gốc không rõ ràng, nhưng có ba cách giải thích chính Đầu tiên, nó được coi là biến thể của "屌炸了", nghĩa là "碉堡了" (tương tự như "屌爆了") Cụm từ này thể hiện sự phấn khích hoặc ấn tượng mạnh mẽ, mang ý nghĩa vượt trội hơn cả Trong ngữ cảnh của bài viết, từ "PK" được sử dụng để chỉ sự thách thức.
堡了更加“屌”的样子；第二种说法为著名游戏东方 project 第 13.5 部
作 品 中“有顶天”的变种 说 法 。第 三种 说 法 为著名游 戏星际 争霸 2
Trong bản mở rộng của trò chơi SC2, một số lượng lớn mìn được chôn dưới các tàu sân bay, tàu chiến lớn và rồng, tạo ra hiệu ứng tương tự như "đỉnh cao" để tiêu diệt kẻ thù Cụm từ "đỉnh cao" được sử dụng để mô tả một người nào đó rất xuất sắc trong một lĩnh vực nhất định hoặc một sự việc gây ấn tượng mạnh.
• 引用流行电影名称
（30）“灰姑娘”变身中国女足华丽核心
（31）输球引起“连锁反应” 巴萨遭遇“大地震”
（《人民网》2015 – 01 – 07） “灰姑娘”是由迪士尼公司出品的剧情片，在例（30）中引用“灰姑
The title "Daughter" reflects the remarkable journey of Chinese women's football player Ren Guixin, who, standing at just 1.62 meters tall, has become a pivotal figure in the national team At 26 years old, her stunning performance in the match against Cameroon earned her the title of Player of the Match Under her leadership, the Chinese team advanced to the quarterfinals of the World Cup, showcasing her significant impact on the sport.
Directed by Drew Davis, the action film follows the story of innocent science team member Eddie and physicist Lily as they flee after being framed In a related context, just 24 hours after suffering their first defeat of 2015, Barcelona announced the termination of their contract with sporting director Andoni Zubizarreta on their official website This decision led to assistant sporting director Carles Puyol resigning in protest, while head coach Luis Enrique could be the next to leave Meanwhile, the ongoing conflict between Messi and coach Enrique has intensified this upheaval.
2.3.1.3 引用成语、典故、诗歌：
Idioms and historical allusions are the essence of traditional Chinese culture Utilizing these elements in online sports news headlines allows for a concise and effective expression of news content while also adding a literary flair that enhances the overall impact of the title.
（32）苏杯张楠化身病尉迟连得两分助国羽晋级半决赛
（33）澳大利亚将首次承办亚洲杯组织工作“万事俱备”
（34）意甲综合-埃尔南斯反戈一击 9人拉齐奥不敌国米
在 例（32）中 ， 引 用古典名著《水浒传》 中 的一 个人物孙立 ，绰
Zhang Nan's outstanding performance in the competition, referred to as "Bing Weichi," significantly contributed to the Chinese badminton team's advancement to the semifinals of the Sudirman Cup Additionally, the phrase "Wan Shi Ju Bei," meaning "everything is ready," highlights Australia's preparedness in the tournament.
大利 亚 第 一次举办亚 洲杯的 所 有 工 作 已 经准备的周到 、齐全。 在 例
In a dramatic Serie A match, Lazio faced a challenging situation, playing most of the second half with only nine players Ultimately, they succumbed to a 1-2 defeat at home against Inter Milan Hernanes, a former Lazio player, made a significant impact by scoring both goals for Inter, delivering a decisive blow to his old team.
前6分钟锁定胜局的一球。
所谓术语 就 是 指某个领 域 中 的专 业用 语 ， 在 语 言学中 也被称为
Social dialects often feature specialized vocabulary from various social groups that permeate everyday communication and media In the realm of online sports journalism, we frequently encounter terms from different fields, such as sports terminology, technical jargon, and gaming language, being integrated into sports news headlines.
• 股票等经济术语：
（35）高尔夫：“韩流”过后是春天？
（36）崩盘！多特吃队史最惨败仗德甲只能靠拜仁
（37）盘点皇马七宗罪:遇强队脚下发软 C罗状态大滑坡