we are social DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS We Are Social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 @wearesocialsg • We Are Social @wearesocialsg • COUNTRIES DETAILED IN THIS REPORT 19! 4! 28! 24! 29! 7! 8! 18! 12! 25! 6! 15! 20! 27! 16! 3! 23! 5! 10! 9! 26! 30! 14! 21! 13! 17! 11! 22! 2! 1! 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA We Are Social 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM @wearesocialsg • CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD We Are Social @wearesocialsg • GLOBAL & REGIONAL OVERVIEWS We Are Social @wearesocialsg • JAN 2015 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION 7.210 BILLION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 3.010 2.078 3.649 1.685 BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 42% PENETRATION: 29% PENETRATION: 51% PENETRATION: 23% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence @wearesocialsg • JAN 2015 TOTAL POPULATION YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA ACCOUNTS +1.6% +21% +12% UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS +5% +23% +115 MILLION +525 MILLION +222 MILLION +185 MILLION +313 MILLION We Are Social • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) @wearesocialsg • JAN 2015 SHARE OF GLOBAL USERS EAST EUROPE WEST EUROPE NORTH AMERICA 5% 10% 10% 6% 9% 11% 7% 4% 3% 3% 3% 2% 3% 4% AFRICA SOUTH AMERICA POPULATION INTERNET USERS 6% 9% 8% 7% 8% 8% EAST ASIA MIDDLE EAST 3% 9% CENTRAL ASIA 5% CENTRAL AMERICA 6% 16% 5% 10% 13% 1%