However, in reality, these resources have not been effectively utilized in tourism development, resulting in limitations in the development of cultural tourism products that do not reach
OVERVIEW OF THE RESEARCH TOPIC
The Necessity of the Research Topic
Vietnam has become a prominent tourist destination, attracting millions of domestic and international visitors and contributing 9.2% to the GDP The tourism sector has gained global recognition, with Dalat city, known as the 'City of a Thousand Flowers,' standing out for its stunning landscapes and rich cultural heritage Key attractions in Dalat include UNESCO-recognized cultural spaces and heritage sites such as Xuan Huong Lake and Langbiang Mountain Despite these resources, there is a gap in effectively utilizing them for cultural tourism, particularly for more educated travelers seeking historical and cultural experiences Acknowledging this trend, researchers from the University of Economics Ho Chi Minh City are investigating the potential for developing cultural tourism products in Dalat City.
Objectives and Research Question
Overall Objective: Research on the potential for developing cultural tourism products in Dalat City.
• Identify the potential for developing cultural tourism products in Dalat City and develop a scale to measure these factors.
• Assess the current status of tourism resources within cultural tourism products in Dalat City.
• Propose recommendations and solutions derived from the research results to contribute to the development and diversification of cultural tourism products in Dalat.
• What potential docs Dalal City have for the development of cultural tourism?
• What is the current status of tourism resource development within cultural tourism products in Dalat City?
• What recommendations and solutions are needed to contribute to the development and diversification of cultural tourism products in Dalal City?
Research Subjects and Scope
Cultural tourism products in Dalat City.
Residents living in Ward 1, Ward 3, and Ward 9 ofDalat City.
Time Frame: The research conducted over 7 months, from August 2023 to Fcbuary 2024.
Research Methods
This study aims to analyze and synthesize information gathered on the potential development of cultural tourism products in Dalat By examining these sources, researchers will formulate conclusions that contribute to the understanding of this topic.
The research team will analyze survey data collected from Dalat residents, presenting the findings in various forms, including charts This analysis aims to describe and assess the current state of cultural tourism development potential in the area.
We will collect scientific information from key theoretical foundations, statistical data, and notable theoretical advancements This process includes examining reference materials such as textbooks, journals, and industry reports Subsequently, we will apply logical reasoning to draw essential scientific conclusions.
During the research and report writing process, the team implemented various methods while also utilizing an inheritance approach, which allowed them to build upon the findings of prior research projects pertinent to their topic area.
Geographic Scope: Dalal CityTime Frame: The research conducted over 7 months, from August 2023 to Febuary 2024.
Scientific and Practical Significance
This research enhances the theoretical framework for cultural tourism product development in Dalat City It offers solutions aimed at improving the effectiveness of cultural tourism product exploitation, ultimately boosting the overall efficiency of these offerings.
The research findings offer valuable insights into the cultural tourism products of Dalat City, benefiting both students and the general public interested in traveling to the area This information aims to enhance the developmental potential of Dalat, making it a more attractive destination for visitors.
The study aids businesses in Dalal by developing and implementing marketing strategies and promotional programs that enhance the potential of cultural tourism products This approach diversifies tourism services, catering to the growing trend of individual travel and addressing the varied needs of travelers seeking unique experiences in cultural tourism.
The study aids businesses in Dalat by developing and implementing promotional programs and marketing strategies focused on enhancing the potential of cultural tourism products This approach diversifies tourism services, catering to the growing trend of individual travel and addressing the varied needs of tourists seeking unique experiences.
This research aims to inspire and highlight the significance of scientific inquiry in tourism and other disciplines among students at the University of Economics Ho Chi Minh City and other universities in the region.
Structure of the Research
In addition to the table of contents, conclusions, references, and appendices, the research project is organized into four chapters:
- CHAPTER 1: OVERVIEW OF THE RESEARCH TOPIC: Introduces an overview of the research topic.
THEORETICAL FOUNDATIONS OF CULTURAL TOURISM
Theoretical Foundations of Cultural Tourism
Tourism encompasses activities involving travel away from one's usual residence for up to one year, aimed at fulfilling various needs such as sightseeing, relaxation, entertainment, education, and exploration of tourism resources, often combined with other lawful purposes.
Cultural tourism, as defined by the 2017 Tourism Law, is a tourism sector that focuses on leveraging cultural values It plays a crucial role in preserving and promoting traditional cultural heritage while also celebrating contemporary cultural achievements.
Cultural tourism, as defined by the World Tourism Organization (UN WTO), encompasses activities driven by the desire for exploration and learning This includes engaging in research programs, experiencing performing arts, attending festivals and cultural events, visiting historical monuments, studying nature and local cultures, appreciating folk art, and participating in pilgrimages.
According to the International Council on Monuments and Sites (ICOMOS),
Cultural tourism focuses on exploring monuments and historical sites, fostering positive impacts through maintenance and conservation efforts This form of tourism highlights the importance of preserving and restoring cultural heritage, ultimately benefiting the community by enhancing cultural, economic, and social well-being.
According to Article 15, Clause 2 of the 2017 Vietnam Tourism Law, cultural tourism resources encompass a variety of elements, including historical and revolutionary monuments, archaeological sites, architectural heritage, traditional cultural values, festivals, folk arts, and other significant cultural assets Additionally, creative labor structures that can be leveraged for tourism are also included in this definition.
Cultural tourism resources are human-created products that attract tourists and can be leveraged for societal, economic, and environmental advantages These resources embody the distinct cultural values of various nations and localities They are categorized into two primary types: tangible cultural tourism resources, which include physical artifacts, and intangible cultural tourism resources, which encompass traditions and practices.
Tangible cultural tourism resources include World Cultural Heritage objects, historical sites, archaeological sites, architecture, nationally and locally recognized scenic spots, antiques, national treasures, architecture.
Intangible cultural tourism resources encompass a variety of elements, including intangible world cultural heritage, cultural traditions like arts, cuisine, and customs, as well as ethnic cultures These resources also feature poetry, literature, scientific inventions, and socio-economic activities with event significance, all of which can be leveraged for travel purposes, enriching the tourism experience.
Cultural tourism resources are characterized by their profound perceptual impact, often appealing to individuals with higher cultural and income levels Travelers typically engage with these resources for a limited time, yet their significance is substantial These resources are predominantly located in urban areas and residential neighborhoods, making them less susceptible to seasonal fluctuations compared to nature-based tourism The diversity of cultural tourism encompasses essential elements such as World Cultural Heritage sites, historical monuments, festivals, craft villages, and ethnographic attractions, as well as cultural sports activities.
The 2017 Tourism Law defines tourism products as a collection of services that leverage tourism resources to fulfill tourist needs These services encompass travel arrangements, transportation, accommodation, dining, entertainment, and informational guidance, among others Essentially, tourism products represent a blend of services and tangible resources designed to cater to customer demands in the tourism sector.
Cultural tourism products are integral to tourism business activities, designed to meet the specific needs of tourists engaged in cultural tourism These products, which originate as cultural offerings, share many characteristics with traditional tourism products and have evolved into commodities that generate economic profits Essentially, cultural tourism products are utilized within cultural tourism programs, enhancing the overall experience for visitors.
Cultural tourism products are essential for attracting visitors and are comprised of key elements, including cultural tourism resources such as monuments, festivals, and legends, alongside various service factors like sightseeing, entertainment, accommodation, dining, and transportation services Among these elements, cultural tourism resources are paramount, as they establish the unique identity of a tourist destination and significantly influence its appeal to different tourist markets Thus, these resources are fundamental to tourism activities, forming the backbone of cultural tourism products.
According to M Buchvarov (1982), a tourism destination represents the foundational level of a five-tier hierarchical tourism system, which includes the tourism nucleus, sub-region, region, and area This small-scale territory is characterized as a location where specific resources—be they natural, cultural-historical, or socio-economic—or particular facilities are concentrated to cater to tourism needs, either individually or in combination.
According to the Tourism Law No 09/2017/ỌH14, in Chapter I, Article 3, Item
A tourism destination is a location, such as a city, town, or region, that relies heavily on tourism-related revenue It is characterized by invested and developed tourism resources aimed at attracting visitors, often featuring one or more appealing tourist attractions.
Tourism destinations experience a life cycle that includes stages of formation, development, and decline Initially, a destination attracts small groups of tourists drawn to its unique features, such as cultural and natural heritage or scenic beauty As the destination gains popularity, it enters a development phase marked by an increase in visitors and population To prevent deterioration and preserve its core characteristics, strategic decisions must be made This is crucial for adapting to significant and long-term changes Cultural tourism destinations, like others, focus on specific human tourism resources to enhance tourism experiences and generate revenue.
2.1.5 Technical Infrastructure for Cultural Tourism
Technical infrastructure plays a crucial role in the development of tourism in general and cultural tourism in particular, serving as a foundation for efficient tourism activities.
Technical tourism infrastructure encompasses all material resources utilized to enhance tourism services and meet the needs of travelers This includes not only the facilities within the tourism sector, such as hotels, restaurants, and entertainment venues, but also essential services from other sectors like transportation, communication systems, and utilities These components form a crucial part of the social infrastructure that supports tourism development The quality and quantity of tourism services are directly influenced by the construction and enhancement of this infrastructure, which includes accommodations, dining options, retail networks, sports and healthcare facilities, and cultural service centers Thus, the advancement of tourism is intrinsically linked to the ongoing improvement of technical infrastructure.
Experience in Cultural Tourism Development Worldwide and in Vietnam
2.2.1 Experience in Cultural Tourism Development in South Korea
South Korea has emerged as a frontrunner in the global tourism industry, attracting significant numbers of visitors each year In 1970, the country welcomed just 173,335 tourists, but by 2000, this figure skyrocketed to over 5 million, marking a fiftyfold increase The continuous rise in annual tourist arrivals not only generates substantial foreign exchange income but also plays a crucial role in the nation's overall development.
The success of South Korea's cultural tourism development can be attributed to strategic planning and tailored tourism initiatives by the government Key frameworks such as the 10-year Cultural Development Plan (1990-1999), the Vision for 21st Century Tourism (1999-2003), and the Second Tourism Development Plan (2002-2011) have provided essential guidance for national tourism policies These plans have facilitated the creation of effective marketing strategies for various destinations while ensuring the protection of traditional culture through the Cultural Heritage Protection Law A network of state agencies, including the Korea Tourism Organization and the Ministry of Culture and Tourism, oversees the implementation of these policies and gathers vital information to inform and enhance future tourism strategies.
South Korea's primary tourist market is largely comprised of visitors from Asian countries, particularly China and Japan, as illustrated in Figure 2 This success can be credited to the tourism industry's market-oriented strategy, bolstered by the implementation of the Tourism Promotion Act.
Since 1961, the South Korean government has implemented policies to foster supporting industries such as music and film, allowing audiences to engage with traditional fabrics, foods, music, and cultural values through television dramas and films These cultural products are not only popular domestically but are also exported to various Asian countries Notably, Korean drama producers skillfully feature iconic landmarks within their series, showcasing the country's picturesque landscapes and unique cultural elements This portrayal has effectively attracted tourists to South Korea, with filming locations from beloved dramas like "Boys Over Flowers," "Winter Sonata," and others becoming popular destinations.
"Full House" has emerged as a prominent tourist attraction, significantly boosting visitor numbers, particularly due to the rising popularity of Korean dramas Between 2002 and 2007, Taiwanese tourists to South Korea surged fourfold, from 120,208 to 457,095, while visitors from Japan, Hong Kong, and Singapore nearly doubled To further enhance its appeal, South Korea actively invites renowned producers, artists, and celebrities from around the world to develop national tourism initiatives, aiming to draw more international tourists to the country.
South Korea actively hosts international conferences, festivals, and events, such as the 2002 FIFA World Cup and the Pusan Film Festival, to enhance its appeal as a tourist destination The Pusan Film Festival, which drew participants from 64 countries and welcomed 300,000 attendees in 2007, has evolved into a prestigious cultural event, significantly contributing to the growth of the country's tourism industry Concurrently, the South Korean government prioritizes building relationships both regionally and globally, fostering collaboration between public and private sectors to strengthen connections with various organizations and individuals.
The South Korean government collaborates with businesses like Samsung and
LG is set to create a communication system that facilitates easy access to information, aligning with the South Korean government's initiative to encourage societal involvement in cultural tourism development Citizens are urged to engage in cultural education programs to enhance their experiences, supported by financial backing from the government to ensure effective policy implementation A substantial portion of the state budget is dedicated to the cultural and tourism sectors, while local governments invest in heritage protection, indigenous culture development, and festival organization to attract tourists Collectively, these efforts significantly shape and support the growth of the cultural tourism industry in South Korea.
2.2.2 Experience in Cultural Tourism Development in Thailand
Thailand, alongside South Korea, is a prominent emerging Asian nation with a booming tourism industry, particularly in cultural tourism Despite facing global economic challenges and domestic issues like political instability and natural disasters, Thailand's tourism sector has consistently grown by 30-40% annually for nearly a decade This remarkable growth has established Thailand as one of the top 10 fastest-growing tourist destinations worldwide.
Thailand's tourism sector thrives due to effective promotion through international media, as highlighted by the Tourism Authority of Thailand In response to political incidents and natural disasters, the country actively invites global journalists to showcase its tourism offerings Notably, after the severe floods in 2011, Thailand hosted hundreds of journalists to highlight new tour packages In 2015, the Discover Thainess campaign was launched in Dubai, targeting the growing number of affluent tourists from the Middle East To better serve Muslim travelers, Thailand conducts extensive research on Islamic culture, including prayer locations, halal food options, and the use of the Arabic language.
In 2015, Thailand launched the Discover Thainess campaign to offer tourists an authentic glimpse into local life, emphasizing the kindness, customs, and culture of the Thai people The campaign included the "One and Only" competition, which invited participants to showcase their unique Thai cultural traits through performances in categories like Muay Thai, Thai language, flower garland making, traditional dance, and cuisine, while encouraging social media sharing Additionally, the Tourism Authority of Thailand (TAT) released the impactful video "I Hate Thailand," which highlighted the country's unique tourism experiences and documented a traveler's journey, fostering a genuine connection with viewers and promoting Thailand's exceptional hospitality to a global audience.
Preserving cultural values is essential for tourism development in Chiang Mai, the former capital of the Lanna Kingdom, where centuries-old traditions thrive The local language, Kham Muang, is spoken alongside Thai, and traditional clothing and handmade crafts are cherished The city is home to numerous well-preserved temples and pagodas, contributing to its unique atmosphere In 2015, Thailand intensified its focus on cultural tourism, inviting visitors to explore the distinct core values of Thai culture Tourists can engage in authentic experiences such as cooking classes and traditional Thai massages, showcasing traditions that are rare to find elsewhere.
An analysis of supportive activities in the cultural tourism sectors of South Korea and Thailand highlights the critical importance of respecting and preserving cultural values This preservation necessitates stable policy direction enforced through regulations, community awareness, and collaborative efforts among businesses, organizations, and individuals Additionally, successful tourism promotion relies on creativity, boldness, and professionalism, with both countries effectively marketing their cultural products through innovative strategies Finally, the development of cultural tourism requires coordinated efforts among various stakeholders in the travel and tourism sector, emphasizing the essential role of state policies and relevant agencies in guiding this growth.
2,2.3 Experience in Cultural Tourism Development in Vietnam
Cultural tourism is emerging as a significant trend in Vietnam, highlighted by events like the Nam Giao Esplanade Festival from the early 20th century Various regional cultural tourism activities, such as the Southern Land Festival in the Mekong Delta, the Dien Bien Tourism event marking the 50th anniversary of the Dien Bien Phu victory, and the Central Heritage Road festival showcasing UNESCO-recognized sites, attract both domestic and international visitors The Hue Festival stands out as Vietnam's premier cultural tourism event, occurring biennially with support from the French government This festival offers a platform to display Vietnam's rich cultural heritage, including the UNESCO-recognized Hue court music and the traditional Nam Giao Esplanade Festival Thua Thien Hue province is a model for cultural tourism development, providing visitors with insights into local folk festivals, such as the Southern-style festival at Hon Chen Temple and celebrations honoring traditional professions Hue is an ideal destination for those interested in exploring Vietnam's historical and cultural landscapes.
Hue is an emerging tourist destination, celebrated for its well-preserved ancient tombs, citadels, and royal artifacts The city boasts UNESCO World Heritage sites, stunning natural landscapes, and historical relics, complemented by charming garden houses like An Hien and Tinh Gia Vien Visitors are captivated by the scenic Huong River, the allure of the Hue Tombs, and vibrant local festivals, while the gentle locals, often dressed in traditional ao dai, enhance the experience with their warm hospitality Tourists can explore attractions such as the Kim Long cultural area and Gia Hoi ancient town, enjoy Hue singing on the river, and indulge in local delicacies like banh beo and thanh tra pomelo With a variety of hotels, restaurants, and unique souvenirs, Hue offers an unforgettable travel experience that should not be missed.
Dalat stands out as a premier destination for cultural tourism in Vietnam, showcasing a rich blend of Vietnamese, French, and Chinese influences The city emphasizes the creation and promotion of unique cultural tourism products that highlight its distinctive heritage, ensuring that visitors have memorable experiences By focusing on traditional cultural offerings and personalized service styles, Dalat aims to evoke the enchanting qualities of this dreamy city, making it a hub for humanistic tourism that embodies both tangible and intangible cultural values.
CURRENT STATUS AND POTENTIAL FOR DEVELOPMENT OF
Overview of Da Lat city
Da Lat, situated on the Lam Vien plateau, boasts the most geodetic terrain in Vietnam, covering an expansive area of 400 km² As the largest economic development zone in Lam Dong, this city of flowers is strategically located near other prosperous regions, bordered by Lac Duong to the north, Lam Ha District to the west, and Don Duong District to the east and south.
Da Lat features a diverse and complex terrain, characterized by both plain and high mountain landscapes The city, known as the "City of Flowers," is predominantly surrounded by mountainous terrain around the Lam Vien plateau, which serves as a natural barrier against the wind At the heart of Da Lat lies a basin approximately 1,700 meters wide, marking the city's center The lower terrain consists of this basin area, encircled by gently undulating mountain ranges with rounded tops, reaching altitudes between 25 to 100 meters.
The basin area is surrounded by mountain peaks averaging 1,700 meters in altitude, which act as a wind shield for the central region To the Northeast, the low mountains of Hon Ong (1,738 m) and Hon Bo (1,709 m) are located, while the majestic Ba mountain range on the Lang Biang plateau rises to 2,169 meters, stretching from the Da Sar stream to the Da Me river The Howling Wind mountain range, standing at 1,644 meters, borders the East, and to the southwest, the mountains direct towards Ta Nung, featuring notable peaks like Pin Halt (1,691 m) and You Lou Rouct (1,632 m) This geographical layout allows for a relatively accurate calculation of the Da Lat area.
Da Lat's low terrain is characterized by a basin-shaped central area featuring gently sloping, round-topped hills with heights ranging from 25 to 100 meters The average altitude of this region is approximately 1,500 meters Surrounding the city are steep mountain slopes exceeding 1,700 meters, which descend to plateaus between 700 and 900 meters in elevation The city center, resembling an oval basin, stretches about 18 kilometers in length and 12 kilometers in width Here, the hills uniformly slope down toward Xuan Huong Lake and rise gradually toward the mountains The highest point in Da Lat is the Lam Dong Museum at 1,532 meters, while the lowest point is the Nguyen Tri Phuong valley.
Due to the influence of the terrain and being favored by nature at an extremely ideal altitude, Da Lat city is surrounded by immense green pine forests Therefore,
Da Lat, known for its temperate climate, enjoys cool weather year-round with average temperatures ranging from 18 to 21 degrees Celsius Even during the hottest days, temperatures rarely exceed 21 degrees Celsius, while winter months see temperatures staying above 10 degrees Celsius The region's climate is characterized by a maximum temperature of 30 degrees Celsius and a minimum that does not drop below 5 degrees Celsius, making it a unique destination for those seeking mild weather.
Da Lat experiences two distinct seasons: a rainy season from May to October and a dry season from November to April During the summer months, afternoon rains are common, occasionally accompanied by hail The region receives an estimated annual sunlight exposure of about 2,258 hours, which plays a crucial role in moderating temperatures This unique energy dynamic contributes to Da Lat's temperate climate, creating a cool and comfortable environment for residents and visitors alike.
Da Lat's abundant water resources are largely attributed to its surrounding mountains and forests in the Northwest region The northern area is characterized by several large streams that feed into Suoi Vang Lake, while smaller streams from the east also contribute to this water body Additionally, streams from the south flow into the Da Temp stream, further enhancing the region's rich hydrological network.
Dantala and Prenn streams enhance the picturesque natural scenery of Da Lat, a highland city renowned for its lakes and waterfalls The Cam Ly stream, originating in the city's northeast, flows through the central area, connecting Da Thien Lake to Xuan Huong Lake and culminating at Cam Ly Waterfall While Da Lat is celebrated for its water features, most of its lakes are artificial, created by constructing dams in small valleys These reservoirs not only supply drinking water but also irrigate fields, contributing to the city’s enchanting landscapes.
Da Lat, conveniently located near the Central, Central Highlands, and Southeast provinces, boasts an efficient transportation system accessible by both road and air The city enjoys a cool climate year-round, featuring captivating natural landscapes and a rich, diverse ecological system It is home to unique architectural works that reflect significant cultural and artistic values Known for its gentle and hospitable residents, Da Lat has established itself as a renowned tourist destination both domestically and internationally Its numerous potentials and advantages make it an appealing choice for travelers seeking memorable experiences.
Da Lat, situated on the Lam Vien plateau at an altitude of 800 to 1,500 meters above sea level, enjoys a mild climate influenced by its elevation and surrounding pine forests, with average temperatures consistently ranging between 18°C.
Da Lat city boasts a refreshing and cool climate, with temperatures typically ranging from a high of 30 °C to a low of 5 °C, making it one of the coolest destinations in the country and region This ideal weather creates a perfect environment for tourists to visit, relax, and engage in various cultural and sports activities.
Da Lat is renowned for its stunning natural landscapes and unique historical relics, offering a variety of distinctive attractions that are rare to find in other regions Its rich cultural heritage and architectural wonders make it a captivating destination for visitors seeking both beauty and history.
Xuan Huong Lake, an artificial lake established in 1919, is centrally located in Da Lat city and is surrounded by unique architectural landmarks such as the Palace Hotel and various restaurants Early morning visitors can enjoy a misty, enchanting landscape that enhances the lake's charm Additionally, Tuyen Lam Lake, situated about 5 km south of the city, offers a serene and picturesque setting, framed by lush pine hills and clear waters Suoi Vang Lake, the largest freshwater lake in Da Lat, plays a crucial role in supplying water to the city Meanwhile, the Golden Stream Valley captivates visitors with its vibrant flower gardens, creating a warm and inviting atmosphere that evokes a sense of wonder amidst the stunning natural scenery.
Da Lat city is renowned for its remarkable architectural works, including the Dinh Bao Dai, the residence of King Bao Dai, the last monarch of the feudal dynasty, featuring meticulously carved structures and well-preserved treasures Another notable site is the Tran Le Xuan Palace, constructed in 1958, which encompasses three distinct villas named by Mrs Le Xuan: Bach Ngoc, Lam Ngoc, and Hong Ngoc, showcasing unique and luxurious architecture that captivates visitors Additionally, Da Lat boasts other iconic architectural landmarks such as Da Lat Pedagogical College, Da Lat Railway Station, and the Chicken Church, along with numerous special villas that enhance the city's charm.
When visiting Da Lat, tourists are drawn to its renowned spiritual sites featuring unique architecture One must-see is Linh Phuoc Pagoda, also known as Ve Chai Pagoda, famous for its impressive 49-meter-long dragon crafted from 12,000 beer bottles Another highlight is the Chicken Church, a distinctive architectural gem and an essential spiritual destination that shouldn't be overlooked.
Cultural tourist market in Da Lat City
3.2 Ì Tourist's purpose of visiting and learning
Tourists flock to Da Lat city to explore its rich historical and cultural heritage, seeking spiritual relaxation amidst the stunning natural landscapes of this diverse, multi-ethnic region Visitors are drawn to the unique community cultures and vibrant festivals of the Co Ho and Ma ethnic groups, all while immersing themselves in the breathtaking beauty of the surrounding mountains and forests.
The chart below shows that the cultural tourism needs of customers coming to
Da Lat attracts a diverse range of tourists, with 53% visiting for its rich cultural and historical relics, including the renowned Bao Dai Palaces These sites are invaluable treasures not only for the people of Da Lat but also for humanity as a whole Additionally, the city's lush forests, fresh air, and stunning landscapes draw 18% of visitors seeking relaxation and scenic beauty.
Figure 1 Purpose of travel to Da Lat ri spiritual and religious tourists ■ visit cultural and historical relics
-visit scenic spots and relax ” Other Đồng)
(Source: Đài phát thanh - truyén hình Lủm
Vietnamese culture emphasizes gratitude with the saying, “When you eat a fruit, think of the man who planted the tree.” This tradition draws many tourists to Da Lat, including veterans and families of fallen martyrs The city is also home to several historic churches from the French colonial era, attracting spiritual and religious travelers, who make up 20% of visitors The remaining 9% of tourists come to Da Lat for various other reasons.
3.2.2 Divergence of tourists to Da Lat City
In the first four months of 2022, Lam Dong welcomed over 2.3 million visitors, marking a 33% increase compared to the same period last year.
2021), including 13,160 international visitors In April 2022 alone, the number of visitors reached 800,000, concentrated mainly in Da Lat city, distributed mainly from Thursday to Sunday every week.
In recent years, the cultural heritage of local ethnic minorities such as K’Ho,
The Ma, Churu, and other ethnic groups in the province have preserved and promoted their cultural heritage to enhance economic development and tourism Notable events include the annual Cong Chien festival, recognized by UNESCO in November 2005 as an "intangible masterpiece of humanity," along with traditional ceremonies such as the new rice worshiping and stream god worshiping ceremonies, and popular festivals like the Da Lat Flower Festival and Tea Culture Festival These events attract tourists eager to experience vibrant cultural celebrations and the stunning landscapes of colorful flowers and expansive tea hills The dry season from November to June is particularly popular for tourism in Dalat, although each season offers its own unique beauty.
3.2.3 Accommodation needs of visitors to Da Lat City
The rise in popularity of Da Lat as a travel destination has led to a significant increase in various types of accommodations, including standard hotels, tourist villas, motels, and homestays This growing demand from tourists has prompted the establishment of more diverse lodging options to cater to their needs To enhance the overall experience for visitors, it is essential to focus on improving the quality of all tourism and accommodation offerings in the area.
3.2.4 Number of tourists visiting cultural sites in Da Lat City
In 2021, Dalal attracted a total of 403,200 tourists, with domestic visitors making up the majority at 400,000 In contrast, international tourists visiting cultural sites numbered only 3,200.
Material and technical bases of cultural tourism in Da Lat City
Dalat's tourism sector attracts millions of visitors each year, thanks to its stunning scenery and friendly locals, enabling guests to make the most of their time with excellent tourism services As a result, a variety of tourism enterprises have emerged to meet diverse preferences and fulfill customer needs Below is a list of reputable travel agencies that offer a wide range of tourism options.
Hoa Dalat Travel Company Limited is a leading tour operator in Da Lat, Lam Dong, specializing in domestic travel experiences Established to cater primarily to groups, the company focuses on providing exceptional travel services in Da Lat Additionally, Dalal Flower Tourism Company Limited offers competitive pricing on tour tickets and booking services, ensuring affordable travel options for visitors to Dalat.
Hoa Dalat Travel provides comprehensive services for travelers, including tour operations, travel agency support, and promotional assistance for Dalat tours They also offer additional services such as transportation, affordable hotel bookings, and vehicle rentals for groups of 4 to 45 people Their diverse tour options range from one-day excursions to extended trips lasting up to five days, featuring specific experiences like suburban tours, strawberry garden visits, and garden house explorations in Dalat.
Dalat Trip Travel Company is committed to "Quality and affordable tourism," aiming to attract tourists through thoughtfully priced, high-quality travel programs With a team of enthusiastic and skilled professionals, Dalat Trip ensures visitors receive exceptional services, creating delightful and memorable travel experiences.
Dalat Trip offers a wide array of travel services, including travel agency functions, tour promotion, and organization support Their offerings encompass commercial brokerage, auction agency services, air and train ticket management, and tourist car rentals Additionally, they provide guide and interpreter services The diverse range of tours includes typical, discovery, package, dynamic, buffet, picnic, and extended tours, catering to various preferences and ensuring a rich travel experience for all.
Da Lat Discovery Co., Ltd was established with the goal of fostering community and enhancing human connections through travel The company offers a wide range of services, including tent and travel equipment rentals, air ticket agency services, car rentals, visa assistance, and hotel accommodations Their diverse tour options feature daily Dalat tours, honeymoon packages, and excursions to other provinces, all designed to create opportunities for individuals to connect meaningfully while exploring various destinations.
Da Lat City boasts more than 749 accommodation establishments that cater to a variety of customer needs Despite this extensive range, many facilities struggle to meet demand during peak holiday seasons, often lacking sufficient room availability Here are some notable accommodation options in the area.
Sofitel Hotel, the largest 5-star hotel in Dalat, is perched on a small hill along Tran Phu Street, offering stunning views of Xuan Huong Lake This hotel uniquely combines classic and modern French design elements, featuring a spacious and luxurious lobby With 40 individually designed rooms equipped with modern amenities and exceptional service, Sofitel Hotel has been a preferred choice for foreign guests since its establishment in 1997 The hotel also includes various facilities, such as restaurants and entertainment areas, to meet the diverse needs of its visitors For those seeking a remarkable travel experience in the enchanting city of Dalat, Sofitel Hotel is the perfect destination.
Novotel Hotel, part of the esteemed Sofitel hotel system in Dalat, offers a luxurious experience as a highly regarded 4-star establishment, ranked second in the region Featuring 144 modern and fully equipped rooms, it ensures a comfortable stay for guests With its unique style, Novotel Hotel attracts many foreign visitors looking for an ideal accommodation Since its opening in 1999, the hotel has built a strong reputation for exceptional hospitality services, making it a top choice for those seeking a refined and memorable stay in Dalat.
Golf 3: a well-established 3-star hotel, has been in operation since 1993 and offers 73 rooms Nestled in the heart of the city, right in front of Dalal market, Golf 3 presents a luxurious and modern building for guests to enjoy The fully equipped bedrooms provide an impressive view of Dalai city, creating an ideal space for relaxation and comfort Golf 3 is not just a place to stay; it's an experience The hotel features a cozy restaurant that specializes in European and Asian dishes, making it an excellent venue for hosting parties The conference room, capable of accommodating
Golf 3, located at No 4 Nguyen Thi Minh Khai in Da Lat, accommodates up to 150 guests and features modern amenities paired with professional and dedicated service This hidden gem offers a range of services designed to ensure maximum comfort for all visitors.
Hoang Uyen Hotel, located in the city center on 3/2 street, provides a luxurious and enchanting atmosphere for visitors to relax and enjoy the scenic beauty Since its opening in May 2005, the hotel has quickly attracted a diverse range of tourists, particularly international guests With 28 well-furnished rooms that can accommodate around 88 guests, Hoang Uyen Hotel offers amenities such as satellite TV and individually adjustable air conditioning and heating To further enrich the guest experience, the hotel hosts weekly music programs and movie screenings.
Vietsou Petro Hotel, located on Hung Vuong Street in the tranquil mountains of Dalat, offers an exceptional stay for travelers With 72 well-appointed rooms that cater to diverse preferences, this hotel can comfortably accommodate approximately 150 guests Designed with amenities comparable to 4-star establishments, Vietsou Petro Hotel guarantees a relaxing and personalized experience for every visitor.
Nam Anh Phat Restaurant, located just 500 meters from Dalat market, is a popular destination for those looking to "eat, drink, and socialize." Its strategic location, coupled with a diverse menu featuring Dalat's specialties, makes it a favorite among tourists The restaurant offers unique dishes from the forests and mountains, including grilled chicken rice, whole grilled rabbit, and needle crab floor, alongside fresh seafood options like grouper sashimi, crab, snail, and a lobster buffet With a spacious layout, convenient parking, a VIP room, and a children's play area, Nam Anh Phat ensures a comfortable dining experience The professional staff provides attentive service with a friendly smile, dedicated to fulfilling all customer needs.
Memory Da Lat Restaurant is a celebrated dining destination known for its romantic and nostalgic ambiance that reflects the essence of old Da Lat Conveniently located away from the city's hustle and bustle, it offers a serene escape from urban noise and pollution The restaurant's design features a gentle yet sophisticated nostalgic style, creating an inviting atmosphere for guests Memory Da Lat is renowned for its clean, flavorful cuisine at reasonable prices, with standout dishes including the elaborately crafted stone noodle soup, sumptuous sturgeon floor, and refreshing strawberry salad The menu also showcases a variety of delicious Da Lat specialties, such as artichoke soup stewed with bones, vermicelli, and rice noodles, making it a must-visit for food lovers.
Current situation of typical cultural tourist destinations in Da Lat City
Tourist attractions: Bao Dai Palace 1, located at No 1 Tran Quang Dieu, Ward
Da Lat City in Lam Dong has transformed into a picturesque destination, offering visitors charming spots perfect for capturing memorable moments The spacious exterior is furnished with luxurious tables and chairs, providing a comfortable atmosphere Upon arrival, guests are welcomed by a vibrant array of fragrant flowers, an impressive national flag display, a colorful seven-step staircase, and numerous hanging lanterns Additionally, the European-style fountain serves as a captivating focal point that attracts many visitors.
Tourist attractions: Bao Dai Palace 3, situated at No 1 Trieu Viet Vuong, Ward 4,
Da Lat's Bao Dai Palace 3, an architectural marvel in Lam Dong, captivates visitors with its grandeur and well-preserved artifacts Modeled after a French palace, it features stunning flower gardens that bloom year-round, complemented by charming stone pathways ideal for leisurely walks The two-story palace boasts 25 luxurious rooms, each reflecting the royal family's opulence through meticulously preserved furniture and decor from King Bao Dai's era Visitors can explore a variety of artifacts, including items from the Hue court and documents related to the royal family, alongside a rare wine cellar from the French colonial period Touring the kitchens and bedrooms offers a glimpse into the regal lifestyle of Vietnam's last royal family, making the palace a vital part of the region's rich cultural and historical heritage.
Tourist attractions: Con Ga Church, located at No 15 Tran Phu Street, Ward 3,
Da Lat City is home to Con Ga Church, a popular free tourist attraction known for its unique French architectural style This historic church draws thousands of visitors each year, both domestic and international, making it an ideal spot for sightseeing and attending Mass As a significant landmark in Dalat, Con Ga Church highlights the city's rich history and development, earning its reputation as one of the top tourist destinations in the area.
Tourist attractions: Tran Le Xuan Villa - No 2 Yet Kieu Street, Ward 5, Da Lat City, Lam Dong The villa consists of 3 units: Bach Ngoc, Lam Ngoc and Ruby villas
Originally a weekend retreat for Diem Nhu's family and a vacation spot for generals of the former regime, this location has now been transformed into the National Archives Center IV It serves as a significant repository of historical artifacts from the Central Highlands and houses over 35,000 woodblocks from the Nguyen Dynasty Today, it functions as both a museum and a popular tourist attraction in Dalat.
Discover the rich gong culture at Dream Hill, located at No 5 Mai Anh Dao Street in Da Lat City, Lam Dong Province This unique destination seamlessly blends natural beauty with Central Highlands cultural experiences Visitors can explore a traditional longhouse made of solid wood, where captivating performances of singing and dancing take place, alongside displays of ancient gongs and local souvenirs Dream Hill also features an open space for guests to enjoy various attractions, including the Han Mo Tu poetry garden, ancient houses with enchanting turntables, and picturesque rose villas For a memorable nighttime experience, guests can participate in traditional gong dances, immersing themselves in the vibrant culture of the Central Highlands' mountains and forests.
Tourist route: Van Thanh Flower Village - Langbiang Mountain - Railway Station - Linh Phuoc Pagoda
Dalat, known as the "City of Thousand Flowers," enchants tourists year-round with its vibrant floral displays A must-visit spot for flower enthusiasts is Van Thanh Flower Village, one of the largest flower villages in the region Here, visitors can explore the rich history of Dalat's floriculture, which dates back to 1938 Knowledgeable guides offer insights into cultivation techniques, advanced irrigation systems, popular flower varieties, market dynamics, and the daily lives of local flower farmers A visit to Van Thanh Flower Village deepens the appreciation for the stunning floral landscape that defines Dalat's charm.
Langbiang Mountain, the highest peak in southern Vietnam, is a striking landmark that welcomes visitors to Da Lat with its romantic and majestic presence Adventurers can explore its beauty with a guide or opt for a thrilling jeep ride along a winding 7km path to the summit From the top, guests are treated to breathtaking panoramic views of Dalat city, along with the captivating Golden Stream and Silver Stream Additionally, visitors can enhance their experience by dressing up as K'Ho ethnic brothers and sisters while exploring the dragon house rooftop, providing a unique cultural immersion Langbiang Mountain seamlessly combines natural beauty, adventure, and rich cultural experiences for all who venture to its heights.
Vietnam's oldest railway station, a historic gem in Indochina, features remarkable steam locomotives and unique cog railways Its distinctive architecture, a blend of Western and indigenous styles, makes it an eye-catching landmark This station not only serves as a historical site but also as a picturesque setting for music videos and films, ensuring its charm endures through generations For those wanting to experience history firsthand, the ancient train ride to Trai Mal offers a scenic 7km journey through the beautiful Thai Phien flower village, providing a delightful and nostalgic adventure Riding this historic train allows travelers to step back in time and fully appreciate the unique charm and rich history of this iconic railway station.
Linh Phuoc Pagoda, also known as the Ve Chai Pagoda, stands out as one of Vietnam's most intricate architectural marvels, featuring 19 unique design elements Its distinctive character is highlighted by the meticulous use of recycled materials, where workers creatively arrange beer bottles, plates, and mirrors to form vibrant, multi-colored ceramic and glass artworks on the walls Among the notable features are a statue of Kannon made from 2 tons of immortal flowers and a 49-meter-long dragon constructed from 12,000 beer bottles This innovative approach not only demonstrates remarkable creativity but also emphasizes sustainability, making Linh Phuoc Pagoda a true eco-friendly architectural gem in Vietnam.
Tourist route: French Quarter - Palace 1 Da Lal - Chicken Church - Da Lat Pedagogical College:
The French Quarter in Dalat is an historic area featuring villas constructed in
The neighborhood, established in 1930 for French officials, has transformed over time, with many original villas now serving as high-standard resorts While some have been converted into luxurious accommodations, others remain accessible to visitors eager to explore the distinctive architecture and landscape of the French Quarter This area not only showcases the colonial history of Dalat but also provides a charming atmosphere for those wishing to immerse themselves in its architectural and historical richness.
Palace I stands as one of the two residences of King Bao Dai in Dalai King Bao Dai purchased the palace from a French millionaire, and it served as the workplace for the officials of the Nguyen Dynasty This architectural gem boasts European design elements and is surrounded by hundreds of 70-ycar-old trees, creating a dreamy and beautiful scenery The palace, with its historical significance and captivating environment, has the power to make visitors feel entranced, compelling them to linger and appreciate the unique charm it offers.
Con Ga Church, also known as Da Lat Cathedral, is the most beautiful and largest Catholic church in Da Lat city today.
The College of Education in Da Lat is a stunning educational institution known for its historic European architecture, featuring a series of arched houses built from vibrant red bricks imported from France This distinctive architectural style enhances the campus's charm, creating a visually appealing environment that captivates those who admire historical buildings while serving as a place of learning.
In general, Dalat cultural tourism is still small, so tourists do not have much to visit and other places are not suitable for personal preferences.
Current situation of human resources for tourism in Da Lat City
3.5.1 Current status of quality of human resources for tourism
The tourism sector's workforce is significantly lacking in formal training across all educational levels, from beginners to postgraduate professionals Many employees in tourism-related services do not possess essential tourism knowledge, skills, or effective communication techniques, which negatively impacts the quality of tourism products in the region Despite the importance of tourism as a vital foreign economic sector requiring interaction with international visitors, there is a marked deficiency in foreign language proficiency among local industry workers, particularly in less common languages like German, Italian, Japanese, and Korean Additionally, there is a widespread lack of awareness regarding social culture and civilization among tourism service providers Unfortunately, training and retraining programs designed to address these critical knowledge gaps have not been sufficiently implemented.
Da Lat's tourism industry is hindered by both a shortage and a lack of skilled labor A survey by the Lam Dong Department of Culture, Sports, and Tourism reveals that merely 30% to 40% of labor managers in the sector possess professional training, which is mostly limited to short-term courses ranging from 15 to 60 days Consequently, the current skill set of the workforce does not meet the evolving demands of the industry.
The current workforce in the tourism sector faces significant challenges due to limited proficiency in professionalism, foreign languages, and communication skills, alongside inadequate managerial knowledge among business leaders Educational institutions, including universities and vocational training centers, are falling behind in adopting innovative training methods and updating curricula to meet the dynamic demands of the economy This theoretical approach to education lacks a focus on essential communication skills and practical abilities, resulting in training programs from secondary and vocational schools that do not align with the practical needs of employers.
3.5.2 Current situation of training of tourism service personnel
Da Lat city has prioritized human resource training in the tourism sector, leading to significant achievements The provincial tourism industry reports that local training institutions have effectively met the demands for developing tourism-related personnel Several schools not only provide skilled workers but also contribute to tourism training initiatives nationwide Additionally, the Department of Culture, Sports, and Tourism in Lam Dong province organizes annual training programs to enhance the professional qualifications of the tourism workforce, ensuring they are well-equipped to meet the needs of tourists at local resorts.
Da Lat City's network of tourism training institutions effectively meets the growing demand for skilled human resources in the tourism sector Students receive training in essential tourism skills and gain practical experience through internships with local businesses Recently, there has been a notable increase in both the quantity and quality of tourism professionals in Lam Dong province, particularly in Da Lat, with over 80% of state tourism management personnel receiving specialized training Companies are increasingly recognizing the importance of high-quality tourism staff, leading to improved hiring practices However, despite these advancements, challenges remain in developing high-quality tourism, including gaps in labor structure, shortcomings in foreign language training, and a lack of professionalism in certain areas.
Current situation of propaganda and promotion of cultural tourism in Da Lat City
Tourism promotional efforts are inconsistent and limited in scope, often leading to a plateau in the effectiveness of new marketing initiatives Initial market research lacks a proactive foundation for product development and promotional strategies, resulting in a lack of focus and depth in tourism promotion activities This stagnation is evident in overseas promotional events, such as international tourism fairs, which often become repetitive and lack creativity and professionalism To enhance the effectiveness of tourism promotion, a more innovative and strategic approach is essential.
Insufficient funding limits the ability to effectively utilize popular and proven tourism promotion methods, such as advertising in international media and employing e-marketing strategies.
The tourism promotion apparatus faces significant challenges, including a shortage of dedicated personnel and a reliance on part-time workers, which leads to a passive approach and low efficiency Additionally, there is a lack of standardized organization for specialized promotion departments across the country, resulting in staff that often lack the necessary expertise and professionalism in various regions.
Despite advancements in inter-sectoral coordination for tourism promotion, there remains a disconnect at all levels, where these activities are not fully recognized as core responsibilities The effectiveness of coordination efforts is insufficient, failing to meet the essential needs of interdisciplinary, interregional, and socially integrated tourism initiatives Although there has been some initial engagement and resource attraction for tourism promotion, these efforts are still underdeveloped and poorly organized.
The impact of tourism on cultural heritage in Da Lat City
Tourism is heavily impacted by the development of infrastructure, such as roads, hotels, and restaurants, which are essential for accommodating visitors However, this construction can alter landscapes and contribute to environmental pollution While attractive landscapes can draw more tourists, increased visitor numbers may lead to overcrowding, resulting in environmental and social challenges that depend on the local community's and ecosystem's ability to manage the influx.
Presently, there is a notable surge in the development of tourism, particularly in the form of mass tourism, which is having a negative impact on cultural heritages.
The impact of mass tourism on heritage sites, particularly in prominent locations, has resulted in significant challenges such as overexploitation, commercialization, and excessive visitor pressure These issues lead to the misinterpretation of heritage values and inadequate restoration efforts, ultimately causing rapid deterioration and loss of cultural significance Unchecked tourism development threatens these cultural treasures, with recent investments failing to prevent serious violations that harm heritage values and require extensive restoration efforts Furthermore, the commercialization of tourism jeopardizes local identities, disrupts traditions, and creates community divisions, leading to conflicts over access to cultural resources This erosion of heritage has prompted stakeholders to rethink their strategies for sustainable resource management and preservation of these invaluable cultural assets.
Tourism is essential for preserving a nation's cultural treasures, as the interest of tourists drives authorities and communities to value and protect their heritage Cultural heritage tourism serves as a vital economic sector, providing livelihoods for local residents while generating income and jobs This form of tourism not only fosters the preservation of cultural values but also enhances the quality of life by promoting understanding and respect for diversity The revenue from heritage tourism is reinvested into conservation efforts, restoration, and effective management, ensuring that both businesses and the local community benefit Ultimately, heritage tourism significantly contributes to the sustainable promotion and preservation of cultural heritage.
Survey results
3.8.1 Description of the survey sample
Survey "Research on potential development of cultural tourism products in Da Lat" The survey consists of two parts:
P art I: General information including 2 questions
- Are you from Da Lat?
The aim of these two questions is to gather insights from relevant individuals in Da Lat, who can offer unbiased information regarding cultural tourism sites, including details about their facilities and current conditions.
- Security and order in Da Lat safely
- Guide, provide complete information for visitors
- Protection of natural resources in tourism exploitation
The satisfaction survey aims to evaluate the quality of service provided to visitors at cultural tourist attractions in Da Lat This assessment will help in developing comprehensive solutions to enhance the overall experience of cultural tourism in the region.
- Da Lat has many historical relics
- Long-standing traditional craft villages
- Various cultural tourism experience activities
Provide factors that attract visitors, survey the market and places guests want to visit.
- Current situation of cultural tourism in Da Lat City
- Traditional festivals are gradually forgotten
- Uncontrolled deforestation (sparse pine shudder)
- There is still a problem of dragging and "chopping" tourists
- Environmental pollution, degradation of the urban landscape
From the current situation, it is possible to offer solutions to improve cultural tourism in
1 Are you from Da Lat city?
Figure 2 Survey of people from Da Lat city
A significant 49.1% of respondents rated the service quality at cultural tourist attractions in Da Lat city as very satisfactory, indicating that high-quality service is a key factor in attracting visitors However, a small portion of customers, comprising 2.6%, strongly disagreed with this assessment, while 4.3% expressed their disagreement, highlighting some areas for improvement.
Figure 4 Surveying customer satisfaction levels at cultural tourism destinations are safe tourists complete resources in information tourism for visitors development
■ Strongly disagree ■ Disagree ■Neutral t Agree ■ Strongly agree
A recent survey reveals that 51.7% of respondents feel very confident about the safety and order in Da Lat, highlighting the city's secure environment and the friendliness of its residents However, a small portion of participants, 2.6%, strongly disagreed regarding the safety measures, while 7.9% expressed general disagreement about the security situation in the area.
According to a recent survey conducted by the author, a significant 60.76% of respondents strongly agree that prices in Dalat city are reasonable, while only 3.42% strongly disagree This indicates a stable pricing environment, as local vendors do not significantly inflate prices when catering to tourists in this picturesque, misty city.
A recent survey revealed that an impressive 69.54% of respondents consider the residents of Dalat to be tourist-friendly This high percentage reflects the well-known reputation of Dalat's locals for their warmth and hospitality, making the city an inviting destination for visitors.
A recent survey conducted by the author revealed that 70.68% of respondents strongly agree on the effectiveness of tourism management in Da Lat, indicating a high level of security in the area However, it is noteworthy that 2.23% of participants expressed strong disagreement, while 3.42% disagreed, highlighting some concerns among a minority of respondents.
Surveyors emphasize the importance of providing comprehensive information to guests, with 69.54% agreeing that this practice enhances customer understanding of their destinations However, many consumers express dissatisfaction with the discrepancies between online representations of resorts and their actual experiences, resulting in disappointment Specifically, 2.23% of customers strongly disagree with the accuracy of the information provided, while an additional 4.56% simply disagree, highlighting a significant gap between expectations and reality.
Resource preservation in tourism exploitation has created a tourist region, but environmental protection must remain a key concern, according to the author's poll, with 60.42% strongly agreeing.
A recent survey revealed that several factors significantly attract visitors to Da Lat Notably, 52.44% of respondents highlighted the city's rich historical relics, while 51.30% appreciated its unique architectural works and traditional craft villages Additionally, 54.72% of participants praised Da Lat's diverse and rich cuisine, and 59.28% expressed strong agreement regarding the variety of cultural tourism experiences available Furthermore, 61.56% of those surveyed valued the unique customs and practices found in the region Overall, the survey indicates that these elements collectively enhance Da Lat's appeal as a cultural tourism destination.
Figure 5 Survey factors that attract customers
Da Lat is a unique destination known for its rich history, diverse architecture, and traditional crafts The city boasts a vibrant culinary scene and a variety of cultural customs, making it a hub for tourists Visitors can explore historical relics and participate in local festivals, offering a wealth of experiences and activities that showcase the region's heritage.
■ Strongly disagree ■ Disagree ■ Neutral Agree ■ Strongly agree
3 Current situation of cultural tourism in Da Lat City
Figure 6 Current status of cultural tourism in Da Lat city
(sparse pine forests) and "ripping off urban landscape tourists
■ Strongly disagree ■ Disagree ■ Neutral Agree ■ Strongly agree
Cultural tourism in Da Lat city faces several significant challenges A survey revealed that 52.44% of respondents noted the degradation of historical relics, while 51.30% expressed concern over the gradual loss of traditional festivals Additionally, 62.70% highlighted issues related to uncontrolled deforestation, particularly the cutting of pine forests Environmental pollution, which affects the urban landscape, was strongly agreed upon by 58.14% of those surveyed These inadequacies not only hinder the appeal of Da Lat as a tourist destination but also contribute to climate change and environmental degradation To ensure a sustainable future for cultural tourism, it is essential to protect the environment and preserve the city’s natural and historical landscapes.
The survey aims to gather essential data for the authors to accurately depict the current state of cultural tourism in Da Lat city This information will enable them to propose effective strategies for optimizing the potential of cultural tourist destinations.