Mobile commerce final report “develop business strategies for creative bay – workshop and online class for handmade

Additionally, the report proposes effective mobile technology application strategies to deliver an optimal user experience.. With our commitment to enabling individuals to engage in art

MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF ECONOMICS AND FINANCE

HO CHI MINH CITY

UNIVERSITY OF ECONOMICS & FINANCE

MOBILE COMMERCE

FINAL REPORT

“DEVELOP BUSINESS STRATEGIES FOR CREATIVE BAY — WORKSHOP

AND ONLINE CLASS FOR HANDMADE”

ABSTRACT Student implementation:

1 Bui Duc Thang

2 Nguyen Thi Dang Tam

3 Le Huynh Minh Khoa

4 Phuong Thao

Lecturer: Mr Tran Thanh Cong

Ho Chi Minh City, June 2024

ABSTRACT

The proliferation of mobile phones and the increasingly prevalent usage habits have

propelled the robust development of Mobile Commerce (m-commerce) Integral to the

E-commerce model (e-commerce), m-commerce holds the promise of substantial

benefits for both businesses and consumers This report focuses on analyzing key

strategic factors driving the outstanding growth of mobile applications in the

handicraft industry We delve into detailed business strategies concerning product,

pricing, marketing, sales, and distribution Additionally, the report proposes effective

mobile technology application strategies to deliver an optimal user experience

Recognizing the importance of this foundational element, the report analyzes how

business strategies have adapted to changes in consumer behavior and played a prvotal

role in the e-commerce landscape

Keywords: mobile commerce, business strategy, artistic applications

4.1 Competitive strategy he S 18 4.2 Market analySIs L2 Q2 H1 0H11 111111111111 1111111111111 1 k2 20

IV Reference

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Bùi Đức Thắng Creat mobile markerting strategy ,

customer _ relationship management

(CRM)

Lé Huynh Minh Khoa Describe our app, business strategy,

Tactics to improve customer engagement Nguyễn Thị Đăng Tâm Overview of the company, Reason why implement mobile marketing, business

strategy

1 Introduction

The surge of e-commerce in recent decades has significantly contributed to the growing trend of buying and selling goods and services through electronic platforms and systems, especially on the internet This trend, with the mvolvement of businesses, consumers, and other market players, has reshaped consumer behavior, leading to an increasing reliance on mobile devices and online shopping This trend is further fueled by the ever-increasing number of mobile users worldwide

However, as the market becomes saturated and lacking differentiation, consumers are starting to seek out newer and more unique experiences Handicrafts, with their high creativity and personalization, have become an ideal choice for those who want to create unique gifts or simply seek out new creative experiences However, finding high-quality and suitable handicraft courses can be challenging Many courses are low quality, with providers focusing solely on profit and neglecting the quality of service

Recognizing this, the research team has developed a mobile application that makes it easy for users to access and participate in high-quality handicraft courses The application provides a curated selection of courses from experienced and reputable instructors, ensuring that users have access to high-quality learning experiences

The research team will conduct market segmentation analysis, marketing strategies, and customer management aspects to ensure the best possible user experience In addition, the report will summarize the evaluation and insights gained from the mobile application, and then propose strategies and methods for improving the application to attract and retain users, thereby enhancing the platform's competitiveness By adjusting and customizing the platform to user expectations in terms of features, usability, and overall satisfaction, the mobile art application can maintain its leading

position

Our goal is to bridge the gap for those who want to explore new art fields, create a culture of creativity, and supplement art knowledge With our commitment to enabling individuals to engage in artistic endeavors, we strive to curate a diverse array

of art activities, ensuring that our customers have access to a rich source of creative resources

From traditional art forms to contemporary expressions, our platform is an open door

to a world of artistic exploration At the heart of our mission lies the belief that creativity knows no bounds By providing a platform with diversity and innovation,

we aspire to inspire individuals to challenge the boundaries of creativity and embark

on transformative artistic journeys Whether through in-depth workshops, interactive exhibitions, or collaborative projects, we strive to ignite the spark of creativity within each individual we serve With a passion for creativity and a commitment to excellence, we are dedicated to delivering an unparalleled customer experience Through personalized guidance, expert resources, and a vibrant community of artists and enthusiasts, we empower our customers to unleash their full creative potential and embark on a lifelong journey of artistic exploration and growth

1.2 Vision

Our mission is to empower everyone to easily access and engage in creative and enriching experiences We are committed to providing an open, welcoming, and diverse environment where people can explore and develop their artistic interests and skills

Through a variety of activities, events, and programs, we aim to provide everyone with the opportunity to experience art from different perspectives and engage In creative endeavors We offer courses, workshops, exhibitions, and community projects to encourage participation and interaction, fostering a vibrant and dynamic community

In addition, we are constantly seeking ways to optimize the experience for everyone

by improving our services, enhancing our amenities, and diversifying our content We always listen to and respond to the needs and desires of our community, ensuring that

everyone has the opportunity to participate and enjoy creative experiences in a full and meaningful way

1.3 Core value

Our product's core values are geared towards everyone aged 6 and above, and it's not Just about entertamment for the soul after stressful work hours or during times of stress It's also about providing new and enriching experiences through handmade art classes

We are not just a mere entertainment product, but also a source of inspiration and exploration Our classes not only bring innovation and creativity, but also an opportunity to expand and develop people's artistic skills

In addition, we are also committed to providing opportunities for customers who need

to umprove their skills in specific disciplines We provide a fun learning environment where people can grow and progress in therr art

Ultimately, we not only make art more accessible but also help people discover and explore new disciplines We believe that art 1s a gateway to the world, and we want everyone to join us on this journey of discovery

1.4 Overview product/ service

Creative Bay: Unveiling a Creative Oasis Where Art and Craft Harmonize with Everyday Living

Creative Bay, a haven of creativity where art and craft seamlessly intertwine with everyday life, has proudly unveiled its diverse range of products and services, designed to deliver unique and enriching experiences for the art-loving community With a steadfast commitment to being the ideal destination for those seeking to express their creativity and explore their passions, Creative Bay transcends the boundaries of an ordinary e-commerce platform, transforming into a spiritual haven for those yearning for innovation and surprise

Short Courses: Unleashing Creativity's Doorways

Through an array of meticulously crafted short courses, Creative Bay unlocks a world

of possibilities for art and craft enthusiasts, providing them with the opportunity to learn from industry masters From oil painting workshops to handmade craft sessions, each course 1s meticulously designed to nurture and unleash participants’ creativity, fostering unique and rewarding experiences

Fresh Recreational Activities: Embarking on New Adventures

Venturing beyond its core offerings, Creative Bay presents a vibrant spectrum of recreational activities, ranging from delightful baking and chocolate-making workshops to advanced handmade course These engaging activities not only provide moments of joy and entertainment but also serve as exceptional opportunities for relaxation and the discovery of hidden passions

Exclusive Benefits for Children: Igniting the Spark of Imagination

For the little ones, Creative Bay 1s not merely a place of amusement but a nurturing environment where children can embark on a journey of self-discovery and unleash their boundless creativity Through hands-on courses and interactive activities, children are empowered to develop their sensory, tactile, and cognitive abilities with confidence and enthusiasm

Guided by a Creative Vision and a Commitment to Exceptional Experiences

With its unwavering creative vision and unwavering commitment to delivering unique and enriching experiences, Creative Bay stands as the ideal destination for individuals seeking to express themselves and explore their passions through the transformative power of art and craft

2 Implement of mobile commerce

2.1 Reason why implement mobile marketing

In today's digital age, mobile phone usage has become an indispensable part of our daily lives Creative Bay, an art and creativity platform, has recognized the potential

of mobile marketing not only to promote products but also to create the best possible customer experience and build a diverse and creative community

Goals and Commitments

With a mission to make the world of art and creativity more accessible and explorable, Creative Bay is committed to providing customers with unique and convenient experiences through its mobile app By combining the convenience of mobile technology with user needs, we aim to create an open and diverse online environment where people can discuss, exchange ideas, and experience art and craft

Maximum Customer Benefits

One of the main benefits of implementing mobile marketing is to make it easier for customers to access and find entertainment and creative activities Through the mobile app, we provide users with a comprehensive gateway to art events, activities, and courses, giving them more options and convenient access to our services from anywhere

In addition, the mobile app also helps users manage their time and schedule their activities easily By providing comprehensive information and flexible schedules, we enable users to optimize their time and experience

Communication and Interaction

More than just a utility tool, the mobile app also creates opportunities for effective interaction and communication with customers We can notify users about events, promotions, and the latest updates directly through the app, creating a sense of connection and positive interaction with our community

In short, mobile marketing is not only a means of product promotion but also a powerful tool for creating the best possible customer experience and building a diverse and creative community Creative Bay 1s proud to accompany users on their journey of exploring and experiencing the world of art and creativity

2.2 Describe our app

The Creative Bay app empowers clients to take control of their creative projects To streamline this process, the app features a suite of intuitive user interfaces designed for ease of use and clear communication Let's delve into some of these key interfaces that will be your companions on your creative journey within Creative Bay

Upon launching the Creative Bay app for the first time, you'll be greeted by a seamless registration process This straightforward procedure ensures that you can quickly establish your account and begin exploring the app's extensive features

Figure 3: Main screen of Creative Bay app Once you've successfully logged into the Creative Bay app, you'll find yourself on the app's vibrant home screen This dynamic space serves as your gateway to a world of creative possibilities, where inspiration and exploration intertwine The home screen takes center stage in showcasing an array of captivating courses designed to ignite your creativity Each course tile provides a glimpse into the exciting journey that awaits, featuring enticing titles, brief descriptions, and captivating visuals With its thoughtfully designed layout and curated content, the home screen empowers you to seamlessly navigate the Creative Bay app and embark on your creative journey with ease Whether you're seeking inspiration, exploring new techniques, or gathering materials, the home screen serves as your compass, guiding you towards fulfilling your creative aspirations

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Phương thức thanh toán | Ngan hang ĐẶT HÀNG

Once you've carefully curated your selection of courses and materials, adding them to your virtual cart, it's time to proceed to the checkout screen This crucial step marks the final stage

in your Creative Bay shopping journey, where you'll finalize your purchase and embark on your creative endeavors

3 Develop mobile commerce strategy

3.1 Approach to implement mobile marketing

In today's digital world, mobile device usage has become not only a means of communication but also a gateway to creative and convenient experiences With an Increasingly competitive market environment, Creative Bay, an art and creativity platform, has developed a meticulous and detailed mobile marketing strategy to create

a great user experience and strengthen its market presence

1 High-Quality Mobile App:

Creative Bay is committed to developing a high-quality mobile app that is not only a utility tool but also a space for interaction and communication for the art community The app will be designed with a user-friendly interface, ease of use, and diverse features to meet the diverse needs of users

2 Optimize User Experience:

The user experience will be the top priority, with optimization of every aspect of the mobile app From page loading speed to the user-friendly interface and features, every element is considered and continuously improved to ensure user satisfaction and a positive experience

3 High-Quality and Continuous Content:

Creative Bay is committed to providing high-quality and continuous content on the mobile app, including not only product and service information but also tutorials, art news, and special promotions Regular content updates keep users engaged and continue to use the app

4, Multi-Channel Advertising Strategy:

A multi-channel advertising strategy is built with a combination of Google Ads, Facebook Ads, and Instagram Ads to reach potential customers on all mobile platforms This helps increase brand awareness and drive traffic to the app

5 Use of GPS Technology and Location Information:

Creative Bay will leverage GPS technology and location information to provide localized information and promotions to users This helps increase engagement and create personalized experiences for users based on their location

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