Subjects management information systems final exam report

The business will meet the needs of all customers for the types of products they need e Increase footwear market share in the market, starting with the children's footwear market.. frien

TRUONG QUOC TE - DAI HOC QUOC GIA HA NOI

VNU-INTERNATIONAL SCHOOL

SUBJECTS: MANAGEMENT INFORMATION SYSTEMS

FINAL EXAM REPORT

Class: INS2037

Lecturer: Nguyén Phuong Anh

Group: 4

Trần Xuân Mai: 22070768

Phí Thạch Thảo: 22070833

Tạ Thị Thanh Phương: 22070721

Hà Nội, 2023

Table of Contents

II ii onyayỪ Ữ 2

LL Company profile 2

1.2 Overview of the coInpATY 2n T21 SH 1 HH H11 1211111 1x 11 HH1 11 1H tết 2 2 Business Model Canvas and expÌanatIon -:- scccc 2k t1 211 19 10112121012 01 81t ray 3 2.1 Introduction about Business Model cece cece 212111111 1111111111 1111118111 8111 2812111111 ke 3 2.2 Business Model for Biti`s Company c2 12v 1121 HH1 11211111101 8 kg 3 2.3 Organization Structure ofthe BIfIi`s company cv vn 1H HH Hy 4 I Functional areas involved in service activities cc Lọ S ST HH H111 11011111111 11111211 1111 1e 4 I6 vê on 4

2 Diagram for Cross-functional Business PToCess ng n1 2111k ray 5 IV _ Information systems are being used óc ok t1 211211211 11111 1101111121012 0120110120111 1H gay 6 1 Introduce the information sy§Sf€I§ -á 2c v21 122 10111 11111102181 11 0111110111111 0111 kg 6 2 Key features are matched with/support business processes 1n ÏÌ - s2 scvxssssxve 8 MS oi on ố 9

Ai on .4 9

PIN coi na 10

3, References 11

Work breakdown structure

e Business model canvas

` e Recommendation

Tran Xuan Mai e References

e Introduction

e Make slide

e Draw a diagram for the Cross-functional Business

Phi Thach Thao e Process Purpose

e Make slide

e Functions of the ABIT and its applications to

e Conclusion

e Make slide

100%

1 The purpose of the report

Business information systems and processes are vital to the success of a company because they are the foundation of all other elements of the business Management information system helps the company to overcome the limitations when they access a huge number of customers worldwide in different regions

One of the successful names in the digital transformation process is Biti's, Vietnam's "national" footwear manufacturing enterprise Covering everything from production to retail, each year, Biti's produces about 20 million pairs of shoes With such a large number of orders, we encounter many difficulties in managing inventory orders, tracking orders, and assigning work to each branch leading to the updating of late product information for customers Thus, customers experience delays, late deliveries, imbalances in business processes, reduced operational efficiency, and many other difficulties

Therefore, the purpose of this report is to study the core business processes of Bitis and come up with innovative solutions by modifying the existing business processes and using information systems/software From there, we have an overview of the company's business operations and the actual situation, as well as the job duties of the employees In addition, the process model also supports the implementation of plans within a team, enhances organizational cohesion, improves sales, and provides the best buying experience to our customers

IL Company background

Biti’s often referred to as the Van Thanh collaboration, was established in 1982 by Mr and Mrs Vuu

Khai Thanh With only 20 employees when it first opened, Biti’s designs and manufactures are intended for both domestic and overseas mass markets Biti's is Vietnam's No | footwear brand, producing and retailing shoes and maintaining its status via high-quality products Biti's is not only

a footwear brand with a 40-year history, but it also contributes significantly to Vietnam's economic growth

Vision

Biti's company is currently interested in developing a long-term and sustainable investment strategy with the mindset of "Creativity for the mission of survival and development of the company." Decided to build a vision and affirm its appearance to develop Binh Tien Production and Co., Ltd into a powerful business that maintains its leadership position both domestically and internationally leading in Vietnam and actively integrating internationally, becoming a strong consumer goods manufacturing company in Asia

Mission

Continuously improve and improve the quality of providing products true to the meaning of Biti's brand identity "Prestige - Quality" Binh Tien Production HTD Co., Ltd is committed to constantly improving and improving the quality of product supply, better meeting the increasingly high and diverse requirements of customers, true to the meaning of identity Biti's brand "Prestige - quality", creates a long-term trust for all customers

Goals and objective

e Bitis targets all types of customers from workers with average wages to the upper class in society, from the elderly to children Every customer becomes the target market of the business The business will meet the needs of all customers for the types of products they need

e Increase footwear market share in the market, starting with the children's footwear market

friendly to customers

The Business Model Canvas is a strategic management template that may be used to create new business models as well as document existing ones It is composed of nine fundamental building blocks that describe the core aspects of a company's value proposition: infrastructure, customers, and finances

By using it, businesses can obtain a deeper understanding of their overall business model, identify areas for improvement, and develop new strategies for growth One of the key advantages of the BMC format is that it is highly visual When used properly, it allows businesses to produce a business model display that is consistent with the overall value proposition and strategic business objectives

The nine BMC building blocks were initially introduced by Alexander Osterwalder in 2005:

deliver its value propositions to customers They are the essential activities that make a company's business model work

value propositions to customers They are the essential resources that enable a company to create and deliver value

services provide to customers It is a promise of value that the company makes to its customers, and it is what sets the company apart from its competitors

value propositions to customers They are the essential partners that enable a company to create and deliver value

customers It is the process of building and maintaining relationships with customers over time Customer relationships are important because they can help companies to attract new customers, retain existing customers, and increase customer loyalty

customer segments Channels in BMC are located between Value Propositions and Customer Segments You can use this layout to match a specific value to a specific customer segment via an appropriate channel

its products or services They are the foundation of the business model, and they drive all of the other components of the canvas

e Cost structure: The breakdown of the costs incurred by a company to operate its business

It includes all of the costs associated with developing, producing, delivering, and marketing the company's products or services

e Revenue stream: How a company generates income from its customers They are the

monetization mechanisms of the business model

LProduct design and

1 Suppliers development 1 Personelized customer

9 Monufochuring and service

advertisin 3.Marketing and brandin eth of atvle

vợ nó công {Soles ond dstrbuton ff > Wide variety ofsyes ond

5.Customer service 4 Innovation and trendy

2 Loyalty programs

3 Social media engagement 4.Customer feedback and lesigns

5.Strong brand reputation KEY

RESOURCES

1 Brand image

2 Human resource “

(Shopee, Lozada, 5.Social media

COST STRUCTURE REVENUE STREAM

Customer Segments:

young adults, working professionals, and families

range of performance footwear

fashion-conscious consumers

Value Propositions:

durability, offering footwear that can withstand the demands of everyday wear

a wide range of customers

needs

to keep up with the latest trends

strong track record and positive reputation

Channels:

e Own retail stores: Biti's operates a network of retail stores across Vietnam

stores

conveniently

marketplaces such as Shopee and Lazada

products, and build brand awareness

Customer Relationships:

customer satisfaction

encourage repeat purchases

relationships and promote its products

improve its products and services

Revenue Streams:

Key Resources:

quality control and cost efficiency

a wide range of customers

passionate about creating high-quality footwear

Key Activities:

to create innovative and trendy footwear

quality control and cost-efficiency

awareness and promote its products

customers

Key Partnerships:

e Suppliers: Biti's partners with reliable suppliers to ensure a steady supply of high-quality materials

distribution

customers

to promote its products

Cost structure:

Understanding and managing Biti's cost structure is crucial for its long-term financial success By optimizing processes, negotiating favorable terms with suppliers and partners, and implementing cost-effective strategies, Biti's can maintain healthy profit margins and ensure its sustainable growth

1H Functional areas involved in service activities

The company’s functional areas include marketing, sales, warehouse management, management

accounting, customer service, and technical

a Marketing department

market trends, and assesses their brand perception The research helps them develop effective marketing strategies, optimize pricing, and identify distribution channels Customer feedback is collected to improve products and measure campaign success Executing Marketing Campaigns: Biti's plans to promote its shoe products through various channels, including online and offline advertising, in-store displays, and marketing materials E-commerce marketing will be employed, using SEO, pay-per-click advertising, and online marketplaces

b Sales department

The sales department of Biti's is responsible for driving revenue and achieving sales targets Sales strategy: The sales department develops and implements a comprehensive sales

identifying target markets, and defining sales tactics

Customer acquisition: The sales team actively seeks out new customers and works towards

convert them into paying customers

Relationship management: The sales department focuses on building and maintaining strong relationships with existing customers They provide personalized support, address customer inquiries and concerns, and ensure customer satisfaction and loyalty

Distribution channels: The sales team works closely with distribution partners, retailers,

contracts, manage relationships, and optimize distribution strategies

Sales forecasting and reporting: The sales department analyzes sales data, forecasts future sales trends, and generates reports to provide management insights This helps in making informed decisions and adjusting sales strategies as needed

c Warehouse management department

Infrastructure

Biti's infrastructure owns a modern warehouse system equipped with complete facilities and advanced technologies to meet the requirements of goods management

Inventory management software

Biti's utilizes professional inventory management software that integrates with other systems within the enterprise, such as ERP, sales, and distribution systems This software enables efficient management of goods and includes key functions such as:

etc

Management process

Biti's has established a tightly controlled inventory management process to ensure accuracy and effectiveness The process includes the following steps:

warehouse

management

d Customer service

Biti's customer care service includes phone, email, the official website, social networking sites, and

online chat systems They also handle feedback and complaints, provide updates on ongoing promotions, discounts, and offers, and answer questions about their product exchange/return policy and warranty

e Accounting department

The accounting department of Biti's is responsible for managing the financial aspects of the company They handle tasks such as financial reporting, bookkeeping, budgeting, tax compliance, financial analysis, internal controls, and managing financial systems The department plays a crucial role in providing accurate financial information, ensuring compliance with regulations, analyzing financial performance, and supporting decision-making within the organization

f Technical support department

The technical support department of Biti's is responsible for providing assistance and resolving technical issues related to the company's products or services They troubleshoot problems, assist customers in resolving issues, escalate complex cases, maintain product knowledge, document

solutions, collaborate with other departments, and strive for continuous improvement Their role is

8

crucial in ensuring customer satisfaction and maintaining the functionality of Biti's technological infrastructure

2 Cross-functional Business Process

Cross — functional Business Process

CUSTOMER ORDER

VERIFI SALES RECEIVING ORDER a NOTIFY

D /ERIFICATION ~ ` =

DEPARTMENT ORDERS V "—.Ố CUSTOMER

ARETHOSE N CANCEL ORDER ORDER ITEMS FULFILLMENT

AVAILABLE 2

Y

CHECK THE

GOODS DELIVERY

= GOODS ARE GENERATE A

TRANSPORT Saat DELIVERED SHIPPING ORDER

` ORDER PAYMENT = COMPLETION

Customers order: Customers can place orders through the website, e-commerce sites such as Shopee, Lazada, TikTok, or call the company's switchboard When ordering, customers need to provide information such as name, address, phone number, shoe type, quantity, color and payment method

Order receiving information system: The information system will receive customer orders and send notifications to the sales department

Sales department confirms order: The sales department will check the order and confirm with the customer the delivery time

Warehouse department: After confirming the order, the information system will check whether there is enough stock or not If there is enough, the product will be delivered If there is not enough stock, the system will automatically cancel orders and inform customers

Freight transportation: Goods will be transported to the delivery location according to the method chosen by the customer Information about shipping schedules will be updated in the information system and notified to customers

Delivery and collection: The delivery staff will deliver the goods to the customer and collect payment The delivery staff will update information about the delivery status in Bitis's information

system

And finally, the order has been completed