Dự Án cuối kì môn thống kê Ứng dụng trong kinh tế và kinh doanh a survey on the demand for studying masters abroad

ABSTRACT Introduction: The research team conducted this research intending to comprehend the demands of students seeking master's degree programs abroad as well as offer development dire

Lớp: FNC0S Khóa - hệ: —- K48 —- Hệ ĐHCQCLC

Thành viên: Nguyễn Thị Mỹ Duyên

Dương Hạnh MI Nguyễn Thị Minh Nguyệt

Võ Kim Oanh Trần Mai Trúc

TP Hà Chí Minh, ngày 15 tháng 1 năm 2023

Danh sách các thành viên trong nhóm 5 môn Thống kê ứng dụng trong kinh tế và kinh doanh

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ABSTRACT

Introduction: The research team conducted this research intending to comprehend the demands of students seeking master's degree programs abroad as well as offer development directions for businesses that cater to the study abroad market Currently in Vietnam, there are many Master’s course for students to choose from, be it in the country or study abroad This research will focus on studying for a Master’s degree abroad and go into measuring the factors students care about or factors affecting students’ decisions to study abroad Descriptive statistics and multivariate regression analysis analyzed the data obtained from the questionnaire The data source used in the research was collected from survey questionnaires from 300 students at UEH university and others The research team used multivariate regression analysis, showing 5 factors: (1) school year, (2) gender, (3) school, (4) majors, (5) whether interested in studying abroad or not From there, it is possible to infer their purpose of studying abroad for a master's degree and students’ interest in studying abroad is composed of many different factors Based on the research results, a few implications are given to study abroad consulting businesses having the nght strategies in the context of the increasing study abroad market

L Background of research

Vietnam's economy is expanding, raising the demand for high-quality human resources Businesses, companies, as well as many specific jobs in science today, require human resources with in-depth knowledge of that field of work As a result, many students prefer to pursue a master's degree to increase their chances of obtaining employment in the future A master’s degree proves the knowledge they have accumulated, affirms their position in the industry and builds trust with employers This is an opportunity for students to become involved in the globalization movement while also improving themselves Every year, more than 36,000 masters graduate in Vietnam, in which there is no shortage of aspiring entrepreneurs, directors, managers, and young generations

Currently, master’s degree programs are extremely diverse, with many different professions Students can choose to study for a master’s degree in Vietnam with many international joint programs or, even further, study abroad The choice to study for a master’s degree also depends on their needs and many factors affecting the external environment The question is, what elements impact students' decisions to study abroad for master's degrees and study abroad consulting businesses’ solutions? To better understand the needs of students in this regard and the biggest influencing factor in their decision to pursue a master’s degree, our group undertook a project called “A survey on demand for studying masters abroad” to survey and come up with results

IL Aim of research

Crossing countries and continents to get the best education has become a global phenomenon Therefore, many students choose to study abroad after their graduation to get a master's degree And many study-abroad companies have difficulty figuring out what factors students care about when choosing where they will study abroad in the future Moreover, universities in Ho Chi Minh City are increasingly interested in how to provide their students with a high-quality associate program with the hope of helping students have a chance to gain global knowledge with a less expensive tuition fee

In short, the research team carried out this research intending to evaluate the factors affecting the final decision to study for a master's degree abroad and give some offering development directions for businesses and universities

III Research question

What year are you in college?

What is your gender?

What is your school name?

Which major are you studying?

Are you interested in studying for a Master's degree?

Which major are you interested in?

Which Master's course are you interested in?

8 What is your budget for accommodation, transportation, and other personal activities within | month?

9 Which country are you interested in?

10 What criteria do you prioritize when studying abroad?

11 Ranked academic

12 English certificate

13.IELTS/ TOEIC band score

14.SAT score

15 Are you interested in studying abroad with a scholarship or being self sufficient?

16 What percentage is the scholarship aimed at?

ITV Research scale and object

A survey on demand for studying master abroad

V The contribution of research

In the globalization era, studying for a Master’s degree is an extremely right and necessary step for everyone to go far in their work and achieve many advancements in the future In particular, studying abroad for a Master’s degree helps to acquire multi-dimensional knowledge by cultivating many foreign languages and being exposed to many different cultures around the world This will help the country enhance human resources with many talents to bring integration and globalization to a breakthrough development Recognizing this importance, the group has conducted this research to understand clearly the demand for Master’s study with separate professions and to serve as a premise to help set out study abroad counseling methods for centers

VỊ Structure

The report is divided into 4 parts:

- A: The methodology

- B: Research result and general comments

- C: Conclusion, recommendations and limitations of the study

The two charts show level of IELTS and TOEIC band score

The table shows the school year of participants in the survey

The table shows the number of participants from different universities

The table shows majors of participants

The table shows the number of people who are interested in studying for a Master’s The table shows the level of interest in majors when studying for a Master’s degree The table shows the frequency of choosing a Master’s course of interest

The table shows the students’ budget for accommodation, transportation and other activities within | month

The table shows the countries that the survey participants want to study in

The table shows the priority of study abroad criteria is assessed from | to 5

The table shows academic performances of survey participants

The table shows the demand of studying Master abroad

The table shows desired scholarship target

Analysis results of Cronbach's Alpha for criteria

Analysis result of Cronbach’s Alpha for countries

KMO and Bartlett’s Test

Total Variance Explained

Rotated Component Matrix

Table 18: The table shows T — Test of the school variable

Table 19: The table shows T — test of the country variable

A THE METHODOLOGY

Quantitative research method: The research team conducted data collection through the Google Forms platform through the following steps: creating questions and answers, filtering valid data and conducting analysis of filtered data

The research team used a questionnaire to determine the number of people who want to study abroad for a master's degree and focus on the needs of survey participants choosing to study abroad for a master's degree

Descriptive statistics: percentage frequency, mean, standard deviation, graph

Deductive statistical methods: interval estimation, hypothesis testing, inference acting about 2 overall

B RESEARCH RESULTS AND GENERAL COMMNETS

The study was conducted by group 5 with 300 surveys from students of all ages from different universities in Ho Chi Minh City through the questionnaire platform on Google Forms When the survey time was up, the research team conducted a selection of valid forms and obtained a total of 300 complete forms After filtering the data, the team put it into IBM SPSS software to run the data and analyze it

More than 60% of the 300 students who participated in the survey were female and 39,3% of the male students participated As a result, this survey demonstrates that the concentration of this survey is about equal between genders

1.2

Table 1: The table shows the school year of participants in the survey,

Students participating in the survey are primarily freshmen, accounting for 67.3% percent of the total; the remainder is students in years 2, 3, and 4 Therefore the sample is predominantly freshmen, and the statistical results primarily represent the group of freshmen as well as some students from subsequent years

1.3

School Valid | Frequency Percent

Table 2: The table shows the number of participants from different universities

There are 181/300 students from other universities such as the University of Economics and Law, University of Finance-Marketing, University of Technology, accounting for 60,3%

of the students participating in the survey

University of Economics Ho Chi Minh city had 119/300 students participating in the survey, accounting for 39,7% of all students

1.4 Majors

Table 3: The table shows majors of participants

There are 13 majors included in the survey of student’ majors:

Economics has the highest proportion of students studying with 118/300 students, accounting for more than 39%, followed by IT, Marketing, Foreign language majors with 10,7%, 8,3% and 6,7% respectively These are currently the popular majors among students

Other majors, such as Engineering Techniques, Media/Communications industry, Medical, Science, Social Sciences and Humanities accounted for from 4.3 to 5.3% The majors with a low percentage are Architecture-Construction-Planning-Designer, Education, Industrial and Culture, Law

According to the statistics presented above, the survey covered a wide range of disciplines Since, the survey has received more responses from different students, allowing for more precise and comprehensive data collection

2 The surveyed people interested in studying a master's degree

2.1, The number of participants enjoyed to study Master’s degree out

2.2, Selected Master’s majors

Table 5: The table shows the level of interest in majors when studying for a Master’s degree

The data above showed that Economics is the most popular major when students have plans to study for a master’s degree abroad It accounts for 35.5% of the total 14 occupation groups Besides, the Food industry just witnessed 2 students surveyed, which means that very few students prefer this field to study for a master’s degree One thing worth noting is that 77 surveyed people were ticking Education, Industrial, and Culture

2.3 Master”s courses

Study an associate Master's course in Vietnam | 25 10.1

Studying a Master's degree in Vietnam but | 36 14.5

getting a foreign degree

Table 6: The table shows the frequency of choosing a Master's course of interest

Out of 300 surveyed participants, 166 people chose to study abroad for a master's degree, accounting for 66.9% That completely coincides with the group's prediction that the demand for master's degrees abroad is higher than ever Additionally, studying for a master’s degree in Vietnam but getting a foreign degree is also an option chosen by 36 people meaning 14.5% in total Finally, the data for studying an associate master’s course in Vietnam and a master's typical program in Vietnam is 10.5% and 8.1%, respectively

2.3.1 Studying Master’s degree in Vietnam According to table 7, the total number of survey participants choosing Master’s course

in Vietnam is 82 people, accounting for 33.1% of the 248 people who are interested in studying Master’s degree abroad

11

Chart 2: The line chart shows reasons of choosing study in Vietnam

The research team gave 4 reasons for choosing to study for a Master’s degree in Vietnam and from the chart above, we can easily see the reason affecting Master’s study in the country instead of abroad Students choose to study in Vietnam for 2 reasons that account for the highest percentage: Tuition fees in the country are cheaper than abroad and Closeness to family accounts for 64% bd 63%, respectively Besides, the reason for the lowest choice is that Familiar learning methods, accounts for 28% and the higher is that education in the country is

as good as abroad, accounting for 34% From this data, it is clear that the majority of students are more concemed about tuition fees and their families because it affects their Master’s course and their study process

The domestic environment is close and familia

Table 7: The table shows the students’ budget for accommodation, transportation and other

personal activities within 1 month

13

According to the data shown above, 41,6% (69/248 students) of students strive for a

budget of $500 to $800 for their activities within a month Budgets ranging from $800 to $1000

and less than $500 accounted for 25.9% and 21.1% respectively Finally, 19/248 students chose the lowest value of more than 1000

In general, students tend to save money, which is reasonable for themselves This data makes it possible for the survey to develop a cost-effective master's program for students

2.3.2.2, Countries for study abroad

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According to statistical data, tuition fees, scholarships, and job opportunities-setted are the first choices of students, with the highest reach at 44.6% (74/166 students) Most students can quickly adapt to foreign environments; therefore, culture/foreigner is an unnecessary criterion, accounting for 13,9% Geography/climate is an average criterion with data ranging from 10.8% to 30.7%

In 166 people interested in studying a master’s degree abroad, there are 95 people with an excellent academic performance which accounted for 57,2% in total That shows us that the target audience for studying for a master’s degree abroad is mainly students with a good or higher ability And this data is so necessary because for all studying abroad consultants, finding out how to market a study abroad program starts with getting in the mindset of the target audience—students