THE MINISTRY OF FINANCE UNIVERSITY OF FINANCE – MARKETING -úûúû - MARKETING PLAN MARKETING PLAN FOR LAUNCHING TOP TOP SELF-HEATING HOT POT- ACECOOK VIETNAM’S NEW PRODUCT MAJOR: MARKETING MANAGEMENT Name Le Vo Bao Ngan Tran Tu Quyen Student Code 2021008487 2021008532 Class: CLC_20DMA08 Ho Chi Minh City - 2021 0 PERFORMANCE EVALUATION SERIAL NAME STUDENT CODE Lê Võ Bảo Ngân 2021008487 PERFORMANCE PERCENTAGE 100% Trần Tú Quyên 2021008532 100% 0 TABLE OF CONTENT 1.EXECUTIVE SUMMARY 2.SITUATION ANALYSIS 2.1 Market Summary 2.1.1 Market Demographics 2.1.2 Market Needs 2.1.3 Market Trends 2.1.4 Market Growth 2.2 SWOT Analysis 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition 2.4 Product Offering 2.5 Key to Success 2.6 Critical Issues 3.MARKETING STRATEGY 3.1 Mission 3.2 Market Objectives 3.3 Financial Objectives 3.4 Target Markets 3.4.1 Customer 3.4.2 Bussiness 3.5 Positioning 3.6 Marketing Strategy 10 3.6.1 Product 10 3.6.2 Price 12 3.6.3 Place 13 3.6.4 Promotion 14 4.ACTION PLAN 15 4.1 QUARTER I 15 0 MARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCT MARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCT 4.2 QUARTER II 19 4.3 QUARTER III 23 4.4 QUARTER IV 27 5.FINANCIALS 31 5.1 Break-Even Analysis 31 5.2 Sales Forecast 31 5.3 Expense Forecast 31 6.CONTROLS 32 6.1 Implementation 33 6.2 Marketing Organization 33 REFERENCES 34 APPENDICES 36 0 MARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCT MARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCTMARKETING.PLAN.MARKETING.PLAN.FOR.LAUNCHING.TOP.TOP.SELF.HEATING.HOT.POT.ACECOOK.VIETNAM’S.NEW.PRODUCT EXECUTIVE SUMMARY Entered the Vietnamese market from December 15, 1993, and started production and business in1995 With 27 years of experience, Acecook Vietnam became a manufacturer of instant noodles leading in Vietnam, supplying the market with diverse products such as instant noodles, instant rice noodles, instant vermicelli, cooked vermicelli, vermicelli noodles, cooked get the trust and supported by millions of customers With the set mission and mission, Acecook is committed to bringing consumers: – Satisfaction, joy and peace of mind to consumers through convenient, delicious quality and food safe products on the basis of