Graphic Design Program Review 2011

History of Graphic Design Program

The first recorded computer graphic design courses in the Department of Expressive Arts curriculum were ART 111 Computer Graphic Design I and ART 311 Computer Graphic

Design II has been part of the WNMU catalogs since the 1988-1989 academic year, with courses offered for 3 credit units each during the Fall and Spring semesters starting in 1999-2000 Art 111 is an integral component of both the Art Major and Art Minor programs.

The two classes were clustered into a single class time period and taught by one adjunct instructor.

However, by the next catalog 2000-2001, ART 271 Computer Graphic Design and ART 371

Computer Graphic Design II has taken the place of ART 111 and 311, with the new courses categorized as an introductory studio course available in the Fall and Spring semesters, and an advanced studio course offered in the Spring semester, each worth 4 credit units.

The two classes were clustered into a single class time period and taught by one adjunct instructor.

The above two courses bloomed into the first Graphic Design 2-year A.A degree program included in the 2002 catalog with the addition of the following courses:

ART 216 Business and Legal Issues for Artists

The Graphic Design program, developed by Garth Gerstein and Michael Metcalf, combines two graphic design courses with existing art prefix courses to form a 64-credit Associate's degree in Graphic Design within the Department of Expressive Arts Future programs in Video and Animation were also proposed There was a debate on whether to position the program under Applied Technology for potential Perkins grant funding or to keep it within the Art department to maintain a cohesive studio course structure that fosters creativity.

In 2002, the Bachelor of Fine Arts (BFA) degree program was officially included in the academic catalog, marking a significant milestone This year also saw the integration of various graphic design courses into the curriculum for both the BFA and Art Major degree programs, as well as the Art Minor.

The 2005-2006 catalog academic year updated the Graphic Design curriculum:

ART 114 Graphic Design Software I and ART 214 Graphic Design Software II were added to the program

ART 272 Graphic Design Studio expanded from the renamed ART 271 Graphic Design and Typography, while ART 116 was deleted

INITIATION OF THE BACCAULAREATE LEVEL: By the 2006-2007 Academic year, ART 271 was updated to ART 271 Web Design and Typography as well as Art 371 Computer Graphic Web

The integration of ART 471 Advanced Web Design and ART 478 Studio Work in Graphic Design enhances the graphic design concentration, elevating it to a four-year art degree This development qualifies students for Bachelor of Fine Arts (B.F.A.), Bachelor of Arts (B.A.), and Bachelor of Science (B.S.) degrees.

In the 2007-2008 academic year, the M.A.I.S program introduced a graduate-level graphic design course, ART 578, which is now included in the curriculum and can be taken up to three times as a concentration in graduate studio art.

The two-year graphic design degree has now grown and matured into a graduate level degree in the Masters of Interdisciplinary Study (MAIS) program within eight academic years.

The 2010-2011 WNMU Catalog introduced slight modifications to the Graphic Design Program, including updated wording for Art 115 Electronic Imaging for Design and the inclusion of Clay I and Sculpture I as guided electives.

The updated Associate of Arts in Graphic Design program now consists of 66 credit units, as detailed in the 2011-2012 WNMU Catalog This revised degree integrates courses from ART, DMC, and the new IDEA program, creating a comprehensive curriculum for aspiring graphic designers.

Recommendations from Previous Reviews

Submitted with 2008 Art Program Review

In a memo dated May 1, 2009, VPAA Dr Faye Vowell affirmed the legitimacy of the Art major and the BFA program, advising their continuation She also suggested the establishment of a distinct program review for Graphic Design that incorporates financial data, leading to the submission of this proposal.

Procedures and participants in the Review

The process began with an initial meeting with faculty and staff followed by individuals concentrating on different areas Participants in this review include Gloria Maya,

Michael Metcalf, along with Lisa Ruben, Karyn Neil, and Ann Marie Elder, collaborated to complete the Graphic Design program review document A draft was initially shared before Winter Break and revisited in January This draft was discussed during the January and February 2012 Department Meetings, where Peter Bill and Jun Kim contributed further insights A nearly finalized version was later distributed, incorporating additional feedback from Nikki O’Connell and Ann Marie.

Educational Goals and Objectives of the Program

Equip students for a successful career in graphic design by focusing on essential marketable skills Utilize the latest industry-standard CS5 graphics programs to enhance their expertise in layout, typography, and production, while providing hands-on experience in a creative studio environment.

Use our curriculum to support our existing students and future growth.

Deliver a unique program that in addition to a strong curriculum, enables graphic design students real world internship experience and to benefit from strong interactions with all areas in expressive arts.

Students who are not part of the graphic design program can still take graphic design courses These courses fulfill degree requirements for Art Degrees and are available to all students at the university, including those in Concurrent and Business programs.

Relationship of the Program to the Institutional Mission

The graphic design program at WNMU aligns with the university's mission to excel in teaching and learning for New Mexico's diverse population and beyond Led by a qualified professor with an MFA, the program demonstrates a commitment to continuous improvement in higher education It offers students valuable opportunities, particularly for those thriving in a studio environment, to develop problem-solving skills and express their creativity—essential competencies for navigating the challenges of a dynamic global landscape.

The graphic design program also supports the WNMU 2013 Performance Goals – II

Providing Stakeholders Needs – a Create an Art (/) Business Incubator in Expressive Arts which will provide graphic design services to the Silver City community (Appendix 6)

CRITERION B: PROGRAM CURRICULUM AND STRUCTURE

Admission, Retention, Graduation Requirements

There are no specific admissions requirements for the AA Graphic Design Students as there are for the BFA Admission is based on the WNMU open enrollment process.

Retention in the Graphic Design program faces challenges due to the diverse student demographics, including concurrent high school students, those pursuing an Associate's Degree, and students from various art backgrounds seeking basic visual communication skills While students show loyalty to their subject and instructors, tracking their progress is difficult The absence of a full-time faculty member for dedicated program development, proactive advising, and marketing exacerbates these issues, particularly this Fall Semester, when the only graphic design instructor had to reduce their workload This pay reduction led to the Adjunct Professor seeking other employment, raising concerns about the program's continuity Without another MFA-credentialed instructor, retention issues are likely to escalate significantly.

The data presented in the graph and table from the WNMU Data Mart indicates that graphic design students who enroll in Developmental Writing courses face significant challenges in their graphic design studies Despite the small sample size and some irregularities in the data, the findings suggest a clear correlation between taking developmental courses and increased difficulty in graphic design coursework.

The Graphic Design degree requirements align with NASAD guidelines and are clearly outlined in the degree plans Due to challenges in cross-listing courses with the Digital Media Communications Program, certain course substitutions may need to be submitted.

Program Structure

Degree Options and Objectives

The AA Graphic Design program offers a studio art elective, along with options in printmaking or digital drawing and painting These choices aim to help students address perceived weaknesses while enhancing their overall understanding of the arts, ultimately preparing them for a successful transition into the workforce.

A number of Associates of Art students continue on at WNMU and earn their BFA in Art the way the current Graphic Design instructor has.

Summary of Course Requirements – Degree Plan Link

http://www.wnmu.edu/dgrplans/Expressive_Arts/2011-2012/AA-Graphic_Design_2011.pdf

Typical Program of Study – (Appendix 1)

The Chinese students enrolled in the 2:1 program with NBCC follow the curriculum identified in (Appendix 7.)

History of Courses Taught as Program Requirements

The Graphic Design Program has maintained a consistent curriculum over the past 11 years, undergoing three revisions while adhering to NASAD standards In 2009, the program expanded with the addition of an ART instructor to teach Photoshop and Illustrator The 2011 curriculum revision aimed to create synergies with the Digital Media Communications Program, enhancing course offerings in these essential software tools While general education courses have remained unchanged, the integration of DMC courses in 2011 marked a significant update, with the majority of courses still taught by ART faculty Additionally, many Graphic Design courses serve as required or elective options for ART majors and BFA students, reflecting the program's interconnectedness within the broader academic framework.

Articulation

In 2009, a 2-1 articulation plan was introduced to Ningbo City College, leading to the commencement of coursework for the first cohort of 28 Chinese students in Fall 2011 These students are expected to arrive on campus in Fall 2013, with a similar number anticipated for the following year Additionally, a proposal is being developed to allow these Chinese students to earn a BA/BS degree from WNMU Notably, a mini cohort of two students is set to complete the program by May 2012.

Planning Processes

To effectively prepare for an anticipated increase in enrollment, it is essential to develop a comprehensive plan that includes hiring a qualified full-time faculty member with expertise in graphic design for both print and web Additionally, securing sufficient computer printing equipment for the Chino Graphic Design Studio is crucial The plan should also involve purchasing workstations and software for the lab or establishing a financial aid program that allows students to acquire their own computers and software Furthermore, it is important to encourage students to pursue further studies in ART or IDEA, while also fostering a student-run Art initiative.

The downtown business incubator will feature gallery space, tours, retail, and graphic design services, creating valuable internship opportunities for graphic design students as enrollment increases in two years To attract prospective students, it is essential to effectively market the graphic design program both on campus and through targeted recruiting materials.

Assessment –

As technology advances and the responsibilities of graphic designers evolve, the Graphic Design Program has undergone significant changes over the past 11 years These modifications have been influenced by feedback from faculty, students, and administration, as well as research into competitive institutions and the need for an international curriculum Collectively, these elements have shaped the curriculum updates to better meet the demands of the industry.

From 2005 to 2011, student evaluations for Graphic Design Courses revealed a high average satisfaction score of 6.45 out of 7 During this period, the courses received a rating of 6.32, instructors scored 6.43, and facilities were rated at 6.17, indicating a consistently positive experience for students in these programs.

In a fall 2011 survey conducted among graphic design students, key findings revealed that students expressed dissatisfaction with course clustering and the DMC courses Additionally, they were unhappy with recent curriculum changes and voiced a desire for a single instructor to teach the majority of classes, who would also be accessible outside of class for support and advising.

The student data indicates that software courses, particularly at the 100 level, should not be taught in a clustered format; instead, these classes should be offered as standalone courses with increased enrollment While the curriculum changes implemented this year address many student concerns, challenges remain, including the difficult transition from the old curriculum, student dissatisfaction with DMC courses, and unresolved scheduling conflicts between Expressive Arts and DMC As enrollment increases and courses are separated from clusters, there will be a need for additional full-time faculty to meet student demands Furthermore, having a full-time instructor overseeing the program would lead to more accurate assessment data and improved program delivery.

Finances (Budget) – EA Productivity - Spring/Fall 2011 Enrollment Income Generated

The Graphic Design Program, funded through the Tier Formula, has generated a total of $49,080 from specific courses, with Spring 2011 contributing $27,598 and Fall 2011 adding $21,482 This figure excludes any revenue from Summer sessions or additional supporting classes taken by Associate of Arts students, such as Art Appreciation, Portfolio & Business, as well as 2D, 3D, and studio electives.

The following Pie Chart uses information EA Productivity – Spring Fall 2011 Enrollment

The Graphic Design Studio demonstrates strong productivity, featuring an art appreciation section each semester Currently, it ranks as the fifth highest revenue-generating studio among the 12 studios within the Expressive Arts program.

Studio Sp 2011$ Cr Fl 2011$ Cr Year Cr Year $ $/Cr.

Since the WNMU Data Mart does not have a way to separate out Specific Graphic Design revenue and expenses, the following table shows the financials for the Art

The Graphic Design Program has maintained consistent enrollment over the past decade, suggesting that its revenues and expenses constitute approximately 12% of the overall budget for the Art Discipline, as detailed in Appendix 5.

Total SCH Produced Return per

Per Cr Hr Summary Net

Unit Dept 2006-2010 2006-2010 2006-2010 2006-2010 Real Dollars Percentage

Student Credit Hour Revenues per Formula

Facilities and Capital Equipment –

Program assessment in Art has driven significant improvements in Graphic Design facilities, leading to the establishment of a dedicated studio Over the past decade, the Expressive Arts Department has recognized a pressing need for a new Art facility due to the discipline's consistent growth An assessment in 2008 revealed that the existing Art facilities were inadequate and outdated, spread across four buildings on campus In response, creating a new Art structure became the University's top priority for the GO Bond, although the bond ultimately did not pass Consequently, the institution decided to fully renovate the Chino Building for art purposes, with the project expected to be completed by July 2012 This renovation will consolidate Graphic Design, Photography, Painting, Drawing, Sculpture, and Fiber Arts studios, along with a multipurpose classroom, student spaces, and faculty offices into a single, modern facility.

The Chino building is currently under renovation It will include dedicated Graphic Design

The new studio offers keycard access for students, allowing them to work on their projects at any time, a significant upgrade from the existing GRC 110, which lacks dedicated studio space and 24/7 availability In addition to the standard computer fees applicable to all students, Graphic Design majors are required to pay an extra lab fee that covers instructional costs and materials for each class they take.

MILLER LIBRARY ASSESSMENT FOR GRAPHIC DESIGN PROGRAM

The Miller Library supports the Graphic Design program by acquiring books, Government

Documents, journals, and various resources related to the topic can be found across different call number ranges, highlighting its significance within the broader art context Notably, relevant titles may also appear in unexpected categories, including political advertising and business campaigns.

The attached spreadsheet (Appendix 9) features a comprehensive list of 41 periodicals and journals, along with 160 book holdings organized by call number These call number ranges encompass a variety of subjects related to graphic design, including commercial art, illustration, drawing, typography, lettering, printmaking, color usage in art, advertising (featuring logos), signs and symbols, and digital imagery, such as photography.

Web design Because of WNMU’s agreement with Chinese institutions of higher education, the spreadsheet includes a representation of book titles that pertain to Chinese art

The collection's strength is rooted in its historical significance to the evolution of Graphic Arts, while its current offerings, particularly in contemporary Graphic Design techniques, are lacking To address this gap, the Miller Library plans to collaborate with the Graphic Arts faculty to enhance the collection with resources focused on computer graphics, digital drawing, and career opportunities in the field.

To address the gaps in its book collection, the Miller Library offers extensive access to art journals via database subscriptions A representative list of these journals can be found in the attached spreadsheet, highlighting those that support Graphic Art studies Notably, Academic Search Complete serves as the key resource for accessing academic-level journal literature across various disciplines.

The Miller Library actively participates in various resource-sharing consortia, including AMIGOS Library Services, Inc., which encompasses libraries across New Mexico, Arizona, Texas, Oklahoma, Arkansas, and Louisiana Additionally, it is a member of the New Mexico Consortium of Academic Libraries and the National Network of Libraries in Medicine, enhancing its collaborative efforts in providing access to a wider range of resources.

Other Academic Support Resources and Services

Starting in the fall of 2012, the Graphic Design Program will transition from the GRC Computer Classroom and Lab to the Chino Building Graphic Design Studio, pending the acquisition of essential computer equipment for the new facility.

Graphic Design students assist in town and on campus with their 90 hour internship Two students will provide their services to public information this semester.

If the Art and Business Incubator is created it will provide Graphic Design services to Silver City and the University (Appendix 6)

CRITERION D: PROGRAM PRODUCTIVITY AND EFFICIENCY

Major Headcount Enrollment

There are 15 Associates of Arts Graphic Design students enrolled this semester (Appendix 8.)

Graphic Design Degrees Conferred –

68% are first time freshman 95% nontraditional

63% female79% Hispanic58% are employed in New Mexico

The tables show the Credit hour Production using courses taught by Ruben & Aguilar

Over the past 11 years, the average class size for graphic design courses has been 13.6 students In 2010, challenges with enrollment caps led to a situation where there were more students than available computers, forcing some to work in a nearby lab This resulted in a significant drop in the course success rate for that semester It is important to note that the data reflects average percentages of course success, rather than weighted averages, and the yearly data is based on the academic year, such as Fall 2001 through Summer 2002.

Eleven Year Averages for Graphic Design Program - Data from Data Mart - Course History 2/2012

Year Credits taught per year Student

E Number of Courses Offered and the Time of Offering

Many graphic design courses are primarily scheduled for the afternoons, with limited flexibility in class timings for GRC 110 However, next year, students can expect more adaptable scheduling options due to the introduction of a dedicated Graphic Design Studio in the renovated Chino Building.

An overview of the graphic design program was incorporated into the 2008 Program Review of the Expressive Arts Department – The Art Discipline, P4, P5, P8 and P14

Since its inception all Graphic Design primary faculty members have had terminal degrees:

Student evaluation for the past 5 years average 6.45 of 7 for overall satisfaction (Appendix 10)

C Research Activity within the Program

The program is well-positioned for community engagement through service learning, potentially incorporating an art and business incubator either on campus or in a downtown area This initiative would enable students to offer graphic design services to the community, enhancing their practical experience By employing a full-time faculty member, this community project could thrive, supported by the professor's expertise and guidance.

Engaging in 14 professional activities and research initiatives can significantly enhance the design program by offering role models, creating valuable opportunities for students, benefiting the community, and fostering goodwill for the university and all participants involved.

D Community Service Activity within the program

Students engage in a 2-credit internship program that collaborates with local businesses and organizations, creating mutually beneficial opportunities Many of these internships have resulted in paid employment for participants.

E External Review process (this may be the same as A) –

Not done as the program is still small.

A Student Demand for the Program –

Each semester, the graphic design courses enroll an average of 14 students, prompting the department to assess their individual goals Currently, tracking student progress is limited to those who file a degree plan for graduation, as primary advisors are not the faculty teaching most courses To increase the number of degree completers, the department believes that hiring a full-time faculty member to deliver the program and motivate students to enroll in multiple courses would be beneficial.

Presently 28 students from China are enrolled in the 2-1 program and will arrive Fall

In 2013, students from NBCC will engage in coursework comparable to that of our second-year graphic design associate degree students This initiative is expected to stabilize enrollment in the graphic design program, addressing the trend of higher enrollment in first-year graphic design courses within our region.

WNMU aims to increase its student population to 5,000, with the graphic design program serving as a key recruitment asset This program is particularly appealing to prospective students, as there is a significant demand for graphic designers in major metropolitan areas, where opportunities are abundant.

B Employment Needs and Job Opportunities for Graphic Designers

Graphic design is a growing field in New Mexico, with the US Department of Labor ranking it thirty-third among the Top 50 Occupations with the Most Openings in the state This trend reflects an increasing demand for graphic designers, both locally and nationally Additionally, the article highlights the hourly pay rates and provides a graph illustrating annual salary trends for graphic designers in New Mexico.

GRAPHIC DESIGNERS: NEW MEXICO http://www.careeronestop.org/

1Job Openings refers to the average annual job openings due to growth and net replacement.

Salaries in California (the state where many of our future students may come from)

Locally students have completed projects which support the community through class projects and through internships Some of this work had led to paid positions for our students.

Community interface by creating Graphic Design Projects assisting Sexual Assault, Main Street, Arts and Culture District, On Campus with on-line academy awards etc.

Internships working with local businesses: Zia Publishing, Sun News, Karen Karr

Studios, McCray Gallery, L & I Arts, Silver Imaging, Mimbres Region Arts Council.

C Societal Needs for the Program

The widespread availability of technology for businesses has diminished the quality of visual communication Our students are trained in visual communication skills, making them valuable contributors to society.

A Support of Other Programs Outside the Department – Potential integration with Business and

Marketing with an Art and Business Incubator

B Support of Programs within the Department – Art & Idea

C General Education – The AA Graphic Design program requires three general education courses, Digital Literacy, Composition and Rhetoric I, Art Appreciation

This graphic design program is the oldest technology drive visual communications program at WNMU With the creation of the Digital Media Communications program and the

Interdisciplinary Expressive Arts Program, efforts have been made to eliminate course duplication in courses such as Photoshop and Illustrator.

Results of a web search for graphic design programs in New Mexico

The Art Center Design College-Albuquerque

New Mexico Highlands University – Las Vegas, NM

Northern New Mexico College – Espanola, NM

Eastern New Mexico University-Roswell Campus

New Mexico State University – Las Cruces

New Mexico State University-Alamogordo

Institute of American Indian and Alaska Native Culture – Santa Fe, NM

Santa Fe Community College – Santa Fe, NM

Note: Our WNMU program does not come up – nor does UNM, NMSA, ENMU, DACC

 Provides technology based visual communications course available to all students across campus.

 Instruction is base on both industry standard up to date software coupled with traditional creative processed that integrate creativity, composition, typography and self expression.

 Well-rounded program design grows as demand increases To do this, course clustering is required when program enrollment is low.

 The New Mexico Department of Labor show that there is a need for Graphic Designers in the state and that compensation rates are similar to the national average.

Despite low enrollment in the program, the average course enrollment over the past 11 years stands at 13.6, and the generated revenues justify its continuation According to Appendix 4, departmental duties are allocated by studio area, typically reflecting one faculty member's course load Specifically, the Graphic Design Studio includes both Graphic Design courses and an Art Appreciation section Notably, the Graphic Design Studio ranks in the top half of revenue-generating studios within the Expressive Arts Department, producing an impressive $3,301 per credit hour, which exceeds 1.75 times the salary of a full-time faculty member.

Lacks a full time faculty member to deliver the program and manage a consistent outcome with regard to instruction, advising and curriculum development and recruitment

Need to strengthen the identified weakness is in the current Miller Library collection by increasing the number of books that pertain to current techniques in Graphic Design.

Evaluating the integration of Digital Media Communication (DMC) at the administrative level is essential for several reasons Firstly, it is crucial to ensure that shared courses are taught by faculty with strong credentials and professional experience Additionally, there is a need for improved integration of course rotation and delivery times Historically, the Graphic Design program combined software training in Photoshop and Illustrator with design projects, but the new curriculum has separated these components, raising concerns about whether students will acquire sufficient graphic design knowledge in the DMC's advanced Photoshop course, as indicated by the Fall 2011 Student Survey Interestingly, our partner college in Nimbo, China, still teaches multiple software programs in a single class, a model worth reconsidering Lastly, the DMC program should leverage more art courses, such as Portfolio and Business, to enhance the overall educational experience.

Typography, 2D Design, 3D Design, Digital Drawing and Painting for Designers to enhance their creativity

The Graphic Design Program needs to increase its number of completers, as students lack sufficient out-of-class support and mentorship in graphic design Despite the Art discipline generating over 81.7% of the revenue for the Expressive Arts Department, only 40% of the full-time faculty are dedicated to Art, leading to strain within the program.

18 advisors who do not have daily contact with the students enrolled in Graphic Design Classes.

The use of adjunct faculty in the graphic design program presents several significant challenges, including limited recruitment, inadequate student advisement, planning difficulties, and the precarious nature of part-time employment This situation became evident last semester when a long-standing adjunct faculty member experienced a substantial reduction in teaching load, leading to their resignation Consequently, the department was forced to hire a program graduate with an AA and BFA, lacking the necessary MFA terminal degree These ongoing issues highlight the urgent need for the establishment of a full-time graphic design position to ensure the program's stability and effectiveness.

To enhance the viability and growth of the Graphic Design program, it is essential to hire a full-time faculty member promptly For the past decade, the program has been successfully managed by an adjunct instructor with a heavy teaching load of 7 credit hours or more Currently, this instructor's compensation is only 80% of the lowest-paid full-time faculty member By investing just a 20% increase in pay, WNMU could transition this adjunct into a full-time tenure-track position, empowering them to effectively deliver a comprehensive and dynamic Graphic Design curriculum.

D Five Year Goals for the Program –

 Employ a fulltime Professor of Graphic Design.

 Employ several adjuncts to deliver technical courses.

 Triple the completer rate of the AA degree in Graphic Design.

 Double the number of students enrolled in graphic design courses using a recruiting plan.

 Develop and deliver more upper level course in graphic design

 Guide more AA students to continue on and complete their Art BFA

 Implement a comprehensive recruiting plan for this program.

Number of Courses Offered and the Time of Offering

Graphic design courses primarily take place in the afternoons, with limited flexibility in class scheduling for GRC 110 However, next year, students can expect increased scheduling options due to the introduction of a dedicated Graphic Design Studio in the newly renovated Chino Building.

Other Program Evaluations

An overview of the graphic design program was incorporated into the 2008 Program Review of the Expressive Arts Department – The Art Discipline, P4, P5, P8 and P14

Quality of Faculty

Since its inception all Graphic Design primary faculty members have had terminal degrees:

Student evaluation for the past 5 years average 6.45 of 7 for overall satisfaction (Appendix 10)

Research Activity within the Program

The proposed program aims to enhance community integration through service learning by establishing an art and business incubator, either on campus or in a downtown location This initiative would enable students to offer graphic design services to the community Additionally, hiring a full-time faculty member would support this community project, fostering collaboration and practical experience for students.

Enhancing the design program can be achieved through 14 professional activities and research initiatives, which serve as role models for students, create valuable opportunities, benefit the community, and foster goodwill for the university and all participants involved.

Community Service Activity within the program

Students engage in a 2-credit internship program that fosters collaboration with local businesses and organizations, creating mutually beneficial outcomes Many of these internships have successfully transitioned into paid employment opportunities.

External Review process (this may be the same as A) –

Not done as the program is still small.

Student Demand for the Program –

Each semester, the graphic design courses accommodate an average of 14 students, prompting the department to assess the goals of these individuals Currently, tracking student progress is limited to those who submit a degree plan for graduation, as primary advisors are not the faculty members teaching most courses We believe that having a full-time faculty member dedicated to the program would significantly increase the number of degree completers by motivating students to enroll in multiple courses.

Presently 28 students from China are enrolled in the 2-1 program and will arrive Fall

In 2013, students from NBCC will be enrolled in coursework similar to that of our second-year graphic design associate degree students This initiative aims to stabilize enrollment in the graphic design program, addressing the typically higher enrollment rates seen in first-year graphic design courses from our region.

WNMU aims to increase its student population to 5,000, and the graphic design program is set to play a crucial role in attracting new students With a growing demand for graphic designers, particularly in large metropolitan areas, this program will serve as an effective recruitment tool for prospective students.

Employment Needs and Job Opportunities for Graphic Designers

Graphic design is a growing field in New Mexico, with the US Department of Labor ranking it as the 33rd most in-demand occupation in the state among the Top 50 Occupations with the Most Openings This trend highlights the increasing need for graphic designers, both locally and nationally Additionally, insights into hourly pay and annual salary trends for graphic designers in New Mexico are provided, illustrating the profession's promising growth potential.

GRAPHIC DESIGNERS: NEW MEXICO http://www.careeronestop.org/

1Job Openings refers to the average annual job openings due to growth and net replacement.

Salaries in California (the state where many of our future students may come from)

Locally students have completed projects which support the community through class projects and through internships Some of this work had led to paid positions for our students.

Community interface by creating Graphic Design Projects assisting Sexual Assault, Main Street, Arts and Culture District, On Campus with on-line academy awards etc.

Internships working with local businesses: Zia Publishing, Sun News, Karen Karr

Studios, McCray Gallery, L & I Arts, Silver Imaging, Mimbres Region Arts Council.

Societal Needs for the Program

The widespread availability of technology in today's business landscape has diminished the quality of visual communication However, our students are trained in visual communication skills, making them valuable contributors to society.

A Support of Other Programs Outside the Department – Potential integration with Business and

Marketing with an Art and Business Incubator

B Support of Programs within the Department – Art & Idea

C General Education – The AA Graphic Design program requires three general education courses, Digital Literacy, Composition and Rhetoric I, Art Appreciation

This graphic design program is the oldest technology drive visual communications program at WNMU With the creation of the Digital Media Communications program and the

Interdisciplinary Expressive Arts Program, efforts have been made to eliminate course duplication in courses such as Photoshop and Illustrator.

Results of a web search for graphic design programs in New Mexico

The Art Center Design College-Albuquerque

New Mexico Highlands University – Las Vegas, NM

Northern New Mexico College – Espanola, NM

Eastern New Mexico University-Roswell Campus

New Mexico State University – Las Cruces

New Mexico State University-Alamogordo

Institute of American Indian and Alaska Native Culture – Santa Fe, NM

Santa Fe Community College – Santa Fe, NM

Note: Our WNMU program does not come up – nor does UNM, NMSA, ENMU, DACC

Strengths –

 Provides technology based visual communications course available to all students across campus.

 Instruction is base on both industry standard up to date software coupled with traditional creative processed that integrate creativity, composition, typography and self expression.

 Well-rounded program design grows as demand increases To do this, course clustering is required when program enrollment is low.

 The New Mexico Department of Labor show that there is a need for Graphic Designers in the state and that compensation rates are similar to the national average.

Despite low enrollment numbers, the program has maintained an average of 13.6 course enrollments over the past 11 years, with generated revenues justifying its continuation According to Appendix 4, departmental duties are organized by studio area, typically aligning with a single faculty member's course load In the Graphic Design Studio, this encompasses various Graphic Design courses and an Art Appreciation section Notably, the Graphic Design Studio ranks in the top half of revenue-generating studios within the Expressive Arts Department, producing an impressive $3,301 per credit hour, which exceeds 1.75 times the salary of a full-time faculty member.

Concerns –

Lacks a full time faculty member to deliver the program and manage a consistent outcome with regard to instruction, advising and curriculum development and recruitment

Need to strengthen the identified weakness is in the current Miller Library collection by increasing the number of books that pertain to current techniques in Graphic Design.

Evaluating the integration of Digital Media Communication (DMC) at the administrative level is crucial for several reasons Firstly, shared courses require faculty with stronger credentials and professional experience Additionally, better coordination of course rotation and delivery times is essential The previous structure of the Graphic Design program effectively combined software training in Photoshop and Illustrator with design projects, but the new separation of software and studio components raises concerns about the adequacy of graphic design education in the DMC's advanced courses, as highlighted in the Fall 2011 Student Survey Notably, our partner college in Nimbo, China, still teaches multiple computer programs in a single class, suggesting that revisiting this approach could be beneficial Lastly, the DMC program should leverage more art courses, such as Portfolio and Business, to enhance the curriculum.

Typography, 2D Design, 3D Design, Digital Drawing and Painting for Designers to enhance their creativity

The Graphic Design Program needs to increase its number of completers, as students lack adequate out-of-class support and mentorship in graphic design Despite the Art discipline generating over 81.7% of the Expressive Arts Department's revenues, only 40% of the full-time faculty are dedicated to Art, placing a strain on the program.

18 advisors who do not have daily contact with the students enrolled in Graphic Design Classes.

The use of adjunct faculty in delivering the graphic design program presents significant challenges, including limited recruitment, inadequate student advisement, and difficulties in long-term planning due to the instability of part-time positions This instability was highlighted last semester when a long-serving adjunct's workload was significantly reduced, leading to their resignation Consequently, the department was forced to hire a program graduate with only an AA and BFA, lacking the necessary MFA terminal degree These ongoing issues underscore the urgent need for the establishment of a full-time graphic design position to ensure program stability and quality.

Recommendations for Action –

To enhance the viability and growth of the Graphic Design program, it is crucial to hire a full-time faculty member promptly Over the past 11 years, this program has demonstrated significant potential, yet it has been managed by an adjunct instructor handling over 7 credit hours for the last decade Currently, this instructor's compensation is based on 80% of the lowest-paid full-time faculty member, indicating a need for better support By investing just a 20% increase in pay, WNMU can transition this adjunct faculty member to a full-time tenure-track position, ensuring a more motivated and authoritative leader to strengthen the Graphic Design program.

Five Year Goals for the Program –

 Employ a fulltime Professor of Graphic Design.

 Employ several adjuncts to deliver technical courses.

 Triple the completer rate of the AA degree in Graphic Design.

 Double the number of students enrolled in graphic design courses using a recruiting plan.

 Develop and deliver more upper level course in graphic design

 Guide more AA students to continue on and complete their Art BFA

 Implement a comprehensive recruiting plan for this program.

Our Art and Business Incubator aims to create professional interaction opportunities between students and the University and Silver City communities In collaboration with the Business Department, we propose establishing a student-run storefront, either on or off campus, offering design services, a student gallery, printing services, merchandising space, and valuable marketing expertise.

 Enhance the graduate Art course offerings to support a Masters in Art

 Have the next program review completed by a Graphic Design Expert.

The Program needs to be marketed better on and off campus –

Many students are unaware of the existing programs at WNMU, highlighting the need for enhanced collaboration between the Student Advisement Center, DMC, and Admissions To address this issue, WNMU should implement a more robust web and print advertising campaign to effectively promote its offerings.

AA Graphic Design Courses by Semester

1) - AA Graphic Design Courses by Semester

2) - Course descriptions of Graphic design related courses from the WNMU 2011-12 catalog

3) - 2011 ART Course Changes to integrate the curriculums in ART, DMC & China 2:1 Programs.

4) - EA Productivity - Spring/Fall 2011 Enrollment Income Generated

5) - Expressive Arts Productivity and Expense Summary

6) - DRAFT - WNMU Art & Business Incubator – possibly named “Created in Silver City”

8) - List of Graphic Design Majors Enrolled Spring 2012

9) - Graphic Design Related Library Holdings

10) - Average Student Course Evaluation of Lisa Ruben and Carlos Aguilar 2005 - 20011

Appendix 1) – AA Graphic Design Courses by Semester

Semester 1 DMC 110 Digital Image Editing I/Adobe Photoshop 3

ART 171 Graphic Design Studio I (Print Design) 4

Semester 2 DMC 125 Image Editing II/Advanced Photoshop 3

ART 172 Graphic Design Studio II (Typography) 4

ART 115/205 Digital Drawing & Painting for Designers or Nontoxic Print Making 4

ART 271 Graphic Design Studio III (Web) 4

ART 272 Graphic Design Studio IV (Final Project/Production) 4

************* Associates of Arts Program Completion ************ 66 Credits

Art and Graphic Design Courses that are part of the Graphics Design AA BA/BS/BFA and

Design AA BA/BS/BFA and Art MAIS Degrees

ART 101 2-D Design The study of formal relationships focusing on two dimensional design including the theory, application of color, and an introduction to typography.

ART 103 3-D Design Spatial dimension via planes, simple and compound curved surfaces, structure, straight and curved lines, geometric and organic masses Spring only (4)

ART 107 Drawing I A full range of subject matter and media used by the student to develop basic technical skill and to increase visual awareness (4)

ART 114 is a lecture-based art course that focuses on graphics and typography using Adobe Illustrator This vector-based program allows students to scale their graphic and typographic designs while mastering the technical features of Adobe Illustrator The course is designed to prepare students for Adobe Illustrator certification and is specifically intended for Graphic Design students who have completed the prerequisite ART 101 Offered in the spring, this course carries 3 credits.

ART 115, Digital Drawing and Painting for Designers, emphasizes innovative techniques in digital art tailored for design applications, requiring ART 10 as a prerequisite for Graphic Design students and offered in the fall semester ART 171, Graphic Design Studio I, serves as the initial studio course where students synthesize knowledge from various classes to develop print design projects, with specific prerequisites for Graphic Design students.

Students enrolled in ART 101, DMC 110, and IDEA 110 during the fall semester will benefit from ART 172, Graphic Design Studio II This course serves as the second studio application in the Graphic Design Program, allowing students to synthesize their learning by developing projects centered on typography, integrating knowledge from their other courses.

Prerequisite for Graphic Design students: ART 171 Spring only (4) ART 205 Non-toxic Printmaking I A basic survey of new non toxic printmaking techniques Prerequisite for art majors and minors: ART 107 (4)

ART 207 Drawing II A continuation of the development of technical skills, and the perceptual objectives in drawing Prerequisite: ART 107 Spring only (4)

ART 210/212 Digital Photography I & lab Introduction to basic photographic processes using digital technology, the camera and learning to see Field trips will be included Prerequisite for art majors: ART 101 (4)

ART 211 Art Appreciation A survey of the meaning and methods of art: films, slides, exhibits, lectures, discussion, and some studio experiences are included Fall, Spring, Summer (NMCCN ARTS 1113)(Area V) (3)

ART 215 focuses on developing students' portfolio and marketing skills while addressing essential business and legal aspects of Design and Digital Media Prerequisites include ART 271, DMC 227, or instructor approval Meanwhile, ART 241 offers an introduction to clay as an artistic medium, covering hand building, decoration, glazing, and firing techniques The course also explores the cultural, historical, and spiritual significance of clay, highlighting its role in creative expression.

ART 261 Appreciation of Sculpture Introduction to contemporary and traditional and innovations from plaster to bronze casting (Area V) (4)

ART 271, Graphic Design Studio III, is a pivotal course in the Graphic Design Program where students synthesize knowledge from their other classes by developing projects centered on web design This third studio application course emphasizes the integration of skills and concepts acquired throughout the semester, preparing students for real-world design challenges.

Graphic Design students must complete ART 172 and DMC 200 as prerequisites, with courses offered in the fall only ART 272, titled Graphic Design Studio IV, serves as the fourth studio application course within the Graphic Design Program In this course, students will synthesize knowledge from their other classes by developing projects centered on web design.

Prerequisites for Graphic Design students: ART 271 Spring only (4)

ART 281 offers students the opportunity to engage in an internship within the art community or industry, allowing them to select a relevant field Participants are required to negotiate a written contract and complete a total of 90 hours of practical experience This course can be taken up to two times for additional learning and exposure.

Prerequisites: ART 271 and ENGL 102 Fall and Spring (1 2)

ART 303, titled "Digital Drawing and Painting for Artists," emphasizes innovative techniques in digital art creation This course is designed for art majors and minors, requiring prerequisites of ART 107 and ENGL 102 Offered exclusively in the fall, it provides a comprehensive exploration of digital drawing and painting within an artistic context.

ART 371 focuses on advanced concepts in computer graphic web design, including the preparation of half-tone and line art The course emphasizes production techniques utilizing computers, scanners, and sophisticated graphics and page layout software A prerequisite for this course is ART 271.

ART 372, Graphic Design Studio V, is an advanced course that allows students to synthesize knowledge from previous classes by developing sophisticated web design projects To enroll, students must have completed ART 171 and ENGL 102 This course carries a credit value of 4.

ART 471 Advanced Web Design Web design and web site development or anyone who needs or wants to master the technical aspects of Adobe's Creative Suite.

Graphic Design Course may be repeated for a maximum of 12 credit hours Limited to advanced students Prerequisite for ART 478 is ART 471 (4)

ART 480 Art Workshop Intensive workshops of varying length with visiting professors or of a specialized nature, including national/international travel study tours, to supplement the regular curriculum Summer only (1 4)

ART 481 is an internship course designed for BFA students to gain practical experience in various fields within the art community, including professional artist apprenticeship, arts administration, museum studies, and art marketing Students are required to select a suitable internship, negotiate a written contract, and complete a minimum of 45 hours in their chosen field This course offers the opportunity to be repeated up to three times for additional experience.

ART 500 is a graduate independent study course available to students with an Undergraduate Degree, allowing them to collaborate with an instructor on an undergraduate art course for enriched content This course can be repeated up to three times in various art disciplines; however, it will not contribute to the requirements of a graduate interdisciplinary degree.

ART 580 Art Workshop Intensive workshops of varying lengths with visiting professors or of a specialized nature, including national or international travel study tours, to supplement the regular curriculum (1 6)

*ART 578, Studio Work ART 578 Graphic

Design (4) Students may register only by permission of the professor under whom they will study Courses may be repeated for a maximum of 12 credit hours.

ART 593, the Graduate Exhibit and Final Portfolio Review, serves as a crucial assessment of a student's personal development, aesthetic evolution, and professional skills In this course, students are fully responsible for curating and presenting their exhibition.

*NOTE Studio work courses are concurrent offerings with 400 level studio work

2011 ART course curriculum changes to integrate ART, DMC & China 2:1 Programs

Curriculum changes in ART - Expressive Arts Department - for C&I Spring 2011

(Approved by Curriculum and Instruction Committee Spring 2011)

Business Legal Issues (3) Portfolio (2) ART 215 Portfolio and Business 3 Business content Portfolio (2) ART 476 BFA Portfolio and Business 3

ART 171 Graphic Design Studio I (Print Design) - Fall 4

ART 172 Graphic Design Studio II (Typography) - Spring 4

ART 372 Graphic Design Studio V (Clustered with ART 272, 372, 472) 4

ART 576 Graduate Portfolio and Business (Clustered with ART 476) 3

Art 115 Electronic Imaging for Design to Art 115 Digital Drawing & Painting for

ART 303 Electronic Art Imaging (4) to Art 303 Digital Drawing & Painting for

ART 210/212 Photography I (4) to ART 210/212 Digital Photography I 4 Art 114 Graphic Design Software I (4) to ART 114 Graphics &

ART 272 Graphic Design Studio (4) to ART 272 Graphic Design Studio IV (Final

ART 271 Web Design and Typography to ART 271 Graphic Design Studio III (Web) -

ART 214 Graphic Design Software II (4)

ART 216 Business & Legal Issues for Artists (3)

Recent modifications to the Graphic Design Degree have been driven by the establishment of the DMC program, the intention to facilitate collaboration between ART and DMC coursework, and an increase in enrollment from international students, particularly from China The Associate of Arts (AA) in Graphic Design serves as a foundational pathway to the Bachelor of Arts/Science (BA/BS) and Bachelor of Fine Arts (BFA) programs in ART and IDEA.

EA Productivity - Spring/Fall 2011 Enrollment Income Generated

Expressive Arts Productivity and Expense Summary

Note: Methodology descriptions are located in the column headers

Total SCH Produced Return per

Per Cr Hr Summary Net

Unit Dept 2006-2010 2006-2010 2006-2010 2006-2010 Real Dollars Percentage

Expressive Arts ART 13,926 $ 1.69 $ 112.05 $ 1,076,965 $ 211,315 138% Expressive Arts MUSC 3,678 $ 0.96 $ 171.33 $ (24,035) $ 5,587 48% Expressive Arts THR 1,947 $ 0.97 $ 137.96 $ (9,102) $ 60,406 198%

Student Credit Hour Revenues per Formula

DRAFT - WNMU Art & Business Incubator – possibly named “Created in Silver City”

Created in Silver City is a student-led collaborative initiative between the Expressive Arts Department and the School of Business, aimed at providing valuable resources and fostering sustainable economic development in the Silver City region.

Initial Reason this plan is being developed:

WNMU is set to welcome 28 Chinese students in Graphic Design who will start 90-hour internships in spring 2014 Instead of placing them individually at various locations, establishing a centralized hub for university departments and community members to discuss and submit design requests for student involvement is more efficient Additionally, creating a student Art Gallery will attract foot traffic and foster a sense of community Collaborating with the School of Business aligns with their mission and offers students a practical environment to apply their skills.

The mission is to: provide real world experiences for WNMU Art and Business students, promote

WNMU, encourage the creation of local arts-based manufacturing that focus on handmade and creativity, and support local Silver City businesses rather than competing with them.

The proposed Silver City incubator will feature a reception area for visitor engagement, a student-run gallery, retail space, and offices for consultations with student experts on design and business services Alongside this physical facility, a comprehensive website will be developed to connect all registered businesses in Silver City, serving as a vital resource for potential visitors All marketing materials will direct users to this central site, enhancing its role as an essential information hub about local merchants and the university, accessible to a global audience.

The facility should be situated either downtown or on campus, fostering an interactive and diverse community This design encourages walkability between destinations, allowing visitors to explore and engage in a unique experience This approach contrasts sharply with the isolated, car-centric environments typical of corporate developments like Wal-Mart or commuter colleges.

Created in Silver City has the potential to expand into multiple cities nationwide, either as physical facilities or web-based kiosks The primary goal would shift towards promoting the town, the university, and online services Establishing a physical location would offer students valuable internship opportunities, allowing them to visit, reside in, and experience a major city temporarily while remaining connected to WNMU.

The Art and Graphic Design class not only emphasizes creativity and skill development but also offers students a valuable opportunity to market their creations and engage with customers, providing them with essential professional experience.

The proposed concept enhances the existing Arts program by providing lower division students pursuing their Associates Degree with valuable real-world experience through collaboration on published projects, thereby improving their design standards and portfolio development Art majors will benefit from opportunities to market their work and apply the art and business skills acquired in their courses Additionally, graduate and non-degree-bound art students contribute to the educational experience by engaging in competitions and sharing their practical skills alongside art majors.

Business students are exposed to real world experience to compliment the classroom experience.

The Silver City Incubator aims to support local artists by providing a platform for individual recognition and collaboration with galleries By offering an affordable physical and virtual retail outlet, the Incubator will promote handmade items crafted in Silver City to markets worldwide, including trade shows The Student Gallery will charge a 50% commission to uphold industry standards, while the retail space may adjust commissions based on profit margins to maximize sales As lucrative products emerge, artists might explore additional marketing avenues, potentially leading to the establishment of manufacturing businesses in town, similar to SYZYGY Furthermore, artists will be encouraged to create WNMU merchandise, opening opportunities for licensing revenues Ultimately, the goal is to empower Silver City artists to compete globally and foster arts-based manufacturing, benefiting both artists and the local community.

 The Arts in Silver City and at WNMU.

 Unified marketing for Silver City through print, web, digital media and word of mouth.

 A retail outlet that does not compete, but complements and supports existing local businesses.

Possible WNMU partners: ART, Business, DMC, IdEA, Admissions, Public Information

Possible WNMU Clients: Visitors – both physical and virtual, Alumni, all department and employees who are interested in improving their visual communications and marketing skills.

Possible Silver City Clients: Visitors – both physical and virtual, small businesses who are interested in improving their visual communications and business skills.

 Student Art Gallery – works will be for sale Provide exposure so strong successful students may be picked up by Local Galleries

 Retail Space - sells WNMU and Silver City merchandise and locally created goods This is a cost effective option to purchasing products made in China sold at chain stores.

 Services – Graphic Design, Proofing, Web Development, Tax Assistance, Marketing,

Distribution, Student Run Small Business Development Center.

Specific Services include: advertisements, menus, business cards, posters, flyers, gift packets, calendars, maps, invitations, web pages, business plans, marketing plans, distribution plans, tax guidance…

 Feature Board - highlight successful projects.

 Web Map - features all town registered small businesses in Silver City.

 Distribution Center for recruiting information about WNMU

Profits from sales will be reinvested into purchasing essential materials and equipment to enhance the initiative, funding scholarships, promoting the incubator, hiring professional consultants, facilitating student trips, documenting student work in published catalogs, providing stipends for student workers, supporting recruitment efforts, and establishing a resident artist program.

Why this project will not compete with local galleries and graphic designers –

The Created in Silver City incubator will provide local businesses with affordable services from college students to enhance their visual communications marketing Increased engagement with these services will lead to better responses, prompting some small businesses to hire professional designers for more sophisticated projects As visual communication improves in Silver City, it will positively impact tourism and attract visitors, creating a cohesive online presence that extends beyond the town Maintaining each business's individuality is crucial for showcasing Silver City's uniqueness The Student Gallery will offer student artwork at lower prices, while local galleries will feature higher-caliber works and may scout talent from student exhibitions The presence of multiple galleries will boost sales by attracting out-of-town collectors, and the incubator will collaborate with galleries and local organizations to promote events that enhance tourism and draw more art collectors to the area.

Eventual partnerships include: Silver City Main Street, Mimbres Region Arts Council, Down Town

The Gallery Association, Fiber Arts Guild, and various local organizations such as the Town of Silver City, CATS, and the Green Chamber of Commerce collaborate with community partners including Rotary, the Chamber of Commerce, WNMU, HMS, and Gila Regional Medical Center This network also encompasses local businesses like hotels, motels, restaurants, and real estate brokers, as well as Freeport Mac Moran, fostering a vibrant community and promoting economic growth in the region.

Over arching strengths of this program:

 This could support Art and Business becoming signature program at WNMU and used as a recruiting tool for the university.

 This Arts and Business Incubator would support bringing manufacturing jobs back to America, promote creativity and may qualify for support from federal programs that support those goals.

 Improve Visual Communication for Silver City which will lead to increased tourism and art and merchandise purchases (both physical and virtual) supporting a sustainable business model for the town.

To enhance the relationship between WNMU and the town, it is essential for both parties to collaborate and leverage their strengths while addressing weaknesses A key initial step is to utilize student graphic design and business skills to create a compelling representation of WNMU's identity and offerings.

 A relatively low cost project which could improve the quality of life in Silver City by using student labor to clearly market what we have to offer to a wide audience.

 Open to collaboration with other university departments not yet identified.

Will the WNMU administration see how valuable this would be to the institution?

Refining this plan to one that can be implemented

Financial support for start up costs to implement this plan and faculty course releases

Get buy-in from local constituents.

How will it be done - Seat of the pants or Procure federal funds through Jeff Bingaman?

1 Start Created in Silver City here on campus in the Chino Building Student Gallery.

2 Expand or move to a location in downtown Silver City on Bullard

3 Open a simplified version in a town where WNMU has a branch campus and promote that town and Silver City.

4 Place interactive Kiosks in Phoenix, Las Vegas, Los Angeles, Seattle, Chicago, etc.

Establishing a Created in Silver City outlet that includes a Student Gallery, retail space, and digital media marketing for Silver City products in Phoenix or Los Angeles would serve as a powerful marketing strategy This initiative would not only promote Silver City and its unique products but also act as a highly effective recruitment tool for Western New Mexico University (WNMU).

List of Graphic Design Majors Enrolled Spring 2012

The INTEND_ASSOC Graphic Design Academic Support Center features a dedicated team including Elvira I Barrios (W00153782), Roberto A Garcia (W00111502), Ying Shi (W00169698), and Jun Xiang (W00169766), all committed to providing exceptional academic support for graphic design students.

GRAPHIC-AA Graphic Design Gloria M Maya W00097078 Kim K Godfrey

GRAPHIC-AA Graphic Design Gloria M Maya W00121649 Mary A Gravelle

GRAPHIC-AA Graphic Design Gloria M Maya W00137748 Jonathan M King

GRAPHIC-AA Graphic Design Gloria M Maya W00079459 Marissa M Molano

GRAPHIC-AA Graphic Design Gloria M Maya W00091635 Karyn P Neil

GRAPHIC-AA Graphic Design Gloria M Maya W00160534 Melissa A Noce

GRAPHIC-AA Graphic Design Gloria M Maya W00119568 Carmen G Ruiz

GRAPHIC-AA Graphic Design Michael Metcalf W00143859 Stephanie M Gutierrez

GRAPHIC-AA Graphic Design Michael Metcalf W00109648 Aaron N Peshlakai

GRAPHIC-AA Graphic Design Michael Metcalf W00087645 Molly R Pierpont

GRAPHIC-AA Graphic Design Michael Metcalf W00163153 Jace L Skaggs

GRAPHIC-AA Graphic Design Michael Metcalf W00159589 Zulma Vega

INTEND_ASSOC Graphic Design Office Registrar W00143989 Robert J Ramirez

Graphic Design Related Library Holdings

Title Publisher Coverage in Academic Search Complete

Afterimage Visual Studies Workshop 06/01/1996 to present

American Art University of Chicago Press

American Artist Interweave Press, LLC 01/01/1984 to present, citation only American Photo Bonnier Corporation 07/01/1994 to present (citations only) Americas Review Arte Publico Press 03/01/1993 to 03/01/1997, citation only

Art Book Wiley-Blackwell 01/01/1997 to 11/01/2010

Art Bulletin College Art Association 03/01/1975 to present

Art in America Art in America, LLC 01/01/1984 to present

Art Journal College Art Association 09/01/1974 to present

Art Monthly Art Monthly, United

Magazine, Inc 09/01/1993 to present (citations only)

ARTnews ARTnews Associates 01/01/1984 to present

Asian Folklore Studies Nanzan Institute for

Religion and Culture, Nagoya, Japan 10/2000-Present CoDesign Taylor & Francis Ltd 03/01/2005 to present

Communication Arts Coyne & Blanchard Inc.

Design Issues MIT Press 03/01/1997 to present with a 12- month delay Design Quarterly Walker Art Center 03/01/1996 to 06/01/1996

Digital Creativity Routledge 03/01/1998 to present

Design Education Wiley-Blackwell 01/1998 to present with a 12-month delay International Journal of the

01/01/2009 to present International Review of African

Museum 01/01/1996 to present (citation only) Journal of Art & Design

Intellectual Property Law DePaul University College of Law,

Journal of Visual Art Practice Intellect Ltd 01/01/2001 to present

Journal of Visual Culture Sage Publications, Ltd 04/01/2002 to present (citations only) PAJ: A Journal of Performance

& Art MIT Press 09/01/1993 to present

Magazines 01/01/2003 to present (citations only)

Print F&W Media, Inc 01/01/1995 to present

Southern Cultures University of North Carolina

Third Text Routledge 03/01/2002 to present with 12- month delay T'oung Pao Brill Academic Publishers 01/01/1999 to present, with a 12- month delay Visual Resources: An

Word & Image Taylor & Francis Ltd

Digital Content Producer NewBay Media, LLC 06/01/2003 to 03/01/2009

U.S News Digital Weekly US News & World Report,

American Photo Bonnier Corporation 07/01/1994 to present (citations only) UCLA Journal of Law &

Technology UCLA Law Review 04/01/2007 to present

New Media & Society Sage Publications, Ltd 04/01/1999 to present (citations only)

TITLE/AUTHOR PUBLISHER CALL NUMBER

Advertising strategy: creative tactics from the outside/in / Tom Altstiel, Jean Grow Thousand Oaks, Calif : Sage Publications, c2006 QA10.5 F882 1992 v.5-6

Color and value / Joseph A Gatto Worcester, Mass : Davis Publications, [1974] ND1490/.G37

Digital photography: a no-nonsense, jargon-free guide for beginners / Steve

"Digital SLR Cameras & Photography for Dummies" by David D Busch is a comprehensive guide published by Wiley in 2009, designed for beginners looking to enhance their photography skills The book covers essential techniques and tips for using digital SLR cameras effectively Additionally, "Lettering and Design: Practical Uses for Your Handwriting" by Carole Vincent offers insights into the application of personal handwriting styles in design, published by Blandford Press in Poole, Dorset, and New York Together, these resources provide valuable knowledge for aspiring photographers and designers.

New York, NY : Distributed in the United States by Sterling, 1986

Prinkmaking: history and technique London, Thames & Hudson, [1968 NE850 S5813 1968b

Symbols, signs, & signets/ by Ernst Lehner New York : Dover Publications, c1950 N7340 W475

Web design demystified / Wendy Willard New York : McGraw-Hill, c2011 TK5105.888 W5474 2011

100 keys to great calligraphy / Judy Kastin Cincinnati, Ohio : North Light, c1996 Z43 K37 1996

500 years of art in illustration, from

Albrecht Dürer to Rockwell Kent / by

Cleveland and New York : World publishing

A book of Chinese art: four thousand years of sculpture, painting, bronze, jade, lacquer and porcelain: text by Lubor Hájek

Photography by Werner Forman, translated by Arnost Jappel.

A dictionary of colour a lexicon of the language of colour / Ian Paterson London : Thorogood, 2004 QC494.2 P38 2004eb E- books)

A guide to color / Susan Wright Las Cruces, N.M.] : Cooperative Extension

Service, College of Agriculture and Home Economics, New Mexico State University, 2001.

A handbook of biological illustration [Chicago] University of Chicago Press [1961] QH318/.Z97

A history of paleontology illustration / Jane

P Davidson Bloomington : Indiana University Press, c2008 QE714.2 D38 2008

A short course in digital photography /

Barbara London, Jim Stone Upper Saddle River [NJ] : Prentice Hall, 2010 TR267 L647 2010

A short history of Chinese [New York] : Pantheon [1946] Z246 L87 2004

A short history of Chinese art/Hugo

Musterberg New York, Philosophical Library [1949] Z246 B74 2005

Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger

Lanham, Md : Rowman & Littlefield Pub., c2004

Advance ddigital photography : [techniques and tips for creating professional quality images] / Tom Ang.

New York : Amphoto Books, 2003 TR267 A54 2003

Advertising now! Print / ed Julius

Weidemann Köln ; London : Taschen, [2006?] NC1000 T75 2002

Alphabet thesaurus; a treasury of letter designs New York : Reinhold Pub Corp., 1960 NK3630 P5

American drawings : the 20th century / Paul

Cummings New York : Viking Press, 1976 NC108/.C85 1976

American Modernism : graphic design, 1920 to 1960 / R Roger Remington with Lisa

New Haven, CT : Yale University Press, 2003 Z246 S56 1992

Art deco 1910-1939 / edited by Charlotte

Benton, Tim Benton, and Ghislaine Wood Boston : Bulfinch Press/AOL Time Warner

Art structure, a textbook of creative design

With one hundred and fifty illustrations New York : McGraw-Hill, 1950 N7430/.R3

Artists and illustrators of the Old West,

Becoming a graphic designer : a guide to careers in design / Steven Heller & Teresa

New York : John Wiley, c1999 TR897.5 K73 2004

Blue : the history of a color / Michel

Princeton, N.J : Princeton University Press, c2001 BF789.C7 P369 2001

Branding for dummies / Bill Chiaravalle,

Barbara Findlay Schenck Indianapolis, IN : Wiley Pub., Inc, c2007 N6494.A7 A622 2003b Calligraphy : the art of written forms /

Donald M Anderson New York : Dover Publications, 1992 NC998.5.A1 R45 2003

Campaigning for hearts and minds : how emotional appeals in political ads work /

Chicago : University of Chicago Press, 2006 NC998.4 G667 2001

Chinese art: introductory handbook to painting, sculpture, ceramics, textiles, bronzes & minor arts / by Roger Fry,

Chinese Art New York Rizzoli, 1980, c1966-1982, c1981 NC997 L32 2001

Chinese art /Finlay MacKenzie New York : Marboro Books [c1961] Z40.A5 1992

Chineses art / Leigh Ashton & Basil Gray New York : Beechhurst Press [1953] NC998 H45 1997

Colar harmony workbook : a workbook and guide to creative color combinations / [text:

Lesa Sawahata] Gloucester, Mass : Rockport ; Hove :

Stoltenberg ; Worcester, Mass : Davis Publications, [1975] NE2232/.S86

Color and composition; a guide for artists

[Translated from the French by Jüri Gabriel New York, Van Nostrand Reinhold Co [c1974] ND1488/.G5713

Color graphics : the power of color in graphic design / Karen Triedman & Cheryl

Color graphics : the power of color in graphic design / Karen Triedman & Cheryl

Dangel Cullen Gloucester, Mass : Rockport Publishers, c2002.

Color harmony 2 : a guide to creative color combinations / Bride M Whelan.

Rockport, Mass : Rockport Publishers ; Cincinnati, Ohio : For distribution by North Light, 1994

Color image scale / by Shigenobu Kobayashi

; translated byLouella Matsunaga Tokyo ; New York : Kosdansha International ;

Color management for digital photographers for dummies by Ted Padova and Don Mason Hoboken, NJ : Wiley, c2007.

Color works : the crafter's guide to color /

Deb Menz Loveland, Colo : Interweave Press, c2004.

Colorful impressions : the printmaking revolution in eighteenth-century France /

Margaret Morgan Grasselli, with essays by

Ivan E Phillips, Kristel Smentek, Judith C

Washington, D.C : National Gallery of Art, c2003 NE647.2 N38 2003

Colorworks / Dale Russell Cincinnati, Ohio : North Light Books, c1990- QC495.2 R87 1990

Community building on the Web/ Amy Jo

Kim Berkeley, Calif : Peachpit Press, c2000 TK5105.875.I57 K56 2000

Creating with colored ink New York, Van Nostrand Reinhold [1969] NC905/.K313

Creative composition digital photography tips & techniques / Harold Davis Indianapolis, IN : Wiley, c2010 TR179 D378 2010eb (E- book0 Creative drawing, point and line [by] Ernst

Röttger and Dieter Klante.

New York, Reinhold Pub Corp [1964, c1963] NC650 R58

Creative self-promotion on a limited budget

Cincinnati, Ohio : North Light Books, c1992 HF5813.U6O2 1994

Creativity 32 : bright ideas in advertising & design from the USA and around the world / editor, David E Carter

New York : Harper Design International, 2003 ND1488 E36 2000

Culture and the ad : exploring otherness in the world advertising / William M O'Barr.

Boulder, Colo : Westview Press, 1994 JA74.5 B69 2006

Design literacy : understanding graphic design / Steven Heller and Karen Pomeroy New York : Allworth Press, c1997 HF5823 A758 2006

Designing with letters New York : Drake Publishers [1974] HF5837 E53 (2 copies, I circulating, 1 in Reference)

Designing with letters New York : Drake Publishers [1974] Z250 W236

Designing with type : a basic course in typography / by James Craig ; edited by

Dictionary of symbolism : cultural icons and the meanings behind them / Han

Biedermann ; translated by James Hulbert.

Naren Barfield New York : Watson-Guptill, 2003 NE850 W53

Naren Barfield New York : Watson-Guptill, 2003 NE850 W53

Dreamweaver CS3 for dummies / Janine

Warner Hoboken, N.J : Wiley ; Chichester : John Wiley

Dreamweaver MX 2004 [instruction by Gina

Laster] Holly Hill, FL : Studio eWorks, c2004 TK5105.8885.D74 D744 2004

Media Dreamweaver MX 2004 for dummies / by

Janine Warner and Susannah Gardner Hoboken, NJ : Wiley Pub., c2004 TK5105.8885.D74 W37 2004

Early Chinese art and its possible influence in the Pacific basin; a symposium arranged by the Department of Art History and

Archaeology, Columbia University, New York

City, August 21-25, 1967 Edited by Noel

Barnard in collaboration with Douglas

New York, Intercultural ArtsPress [1972] HF5823 C5977 2004

Encyclopedia of major marketing campaigns Detroit : Gale Group, 1999 HF5823 B438 2004

Flash Web Design : the art of motion graphics / by Hillman Curtis Indianapolis, Ind : New Riders, c2000 TR897.7 C87 2000

Form, space, and vision; discovering design through drawing Forword by Herbert

Englewood Cliffs, N.J., Prentice-Hall [1967] : NC730/.C6 1967

Foundations of Chinese art from Neolithic pottery to modern architecture 322 illus in colour and black and white, 91 maps, and line drawings.

New York, McGraw-Hill [1965] LAC 15429-30 Microform

Fowler's publicity an encyclopedia of advertising and printing, and all that pertains to the public-seeing side of business / by Nath'l C Fowler, jr

New York : Publicity Pub Co., 1897 HF5823 D255 2007

Freehand and perspective drawing ; a practical treatise on the principles of artistic perception and the art of correct graphic delineation / Freehand drawing by Herbert

E Everett Perspective drawing, by William

Chicago : American technical society, 1936 NC640/.F7 1936

Frontiers of printmaking : new aspects of relief printing London, Studio Vista; New York, Reinhold

Gabor Peterdi, forty-five years ofprintmaking Washington, D.C : Smithsonian Institution

Geometrical drawing for art students / by

I.H Morris Geometrical drawing for art students / by I.H.

FASE Production ; with Jaime Escalante.

Alexandria, VA : Distributed by PBS Video, c1992 HF5415.1255 C48 2007

Graphic design career guide / by James

Craig New York : Watson-Guptill, 1983 HF5415.1265 Z56 2007

Graphic design history / edited by Steven

Heller and Georgette Balance New York : Allworth Press, c2001 TR146/.M76

Graphic design history / edited by Steven

Heller and Georgette Balance New York : Allworth Press, c2001 T385 C37 2010 Book & DVD Graphic design solutions / by Robin Landa South Africa] ; Stamford, CT OnWord Press, c2001 P91 V5

Graphic design, with special reference to lettering , typography, and illustration / by

John Lewis and John Brinkley.

Graphic design, with special reference to lettering, typography, and illustration / by

John Lewis and John Brinkley

Graphic graflex photography : the master book for the larger camera / Willard D

Morgan, Henry M Lester and twenty contributors

New York : Morgan & Lester Pub., c1940 Oversized NC997/.H47

Graphic style : from Victorian to post- modern / Steven Heller and Seymour

How to cheat in Photoshop CS5 : the art of creating realistic photomontages / Steve

Human anatomy : from the Renaissance to the digital age / Benjamin A Rifkin ;

Michael J Ackerman ; biographies by Judith

New York : Abrams, 2006 Reference NC760 R54 2006

Humans, nature, and birds : science art from cave walls to computer screens /

Darryl Wheye and Donald Kennedy ;

New Haven : Yale University Press, c2008 QL673 W48 2008

Illustration, its practice in wash and line / by

London : Sir I Pitman & sons, ltd., 1933 NC960 S6

Innovative printmaking : the making of two- and three-dimensional prints and multiples / Thelma R Newman

New York : Crown Publishers, c1977 NE850 N47 1977

Intaglio printmaking techniques / by Ruth

Leaf New York : Watson-Guptill Publications, 1976 Oversize NE1625 L4 1976

Introduction to Chinese art and history New York : Oxford Univ Press, 1948 LAC 12588 Microform iPhoto : the missing manual / David Pogue,

Joseph Schorr, and Derrick Story

Sebastopol, CA : Pogue Press/O'Reilly, c2002 TR267 P64 2002

Learn calligraphy : the complete book of lettering and design / Margaret Shepherd.

New York : Broadway Books, 2001 NK3620 S48 2001

Learning calligraphy : a book of lettering, design and history / Margaret Shepherd New York : Collier Books, 1978, c1977 N33 H88 2005eb

Letterhead & logo designs : creating the corporate image / Lisa Walker, Steve Blount Rockport, MA : Rockport Publishers ;

Cincinnati, Ohio : Distributed by North Light Books, c1990

Lettering for reproduction New York : Watson-Guptill Publications [1969] NK3600/.G3

Looking good in print / Roger C Parker and

Patrick Berry Albany, NY : Coriolis Group Books, c1998 Z246 P36 1998

Macromedia Flash MX 2004 for dummies / by Ellen Finkelstein and Gurdy Leete Hoboken, NJ : Wiley Pub., c2004 TR897.7 F493 2004

Making a good layout / Lori Siebert & Lisa

Ballard Cincinnati, Ohio : North Light Books, 1992 Reference AZ108 L4 1969

Manual of woodcut printmaking and related techniques / Walter Chamberlain New York : Scribner, c1978 NE1220/.C48

Master digital color : styles, tools, techniques / Brian and Kristy Miller Cincinnati, Ohio : Impact Books, 2010 T385 M5434 2010

Mastering digital color a photographer's and artist's guide to controlling color /

David Saffir Boston, MA : Thomson/Course Technology, c2007 TR267 S237 2007eb (E-book)

Busch Boston, MA : Muska & Lipman, c2004 TR267 B8735 2004eb (E- book) Microsoft Office 2010 / Robert T Grauer

[et al.] Upper Saddle River, N.J : Pearson

Education/Prentice Hall, c2011 Z250 W236 Motion graphic design & fine art animation

: principles and practice / Jon Krasner Amsterdam ; Boston : Elsevier/Focal Press, c2004 AZ108 L4 1950b

Navajo sandpainting: from religious act to commercial art / Nancy J Parezo Albuquerque : University of New Mexico

1880-1990 [Santa Fe, N.M : Museum of New Mexico,

Non-toxic intaglio printmaking / by Keith

Howard ; forward [sic] by Monona Rossol ; contributions from Elizabeth Dove

Opportunities in commercial art and graphic design / Barbara Gordon, Elliott

Lincolnwood, Ill : VGM Career Horizons, c1985 Oversize NE965.W35 1990

Packaging Packungen Emballages An international survey of package design

Zürich : Amstutz & Herdeg, 1959 NC1001.H45 1999

Painter's workshop; a basic course in contemporary painting and drawing New York, Van Nostrand Reinhold Co [1969] ND1115/.B76

Pantone guide to communicating with color

/ by Leatrice Eiseman Cincinnati, Ohio : North Light ; London : Hi

Pen drawing , by Arthur L Guptill [New York, Watson-Guptill, c1937] NC905/.G82

Clinton Adams Albuquerque : University of New Mexico

Printmaking: history and process / Donald

Saff, Deli Sacilotto New York : Holt, Rinehart and Winston, c1978 NE850 S23

Gottfried Lindemann ; translated [from the

Print's best letterheads & business cards : winning designs from Print magazine's national competition / edited by Tom Goss ; art directed by Andrew Kner ; designed by

New York, NY : RC Publications, c1990.

Professional open source web services /

Birmingham, UK : Wrox Press, c2002 TK5105.888 P76 2002

Professional Web design : techniques and templates / Clint Eccher, Eric Hunley, Erik

Hingham, Mass : Charles River Media, c2005 TK5105.888 E375 2005

Professional Web design : techniques and tmplates / Clint Eccher, Eric Hunley, Erik

Hingham, Mass : Charles River Media, c2005 TK5105.888 E375 2005

Provocateur : images of women and minorities in advertising / Anthony J

Lanham, Md : Rowman & Littlefield Publishers, c2004.

P's and Q's; a book on the art of letter arrangement, by Sallie B Tannahill Garden City, N Y., Doubleday, Doran & company, inc., 1932 NK3600/.T3 1932

Relief printmaking / Ann Westley New York : Watson-Guptill Publications, 2002 NE850 W47 2002

Secret symbols & numbers of aboriginal

America in ancient & modern times / by

Fort Davis, Tex : Frontier Book Co., 1976 NC1001/.C72 1983

Steve Moniz [Indianapolis, Ind.] : Que, c2001 TK5105.888 M66 2001

Simple printmaking : a beginner's guide to making relief prints with linoleum blocks, wood blocks, rubber stamps, found objects

New York : Lark Books, c2000 NE850 D54 2000

Snap to grid : a user's guide to digital arts, media, and cultures / Peter Lunenfeld.

Street-smart advertising : how to win the battle of the buzz / Margo Berman Lanham, Md : Rowman & Littlefield

Studies in Chinese thought With contributions by Derk Bodde [and others Chicago] University of Chicago Press [1953]

Symbolism in ancient Chinese art / Hugo

Munsterberg New York : Hacker Art Books, 1986 NC998.4 G667 2001

Symbology, the use of symbols in visual communications A report on the Fourth

Communications Conference of the Art

Directors Club of New York Elwood

TeX, XML, and digital typography

International Conference on TeX, XML, and

Digital Typography, held jointly with the

25th Annual Meeting of the TeX Users

Group, TUG 2004, Xanthi, Greece, August

Apostolos Syropoulos [et al.] (eds.).

Berlin ; New York : Springer, c2004 Z253.4.T47 I58 2004eb (E- book)

The alphabet and elements of lettering Berkeley ; Los Angeles : University of

The art and technique of digital color correction / Steve Hullfish Amsterdam ; Boston : Focal Press/Elsevier, c2008 TR510 H828 2008

The art of graphic design New Haven : Yale University Press, 1988 N7340/.M33 1961

The artist's guide to selecting colors / by

Perth, Western Australia : School of Colour

The complete manual of typography : a guide to setting perfect type / James Felici Berkeley, CA : Peachpit Press, c2003 Z250 F44 2003

The complete manual of typography : a guide to setting perfect type / James Felici Berkeley, CA : Peachpit Press, c2003 N7340 F7 1935

The elements of typographic style / Robert

Bringhurst Point Roberts, WA : Hartley & Marks,

The elements of typographic style / Robert

Bringhurst Point Roberts, WA : Hartley & Marks,

The encyclopedia of printmaking techniques / Judy Martin New York : Sterling Pub., c2002 NE850 M375 2002

The Focal encyclopedia of photography : digital imaging, theory and applications, history, and science / Michael R Peres, editor-in-chief.

Amsterdam ; Boston : Elsevier/Focal Press, c2007 TR9 F6 2007

The Guild handbook of scientific illustration/ edited by Elaine R.S Hodges ; with Steve Buchanan, John Cody, Trudy Nich

The Hutchinson Dictionary of Symbols in Art, published by Helicon in 2005, provides a comprehensive guide to artistic symbolism (Oversize N7340/.B335) The Illustrated Book: Its Art and Craft, released by Bramhall House in 1970, explores the artistic and technical aspects of illustrated books (NC960/.K55 1970a) Additionally, The Illustrator in America, covering the period from 1900 to the 1960s, offers insights into the evolution of illustration in the United States, published by Reinhold in 1967 (NC975 R4).

The language of drawing Englewood Cliffs, N.J Prentice-Hall [1966] NC390/.H5

The man who was Dr Seuss : the life and work of Theodor Geisel / Thomas Fensch Woodlands, Tx : New Century Books, c2000 PS3513.E2 Z66 2000

The new big book of logos / David E Carter, editor ; book design, Suzanna M.W ; layout

New York : Harper Design International : Distributed throughout the world by HarperCollins International, 2003.

The newtypography: a handbook for modern designers / Jan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross.

Berkeley : University of California Press,

The picture book comes of age : looking at childhood through the art ofillustration / by

Joseph H Schwarcz and Chava Schwarcz, with a foreword by Betsy Hearne

Chicago : American Library Association, 1991 NC965.S28 1990

Martha Metzdorf's "The Ultimate Portfolio" (1991) offers a comprehensive guide for artists and designers, while Nicholas Mirzoeff's "The Visual Culture Reader" (1998) provides critical insights into visual theory and its impact on society Additionally, Ellen Lupton's "Thinking with Type" (2004) serves as an essential resource for designers, writers, and editors, focusing on typography's role in effective communication These works collectively enhance understanding of visual culture and design principles.

Thinking with type : a critical guide for designers, writers & editors / Ellen Lupton New York : Princeton Architectural Press, c2004 Z246 L87 2004

"Typographia, or The Printer's Instructor, offers a concise overview of the history and development of typographic art, along with practical guidance for managing all aspects of a printing office It also provides valuable insights for authors and publishers, ensuring a comprehensive resource for those involved in the printing industry."

Web marketing for dummies / by Jan

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertsing ploys / Marcel

Words about pictures : the narrative art of children's picture books / Perry Nodelman Athens : University of Georgia Press, c1988 Z1033.P52 N63 1988

Edward Johnston With diagrams and illustrations by the author and Noel Rooke.