| Tài liệu tham khảo |
Loại |
Chi tiết |
| 1. Vimac (2021) “OVERVIEW OF THE DEVELOPMENT OF COSMETIC MARKET IN VIETNAM 2020 - 2021” [online] Available at: https://www.vimaccos.vn/thi-truong-my-pham (Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
OVERVIEW OF THE DEVELOPMENT OF COSMETIC MARKET INVIETNAM 2020 - 2021 |
|
| 2. Marketing AI (2022) “Understanding and analyzing Unilever's 5 competitive pressure model” [online] Available at: https://marketingai.vn/mo-hinh-5-ap-luc-canh-tranh-cua-unilever/ (Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
Understanding and analyzing Unilever's 5 competitive pressure model |
| Nhà XB: |
Marketing AI |
| Năm: |
2022 |
|
| 3. Pond's “Pond's Legacy” [online] Available at: https://www.ponds.com/vn/gioi- thieu/di-san-ponds.html (Accessed 10 Mar 2022) |
Sách, tạp chí |
|
| 4. Yeu Tre (2021) “Review of Pond's White Beauty skin whitening cream day and night”[online] Available at: https://yeutre.vn/bai-viet/review-bo-san-pham-kem-duong-trang-da-ponds-white-beauty-ngay-va-dem.26125/#:~:text=V%E1%BB%9Bi%20h%E1%BB%87%20d%C6%B0%E1%BB%A1ng%20tr%E1%BA%AFng%20v%C3%A0,%2C%20l%E1%BB%97%20ch%C3%A2n%20l%C3%B4ng%20to%2C%E2%80%A6 (Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
Review of Pond's White Beauty skin whitening cream day and night |
| Tác giả: |
Khánh Kim |
| Nhà XB: |
Yeu Tre |
| Năm: |
2021 |
|
| 5. ISEO1 (2022) “Analysis of Pond's product advertising management activities of Unilever company” [online] Available at: https://iseo1.com/quang-cao-ponds-1637580214/(Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
Analysis of Pond's product advertising management activities of Unilevercompany |
|
| 7. BICT (2021) “Cosmetic consumption trends in Vietnam 2021” [online] Available at:https://mothercarevietnam.com/xu-huong-tieu-dung-my-pham-tai-viet-nam/(Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
Cosmetic consumption trends in Vietnam 2021 |
|
| 8. MbaSKOOL (2017) “Ponds Marketing Strategy & Marketing Mix (4Ps)” [online] Available at: https://www.mbaskool.com/marketing-mix/products/17408-ponds.html (Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
Ponds Marketing Strategy & Marketing Mix (4Ps) |
| Tác giả: |
MbaSKOOL |
| Năm: |
2017 |
|
| 9. Brands VietNam (2018) “Ponds achieves surprise success with integrated multi-channel marketing campaign in Indonesia” [online] Available at:https://www.brandsvietnam.com/congdong/topic/9396-Ponds-dat-thanh-cong-bat-ngo-voi-chien-dich-tiep-thi-tich-hop-da-kenh-tai-Indonesia#:~:text=M%E1%BB%A5c%20ti%C3%AAu%20ch%C3%ADnh%20c%E1%BB%A7a%20Pond's,h%C3%BAt%20l%C6%B0%E1%BB%A3ng%20kh%C3%A1ch%20h%C3%A0ng%20m%E1%BB%9Bi (Accessed 10 Mar 2022) |
Sách, tạp chí |
| Tiêu đề: |
Ponds achieves surprise success with integrated multi-channel marketing campaign in Indonesia |
| Tác giả: |
Brands VietNam |
| Năm: |
2018 |
|
| 6. APTMedia (2018) “What Factors Make POND'S Stand Out Like It Is Today? [online]Available at: https://kinhdoanhmypham.vn/yeu-to-nao-da-giup-ponds-noi-bat-nhu-ngay-hom-nay/ (Accessed 10 Mar 2022) |
Link |
|
| 10. Promotional/ Marketing department organization of Pond’s Available at :https://kinhdoanhmypham.vn/yeu-to-nao-da-giup-ponds-noi-bat-nhu-ngay-hom-nay/(Accessed 10 Mar 2022) |
Link |
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