| Tài liệu tham khảo |
Loại |
Chi tiết |
| 1. Crosno, J. l., Freling, T. H., & Skinner, S. J. (2009). Does brand social powermean market might? Exploring the influence of brand social power on brandevaluation, Psychology and Marketing, 26, 91-121.https://doi.org/10.1002/mar.20263 |
Sách, tạp chí |
| Tiêu đề: |
Does brand social power mean market might? Exploring the influence of brand social power on brand evaluation |
| Tác giả: |
Crosno, J. L., Freling, T. H., Skinner, S. J |
| Nhà XB: |
Psychology and Marketing |
| Năm: |
2009 |
|
| 2. Shah, H., Aziz, A., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M. and Sherazi., K.(2012), The Impact of Brands on Consumer Purchase Intentions, Asian Journal of Business Management 4(2): 105-110 |
Sách, tạp chí |
| Tiêu đề: |
The Impact of Brands on Consumer Purchase Intentions |
| Tác giả: |
H. Shah, A. Aziz, A. R. Jaffari, S. Waris, W. Ejaz, M. Fatima, K. Sherazi |
| Nhà XB: |
Asian Journal of Business Management |
| Năm: |
2012 |
|
| 3. Kim, E. Y. & Kim, Y. K. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing, 38(7), 883-897.https://doi.org/10.1108/03090560410539302 |
Sách, tạp chí |
| Tiêu đề: |
Predicting online purchase intentions for clothing products |
| Tác giả: |
E. Y. Kim, Y. K. Kim |
| Nhà XB: |
European Journal of Marketing |
| Năm: |
2004 |
|
| 5. Gogoi, B. (2013), Study of antecedents of purchase intention and its effect on brand loyalty of private label brand of apparel, International Journal of Sales &Marketing, Vol. 3, Issue 2, Jun 2013, 73-86 |
Sách, tạp chí |
| Tiêu đề: |
Study of antecedents of purchase intention and its effect on brand loyalty of private label brand of apparel |
| Tác giả: |
Gogoi, B |
| Nhà XB: |
International Journal of Sales & Marketing |
| Năm: |
2013 |
|
| 6. Kotler P. & Armstrong G. (2010), “Principles of Marketing”, New Jersey:Pearson Prentice Hall |
Sách, tạp chí |
| Tiêu đề: |
Principles of Marketing |
| Tác giả: |
Kotler P., Armstrong G |
| Nhà XB: |
Pearson Prentice Hall |
| Năm: |
2010 |
|
| 7. Kawa, L. W., Rahmadiani, S. F. & Kumar, S.(2013), Factors Affecting Consumer DecisionMaking: A Survey of Young-Adults on Imported Cosmetics in Jabodetabek, Indonesia, The SIJ Transactions on Industrial, Financial &Business Management (IFBM), Vol. 1, No. 5, NovemberDecember 2013 |
Sách, tạp chí |
| Tiêu đề: |
Factors Affecting Consumer DecisionMaking: A Survey of Young-Adults on Imported Cosmetics in Jabodetabek, Indonesia |
| Tác giả: |
Kawa, L. W., Rahmadiani, S. F., Kumar, S |
| Nhà XB: |
The SIJ Transactions on Industrial, Financial & Business Management (IFBM) |
| Năm: |
2013 |
|
| 8. Gao, L., Norton, M.J.T., Zhang, Z., To, C.K, (2009). Potential niche markets for luxury fashion goods in China. Journal of Fashion Marketing and Management 13 (4), 514-526 |
Sách, tạp chí |
| Tiêu đề: |
Potential niche markets for luxury fashion goods in China |
| Tác giả: |
Gao, L., Norton, M.J.T., Zhang, Z., To, C.K |
| Nhà XB: |
Journal of Fashion Marketing and Management |
| Năm: |
2009 |
|
| 10. Penz, E., and Stottinger, B., (2005). Forget the "real" thing-take the copy! An explanatory model for the volitional purchase of counterfeit products, Advances in Consumer Research, 32 (1), 568-575 |
Sách, tạp chí |
| Tiêu đề: |
Forget the "real" thing-take the copy! An explanatory model for the volitional purchase of counterfeit products |
| Tác giả: |
E. Penz, B. Stottinger |
| Nhà XB: |
Advances in Consumer Research |
| Năm: |
2005 |
|
| 11. Belk, Russell (1979), "Gift-Giving Behavior," Research In Marketing, Vol. 2, ed JagdishSheth, Greenwich, CT: JAI Press, 95-126 |
Sách, tạp chí |
| Tiêu đề: |
Gift-Giving Behavior |
| Tác giả: |
Russell Belk |
| Nhà XB: |
JAI Press |
| Năm: |
1979 |
|
| 12. Penz, E., & Stottinger, B. (2005). Forget the “real” thing: Take the copy! An explanatory model for the volitional purchase of counterfeit products. In G.Menon, & A. R. Rao (Eds.), Advances in consumer research (Vol. 32, pp. 568- 575), Duluth, MN: Association for Consumer Research |
Sách, tạp chí |
| Tiêu đề: |
real |
| Tác giả: |
Penz, E., & Stottinger, B |
| Năm: |
2005 |
|
| 13. Mitchman, R. D. Mazze, E.M. (2006). The affluent consumer. Marketing and Selling the Luxury Lifestyle. Praeger. Westport. London. 194p |
Sách, tạp chí |
| Tiêu đề: |
The affluent consumer |
| Tác giả: |
Mitchman, R. D., Mazze, E.M |
| Nhà XB: |
Praeger |
| Năm: |
2006 |
|
| 14. Sanguanpiyapana, T. Jasper, C. (2009). Consumer insights into luxury goods:Why they shop where they do in a jewelry shopping setting. Journal of Retailing and Consumer Services. Volume 17, Issue 2, March 2010. p.52-160 |
Sách, tạp chí |
| Tiêu đề: |
Consumer insights into luxury goods:Why they shop where they do in a jewelry shopping setting |
| Tác giả: |
Sanguanpiyapana, T., Jasper, C |
| Nhà XB: |
Journal of Retailing and Consumer Services |
| Năm: |
2010 |
|
| 17. Jokinen, H. (2011). Consumer Perceptions and Behaviour in Respect to Ethical, Social, and Environmental Matters in Jewellery Business |
Sách, tạp chí |
| Tiêu đề: |
Consumer Perceptions and Behaviour in Respect to Ethical, Social, and Environmental Matters in Jewellery Business |
| Tác giả: |
H. Jokinen |
| Năm: |
2011 |
|
| 18. Kotler, P. (2000) Marketing Management The Millennium Edition. Person Prentice Hall, Upper Saddle River |
Sách, tạp chí |
| Tiêu đề: |
Marketing Management The Millennium Edition |
| Tác giả: |
Kotler, P |
| Nhà XB: |
Person Prentice Hall |
| Năm: |
2000 |
|
| 20. Walters, C.G., and Bergiel, B. J. (1989). “Consumer Behavior: A Decision- making approach”, Cincinnati, OH: South-Western Publishing |
Sách, tạp chí |
| Tiêu đề: |
Consumer Behavior: A Decision- making approach |
| Tác giả: |
C.G. Walters, B. J. Bergiel |
| Nhà XB: |
South-Western Publishing |
| Năm: |
1989 |
|
| 22. Arnold, M.J. Reynolds, K.E. Ponder, N. Lueg, J.E. 2005. Customer delight in a retail context: investigating delightful and terrible shopping experiences.Journal of Business Research, Volume 58, Issue 8, August 2005, p.1132-1145 |
Sách, tạp chí |
| Tiêu đề: |
Customer delight in a retail context: investigating delightful and terrible shopping experiences |
| Tác giả: |
M.J. Arnold, K.E. Reynolds, N. Ponder, J.E. Lueg |
| Nhà XB: |
Journal of Business Research |
| Năm: |
2005 |
|
| 24. Holbrook, M. B., & Anand, P. (1990). Effects of tempo and situational arousal on the listener's perceptual and affective responses to music. Psychology of |
Sách, tạp chí |
| Tiêu đề: |
Effects of tempo and situational arousal on the listener's perceptual and affective responses to music |
| Tác giả: |
M. B. Holbrook, P. Anand |
| Nhà XB: |
Psychology of |
| Năm: |
1990 |
|
| 9. Goody, J. (2006). From misery to luxury. Social Science Information, 45(3), 341-348. https://doi.org/10.1177/0539018406066526 |
Link |
|
| 50. Chung, J. E., & Pysarchik, D. (2000). A model of behavioral intention to buydomesticversus imported products in a Confucian culture. MarketingIntelligence and Planning, 18(5), 281-291.https://doi.org/10.1108/02634500010343982 |
Link |
|
| 52. Dodds, W., Monroe, K., & Grewal, D. (1991). Effects of price, brand, and store informationon buyers' product evaluation. Journal of Marketing Research, 28, 307-319.https://doi.org/10.2307/3172866 |
Link |
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