Introduction about company
The process of formation and development
Illustration:https://cafeland.vn/tin-tuc/ascott-cung-cap-dich-vu-quan-li-van-hanh-voi- king-crown-infinity-104378.html
The Ascott Limited, a prominent Singaporean company, has established itself as a leading international lodging owner-operator With a diverse portfolio, Ascott operates in over 200 cities across more than 30 countries, including regions in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.
Ascott has more than 76,000 operating units and over 57,000 units under development, making a total of more than 133,000 units in over 800 properties.
The company offers a diverse range of accommodation options, including serviced apartments, coliving spaces, and hotel brands such as Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite, and POP!.
Ascott’s loyalty programme, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.
Ascott, a wholly owned subsidiary of CapitaLand Investment, pioneered Asia Pacific’s first international-class serviced apartment with the opening of The Ascott Singapore in
1984 Today, the company boasts over 30 years of industry track record and award- winning brands that enjoy recognition worldwide
Since its entry into the Vietnamese market in 1994, The Ascott Limited has been recognized for its significant investments and international projects strategically located in the heart of Hanoi and Ho Chi Minh City.
It is known that Vietnam is Ascott's largest investment market in Southeast Asia - where the demand for serviced apartments is very large.
Ascott is the leading international serviced apartment owner and operator in Vietnam, boasting nearly 7,000 rooms across 27 complexes located in major cities such as Hanoi, Hai Phong, Ha Long, Nha Trang, and Ho Chi Minh City, including Binh Duong.
In Hanoi, Ascott currently manages Somerset Grand Hanoi, Somerset Hoa Binh and Somerset West Lake In Hai Phong, Ascott manages Somerset Central TD Hai Phong City.
In Ho Chi Minh City, Ascott manages Somerset Chancellor Court, Somerset Ho Chi Minh City, Somerset Vista, Vista Residences and Diamond Island Luxury Residences.
Ascott Vietnam is set to expand its portfolio with the launch of several new apartment complexes across the country in the coming years Notable additions include Ascott Waterfront Saigon, Citadines Bayfront Nha Trang, Citadines Regency Saigon, Citadines Central Binh Duong, Citadines Blue Cove Danang, Citadines Marina Halong City, Somerset West Point Hanoi, Somerset West Central Hanoi, Somerset Danang Bay, Somerset Dimension Ho Chi Minh City, Somerset Feliz Ho Chi Minh City, PentStudio, and Diamond Island Luxury Serviced Residences.
The Ascott Limited not only specializes in constructing apartments but also emphasizes creating resort-style accommodations that cater to diverse visitors Whether it's busy professionals, celebrities, energetic young travelers, or families seeking adventure, The Ascott offers suitable lodging options tailored to meet their needs across various projects.
Achievements and awards The Ascott Vietnam:
● 2017 World Travel Awards for “Top Brand of Condominiums” in Asia.
● DestinAsian Readers Award “Choice Awards 2017 for “Best Serviced Apartment Brand”.
● 2017 TTG China Travel Awards for “Best Apartment Operator in China”.
● 2016 Asia-Pacific Hotel Award for “Best Serviced Apartment Brand”.
● Award “Best Serviced Apartment Operator in China” awarded by TTG China Travel in
2016 and “Best Serviced Apartment Brand” award voted by readers of DestinAsian 2016.
● World Travel Awards 2015 for “Leading Serviced Apartment Brand” in Belgium,France, Germany, Hong Kong, Philippines Singapore, Spain, Thailand and Vietnam.
● Award “Best Serviced Apartment Brand 2015” awarded by ‘Business Traveler Asia – Pacific’ magazine.
● Business Traveler UK Awards 2015 for “Best Serviced Apartment Group”.
● Business Traveler Middle East Awards 2015 for “The best serviced apartment group in the Middle East region”.
● 2015 Business Traveler China Awards for “Best Serviced Apartment Brand” and “Best Serviced Apartment”. b History and development about Somerset
In 1998, Pindemco Land launched its serviced apartment brand, Somerset International, and expanded its portfolio by acquiring Liang Court Holding, a leading serviced apartment provider in Asia This strategic move led to the formation of Somerset Holding, which managed over 3,200 rental units across 15 major cities in the region.
Around the same time, Scott Holding merged with Stamp Group - a subsidiary specializing in providing serviced apartments of DBS Land to become Ascott Ltd, owning
DBS Land, a subsidiary of Southeast Asia's largest bank, DBS Bank, established by the Singapore government, offers 1,500 rooms for rent across eight cities.
Since 2000, Somerset Holdings has merged with Ascott Ltd In 2002, Ascott Ltd acquired the shares of Citadines and became the largest group in Asia in the field of serviced rooms.
As the world's largest serviced apartment management group, Ascott is also just a member company of an even larger "giant" - Capitaland Group.
Ascott is renowned for its Somerset brand, with Somerset Grand Hanoi and Somerset Ho Chi Minh City officially launching in 1997 These serviced apartments have attracted tourists and residents from around the globe, establishing Ascott as a leading international standard serviced apartment management group in Vietnam.
The Somerset brand is the preferred choice for families seeking a home-like atmosphere, offering fully equipped apartments that ensure peace and comfort In contrast, Citadines appeals to vibrant individuals looking for an engaging experience.
Somerset hotel enhances family experiences by organizing regular activities such as visits to scenic spots and local culinary classes, creating cherished memories and strengthening family bonds These unique offerings have established Somerset as a top choice for travel-loving families and successful business professionals seeking a memorable resort experience.
The Somerset brand management team upholds exceptional service standards across all departments, ensuring that every employee, from security to customer care and gym consultants, contributes to a superior guest experience.
The Somerset brand of the Ascott Group has consistently been honored with the “Top Serviced Apartment” award at the World Travel Awards, establishing itself as a global leader in the industry and setting high standards for serviced accommodations worldwide.
Some typical projects of Somerset:
● Somerset Grand Hanoi – Hanoi Tower – No 49 Hai Ba Trung, Hoan Kiem, Hanoi.
● Somerset Hoa Binh – No 106 Hoang Quoc Viet, Cau Giay, Hanoi.
● Somerset West Lake – No 254D Thuy Khue, Tay Ho, Hanoi.
● Somerset Chancellor Court HCMC – No 21-23 Nguyen Thi Minh Khai, Ben Nghe, District 1, Ho Chi Minh City.
● Somerset HCMC – No 8A Nguyen Binh Khiem, Da Kao, District 1, Ho Chi Minh City
● Somerset Cam Ranh Bay – Lot D14C, North Peninsula Tourist Area, Cam Lam, Khanh Hoa.
● Somerset Feliz District 2 – Thanh My Loi Ward, District 2, Ho Chi Minh City.
● Somerset Danang Bay – Hai Chau district, Da Nang city.
● Somerset Central TD Hai Phong City – Area A, TD Plaza, Lot 20A, Le Hong Phong, Hai Phong city
Starting to appear in Vietnam since the early 90s of the last century, Ascott is known for its large investments in Vietnam.
Ascott's real estate portfolio in Vietnam boasts significant value, with properties strategically situated in the heart of Hanoi and Ho Chi Minh City, the nation's two largest urban centers.
In 2012, Ascott Real Estate Investment Fund, known as Ascott Residence Trust (Ascott Reit), achieved total revenue exceeding 33 million USD (over 600 billion VND) in Vietnam Notably, the Somerset Grand Hanoi contributed more than 10 million USD (over 200 billion VND) in room rentals, making it the most valuable asset of Ascott Reit, with a valuation surpassing 74 million USD (approximately 1,500 billion VND).