Reasons for choosing the report
Most domestic logistics companies operate on a small scale with limited financial resources and management capabilities, primarily offering basic 2PL logistics services focused on freight In contrast, foreign direct investment (FDI) companies and fast-moving consumer goods (FMCG) manufacturers typically seek comprehensive logistics solutions, such as 3PL services, that include freight along with various cost-effective additional services These added values often encompass customs clearance, storage, packaging, and product distribution.
The development of Vietnam's logistics industry is hindered by inadequate transport infrastructure, particularly roads that have not kept pace with industrialization, resulting in congestion and overloading Despite fierce competition from foreign firms, domestic logistics companies are viewed positively due to Free Trade Agreements (FTAs) and the Trans-Pacific Partnership (TPP), which boost foreign direct investment (FDI) in the Vietnamese manufacturing sector.
The ongoing enhancement of infrastructure is strengthening the connectivity between logistics facilities and production zones, while the state’s supportive planning and the gradual improvement of customs procedures are positively impacting businesses in the industry.
Vietnam's logistics industry holds significant potential for long-term investment, driven by both subjective and objective factors This article focuses on the analysis of internal, micro, and macro elements that influence the competitive advantage in road transportation at Xuan Anh Transport Service Trading Co Ltd during the 2019-2021 period.
Report objectives
The internship report aims to analyze the internal, micro, and macro factors influencing the competitive advantage of Xuan Anh Transport Service Trading Co Ltd in the road goods transportation sector from 2019 to 2021 Additionally, it proposes solutions to enhance the company's business efficiency and offers insights applicable to the broader logistics industry.
Report methodologies
To achieve the report objectives, two following research methods have been used in this report:
- Primary and secondary data collection methods: Searching for documents through articles, websites, textbooks and company’s data over the years.
Statistical analysis plays a crucial role in evaluating a company's performance by systematically describing its achievements over the years By comparing these results, we can identify trends and patterns, ultimately synthesizing the data to draw meaningful conclusions aligned with the research objectives.
Report limitations
Due to time constraints and limited access to comprehensive information about the company, a thorough evaluation is challenging Additionally, the insights presented are based on the author's brief internship experience, which may lead to certain unavoidable shortcomings in the research process.
Report structure
The report titled "Analyzing the Internal, Micro, and Macro Factors Affecting Competitive Advantage in Road Goods Transportation at Xuan Anh Transport Service Trading Co Ltd from 2019 to 2021" is structured into three main sections It examines the various internal and external factors that influence the company's competitive positioning in the road transportation sector The analysis covers critical insights into market dynamics, operational efficiencies, and strategic challenges faced during the specified period.
- Chapter 1: Introduction of Xuan Anh Transport Service Trading Co., Ltd.
Chapter 2 examines the internal, micro, and macro factors influencing the competitive advantage of Xuan Anh Transport Service Trading Co., Ltd in the road goods transportation sector from 2019 to 2021 It highlights how internal capabilities, market dynamics, and broader economic conditions shaped the company's performance and strategic positioning during this period.
- Chapter 3: Proposing solutions to improve the competitive advantage in the field of goods transportation by road of Xuan Anh Transport Service Trading Co., Ltd.
Internship description
My position at Xuan Anh Transport Service Trading Co., Ltd was Accounting Intern My duties included:
- Helping with accounts receivable management.
- Providing support for annual budgeting process.
- Assisting with statistical analysis and other special projects.
- Presenting data-driven recommendations to the finance team.
- Preparing monthly/ quarterly financial analysis packets for management.
INTRODUCTION OF XUAN ANH TRANSPORT SERVICE
History of establishment and development
- Company name (in Vietnamese): CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ VẬN TẢI XUÂN ANH
- Company name (in foreign language): XUAN ANH TRANSPORT SERVICE TRADING CO.,LTD
- Operation status: Active (have been granted CTR)
- Department of tax management: District 7 Tax Department
- Head office address: 232 Le Van Luong, Tan Hung Ward, District 7, Ho Chi Minh City, Vietnam
1.1.2 History of establishment and development
Xuan Anh Transport Service Trading Co., Ltd., established on July 7, 2015, is registered under business license number 0313334473 by the Department of Planning and Investment of Ho Chi Minh City Despite facing intense competition in the import and export market, the company has successfully carved out a niche for itself, thanks to its unwavering determination and strong expertise, earning a reputation for excellent service quality.
In 2015, the Company encountered numerous challenges at its inception, including limited capital, a small customer base, and irregular shipments of only one per week, compounded by inadequate facilities and transportation With a workforce of just three people and no salaries in the initial month, the Company persevered By the third month, through dedicated sewing efforts and relentless determination, it secured regular customers and began to experience steady growth.
In 2018, the Company added FCL freight forwarding service - full container cargo and LCL cargo - retail cargo by sea
In 2020, the Company further developed customs brokerage and logistics services,providing warehousing and distribution services.
Organizational structure
The Board of Directors is accountable for overseeing and making decisions regarding all company activities in accordance with legal provisions They are responsible for directing employees, approving and signing service contracts, and actively participating in customer acquisition for the company.
The Accounting Department plays a crucial role in managing financial matters and optimizing capital usage It is responsible for collecting, analyzing, and synthesizing financial data generated during the company's operations Additionally, the department ensures proper storage of documents and invoices related to the activities of employees across various departments.
The Sales Department focuses on acquiring new customers and fostering long-term partnerships It develops strategic business plans to identify optimal directions for enhancing the company's performance during each phase.
Document Department: Prepare necessary documents for the import and export process.
Contact foreign agents to track shipment status, freight, and related procedures during import and export of goods to handle situations during timely delivery.
Forwarding Department: Carrying out the customs declaration and customs clearance procedures Find a suitable carrier for the specified customer.
Business sectors
Xuan Anh Transport Service Trading Co Ltd currently offer the following services:
- Import and Export consulting services;
- Transportation of goods by road.
Figure 1.2: Xuan Anh’s organizational structure
Xuan Anh Transport Service Trading Co Ltd core business are forwarding services, customs declaration services and import and export consulting services
To enhance service quality and meet customer needs, Xuan Anh has invested in container trucks and established contracts with reputable transporters, ensuring a comprehensive service offering for clients.
The orientation for development of Xuan Anh Transport Service Trading Co
1.4.1 Main business objectivies in short-term and long-term
By 2025, Xuan Anh Transport Service Trading Co Ltd aims to create a business with its own cultural identity, becoming a leading enterprise in the forwarding field in Ho Chi Minh City
By 2030, the company will focus on investing in facilities towards modernization and application of high technology to save costs, increase labor productivity and bring added value to customers.
These are some responsibilities of the Company's in the coming time:
- Choosing the optimal purchasing quantity to maximize profits and conducting research on the wine market regularly (both domestic and foreign markets).
To enhance customer satisfaction, it is essential to prioritize quality requirements and timely product delivery All departments, along with their officers, workers, and employees, should focus on customer-oriented objectives and engage in proactive customer care activities This approach not only helps in retaining existing customers but also aids in acquiring new ones.
- Research and well implement the plan to build warehouses and electrical systems: Maintain well the maintenance of equipment and machinery in the Company.
The Company recognizes the current controversy surrounding salary and bonuses, which has failed to motivate employees effectively To address this, it plans to enhance its compensation policies by establishing a clear salary scale tailored to specific job positions and implementing a reward system for employees who meet their performance goals By refining its salary and bonus structures, the Company aims to attract and retain top talent while remaining competitive in the market Additionally, it emphasizes the importance of both material and spiritual incentives, as employee motivation is crucial for boosting productivity and operational efficiency.
Company’s business result (2019 - 2021)
Table 1.5: Some indicators of the company's business result from 2019 to 2021
Between 2019 and 2021, the company demonstrated significant growth in revenue, costs, and profit after tax, indicating a stable and developing business environment Revenue consistently increased, with a rise of VND 3,226 million (7.98%) from 2019 to 2020, and a further increase of VND 4,184 million (9.58%) from 2020 to 2021 This progress is attributed to the dedicated efforts of the leadership and employees in overcoming previous challenges Additionally, the company has established strong customer trust through numerous high-value service contracts, while the active import and export sector, bolstered by Vietnam's entry into the CPTPP on November 12, 2020, has provided favorable opportunities for forwarders, including joint-stock companies.
From 2019 to 2021, costs rose significantly, with a notable increase of 2,913 million VND (7.75%) in 2021 compared to 2020 Additionally, expenses in 2020 saw a rise of 3,739 million VND, reflecting a consistent upward trend in costs over the years.
In 2021, the Company faced a significant cost increase of 9.23%, primarily due to ineffective cost management The rise of competing forwarding companies compelled the Company to lower prices to secure contracts, despite increasing freight rates and shipping line surcharges that escalated input costs Additionally, the Company's relatively small size and lack of a warehouse system forced reliance on costly port shipping and rented storage solutions To thrive amidst these challenges, the Company must reassess its competitors and strategically adjust its cost structure.
From 2019 to 2021, the company's profit growth, although modest compared to revenue, showed significant increases In 2020, profit after tax rose by 313 million VND (11.07%), followed by a further increase of 445 million VND (14.16%) in 2021 This growth was driven by favorable economic conditions and effective business strategies aimed at attracting customers and enhancing competitiveness However, high costs and intense competitive pressure have constrained the overall profit margins of the company.
The Company has effectively leveraged its strengths to drive business growth, demonstrating resilience in the face of challenges Each year, it consistently surpasses its planned targets, maintaining a commendable growth rate.
ANALYZING THE INTERNAL AND EXTERNAL FACTORS
Revenue of the trucking business of Xuan Anh Transport Service Trading Co.,
2.1.1 Revenue of the trucking business of Xuan Anh Transport Service Trading Co., Ltd from 2019 to 2021
Table 2.1: Revenue of the trucking business at Xuan Anh Transport Service Trading
Between 2019 and 2021, Xuan Anh Transport Service Trading Co., Ltd experienced a consistent increase in revenue from export freight forwarding activities In 2019, the revenue was 3,493.47 million VND, which rose to 4,257.27 million VND in 2020, marking a 21.86% increase This growth can be attributed to the company's membership in the WCA in 2020, allowing for market expansion and the acquisition of potential customers and partners By enhancing service quality, the company not only retained its loyal customer base but also attracted new clients, resulting in a further revenue increase in 2021 of 1,004.78 million VND, or 23.6% compared to the previous year.
From 2019 to 2021, export freight forwarding generated a substantial portion of the Company's total revenue, consistently accounting for 47% to over 48% This noteworthy figure highlights the critical role that freight forwarding plays in the Company's growth and development.
Revenue by product structure at Xuan Anh Transport Service Trading Co., Ltd
Table 2.2: Revenue by the structure of goods for export and forwarding at Xuan
Anh Transport Service Trading Co., Ltd from 2019 to 2021
Amount Rate (%) Amount Rate (%) Amount Rate (%)
In recent years, electronic components have emerged as a top export item for Vietnam, particularly in the Chinese market At Xuan Anh Transport Service Trading Co., Ltd, revenue from electronic components has consistently led the company's export-forwarding product structure and has shown significant growth over the years Specifically, the sales proportion of electronic components within the product structure has increased notably since 2019.
Textiles are a key export product for the company, contributing significantly to its revenue and product structure In 2019, textile exports generated 950.16 million dongs, representing 27.20% of total exports, and increased to 1,323.96 million dongs in subsequent years, accounting for 31.1% of the overall export value.
2020 and 1,832.12 million dongs in 2021, accounting for 34.82% of the company's structure of freight forwarding and exporting.
Agricultural products significantly contribute to revenue, ranking third after electronic components and textiles, with shares of 15.18% in 2019, 17.32% in 2020, and 14.22% in 2021 The Company primarily exports a variety of agricultural goods, including rice, coffee, vegetables, fruits, and rubber.
Between 2019 and 2021, Xuan Anh Transport Service Trading Co., Ltd showcased a diverse range of export forwarding products, primarily concentrating on the key export items of the country.
Structure of export forwarding market at Xuan Anh Transport Service
Table 2.3: Export forwarding market structure of Xuan Anh Transport Service
Table 2.3 indicates that the export freight forwarding market experienced a notable increase in structure from 2019 to 2020 across all three markets However, in 2021, there was a slight decline in the export freight forwarding sector This shift is largely attributed to macroeconomic factors, with the market structure in China and Laos increasingly pivoting towards Thailand.
China ranks as a key export market for our country, significantly influencing the structure of the company's export forwarding market Over the three-year period from 2019 to 2021, China's share of exports was substantial, comprising 36.57% in 2019, 37.15% in 2020, and 31.24% in 2021.
Following China is the Thai market, with the proportion in the 3-year market structure at21.93%, 25.45%, and 33.22%, respectively The proportion of export forwarding to
In 2021, Thailand and Vietnam strengthened their diplomatic relations as both countries are members of the Association of Southeast Asian Nations (ASEAN) and various regional organizations They actively collaborate within international frameworks, enhancing mutual support through mechanisms such as the United Nations, Asia-Pacific Economic Cooperation (APEC), and the East Asia Summit (EAS) Thailand ranks among Vietnam's top trading partners, consistently maintaining a significant import and export turnover, which highlights their robust trade relations.
In addition, the Company also has a strong export forwarding market, Laos, which is also one of the leading export markets of Vietnam With a share in the structure of 13.15% in
2019, it increased to 17.34% in 2020 and slightly decreased to 15.6% in 2021 The forwarding company's main products to this market are agricultural products and electrical components.
The factors affecting the competitive advantage in the field of goods
Xuan Anh Transport Service Trading Co Ltd is enhancing customer service at ports by investing in high-quality vehicles The company is also fostering a strong corporate culture, ensuring that customers can easily recognize its commitment to excellent service.
Despite significant investment in new vehicles, issues such as equipment damage and the challenges of transporting heavy goods continue to disrupt delivery schedules In March, there were 19 instances of late deliveries attributed to both mechanical failures and health-related factors.
Xuan Anh Transport Service Trading Co Ltd, headquartered in central Hanoi, operates additional branches in Ho Chi Minh City, Da Nang, and Hai Phong To enhance its reach and scale, the company aims to expand further by establishing more branches in key cities and provinces throughout the country.
The Company’s central location enables direct transactions and service delivery, allowing customers to access services without intermediaries This proximity enhances customer-business interaction and fosters a positive service experience, as staff are noted for their enthusiasm and politeness However, the absence of intermediaries may pose challenges for businesses in identifying potential partners and customers.
2Figure 2.3.1.2: Organizational chart of Human Resources management by region of
Xuan Anh Transport Service Trading Co Ltd
The company strategically segments its distribution of products and services according to specific markets, including the Hanoi market and surrounding industrial zones, while also allocating human resources in a similar manner.
Advantages: The distribution system of human resources and products of Xuan Anh
Transport Service Trading Co Ltd prioritizes customer care by delivering tailored quotes for each region, minimizing confusion This effective system aligns with current market trends and establishes a streamlined management model for limited liability companies.
The current sales force is limited, with only two employees per group managing extensive territories, which often results in missed customer opportunities This challenge makes it difficult to effectively engage with potential clients and understand their unique characteristics without adequate access and support, ultimately hindering the relationship between shipping lines and their customers.
Sales staffs in charge of
Hanoi and neighboring industrial zones
Sales staffs in charge of other areas
Xuan Anh Transport Service Trading Co Ltd faces challenges due to its workforce's limited experience, with an average of just 3.5 years in the transportation industry This lack of expertise hinders their ability to respond swiftly to situations, resulting in a loss of customers.
With a registered capital of 4.5 billion VND, the company has made significant investments in major cities like Hai Phong, Hanoi, Da Nang, and Ho Chi Minh City, where costs are notably higher than in other regions Over time, the investment capital structure across various business sectors has become increasingly balanced compared to its initial establishment.
3Figure 2.3.1.3: Capital structure of freight forwarding business of Xuan Anh
Transport Service Trading Co Ltd
Xuan Anh Transport Service Trading Co Ltd offers a diverse range of routes in the Northern transport market through its website, email, and text messages The company is highly regarded for its quality fleet of vehicles, which enhances customer trust in its services.
Xuan Anh Transport Service Trading Co Ltd faces challenges in expanding its shipping services beyond the main route due to a limited customer base The majority of its clientele in this segment consists of retail customers with inconsistent cargo traffic, leading to occasional shortages of local vehicles.
Xuan Anh Transport Service Trading Co Ltd offers competitive fees for additional services, outperforming many other carriers due to an efficient management system that minimizes costs Strong partnerships with service providers for lifting and handling goods further enhance their cost-effectiveness Additionally, the company's favorable payment terms are a significant advantage, making it a preferred choice for customers and large factories during critical situations.
Table 2.3.1.4.2: List of prices of domestic road freight at Xuan Anh Transport
Departure Destination Rate Delivery form
Minh Ha Noi, Hung Yen, Bac Ninh,
Bac Giang, Hai Duong, Hai Phong, Nam Dinh, Ninh Binh, Thanh Hoa, Ha Nam,
Only from 1,700,000 to 1,900,000 VND/ton for heavy goods
Receive goods and deliver to your place from 3 tons or more.Delivery address does not prohibit trucks from
Only from 400,000 to 420,000/ block for light goods
Pick up and delivery to your door with orders of
Delivery address does not prohibit trucks from
Quang Binh, Quang Tri, Hue,
Quang Nam, Da Nang, Binh
Only from 1,500,000 - 1,700,000 VND/ton for heavy goods
Receive goods and deliver to your place from 3 tons or more.
Delivery address does not prohibit trucks from
Only from 350,000 to 400,000 VND/block for light goods.
Pick up and delivery to your door with orders of
Delivery address does not prohibit trucks from
Minh Nha Trang, Phu Yen, Tuy
Only from 1,000,000 to 1,400,000 VND/ton for heavy goods
Receive goods and deliver to your place from 3 tons or more.
Delivery address does not prohibit trucks from
Only from 250,000 - 300,000 VND/block Pick up and delivery to your door with orders of
Delivery address does not prohibit trucks from
Please note that the mentioned price serves as a reference and may vary based on the specific item Additionally, this price does not account for extra costs associated with oversized items, restricted road access for large vehicles, or the pickup of goods at the warehouse in Ho Chi Minh City.
Nevertheless, at the same time, the freight rate of Xuan Anh Transport Service Trading
Co Ltd is recognized as a leading player in the market, which significantly influences the mindset of occasional retail customers who face intense competition from rival companies.
2.3.1.4.3 Promotion activities for transportation services
Currently, the policy of support, remuneration and customer care of Xuan Anh Transport Service Trading Co Ltd is being recognized by customers as very good compared to other competitors.
The Company has minimal involvement in traditional advertising methods such as newspapers and magazines, which limits its ability to capture customer attention Additionally, Xuan Anh lacks community-oriented sponsorship initiatives that could enhance public awareness of its transportation services This lack of engagement significantly hampers the Company's reach to potential customers.
PROPOSING SOLUTIONS TO IMPROVE THE COMPETITIVE
SWOT Analysis
Despite the company's successes, it faces ongoing challenges stemming from both subjective and objective factors Subjectively, limited financial resources and a thin workforce hinder the ability to fully engage customers within its operational area Objectively, the company contends with fierce competition in a business environment characterized by Vietnam's underdeveloped infrastructure, which restricts year-round transport on many routes, complicating the road transport process.
S1: With work slogans "Prestige - Fast -
At our company, we prioritize safety and effectiveness by understanding our customers' needs, which enables us to develop a wide range of services aimed at reducing import and export costs This approach not only enhances business efficiency but also adds significant value for our clients.
S2: With a team of more than thirty young, dynamic, enthusiastic, and experienced employees in this field, Xuan
Anh is growing stronger and asserting its position in the market Therefore, we are confident that Xuan Anh is always a reliable partner of the Company on every journey.
S3: Building a good relationship and having many loyal customersowing to fast delivery, sturdy packaging, beautiful designs as well as service attitude of the staff.
The company's human resources are limited in size, with employees displaying low levels of foreign language proficiency Additionally, there is a lack of diversity within the workforce, making collaboration with foreign partners who do not speak English challenging.
W2: High outsourcing costs due to using another company's transport services because they do not have a fleet of trailers to tow containers for customers.
W3: Postpaid T/T is the primary payment method, causing the company to misappropriate capital.
W4: Trade promotion has not been appropriately developed by the company.
O1: The logistics industry is currently developing; the demand is enormous with the number of goods circulating continuously, which will bring a great source of revenue for the Company shortly.
W1: The number of Logistics companies is growing up more and more everyone wants to break into this lucrative market, creating much pressure and dividing the current and existing customer
O2: Technology is increasingly developing things that can be automated more efficiently to reduce pressure on human resources and service costs.
03: Major arterial roads connecting major cities are being implemented soon, which will reduce time and material pressure for the critical stage of transporting goods of the
Vietnam's road infrastructure is currently facing significant challenges, with many major roads remaining incomplete, which leads to higher transportation costs Additionally, the rising prices of gasoline and fuel further contribute to increased vehicle expenses As a result, companies in the transportation sector find it difficult to compete with other businesses.
Proposing solutions
3.2.1 Increasing the size of human resources, promoting foreign languages in staff recruitment
Xuan Anh Transport Service Trading Co Ltd faces challenges due to a limited sales team that does not fully address customer needs Additionally, the staff's inadequate foreign language skills hinder effective communication and the identification of potential clients To address these issues, the company must enhance its recruitment strategy by increasing both the quantity and quality of its sales personnel.
Xuan Anh Transport Service Trading Co Ltd should develop a targeted plan to expand its workforce, particularly in the sales department, to align with its annual sales objectives As customer demands continue to rise, the current employee count limits the company's ability to fully capitalize on potential business opportunities.
To enhance recruitment standards, the company must prioritize foreign language proficiency, with English being the essential requirement for sales staff As the global language of business, English is crucial in the forwarding industry, where interactions with international clients are common Therefore, strong English skills are fundamental for effective communication and success in this professional field.
To enhance its human resource capabilities, Xuan Anh Transport Service Trading Co Ltd should implement a competitive remuneration policy for employees fluent in multiple foreign languages, particularly Chinese, Thai, and Lao These languages are critical for maintaining high-quality communication in corporate transactions, ranking just below English Additionally, given the complexities of the markets in China, Korea, and Japan, proficiency in these national languages is essential, as English alone may not suffice for effective customer engagement.
3.2.2 Upgrade facilities to reduce outsourcing costs
The company faces significant challenges due to the absence of an in-house trailer team, resulting in increased time and costs for transporting customer goods to the warehouse through external services During peak seasons, a surge in orders exacerbates delays in trailer arrangements, creating a reactive rather than proactive operational environment Consequently, the addition of trailers is a crucial necessity for the company to enhance efficiency and meet customer demands effectively.
Xuan Anh Transport Service Trading Co Ltd aims to acquire new tractors to efficiently tow containers for customer requests, ensuring they are not reliant on garages during peak seasons Given the constraints on developing a fleet, the company can consider long-term rental agreements with other carriers or individuals who have surplus vehicles Additionally, enhancing collaboration with various carriers and increasing flexibility in vehicle rentals will create a robust backup plan for optimal operations.
3.2.3 Change payment method from postpaid T/T to prepaid T/T
Xuan Anh Transport Service Trading Co Ltd currently relies heavily on postpaid T/T payment methods, leading to capital misappropriation and decreased liquidity This reliance hampers business operations and diminishes competitiveness by limiting financial resources for investment in complementary activities To enhance financial stability and operational efficiency, the company should strategically restructure its payment methods, shifting focus from postpaid T/T transactions to a greater emphasis on prepaid T/T transactions.
Xuan Anh Transport Service Trading Co Ltd prioritizes strong relationships with loyal customers by offering a postpaid T/T payment method For new customers, the company plans to implement a prepaid T/T payment system to reduce transaction risks and secure capital for ongoing business operations This strategic shift will enable the company to invest in various areas, enhancing competitiveness through improved facilities, expanded human resources, and optimized processes.
3.3.3 Increase investment in trade promotion activities
To remain competitive in the freight forwarding industry, Xuan Anh Transport Service Trading Co Ltd must prioritize trade promotion, which has been neglected from 2017 to 2019 A strategic solution involves actively participating in industry seminars, conferences, and exhibitions to enhance visibility Additionally, establishing a dedicated marketing department or outsourcing to a marketing firm can effectively promote the company's brand and attract potential customers, ultimately improving market positioning.
To enhance visibility and drive growth, the company should focus on cost-effective promotional strategies, such as actively engaging in seminars, conferences, fairs, and exhibitions related to goods and services in both domestic and international markets Particularly, participating in trade fairs that showcase freight forwarding services offers valuable networking opportunities with other businesses in the industry and potential clients looking to export goods.
Xuan Anh Transport Service Trading Co Ltd should consider establishing a dedicated marketing department to enhance its brand image, promote its services, and attract potential customers In today's competitive landscape, small and medium enterprises like Xuan Anh must prioritize marketing investments to avoid being overshadowed by rivals Alternatively, the company could opt for a comprehensive marketing service from an external agency, which would not only reduce labor and management costs but also boost marketing efficiency due to the agency's specialized expertise and experience.
Current measures aim to enhance future development and competitiveness in road freight transport However, gaps in knowledge, experience, and time may hinder these measures from delivering the anticipated outcomes.
Xuan Anh Transport Service Trading Co Ltd has established itself as a trusted leader in the market, demonstrating significant growth in response to evolving conditions This success is attributed to the dedication and expertise of both the management team and the entire workforce Through effective management practices and strategic business planning, the company continues to thrive and solidify its position in the industry.
In today's rapidly evolving logistics industry, leveraging information technology is essential for business operations Companies must also enhance their competitiveness by investing in facilities, capital, and human resources.
Given the constraints of time, knowledge, and a student's capacity, this topic has inherent limitations I welcome feedback and suggestions from teachers to enhance my graduation thesis and implement it effectively to benefit the company's business during this period.