INTRODUCTION
Rationale
In today's rapidly evolving industrial landscape, the service sector, particularly tourism, plays a crucial role in driving economic growth The advancement of tourism must be closely aligned with social and environmental considerations, ensuring the protection of political stability while fostering sustainable development.
Da Nang is a renowned tourist destination in Vietnam, serving as a pivotal economic, political, cultural, and social hub in the Central Highlands region Boasting rich natural resources, Da Nang has emerged as a premier choice for both domestic and international travelers.
In recent years, Da Nang city has emerged as a prime destination for Vietnamese tourism, thanks to its stunning natural resources, rich historical significance, and vibrant cultural heritage The city's beautiful landscapes, diverse marine resources, and traditional arts, along with its lively festivals, play a crucial role in attracting visitors and enhancing the overall tourism experience.
VietDa Travel, conveniently located near the city center, offers a variety of tour packages to popular tourist destinations in Da Nang In addition to organizing tours, the company collaborates with local suppliers to provide a range of tourism services, including resorts, hotels, and restaurants Committed to delivering exceptional service, VietDa Travel ensures that visitors have a memorable experience, encouraging them to return for future adventures.
Despite the robust growth of tourism in Da Nang, VietDa Travel has faced a significant challenge with a lower influx of domestic tourists compared to international visitors This issue has persisted over the past few years, prompting me to focus my graduation paper on "An Investigation into the Real Situation and Solutions for Attracting Domestic Tourists to VietDa Travel Company."
Aims and Objectives
- To find out the current state of attracing domestic tourists.
- To survey, analyze and assess the situation of tourists attracting to VietDa travel company.
- To offer solutions to attract domestic tourists to VietDa travel company
Scope of the study
This investigation focuses only on discussing issues related to the real situation and some solutions to attracting domestic tourists toVietDa travel company.
Methods
During the research, we were using some methods as methods of study, collecting the data on the internet, textbook, material of the company, etc.
Organization of the study
In addition to the list of references, there are three main parts to find out the real situation and some solutions to attracting domestic tourists to VietDa travel company:
Chapter 1 Introduces the reason for choosing the topic and Introduction of research content: object, scope, method.
Chapter 2 The theoretical background of the study This chapter will show basic definitions of tourism , tourists, tour program, tour guide and basic
Chapter 3 provides an overview of VietDa Travel Company, detailing its business operations and the current state of attracting domestic tourists The analysis highlights the company's strategies and performance in the tourism sector, emphasizing its efforts to enhance domestic tourism engagement.
Chapter 4 Includes Analysis and Evaluation Some data and evaluate factors that attract domestic tourist at VietDa Travel Company
Chapter 5 Includes difficulties and solutions
Chapter 6 General conclusions of the paper and suggestions
THEORETICAL BACKGROUND
Basic Theory of Attracting Tourist
The growing interest in domestic tourism reflects society's development and the increasing pressures of work and life To alleviate stress, more individuals are opting to travel within their own countries, seeking relaxation and rejuvenation through exploration.
The tourism industry experiences significant seasonality, influenced by factors such as climate, natural events, holidays, and socioeconomic conditions This seasonality impacts revenue, profitability, visitor resources, and the overall operations of travel companies Particularly for domestic tourists, these seasonal variations play a crucial role in shaping the economic development of the tourism sector and the success of travel agencies.
To effectively cater to the diverse interests, tastes, and needs of travelers, it is essential for travel companies to classify different types of tourism This classification helps in providing the best options to meet visitors' preferences To successfully attract domestic tourists, travel companies should focus on tailoring their offerings to align with these varied requirements.
The reputation of the company
Applying and implementing seasonal pricing policy
The qualifications and skills of the tour guide
Quality of accommodation and transportation
CASE DESCRIPTION
Overview VietDa travel Company
3.1.1 General Information about VietDa travel company
Company name: Viet Da Tourist Joint Stock Company
Address: 296 Nui Thanh, Hai Chau District, Da Nang City
Viet Da Tourism Joint Stock Company is one of the travel companies operating effectively in both the Vietnamese and foreign tourism markets.
• Travel services, car rental, travel, selling air tickets, train tickets, tour tickets
• Human resource training and consulting
• Organizing events, fairs and exhibitions
• Advertising, marketing and market consulting services
• Brokerage, real estate trading, land use right transfer service
3.1.2 Organizational Structure of VietDa travel company
- Manager: A person who directly runs the work, is responsible for managing the entire operation of the company and managing the employees under his command.
The Vice President plays a crucial role in assisting the Director by overseeing and managing various aspects of the company's operations as delegated This position involves direct supervision, administration, and monitoring of finance-related units within the organization.
- Business department: Organize and conduct tourism market research activities, conduct promotional activities to attract customers to the business.
The Tour Operator Room serves as the primary department and leading agency within the company, responsible for coordinating business operations This executive department acts as a vital link between the business and the supply market, facilitating the delivery of travel services.
Being the focal point for implementing the whole work, operating programs, providing tourism services on the basis of notification plans sent by superiors.
- Accounting department: Organize the financial and accounting work of the company, record and track the expenses of the business.
- Guide department: Organizing, transferring and arranging guides for tourism programs Be the direct representative of the business in establishing relationships with customers.
Real situation of attracting domestic tourists at VietDa Travel Company
Table 1: The number of tourists coming to VietDa travel from 2019 to 2021
The company designs tailored tour programs that are easily accessible to customers, ensuring each program maintains its primary focus while incorporating a variety of destinations Depending on the specific purpose of a customer's trip, the company offers a diverse range of travel programs to meet different needs.
Tourist destinations for the purpose of sightseeing and relaxation in the domestic travel program
- Tourist destinations for the purpose of Cultural in the tourism program spanning three regions of Vietnam, where there are many world cultural heritages.
Central Sector of Imperial Citadel of Thăng Long
Phong Nha – Kẻ Bàng National Park
Currently, tourists coming to the company for the purpose ofMice Travel are not popular.
In 2020, the company experienced below-standard MICE (Meetings, Incentives, Conferences, and Exhibitions) guest arrivals, with customers booking only five tours throughout the year, each accommodating approximately 20-30 participants.
For the number of tours booked like this, there is no requirement compared to tours with other purposes This is also a weakness compared to other types of tours.
Sightseeing Tour Cultural Tour MICE Travel
The chart 1: The purpose of a tourist's trip 3.2.2 Tours Program
VietDa Travel Company organizes the tour program in three regions Each domain has its own distinctive feature
1 Nha Trang – Vinh Nha 3 days 2 nights
2 Ho Chi Minh city - Phu Quoc Island 3 days 2 nights
3 Ho Chi Minh city - Con Dao Island 3 days 2 nights
1 Ba Na – Hue – Phong Nha Cave 3 days 2 nights
2 My Son Sanctuary - Hoi An Ancient Town 1 day 0 night
3 Da Nang – Hoi An Ancient Town – Ba Na –
1 Ha Noi – SaPa 3 days 2 nights
2 Ha Noi – Ha long – Cat Ba 3 days 2 nights
3 Ha Noi - Huong pagoda 1 day 0 night
According to a survey conducted by 40 travelers in a tour program Da Nang – Hoi An – BaNa - PHONG NHA Caves (4 days – 3 nights) of company.
DAY 1: Museum DA NANG - Marble Mountains - HOI AN (Breakfast, lunch, dinner) Thursday - Sunday
In the morning, we will pick you up at Da Nang from 07:00 to 09:00, whether at the airport, station, or a central meeting point After this time, you will join the delegation for a scenic tour, starting with the iconic Dragon Bridge and the romantic Love Bridge Enjoy a leisurely walk along the banks of the Han River, where you can admire the Hoa Long Carp statue, symbolizing the aspirations of the people of Da Nang The journey continues to Ngu Hanh Son, where you can explore stunning caves, picturesque landscapes, sacred pagodas, and the renowned Sculptural Stone Craft Village.
Noon: Having Lunch at restaurant.
Afternoon: Departuring to Hoi An to visit and shop for Old Quarter with: Japanese Covered Bridge, Hundred Years of Old House, Phuoc Kien Hoi Quan & Handicraft Workshop.
Experience the evening in Hoi An with a delightful dinner featuring local specialties such as high floor dumplings and wontons Afterward, travel to Da Nang for a memorable yacht experience on the Han River, where you can admire the stunning night views of Da Nang, capture photos of the Han River Quay Bridge, and witness the spectacular fire and water show from the Dragon Bridge on weekends.
DAY 2: BA NA - Tomb of KHAI DINH - HUE (Breakfast, Lunch,Dinner) Friday - Monday
Morning: Having Breakfast Departure to Ba Na - Nui Chua (Ba
Experience a unique day of all four seasons at the cable car destination, where you can relax in a cabin surrounded by clouds Explore the Linh Ung Pagoda, featuring a stunning 27-meter statue of Sakyamuni Buddha, and visit the temple of Lady Chua Mau Thuong Ngan Enjoy thrilling adventures at Fantasy Park, which offers exciting games like the Love Wheel, Pilot Skiver, Fire Track, and Ghost House, along with a display of over 40 wax statues that bring a world of floating characters to life.
Noon: Having Lunch at restaurant.
Embark on an afternoon journey to the ancient capital of Hue, a UNESCO World Heritage site, while enjoying breathtaking views from the Hai Van Pass Scenic Lookout Stop at the picturesque Lang Co fishing village to capture memorable souvenir photos Experience the unique blend of Eastern and Western influences in the distinctive Co Kim architecture, which stands apart from traditional Vietnamese design After a day of exploration, check into a comfortable 4-star hotel to relax and unwind.
Experience a delightful evening in Hue by savoring local specialties at a restaurant, including delicious Banh Beo and other traditional dishes After dinner, embark on a scenic Dragon boat ride along the Perfume River to enjoy the enchanting sounds of Ca Hue, a distinctive cultural highlight of the region.
DAY 3: HUE - The Holy Land of LA VANG - PHONG NHA Caves (Breakfast, lunch, dinner) Saturday - Tuesday
Start your day with an early breakfast before departing from Hue to Phong Nha - Ke Bang Along the way, visit the revered Holy Land of La Vang, known as the Little Queen of the Basilica, and cross the historic 17th parallel at the Ben Hai River, home to the iconic Hien Luong Bridge.
Noon: Lunch at restaurant in Phong Nha.
In the afternoon, embark on a scenic boat ride along the Son River to explore the enchanting Phong An underground river, which originates from Laos Marvel at the stunning natural stalactites that have formed over thousands of years After this captivating experience, continue your journey to Hue via the historic Truong Son - Ho Chi Minh Street.
In the evening, enjoy a delightful dinner at a local restaurant before exploring the enchanting Ancient Capital at night, where the illuminated Trang Tien Bridge casts a shimmering reflection on the serene Perfume River Stroll through the vibrant night market to immerse yourself in the local culture and lifestyle Your stay includes accommodations at a comfortable 4-star hotel.
DAY 4: HUE CITY - TIEN HOTEL (Breakfast, lunch) Sunday - Wednesday
Start your day with a hearty breakfast before embarking on a visit to Dai Noi, the Nguyen Imperial Palace Explore the historic Ngo Mon Gate, the majestic Thai Hoa Palace, and the enchanting Forbidden City Don't miss the opportunity to see The Mieu, Hien Lam Cac, and Cuu Dinh, as you continue your journey through the ancient wonders of Thien.
Mu Pagoda glass is a place to keep many precious antiques with historical and artistic value.
Noon: Lunch at restaurant in Hue.
Afternoon: Taking tourists to Hue airport (flights after 14:00) and
Da Nang airport (flights after 16:30)
Most of the accommodations the company operates to cater for tourists staying in the tour programs are 2-3 star hotels.
Accommodations are mostly hotels and are limited in self-catering and homestay
The chart 2: The Chart of accommodation services 3.2.4 Catering and transportation
About catering, mainly in the form of buffet for tourists in the morning Lunch and evening follow the hotel menu available.
Trasportations are mainly cars and planes for tourists
The chart 3: The Chart of Transportation services
Currently, the number of tour guides in the company is 5 out of
With a workforce of only 30 employees, the company faces challenges in meeting customer demands during peak tour seasons To address the shortage of human resources, the company resorts to hiring freelance guides, which can be costly.
- Statistical chart of the satisfaction of tourists when coming to the company:
The chart 4: Tourists' satisfaction 3.2.6 The price policy
This following table shows several price policies of tour programs of the company in the peak season and low season:
Peak Low Peak season Low season season season
Cham – Ba Na (4 days – 3 nights)
Da Nang – Hue (2 days – 1 nights) 1,990,000 1,990,000 1,890,000 1,790,000
Table 2 : Price policies of Tour Programs
ANALYSIS AND EVALUATION
Analysis of the Real Situation of attracting domestic tourists at
The following table shows the number of tourists coming to the company
Table 1: The number of tourists coming to VietDa travel from 2019 to 2021
The number of tourists coming from the three regions decreased in the period 2019 – 2020
Recent statistics indicate that Central Vietnam, particularly Da Nang city, is a top tourist destination in the country The influx of visitors from this region has been on the rise, with 8,006 thousand tourists recorded in 2019 out of a total of 17,356 thousand from across the country However, in 2020, this number saw a significant decline, dropping by over 4,000 thousand compared to the previous year.
In addtion, the number of visitors from the South and the North declined steadily from 5,5570 thousand people to 4,4224 thousand people and from3,780 thousand people to 3,556 thousand people.
Evaluation of domestic tourists on VietDa Travel Company
The types of tour is still limited.
The company has not fully exploited all types of tourism such as ecotourism, combined sightseeing …
The uniqueness and difference in tour types have not been highlighted yet.
The limited variety of tour types restricts the overall tour program, leading to familiar destinations that fail to excite tourists The company has yet to explore and promote new travel locations such as Tay Giang, Binh Lieu in Quang Ninh, and the Wind Flower Fields in Bac Lieu Additionally, there is a lack of organized team-building activities for customers, which could enhance the travel experience.
There is no accuracy and clarity of the services in the tour program yet
Table 3 : Tourist’s evaluation om accommodation
According to Table 3, guest satisfaction with the company's accommodation services is moderate, with over 30% expressing satisfaction and 40% rating their experience as average Additionally, 15% of guests reported dissatisfaction, indicating that the company's accommodation facilities are underutilized Currently, the company primarily offers hotel accommodations, while popular options like homestays and self-catering services remain largely untapped.
Level of satisfaction Evaluation criteria
Table 4: Tourist’s evaluation on catering and transportation
According to the findings in Table 4, overall customer satisfaction with the trip, including catering and transportation, is evident However, while customers express neutrality towards the restaurant dishes selected by the company, as they lack distinctive regional culinary flavors, there are notable concerns regarding transportation Specifically, dissatisfaction arises from combined tours, where vehicle overcrowding affects the experience Ultimately, only 45 percent of tourists reported being satisfied with their overall journey.
Table 5: Tourist’s evaluation to tour guide
According to Table 5, the overall satisfaction level for tour guides is average, indicating a lack of professionalism within the company’s guiding staff Customer feedback reveals that only 40 tourists expressed satisfaction with the flexibility of the tour guides, highlighting an area for improvement in service quality.
Out of 100 surveyed individuals, 20% expressed dissatisfaction, totaling 20 people, which aligns with the average satisfaction level Regarding the tour guide's knowledge, only 10% of participants were dissatisfied However, the service attitude of the tour guide raised concerns, as 15% of tourists reported dissatisfaction despite an overall satisfaction rate of 50%.
Hoi An – Cu Lao Cham
Hoi An – Cu Lao Cham
Tour Free and Easy Da
City tour Da Nang (2 days – 1 nights) 2,590,000 2,590,000 2,490,000 2,290,000
Table 2 : Price policies of Tour Programs
Recent data from VietDa travel indicates that their tour program pricing policies have remained relatively consistent between peak and low seasons in recent years Notably, there was a steady decrease in prices during the low seasons of 2019 and 2020 However, despite this decline, VietDa's pricing remains higher than that of its competitors, which has impacted the number of tourists visiting the company.
VietDa travel also decreased in the recent year This is a disadvantage of the company and needs to improve.
The proportion of price policy
Table 6: Tourist’s evaluation on price
The company's service prices are significantly higher than those of competitors, with a 55% increase above average prices, while 35% are average and 10% are lower This assessment is purely objective, as customers may perceive the pricing as unjustified if the travel program fails to meet their quality expectations Consequently, customers may feel that the money spent on the trip does not align with the value received.
Currently, compared to other companies, the company is having a higher specific price of tours and services.
Price policies are not clearly shown in the content and each program
The pricing structure lacks flexibility and offers limited options for customers, failing to provide specific rates tailored to different groups, such as corporate clients and outgoing guests.
For each season, the company still maintains the price with no difference between the peak and low season.
To enhance the appeal of VietDa Travel Company and attract more domestic tourists, we invite customers to share their insights through a brief survey Your feedback is invaluable in helping us improve our services and offerings By understanding your preferences and experiences, we can better tailor our travel packages to meet your needs We appreciate your participation in this initiative to foster the growth and development of our company.
QUALITY SURVEY TABLE OF TOURISM PROGRAM OF VIETDA
Survey object: 100 customers who have used the company's services
Choose the answer that best matches your comments for each of the statements below:
1 How do you feel about these types of tours?
2 How do you feel about these types of tours?
3 Do you feel the tour programs are diverse yet?
4 Do you feel safe to transport tourists?
5 How do you feel about food service? Is it hygienic yet?
6 How do you feel about the accommodation?
7 What are the skills of the staff and guides?
8 Are the tour price policies reasonable?
An evaluation of 100 tourists visiting Vietda Company reveals that over 40% reported feeling neutral about their experience, while 35% expressed satisfaction These figures indicate a concerning trend, as the average target for dissatisfaction is only 20%, suggesting that the company has significant areas for improvement.
The chart 5: The chart shows the satisfaction of 100 tourists coming to
Strong Points
- The company regularly has customer gratitude programs, promotions to attract more customers.
- The company connects and creates relationships with service providers to diversify choices to stimulate the travel ability of tourists.
VietDa Travel primarily relies on domestic tourists as its main source of revenue, emphasizing their importance to the company's success With extensive experience catering to international guests, the company is dedicated to enhancing the quality and content of its tour programs to effectively meet customer needs.
- The company has built the best image, brand, and trust of customers.
Weak Points
- The company has not developed a diverse tourism program
- Regarding accommodation, the company has not exploited the homestay and self-catering segments
- Restaurants where food service quality is not good.
- Not a variety of means of transport for tourists
- The number of guides is limited.
- About the tour guide, the flexibility and service attitude is not good The tour guide's knowledge is not up to standard.
DIFFICULTIES AND SOLUTIONS
Difficulties
- Due to the translation situation, it is difficult to meet the instructors
- Not grasping the thesis structure well
Customer reviews indicate that the company's services are priced higher than those of competitors in the same industry, limiting options for middle and low-income travelers who find these prices unaffordable.
In today's competitive market, customers prioritize their needs and impose strict demands, compelling companies to respond with enthusiasm and attentiveness, especially during low seasons To enhance their travel experiences, customers expect high-quality services, prompting companies to strategically balance the benefits for both parties to meet these expectations effectively.
The travel industry is currently characterized by intense competition, with numerous companies offering similar services and pricing strategies This makes it challenging for VietDa Travel to compete against established rivals with greater economic resources Additionally, during the low season, many of VietDa Travel's tour programs are not well-suited to attract tourists, resulting in a significant decline in revenue.
Many customers are increasingly turning to the Internet for information, video content, trip planning, and bookings Unfortunately, VietDa Travel lacks effective marketing strategies, resulting in limited outreach to potential visitors who are unaware of the company's tour programs, pricing policies, and service quality.
Solutions
When planning a tourist tour, it is essential to align the characteristics of the destination with the unique qualities of the region to effectively satisfy both the material and spiritual needs of visitors.
Customers with strong economic backgrounds and high education levels are drawn to unique and culturally rich attractions These individuals particularly seek destinations that offer a variety of entertainment options, local restaurants, and regional specialties, making such locations highly appealing.
MICE travel relies heavily on the quality and advancement of the current tourism industry By focusing on socio-cultural criteria and analyzing the structure of the tourist market, it is essential to identify innovative strategies for enhancing MICE travel experiences.
- Currently, Mice travel has not been focused by the company The company needs to exploit more customers
Mention the destination clearly, without being ambiguous
In-trip dining places must be clearly mentioned in the tour.
Clearly state the characteristics and meaning of each destination.
Mention of transportation between destinations clearly in tour content
The contents of the tour schedule are not clear and detailed about the itinerary as well as destinations.
- Finding and cooperate to add new accommodation facilities
- Upgrading the quality of accommodation services
- Accommodation establishments must ensure safety, cleanliness and comfort
- Adding more backup accommodation facilities when the situation needs it
To enhance its catering services, the company must seek out a variety of restaurants and hotels that offer diverse cuisine across different regions Prioritizing cleanliness and safety is essential, as these factors are integral to quality It is crucial to thoroughly review the information provided by each food service provider.
The company offers a comprehensive selection of vehicles to ensure customer satisfaction and safety For combined tours, it's essential to inform the driver about the number of passengers and the destination Additionally, the company collaborates with various vehicle rental services to accommodate unexpected situations, prioritizing safety and reliability in all partnerships.
The company needs to provide more training courses
The company needs to hire more guides
Flexibility and service attitude need to be improved The company needs to train more guidesImproving communication skill
- Proposing promotional price policies for loyal customers
- Combining discount voucher for tourists traveling 3 - 4 people more or family tours
- Adjust pricing policy on low season
- Price policy must be flexible, with many choices for customers
- In the price list, it should clearly state the benefits brought to the customer at the appropriate price
CONCLUSION AND SUGGESTIONS
Conclusion
VietDa, a travel company based in Da Nang, has navigated numerous challenges since its inception, reflecting the dynamic nature of the local travel market Despite facing difficulties, the company has identified opportunities for growth in attracting domestic tourists After a thorough analysis of the current situation, I propose several strategies to enhance customer attraction and boost VietDa's presence in the competitive travel industry.
I appreciate the insights gained from the investigation, which aim to attract more tourists and address the company's shortcomings for future growth While time constraints may lead to some limitations, I am grateful for the valuable feedback that will enhance this work Special thanks to the dedicated faculty members of the English department at Duy Tan University, Mr Loc, the director of VietDa Travel, and the entire company staff for their enthusiastic support in completing this project.
Some suggession attracting domestic tourist at VietDa Travel Company
The sharp decline in tourist numbers has led to the establishment of numerous travel companies in Da Nang, intensifying competition as each company adopts unique tourism strategies To enhance domestic tourism, VietDa Company has demonstrated its organizational capabilities by diversifying its offerings to cater to different tourist preferences, successfully attracting more visitors.
In the low season, the company should design and plan in detail of service system and a number of tourist destinations to create the difference of tour programs with competitors.
To attract more tourists, it is essential to continuously enhance the quality of tour programs each year Rather than solely offering trips to external destinations, the company should focus on creating entertainment tours that incorporate shopping experiences.
The development and diversification of tourism programs are essential for enhancing service linkages and meeting international tourism standards This approach not only focuses on the conservation and promotion of historical sites and destinations but also aims to elevate the image and significance of tourist areas.
To enhance tourism offerings, companies should focus on developing products that align with current weather conditions, particularly emphasizing community-based tourism that appeals to international visitors These tourists often seek immersive experiences in local cultures and scenic village landscapes, such as the Tam Thanh mural village and Bich La ancient village.
Because the number of tourists is small in the low season, the guides should pay attention to the quality of the trips, and take care of customers well
In the low season, there are few tourists traveling, so tour guides of the company need to improve their skills and expand their knowledge to serve tourists better.
Enhancing the foreign language skills of guides significantly boosts their effectiveness and creates a positive impression with the staff When staff members are proficient in foreign languages, they can communicate the details of the trips more effectively, ensuring a richer experience for participants.
Taking employees to attend skills exchange courses and exchange skills with colleagues with other units or companies.
6.2.4 Improving the quality of tour guide
Because the number of tourists is small in the low season, the guides should pay attention to the quality of the trips, and take care of customers well
In the low season, there are few tourists traveling, so tour guides of the company need to improve their skills and expand their knowledge to serve tourists better.
Enhancing the foreign language skills of tour guides is essential for effective communication with tourists, leading to a positive impression of the staff When guides are proficient in foreign languages, they can thoroughly convey the details of the trips, ensuring an enriching experience for visitors.
Taking employees to attend skills exchange courses and exchange skills with colleagues with other units or companies.
6.2.5 Price policy for each type of service
Creating clear and detailed plans for the schedules and procedures of various services within the company ensures that employees fully understand the information This clarity enables them to effectively advise customers, minimizing confusion and enhancing overall service quality.
Each year, we enhance and innovate our tour programs to include seasonal events and explore new tourist destinations in Da Nang Notable attractions include the enchanting Hoi An Impressive Park, the scenic Tra Que Vegetable Village, and the artistic Thanh Ha Pottery Village.
Make a difference and highlight separately from the travel programs to ensure competition compared to current competitors.
Regularly proposing the design of customer appreciation programs, improving the quality of tours and services.
Adjusting the price to suit the low season to stimulate customer service needs The company should adjust the price lower than the original price.
6.2.6.1 Focusing on the social network
In today's rapidly evolving digital landscape, driven by economic growth, internet accessibility has surged, presenting a prime opportunity for companies to enhance their advertising strategies Establishing a community website focused on tourism can effectively promote travel destinations and foster engagement Additionally, publishing informative articles about various tourist attractions can further stimulate customer interest and drive demand for travel experiences.
To enhance the company's online presence, it is essential to optimize the current website by creating engaging content and visuals that reflect the travel program, including the company logo and relevant images A strong first impression is crucial, as it significantly influences visitors' perceptions of the company's professionalism and reliability.
The company should choose forms of promotion and marketing that can be online or offline Or high tourist areas, sightseeing destinations, and tourist sites.
In addition, to use advertising methods on the mass media, the
Partner with travel-related agencies such as restaurants, hotels, and other travel agencies to get support.
Cooperate with local companies that have beautiful landscapes to promote each other and have better pricing policies.
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