INTRODUCTION
Rationale
In today's industrial landscape, the service sector, particularly tourism, plays a vital role in driving economic growth The advancement of tourism must align closely with social and environmental considerations while ensuring the protection of political security.
Da Nang is a renowned tourist city in Vietnam, serving as a central hub for economic, political, cultural, and social activities in the Central Highlands region Boasting rich natural resources, Da Nang has emerged as a top destination for both domestic and international travelers.
In recent years, Da Nang city has emerged as a prime destination for tourism in Vietnam, thanks to its stunning natural resources and unique historical significance The city's rich marine resources, lush forests, breathtaking landscapes, and vibrant cultural heritage, including traditional arts and festivals, significantly enhance its appeal to visitors.
VietDa Travel, conveniently located near the city center, offers a variety of tours to popular tourist destinations in Da Nang In addition to tour bookings, the company partners with suppliers to provide a range of tourism services, including resorts, hotels, and restaurants Committed to delivering exceptional service, VietDa Travel ensures that visitors have a memorable experience, making them eager to return for future adventures.
Despite the robust growth of tourism in Da Nang, VietDa travel company has seen a decline in domestic tourists compared to international visitors, presenting a significant challenge in recent years This situation prompted me to select the topic “An Investigation into the Real Situation and Some Solutions to Attracting Domestic Tourists to VietDa Travel Company” for my graduation paper.
Aims and Objectives
- To find out the current state of attracing domestic tourists.
- To survey, analyze and assess the situation of tourists attracting to VietDa travel company.
- To offer solutions to attract domestic tourists to VietDa travel company
Scope of the study
This investigation focuses only on discussing issues related to the real situation and some solutions to attracting domestic tourists to
Methods
During the research, we were using some methods as methods of study, collecting the data on the internet, textbook, material of the company, etc.
Organization of the study
In addition to the list of references, there are three main parts to find out the real situation and some solutions to attracting domestic tourists to VietDa travel company:
Chapter 1 Introduces the reason for choosing the topic and
Introduction of research content: object, scope, method.
Chapter 2 The theoretical background of the study This chapter will show basic definitions of tourism , tourists, tour program, tour guide and basic theory of tourists attracting.
Chapter 3 provides an overview of VietDa Travel Company, detailing its business operations and the current landscape of domestic tourist attraction The analysis highlights the company's strategies and challenges in engaging local travelers, emphasizing its position within the tourism industry.
Chapter 4 Includes Analysis and Evaluation Some data and evaluate factors that attract domestic tourist at VietDa Travel Company
Chapter 5 Includes difficulties and solutions
Chapter 6 General conclusions of the paper and suggestions
THEORETICAL BACKGROUND
Tourism
In today's society, tourism has gained immense popularity and plays a crucial role in economic development In many countries, the service sector, particularly tourism, significantly contributes to industrial growth and overall national progress.
Tourism can be defined in various ways, reflecting the diverse perspectives people have held over time Understanding "tourism" involves exploring multiple concepts that capture its essence and significance in a global context.
-World encyclopedic dictionary in tourism published by World
Tourism is defined as a positive human activity involving travel, aimed at fulfilling the desires of travelers It encompasses a unified industry that caters to the needs of tourists, with each journey having a specific destination and the necessary resources to meet the traveler's demands.
- The fourth editions of tourism: The Business of Travel defines tourism:
Temporary relocation of individuals to locations beyond their usual workplaces and homes involves various activities conducted during their stay, supported by facilities designed to meet their needs.
Tourism is defined as a collection of relationships and experiences arising from individuals traveling and temporarily residing in locations outside their usual home and workplace, as noted by Hienziker and Kraff This definition has been embraced by the association of tourism science experts.
Tourists
The term "tourist" first emerged in late 18th century France, though early definitions were often vague and simplistic For a comprehensive understanding, selected definitions from "A Business Model for Accessible Tourism" and "The Semantic Web in Tourism" provide clarity on the concept.
To effectively implement marketing strategies in tourism enterprises, it is essential to understand the definition of a tourist as outlined by the World Tourism Organization A tourist is defined as an individual who travels away from their habitual residence for at least one night, but no more than one year, with purposes that exclude any paid work in the destination This broad definition encompasses various types of travel, including leisure, vacations, visiting friends and family, business, health-related trips, and religious pilgrimages.
A tourist is an individual who travels away from their usual residence for at least one night, seeking leisure experiences through interactions with the unique features and characteristics of their chosen destinations.
Domestic tourists
According to Clause 2 of Article 3 and Article 10 of the 2017 Law on Tourism, tourists are defined as individuals who travel for leisure or exploration purposes, excluding those who visit for educational or employment reasons.
Tourists in Vietnam can be categorized into three main groups: domestic tourists, international tourists visiting Vietnam, and Vietnamese travelers going abroad Domestic tourists are defined as Vietnamese citizens and foreign residents in Vietnam who travel within the country's borders.
Domestic tourists possess a strong understanding of their destination's language, customs, laws, climate, and geography, which enhances their travel experience They typically exhibit two key characteristics: first, their familiarity with the local context leads to higher expectations regarding the quality of products and services Second, they feel comfortable interacting with travel agencies and local tour guides, as they share the same cultural background.
International tourists
International tourists visiting Vietnam are individuals who journey from their home countries for leisure or exploration, staying for less than 12 months Their travel purpose is not to engage in income-generating activities or employment within Vietnam.
As customers from different countries, with different languages and cultural characteristics, with high income.
Tour operator
Tour operator is a special type of business, doing business mainly in the field of organizing, building, selling, and implementing package tourism programs for tourists.
Besides, it is a business unit by arranging individual travel services such as transportation, accommodation, catering, into a complete tourism program product.
In Vietnam, a travel company is recognized as a legally established entity with independent accounting, aimed at generating profit through the sale of travel contracts and the organization of tourist programs for travelers.
Tourism business
The tourism business represents the integration of economic relationships and activities associated with tourism, driven by the development of products and the trading of tourism goods in the marketplace.
Tourism business operation is the exchange of tourism-related products between buyers (tourists) and sellers (travel service dealers).
Tour program
A travel package is a prearranged itinerary created by travel companies that outlines the schedule for trips to various destinations, including details on stops, accommodation, transportation, and additional services, all bundled together at a set price.
Under the Viet Nam Tourism Law, effective January 1, 2006, Article 4, Section 13 defines a tour program as a pre-arranged itinerary that includes scheduled services and pricing for a tourist's journey from departure to completion.
- According to the author of the textbook "Travel Business Administration", the definition of a tourism program is defined as follows:
Package tours are structured travel experiences that include pre-arranged itineraries These tours encompass a comprehensive schedule detailing activities such as transportation, accommodation, dining, entertainment, and sightseeing The overall cost of the trip typically covers most services and expenses incurred throughout the travel experience.
Based on price, trip purpose, territory range, and some other criteria,… to categorize different programs to meet the tourist’s needs.
Tour guides
Tour guides play a crucial role in enhancing visitors' experiences by introducing and explaining the cultural and natural heritage of tourist destinations They act as representatives of their companies, ensuring adherence to travel service contracts while also contributing to the tour operator's profitability Additionally, tour guides facilitate a deeper understanding of the destination, enriching the overall travel experience for visitors.
Basic Theory of Attracting Tourists
2.2.1 Introduction to Attracting Domestic Tourists
In today's fast-paced world, the growing interest in domestic tourism reflects a societal shift as people seek to escape the pressures of work and daily life This trend highlights the importance of travel as a means to alleviate stress and rejuvenate the mind, making domestic trips an appealing option for many.
The tourism industry experiences significant seasonality, driven by factors such as climate, temperature, natural events, holidays, and socioeconomic conditions This seasonality impacts key aspects like revenue, profits, visitor resources, and the operations of travel companies Particularly for domestic tourists, these seasonal variations play a crucial role in shaping the economic development of the tourism sector and the performance of travel agencies.
2.2.2 Characteristics of Attracting Domestic Tourists
To effectively cater to the diverse interests, tastes, and needs of travelers, it is essential for tourism companies to classify different types of tourism By doing so, they can better satisfy the preferences of visitors and attract domestic tourists.
The reputation of the company
Applying and implementing seasonal pricing policy
The qualifications and skills of the tour guide
Quality of accommodation and transportation
CASE DESCRIPTION
Overview VietDa travel Company
3.1.1 General Information about VietDa travel company
Company name: Viet Da Tourist Joint Stock Company
Address: 296 Nui Thanh, Hai Chau District, Da Nang City
Viet Da Tourism Joint Stock Company is one of the travel companies operating effectively in both the Vietnamese and foreign tourism markets.
• Travel services, car rental, travel, selling air tickets, train tickets, tour tickets
• Human resource training and consulting
• Organizing events, fairs and exhibitions
• Advertising, marketing and market consulting services
• Brokerage, real estate trading, land use right transfer service
3.1.2 Organizational Structure of VietDa travel company
- Manager: A person who directly runs the work, is responsible for managing the entire operation of the company and managing the employees under his command.
The Vice President assists the Director in overseeing and managing various aspects of the company's operations as delegated by the Director This role involves directly directing, administering, and monitoring the finance units under their jurisdiction.
- Business department: Organize and conduct tourism market research activities, conduct promotional activities to attract customers to the business.
The Tour Operator Room serves as the primary department and leading agency within the company, responsible for orchestrating business operations This executive department acts as a vital link between the business and the supply market, facilitating travel services and ensuring seamless production management.
Being the focal point for implementing the whole work, operating programs, providing tourism services on the basis of notification plans sent by superiors.
- Accounting department: Organize the financial and accounting
- Guide department: Organizing, transferring and arranging guides for tourism programs Be the direct representative of the business in establishing relationships with customers.
Real situation of attracting domestic tourists at VietDa Travel
Table 1: The number of tourists coming to VietDa travel from 2019 to 2021
The company offers tailored tour programs designed to meet the specific travel needs of customers, making it easy for them to discover suitable options Each program maintains a clear focus while integrating multiple destinations Depending on the purpose of the trip, the company provides a variety of travel programs to cater to different customer preferences.
Tourist destinations for the purpose of sightseeing and relaxation in the domestic travel program
- Tourist destinations for the purpose of Cultural in the tourism program spanning three regions of Vietnam, where there are many world cultural heritages.
Central Sector of Imperial Citadel of Thăng Long
Phong Nha – Kẻ Bàng National Park
Currently, tourists coming to the company for the purpose of
Mice Travel are not popular.
In 2020, the company's MICE (Meetings, Incentives, Conferences, and Exhibitions) guest numbers fell short of expectations, with clients booking only five tours throughout the year, each accommodating approximately 20 to 30 participants.
For the number of tours booked like this, there is no requirement compared to tours with other purposes This is also a weakness compared to other types of tours.
Sightseeing Tour Cultural Tour MICE Travel
The chart 1: The purpose of a tourist's trip 3.2.2 Tour Program
VietDa Travel Company organizes the tour program in three regions Each domain has its own distinctive feature
1 Nha Trang – Vinh Nha 3 days 2 nights
2 Ho Chi Minh city - Phu Quoc Island 3 days 2 nights
3 Ho Chi Minh city - Con Dao Island 3 days 2 nights
1 Ba Na – Hue – Phong Nha Cave 3 days 2 nights
2 My Son Sanctuary - Hoi An Ancient Town 1 day 0 night
3 Da Nang – Hoi An Ancient Town – Ba Na –
1 Ha Noi – SaPa 3 days 2 nights
2 Ha Noi – Ha long – Cat Ba 3 days 2 nights
3 Ha Noi - Huong pagoda 1 day 0 night
According to a survey conducted by 40 travelers in a tour program Da Nang – Hoi An – BaNa - PHONG NHA Caves (4 days – 3 nights) of company.
DAY 1: Museum DA NANG - Marble Mountains - HOI AN (Breakfast, lunch, dinner) Thursday - Sunday
In the morning, we will pick you up at Da Nang from 07:00 to 09:00, either at the airport, station, or a central meeting point After this time, you will join the group for a tour around the iconic Dragon Bridge and the romantic Love Bridge, where you can capture memorable photos Enjoy a leisurely walk along the banks of the Han River, featuring the Hoa Long Carp statue, which symbolizes the aspirations of the people of Da Nang The tour continues to Ngu Hanh Son, where you can explore stunning caves, beautiful landscapes, sacred pagodas, and the art of sculptural stone craft.
Noon: Having Lunch at restaurant.
Afternoon: Departuring to Hoi An to visit and shop for Old Quarter with: Japanese Covered Bridge, Hundred Years of Old House,
Phuoc Kien Hoi Quan & Handicraft Workshop.
In the evening, savor Hoi An specialties such as high floor dumplings and wontons before departing for Da Nang Enjoy a leisurely yacht ride on the Han River, taking in the stunning night views of Da Nang, capturing photos of the Han River Quay Bridge, and witnessing the spectacular fire and water show of the Dragon Bridge on weekends.
DAY 2: BA NA - Tomb of KHAI DINH - HUE (Breakfast, Lunch, Dinner) Friday - Monday
Morning: Having Breakfast Departure to Ba Na - Nui Chua (Ba
Experience a unique journey through all four seasons in a single day while enjoying a cable car ride (ticket not included) that offers breathtaking views from a cabin floating among the clouds Visit the Linh Ung Pagoda, home to a magnificent 27-meter statue of Sakyamuni Buddha, and explore the temple of Lady Chua Mau Thuong Ngan For thrill-seekers, Fantasy Park presents a variety of exciting adventure games, including the Love Wheel, Pilot Skiver, Fire Track, and Ghost House, along with an impressive display of over 40 wax statues that bring the world of floating characters to life.
Noon: Having Lunch at restaurant.
Experience an afternoon departure to the ancient capital of Hue, a UNESCO World Heritage site, as you journey through the scenic Hai Van Pass Make a stop at the charming Lang Co fishing village to capture memorable souvenir photos This unique blend of Eastern and Western influences, along with the fusion of European and Asian cultures, makes Hue a distinctive destination unlike any other.
Vietnamese architecture Check in hotel 4 * to rest.
Experience an unforgettable evening in Hue by dining at a local restaurant renowned for its specialties, such as Banh Beo and filtered cakes, which are both delicious and satisfying Afterward, embark on a Dragon boat ride along the scenic Perfume River, where you can savor the unique cultural heritage of Hue while enjoying the traditional dish, Ca Hue.
DAY 3: HUE - The Holy Land of LA VANG - PHONG NHA Caves (Breakfast, lunch, dinner) Saturday - Tuesday
Start your day with an early breakfast before departing from Hue to Phong Nha-Ke Bang Along the way, visit the revered Holy Land of La Vang, known as the Little Queen of the Basilica, and cross the historic 17th parallel at the Ben Hai River, a site of legendary significance.
Noon: Lunch at restaurant in Phong Nha.
Experience an unforgettable afternoon by taking a scenic boat ride up the Son River to explore the stunning Phong Nha Cave, including the enchanting Co Tien and Cung Dinh sections Delve into the depths of the mountain, where an underground river flows from Laos, and marvel at the breathtaking stalactites shaped by nature over thousands of years After your adventure, embark on a picturesque journey to Hue along the historic Truong Son - Ho Chi Minh Street.
In the evening, enjoy dinner at a local restaurant before exploring the enchanting Ancient Capital under the night sky, where the illuminated Trang Tien Bridge casts a glow over the serene Perfume River Stroll through the vibrant night market to experience the city's lively atmosphere Your stay includes accommodations at a comfortable 4-star hotel.
DAY 4: HUE CITY - TIEN HOTEL (Breakfast, lunch) Sunday - Wednesday
Start your morning with a hearty breakfast before embarking on a visit to Dai Noi, the Nguyen Imperial Palace Explore iconic sites such as the Ngo Mon Gate, Thai Hoa Palace, and the Forbidden City Don't miss the opportunity to see The Mieu, Hien Lam Cac, and Cuu Dinh, as well as the ancient Thien site.
Mu Pagoda glass is a place to keep many precious antiques with historical and artistic value.
Noon: Lunch at restaurant in Hue.
Afternoon: Taking tourists to Hue airport (flights after 14:00) and
Da Nang airport (flights after 16:30)
Most of the accommodations the company operates to cater for tourists staying in the tour programs are 2-3 star hotels.
Accommodations are mostly hotels and are limited in self-catering and homestay
The chart 2: The Chart of accommodation services 3.2.4 Catering and transportation
About catering, mainly in the form of buffet for tourists in the morning
Lunch and evening follow the hotel menu available.
Trasportations are mainly cars and planes for tourists
The chart 3: The Chart of Transportation services 3.2.5 Tour guide s
The company currently employs five tour guides, which falls short of meeting customer demand during peak tour seasons To address this shortfall, the company resorts to hiring freelance guides at a premium rate.
- Statistical chart of the satisfaction of tourists when coming to the company:
The chart 4: Tourists' satisfaction 3.2.6 The price policy
This following table shows several price policies of tour programs of the company in the peak season and low season:
Cham – Ba Na (4 days – 3 nights)
Da Nang – Hue (2 days – 1 nights) 1,990,000 1,990,000 1,890,000 1,790,000
Table 2 : Price policies of Tour Programs
ANALYSIS AND EVALUATION
Analysis of the Real Situation of attracting domestic tourists at VietDa
The following table shows the number of tourists coming to the company in recent years:
Table 1: The number of tourists coming to VietDa travel from 2019 to 2021
The number of tourists coming from the three regions decreased in the period 2019 – 2020
Recent statistics indicate that Central Vietnam, particularly Da Nang city, is a top tourist destination in the country In 2019, the total number of tourists from three regions reached 17.356 million, with 8.006 million visitors from the central region However, by 2020, this number dropped by over 4 million Additionally, visitor numbers from the South and North also saw a decline, with figures falling from 5.570 million to 4.422 million and from 3.780 million to 3.556 million, respectively.
Evaluation of domestic tourists on VietDa Travel Company
The types of tour is still limited.
The company has not fully exploited all types of tourism such as ecotourism, combined sightseeing …
The uniqueness and difference in tour types have not been highlighted yet.
Due to the limited variety of tours offered, the tour programs tend to be repetitive, featuring well-known destinations that fail to excite tourists The company has yet to explore and introduce new tourist attractions, such as Tay Giang and Binh, which could enhance the overall travel experience.
Lieu (Quang Ninh), Wind flower fields (Bac Lieu), etc.
The company has not yet exploited and organized teambuiding for customers
There is no accuracy and clarity of the services in the tour program yet
Level Excellent Good Normal Bad The proportion accommodation quality
Table 3 : Tourist’s evaluation om accommodation
Table 3 reveals that guest satisfaction with the company's accommodation services is moderate, with over 30% expressing satisfaction and 40% rating their experience as average Additionally, 15% of guests reported dissatisfaction, indicating that the company's accommodation facilities are not being fully utilized Currently, the company primarily offers hotel accommodations, leaving popular options like homestays and self-catering services largely untapped.
Level of satisfaction Evaluation criteria
Table 4: Tourist’s evaluation on catering and transportation
According to the data presented in Table 4, customers generally express satisfaction with their trip, particularly regarding catering and transportation However, feedback indicates that the selected restaurants lack bold regional culinary offerings, leading to moderate satisfaction with the dining experience Additionally, dissatisfaction arises primarily from combined tours, where overcrowded vehicles contribute to a negative experience Notably, satisfied tourists represent 45 percent of the total.
Table 5: Tourist’s evaluation to tour guide
According to Table 5, the overall satisfaction level for tour guides is average, indicating that the professionalism and skill of the company's tour guides are lacking Customer feedback reveals that only 40 tourists expressed satisfaction with the flexibility of the tour guides.
Out of 100 surveyed individuals, 20% expressed dissatisfaction, totaling 20 people, which indicates an average satisfaction level overall However, only 10% of respondents were dissatisfied with the tour guide's knowledge In contrast, the tour guide's service attitude received a mixed response, with a satisfaction rate of 50%, leaving 15% of tourists unhappy with their experience.
Hoi An – Cu Lao Cham
Hoi An – Cu Lao Cham
Tour Free and Easy Da
City tour Da Nang (2 days – 1 nights) 2,590,000 2,590,000 2,490,000 2,290,000
Table 2 : Price policies of Tour Programs
Recent analysis of VietDa Travel's tour program pricing reveals minimal differences between peak and low seasons in recent years Notably, from 2019 to 2020, there was a consistent decline in prices during the low season However, the company's pricing strategy remains higher compared to competitors, which has impacted the influx of tourists.
VietDa travel also decreased in the recent year This is a disadvantage of the company and needs to improve.
Level Expensive Medium Cheap The proportion of price policy
Table 6: Tourist’s evaluation on price
The company's service prices are significantly higher than those of competitors, with a 55% increase, an average of 35%, and a 10% decrease compared to others This pricing may lead customers to feel that the value of the travel program does not align with their quality expectations, resulting in a perception that their investment in the trip was not justified.
Currently, compared to other companies, the company is having a higher specific price of tours and services.
Price policies are not clearly shown in the content and each program
The price list lacks flexibility and offers limited options for customers, failing to provide specific pricing tailored to different groups, such as groups or outgoing guests.
For each season, the company still maintains the price with no difference between the peak and low season.
Strong Points
- The company regularly has customer gratitude programs, promotions to attract more customers.
- The company connects and creates relationships with service providers to diversify choices to stimulate the travel ability of tourists.
VietDa Travel primarily relies on domestic tourists as its main revenue source, recognizing their importance to the company's success With extensive experience catering to international guests, the company focuses on enhancing the content and quality of its tour programs to effectively meet customer needs.
- The company has built the best image, brand, and trust of customers.
Weak Points
- The company has not developed a diverse tourism program
- Regarding accommodation, the company has not exploited the homestay and self-catering segments
- Restaurants where food service quality is not good.
- Not a variety of means of transport for tourists
- The number of guides is limited.
- About the tour guide, the flexibility and service attitude is not good The tour guide's knowledge is not up to standard.
DIFFICULTIES AND SOLUTIONS
Solutions
When planning a tourist tour, it is essential to align the interests of the tourists with the unique characteristics of the destination to effectively fulfill both their material and spiritual needs.
Customers with higher economic status and education levels are drawn to unique and culturally rich attractions Destinations that offer a variety of entertainment services, local restaurants, and regional specialties are particularly appealing to this demographic.
Mice Travel relies heavily on the quality and advancement of the current tourism industry By focusing on socio-cultural criteria and analyzing the tourist market structure, innovative strategies can be developed to enhance Mice Travel experiences.
- Currently, Mice travel has not been focused by the company The company needs to exploit more customers
Mention the destination clearly, without being ambiguous
In-trip dining places must be clearly mentioned in the tour.
Clearly state the characteristics and meaning of each destination.
Mention of transportation between destinations clearly in tour content
The contents of the tour schedule are not clear and detailed about the itinerary as well as destinations.
- Finding and cooperate to add new accommodation facilities
- Upgrading the quality of accommodation services
- Accommodation establishments must ensure safety, cleanliness and comfort
- Adding more backup accommodation facilities when the situation needs it
To enhance its catering services, the company should seek out a variety of restaurants and hotels that offer diverse cuisine in each region Prioritizing cleanliness and safety is essential, as these factors are integral to delivering quality service It is important to thoroughly review the information provided by each food service provider.
The company offers a comprehensive selection of vehicles to ensure customer satisfaction and safety during transportation For combined tours, it is essential to inform the driver of the number of passengers and the intended destination Additionally, the company collaborates with various vehicle rental services to address any unexpected needs that may arise Prioritizing safety is crucial before entering into any partnerships.
The company needs to provide more training courses
The company needs to hire more guides
Flexibility and service attitude need to be improved The company needs to train more guidesImproving communication skill
- Proposing promotional price policies for loyal customers
- Combining discount voucher for tourists traveling 3 - 4 people more or family tours
- Adjust pricing policy on low season
- Price policy must be flexible, with many choices for customers
- In the price list, it should clearly state the benefits brought to the customer at the appropriate price
CONCLUSION AND SUGGESTIONS
Conclusion
VietDa, a travel business based in Da Nang, has navigated numerous challenges and successes since its inception The current growth in Da Nang's travel market presents both obstacles and opportunities After assessing the company's performance in attracting domestic tourists, I propose several strategies to enhance customer engagement and drive business growth.
I hope that the investigation and proposed solutions will enable the company to attract more tourists and address existing shortcomings for future development While time constraints may lead to some inevitable oversights, I genuinely appreciate all comments and suggestions aimed at enhancing this work I would also like to extend my gratitude to the faculty members of the English Department at Duy Tan University, Mr Loc, the director of VietDa Travel Company, and the dedicated staff who provided invaluable support in completing this project.
Some suggession attracting domestic tourist at VietDa Travel
In recent years, Da Nang has seen a significant decline in tourist numbers, leading to the establishment of numerous travel companies This influx of companies has intensified competition, as each one employs unique strategies for tourism development To thrive in the domestic tourism sector, VietDa Company has demonstrated its organizational capabilities by diversifying its tourism offerings This strategic approach has successfully attracted more visitors to the company.
In the low season, the company should design and plan in detail of service system and a number of tourist destinations to create the difference of tour programs with competitors.
To enhance tourist attraction, it is essential for companies to continuously improve the quality of their tour programs each year Instead of focusing solely on external destinations, businesses should consider organizing entertainment tours that incorporate shopping experiences.
The development and diversification of tourism programs, particularly through the integration of services and link chains, are essential for meeting international tourism standards This approach not only enhances the conservation and development of historical sites and tourist destinations but also promotes their image and significance in the global tourism landscape.
To enhance tourism offerings, companies should focus on developing products that align with current weather conditions Emphasizing community-based tourism can provide unique opportunities for visitors to immerse themselves in local culture and explore the scenic beauty of villages, such as Tam By prioritizing these experiences, companies can create engaging and weather-appropriate activities for travelers.
Thanh mural village, Bich La ancient village,…
Because the number of tourists is small in the low season, the guides should pay attention to the quality of the trips, and take care of customers well
In the low season, there are few tourists traveling, so tour guides of the company need to improve their skills and expand their knowledge to serve tourists better.
Enhancing the foreign language skills of tour guides is essential for effective communication with tourists, leading to a positive impression of the staff Proficient language abilities enable guides to convey trip details clearly, enriching the overall experience for visitors.
Taking employees to attend skills exchange courses and exchange skills with colleagues with other units or companies.
6.2.4 Improving the quality of tour guide
Because the number of tourists is small in the low season, the guides should pay attention to the quality of the trips, and take care of customers well
In the low season, there are few tourists traveling, so tour guides of the company need to improve their skills and expand their knowledge to serve tourists better.
Enhancing the foreign language skills of tour guides is essential for effective communication with tourists, fostering positive impressions of the staff When guides are proficient in foreign languages, they can accurately convey the details and nuances of the trips, enriching the overall experience for visitors.
Taking employees to attend skills exchange courses and exchange skills with colleagues with other units or companies.
6.2.5 Price policy for each type of service
Creating clear and detailed plans for the schedules and procedures of various services within the company is essential This ensures that employees can easily comprehend and retain information, enabling them to provide optimal advice to customers and minimize any potential confusion.
Each year, we focus on creating and innovating tour programs that highlight the diverse attractions of Da Nang, particularly during different seasons and events Notable destinations include the enchanting Hoi An, the scenic Impressive Park, the picturesque Tra Que Vegetable Village, and the artisanal Thanh Ha Pottery.
Make a difference and highlight separately from the travel programs to ensure competition compared to current competitors.
Regularly proposing the design of customer appreciation programs, improving the quality of tours and services.
Adjusting the price to suit the low season to stimulate customer service needs The company should adjust the price lower than the original price.
6.2.6.1 Focusing on the social network
In today's rapidly evolving economy, internet usage has surged, highlighting the need for companies to implement effective advertising strategies Establishing a community website focused on tourism can significantly enhance the promotion of travel destinations Furthermore, publishing engaging articles about various tourist attractions can effectively stimulate customer interest and drive demand.
To enhance the company's online presence, it is essential to optimize the current website by creating engaging content and visuals that align with the travel program Incorporating the company's logos and relevant images will foster a positive connection with visitors Since first impressions are crucial, a well-designed website will reflect the professionalism of the company and significantly impact how it is perceived by potential clients.
The company should choose forms of promotion and marketing that can be online or offline Or high tourist areas, sightseeing destinations, and tourist sites.
In addition, to use advertising methods on the mass media, the company should:
Partner with travel-related agencies such as restaurants, hotels, and other travel agencies to get support.
Cooperate with local companies that have beautiful landscapes to promote each other and have better pricing policies.
To enhance the appeal of VietDa Travel Company and attract more domestic tourists, we encourage customers to share their feedback through targeted questions Gathering insights from our visitors will help us refine our offerings and improve overall satisfaction, ultimately contributing to the company's growth and success in the travel industry.
QUALITY SURVEY TABLE OF TOURISM PROGRAM OF VIETDA
Survey object: 100 customers who have used the company's services
Choose the answer that best matches your comments for each of the statements below:
1 How do you feel about these types of tours?
2 How do you feel about these types of tours?
3 Do you feel the tour programs are diverse yet?
4 Do you feel safe to transport tourists?
5 How do you feel about food service? Is it hygienic yet?
6 How do you feel about the accommodation?
7 What are the skills of the staff and guides?
8 Are the tour price policies reasonable?
An evaluation of 100 tourists visiting Vietda company reveals that over 40% reported a neutral experience, while 35% expressed satisfaction With an average target of only 20% dissatisfaction, the results indicate significant shortcomings within the company’s services.
The chart 5: The chart shows the satisfaction of 100 tourists coming to
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