Business research methods - part 4 (page 451 to 600)
Business research methods
... 9-2 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part Two THE DESIGN OF RESEARCH 9-3 Chapter Nine MEASUREMENT SCALES 9 -4 What is Scaling? ... gatekeepers • Researcher’s obligations – Develop a creative research design – Provide answers to important business questions 1 0-1 1 0-2 McGraw-Hill/Irwin © 2003 The McGraw-Hill Com...
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