Marketing management 14th edition

Marketing management 14th edition

Ngày tải lên: 09/09/2013, 16:41

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

... Management Second Edition Gordon S. Linoff Data Mining Techniques For Marketing, Sales, and 470643 c01.qxd 3/8/04 11:08 AM Page 1 1 Why and What Is Data Mining? CHAPTER In the first edition ... in. Chapter 4, which has no coun- terpart in the first edition, is about applications of data mining in marketing and customer relationship management, the fields where most of our...

Ngày tải lên: 07/04/2014, 11:16

marketing-management.pdf

... Marketing Management, Millenium EditionPhilip KotlerCustom Edition for University of Phoenix Excerpts taken from:A Framework for Marketing Management, by Philip KotlerCopyright ... the company must carry out internalmarketing as well as external marketing. External marketing is marketing directed atpeople outside the company. Internal marketing is the task of hiring, training,...

Ngày tải lên: 31/08/2012, 23:38