PhilipKotler marketing Management 14e
Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
... Enterprise Marketing Management Enterprise Marketing Management The New Science of Marketing Dave Sutton and Tom Klein John Wiley & Sons, Inc Copyright © 2003 by ... interacts on the brand’s behalf with any customer From the smallest local business to sprawling global enterprises, it’s the end of the art of marketing and the beginning of the...
Ngày tải lên: 07/02/2013, 09:52
Tài liệu International Marketing Management pdf
... useful and often free data can be gathered by the international marketer History: get international or die?! If we define International Marketing Management as the fact of commercializing one company’s ... Type of promotions International implications Customer related promotions Trade fairs Catalogues VI Marketing organization and control systems Global marketing organizatio...
Ngày tải lên: 16/02/2014, 10:20
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