... customer. From the smallest local business to sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. Gone are the esoteric theories of marketing as ... Architecture 4 ENTERPRISE MARKETING MANAGEMENT what are often creative exercises. It’s this discipline that is at the heart of enterpri...
Ngày tải lên: 07/02/2013, 09:52
... digital forms of all of the other media. It’s relegated to little more than the library of the other media. That’s like buying a brand -new Porsche and using only the CD player. There’s a lot of potential ... selling them services, is the way that most of the product companies of the twentieth century have rapidly transformed themselves into the service companies...
Ngày tải lên: 21/06/2014, 21:20
The Practice & Science Of Drawing phần 6 docx
... drawn from the top right- 160 161 162 http://www.gutenberg.org/files/14 264 /14 264 -h/14 264 -h.htm (75 of 147)3/9/20 06 11:03:42 PM The Project Gutenberg eBook of The Practice & Science Of Drawing, ... general character of them all. http://www.gutenberg.org/files/14 264 /14 264 -h/14 264 -h.htm (74 of 147)3/9/20 06 11:03:42 PM The Project Gutenberg eBook...
Ngày tải lên: 06/08/2014, 10:20
The Practice & Science Of Drawing phần 8 pptx
... of the brows, the base of the nose, the mouth and chin, and get the character of the shape of the enclosing line of the face blocked out in square lines. The great importance of getting these ... PM The Project Gutenberg eBook of The Practice & Science Of Drawing, by Harold Speed. "catching the likeness." In drawing a portrait th...
Ngày tải lên: 06/08/2014, 10:20
The Practice & Science Of Drawing phần 9 docx
... (123 of 147)3 /9/ 2006 11:03:42 PM The Project Gutenberg eBook of The Practice & Science Of Drawing, by Harold Speed. The best of Holbein's portrait drawings give one the impression of ... (125 of 147)3 /9/ 2006 11:03:42 PM The Project Gutenberg eBook of The Practice & Science Of Drawing, by Harold Speed. the sitter's appearance were...
Ngày tải lên: 06/08/2014, 10:20
Enterprise Marketing Management The New Science of Marketing phần 1 ppsx
... interacts on the brand’s behalf with any customer. From the smallest local business to sprawling global enter- prises, it’s the end of the art of marketing and the beginning of the new science of marketing. ... pass on our knowledge to our new clients. Enterprise Marketing Management: The New Science of Marketing, which has been written by two of...
Ngày tải lên: 14/08/2014, 11:21
Enterprise Marketing Management The New Science of Marketing phần 6 pot
... tying together disparate elements of marketing. The new media utterly changed the science of marketing as we know it. First things first—what are new media? They are all of the tools of the electronic ... elements of the marketing mix. New media can also aid businessmarketers. While business mar- keters may have the addresses of the buyers of their pro...
Ngày tải lên: 14/08/2014, 11:21
Enterprise Marketing Management The New Science of Marketing phần 7 ppsx
... digital forms of all of the other media. It’s relegated to little more than the library of the other media. That’s like buying a brand -new Porsche and using only the CD player. There’s a lot of potential ... selling them services, is the way that most of the product companies of the twentieth century have rapidly transformed themselves into the service companies...
Ngày tải lên: 14/08/2014, 11:21
Enterprise Marketing Management The New Science of Marketing phần 8 docx
... beautiful weather— rather than the unique features of their own resort. In short, they were selling the category of skiing, not their own particular brand of skiing. Developing Initial Brand Hypotheses ... invested. Is it 1 78 ENTERPRISE MARKETING MANAGEMENT Bringing the Brand to Life at Every Customer Touch Point With the knowledge of the most viable skier segments i...
Ngày tải lên: 14/08/2014, 11:21
Enterprise Marketing Management The New Science of Marketing phần 9 potx
... elements of the marketing mix and every customer touch point around the actual sale. One of the drivers of the choices of investment should be the information that you might have gathered from ... sales. The brand experience blueprint is just that—a blueprint of all of the potential customer interactions, ideally across both the cur- rent elements of the mar...
Ngày tải lên: 14/08/2014, 11:21
Enterprise Marketing Management The New Science of Marketing phần 10 pot
... intent, 51 The End of Advertising As We Know It (Zyman), 14 The End of Marketing As We Know It (Zyman), 3, 16 enterprise marketing management. See EMM Enterprise Rent-A-Car, 103 ERP (enterprise ... closely. No marketing mix detail is too picayune for marketing s attention— whether it’s the process color of the sales brochures or the place- ment of the tag li...
Ngày tải lên: 14/08/2014, 11:21