how to make your communication stick phần 5 ppsx

... improve your sales’ because • ‘We make potential customers more likely to buy from you than your competitors’ because • ‘We make you look better than your competitors’ because • ‘We make you ... particular customer – Customer X – how do you find what their DESIRED AFTERs are? • How it works • Don’t forget these tips to help close the deal How to change everything...

Ngày tải lên: 10/08/2014, 11:20

... things to focus on. Your body language, your content, what the slides should look like. What to wear, what to do with your hands, how to phrase your key points. What to do with your voice, how to ... Prepare your ‘ 15 seconds’ Step F: Transition zone Step G: Prepare your RAP Reminder Card TM During: delivery skills to impress your audience After: how to...

Ngày tải lên: 10/08/2014, 11:20

... Jelly Effect How to make your communication stick ANDY BOUNDS TEAM LinG 2 Why ‘the Jelly Effect’? How many times have you been excruciatingly bored when listening to a presentation? How many times ... nts Acknowledgements xi Who am I to tell you how to communicate? xiii 1 The best way for you to read this book 1 2 Why ‘the Jelly Effect’? 5 3 The AFTERs 9 4 Networki...

Ngày tải lên: 10/08/2014, 11:20

... learn how to get in and out of conversations, which groups of people to approach, and which to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and ... discovered what an ideal customer looked like, and focused on fi nding lots of them. Which brings me back to your business. To fi nd your ideal customers, look down your cu...

Ngày tải lên: 10/08/2014, 11:20

... to add your surname, do so, but it is not essential. • Therefore, simply attaching your business card to your lapel is not enough (your name won’t be large enough to read). You need to specifi ... needed to be good at networking – good manners and the ability to chat. You just need to know how to use these existing skills in a new con- text. TEAM LinG NETWORKING /...

Ngày tải lên: 10/08/2014, 11:20

... between your chin and the chin of the person you are speaking to) . How long should you spend with each person? Earlier on, you saw how important it was to set goals. If your goal is to meet ... missed. Again, why not look at this now? Remember to use the four tips above, and to keep it brief. To make it even easier, why not ask your friends what they think your b...

Ngày tải lên: 10/08/2014, 11:20

... going to have to do more than nothing. 2 For the referral to work, there must be an obvious benefi t to all three parties. 3 It is your responsibility to make it crystal clear to the referrer how ... Tom said to his neighbour, ‘Sure, go for a reduction in price,’ the gardener might come back to Tom saying that Tom had recommended him to somebody who wouldn’t pay his...

Ngày tải lên: 10/08/2014, 11:20

... Build a skeleton around your 15 seconds Since your 15 seconds are your most powerful messages, you must base your entire presentation around them. So create your skeleton by writing your title ... Transferring your workings into the above layout You have three working papers: • your big skeleton (part 5) ; • ‘If I were you’ (part 6); and • your call to action (part 7)....

Ngày tải lên: 10/08/2014, 11:20

... recommenders 34 5 potential referrers 159 –62 power 153 5 pre-preparation 155 –8 problem 144 5 reciprocation 152 –3, 162 rewarding referrers 176–7 scripts, jelly-free 162– 75 staff 162, 172–3 steps 153 suppliers ... recommendation 155 –6 family 159 –60, 168 feedback 176 foundations 1 45 7 friends 159 –60, 168 getting more 153 –77 ‘givers gain’ 177 golden rules 147 50 , 163 jelly-free scr...

Ngày tải lên: 10/08/2014, 11:20

... to leave alone. I’ll show you how to introduce yourself so people think you’re worth talking to, and the right questions to ask so they are pleased that they spoke to you. The fi rst step to ... countless newspaper ‘exclusives’ relaying in detail how he was about to be sacked. TEAM LinG The Jelly Effect How to make your communication stick ANDY BOUNDS TEAM LinG...

Ngày tải lên: 06/07/2014, 15:31