Nonprofit internet strategies phần 10 pps

... 9, 72, 73, 100 , 101 and advocacy, 129 checklist, 108 and consumer-based brands, 100 , 101 , 108 , 109 corporate sponsorships, 215 elements of, 101 103 flanker brands, 195 online, 101 108 Brochureware, ... Christina, 227 Demographics, 29 Internet use, 222, 223 online donors, 311–313 Development plan, 40 Differentiation, 102 , 107 Digital Impact, 11 Direct mail, 9, 10, 31,...

Ngày tải lên: 09/08/2014, 18:23

... Such strategies keep advocates excited about being involved and build loyalty to the cause and organization (see Exhibit 10. 5). How Internet Technology is Transforming Advocacy 125 EXHIBIT 10. 5 ... the Taking Your Brand Online 105 111 Todd Baker Champions of Philanthropy Yesterday, the most successful nonprofits were those that donors knew best. Today, the most successful nonprofits...

Ngày tải lên: 09/08/2014, 18:22

... president of HJC, is an expert in fundraising and the use of the Internet by nonprofit agencies. Mike has worked with more than 100 non- profit organizations, ranging from third-world development ... the non- profit community. He is the author of The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of Direct Response Fund Raising, all publi...

Ngày tải lên: 09/08/2014, 18:22

... 101 Taking Your Brand Online 102 What Makes a Successful Brand Online? 106 Interactivity Is Key 107 It’s All about Trust 108 The Branding Edge for the Nonprofit Sector 108 CHAPTER 9 Inspiring Donors ... and functional areas. When it comes to the Internet, nonprofits must focus not on how to develop an Internet strategy, but on how to integrate the Internet as part of an org...

Ngày tải lên: 09/08/2014, 18:23

... president of HJC, is an expert in fundraising and the use of the Internet by nonprofit agencies. Mike has worked with more than 100 non- profit organizations, ranging from third-world development ... the non- profit community. He is the author of The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet, and the editor of Direct Response Fund Raising, all publi...

Ngày tải lên: 09/08/2014, 19:20

... philanthropic organizations where Internet com- munications are involved is the blend of increasing Internet use and fundraising. This mix of fundraising and Internet use will be generating new ... state and uses the Internet to conduct charitable solicitations in that state must, according to the Principles, register in that state. This reflects the prevailing view that the Internet...

Ngày tải lên: 09/08/2014, 19:20

... 101 Taking Your Brand Online 102 What Makes a Successful Brand Online? 106 Interactivity Is Key 107 It’s All about Trust 108 The Branding Edge for the Nonprofit Sector 108 CHAPTER 9 Inspiring Donors ... authors of Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success provide nonprofit organizations with an excellent guide to...

Ngày tải lên: 09/08/2014, 18:22

... process with the Nonprofit Management Association and Support Centers of America into the National Al- liance for Nonprofit Management. He was part of the National Strategies for Nonprofit Technology ... access to it is via the Internet. The database itself is located outside of the nonprofit s office. One usu- ally has secure entry to it through any computer connected to the Inter...

Ngày tải lên: 09/08/2014, 18:22

... France: The White Lion Press Limited, Kermarquer, 56 310, 2002. ISBN: 0951897152. Sprinkel Grace, Kay. Beyond Fund Raising—New Strategies for Nonprofit Innova- tion and Investment. The NSFRE/Wiley ... chapter outlines strategies for using the Internet to build com- munity, highlighting successful case studies, identifying challenges, and providing best-practice recommendations. STRAT...

Ngày tải lên: 09/08/2014, 18:22

... matches them with nonprofit organiza- tions at an innovative real-world time-raiser event. Prospective volunteers register on- 140 VOLUNTEER RECRUITMENT AND MANAGEMENT (see Exhibit 10. 10). The Democratic ... important to nonprofit organizations to ensure effective message delivery (see Exhibit 10. 9 for an example of a legislative Web form used by the White House). 130 ONLINE ADVOCACY...

Ngày tải lên: 09/08/2014, 18:22