MARKETING VOCABULARY ppt

... data. * Segment marketing. * Segmented pricing. * Selective attention. * Selective demand. development. * Single-source data systems. * Soda classes. * Societal marketing. * Societal marketing concept. * ... Target market. * Target marketing. * Target profit pricing. See Break- even pricing. * Tariff. * Team selling. * Technologies environment. * Telemarketing. * Television marketing...

Ngày tải lên: 29/06/2014, 01:20

... buying behavior. * Marketing control. * Marketing database. * Marketing environment. * Marketing implementation. * Marketing information system (MIS). * Marketing intelligence. * Marketing intermediaries. * Marketing ... Marketing management. * Marketing mix. * Marketing process. * Marketing research. * Marketing services agencies. * Marketing strategy. * Marketin...

Ngày tải lên: 14/03/2014, 19:20

... pháp marketing bằng mùi vị và thu được kết quả rất khả quan. Trên đường phố, nơi treo những bảng quảng cáo lớn dầu gội đầu L’oreal còn tỏa ra mùi thơm của chính loại shampoo này. Việc marketing

Ngày tải lên: 09/12/2013, 15:15

... Definitions – Amass an Ivy League Vocabulary! EASY 7-CD Edition: All you have to do is listen 15 minutes a day for 4 weeks to absorb 5000 words. + FREE Memory Course. FreeVocabulary.com triumvir ... Definitions – Amass an Ivy League Vocabulary! EASY 7-CD Edition: All you have to do is listen 15 minutes a day for 4 weeks to absorb 5000 words. + FREE Memory Course. FreeVocabulary.com...

Ngày tải lên: 10/12/2013, 12:15

... marketing performance. 34 The marketing audit examines six major marketing components: (1) the macroenvironment and task environment, (2) marketing strategy, (3) marketing organization, (4) marketing systems, (5) marketing ... the company must carry out internal marketing as well as external marketing. External marketing is marketing directed at people outside the company...

Ngày tải lên: 13/12/2013, 14:15

... SIMULATION THE MARKETING STRATEGY MAKING PROCESS ▪ marketing decision making ▪ how marketing strategy is integrated to the business strategy ▪ who and how should develop marketing strategies ... 4 Introduction to Marketing Objectives • To trace the evolution of marketing thinking • to understand the changing role of marketing in the current environments • to introduce a n...

Ngày tải lên: 13/12/2013, 14:15

... of marketing research Specialisation in overall marketing measurements might include the following: • test marketing • scanner test marketing • controlled test marketing • simulated test marketing. There ... presentation 348 13 Applied marketing research 383 14 Marketing research settings: business-to-business, services and internal marketing 430 15 Global marketing re...

Ngày tải lên: 13/12/2013, 14:15

... Các thước đo hiệu quả cho Marketing Online Quảng cáo không phải là một môn khoa học chính xác. Vì vậy không có một phương

Ngày tải lên: 14/12/2013, 17:16